社群網路,全球市場 2025-2029
市場調查報告書
商品編碼
1660846

社群網路,全球市場 2025-2029

Global Social Networking Market 2025-2029

出版日期: | 出版商: TechNavio | 英文 223 Pages | 訂單完成後即時交付

價格

預計 2024-2029 年期間社交網路市場將成長 3,123 億美元,預測期內複合年成長率為 21.6%。

本報告對社交網路市場進行了全面的分析,包括市場規模、預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了當前市場情景、最新趨勢和促進因素以及整體市場環境的最新分析。推動市場發展的因素包括網路普及率的提高、供應商之間的協作和夥伴關係以及視訊內容需求的激增。

市場覆蓋
基準年 2025
年底 2029
預測期 2025-2029
成長動力 加速度
2025與前一年同期比較 18.4%
複合年成長率 21.6%
增量金額 3123億美元

這項研究採用了一手資料和二手資料的客觀組合,包括來自業界主要參與者的意見。該報告還包括按地理分析細分的綜合市場規模資料和供應商格局以及主要企業的分析。報告包括資料和預測資料。

研究指出,社群媒體廣告的流行是推動未來幾年社群網路市場成長的關鍵因素之一。此外,智慧型手機的普及率不斷提高以及社交網路平台的定期更新和創新將帶來巨大的市場需求。

目錄

第1章執行摘要

  • 市場概況

Technavio 的第2章分析

  • 價格、生命週期、顧客購買籃、採用率和購買標準分析
  • 投入與差異化因素的重要性
  • 混亂的根源
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場定義
  • 市場區隔分析
  • 2024 年市場規模
  • 2024-2029 年市場展望

第5章 市場規模表現

  • 社群網路全球市場 2019-2023
  • 2019 至 2023 年按類型分類的細分分析
  • 分銷通路細分分析 2019-2023
  • 2019-2023 年服務細分分析
  • 2019 年至 2023 年平台細分分析
  • 2019 至 2023 年區域細分分析
  • 2019 至 2023 年國家細分分析

第 6 章 定性分析

  • 人工智慧的影響:全球社交網路市場

第 7 章五力分析

  • 五力摘要
  • 買家的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭威脅
  • 市場狀況

第 8 章按類型細分市場

  • 市場區隔
  • 比較:按類型
  • 廣告:2024-2029 年市場規模及預測
  • 應用程式內購買:市場規模與預測 2024-2029
  • 付費應用:市場規模及預測 2024-2029
  • 按類型分類的市場機會

第9章按通路分類的市場

  • 市場區隔
  • 比較:按分銷管道
  • Google:2024 年至 2029 年的市場規模與預測
  • 蘋果:2024 年至 2029 年的市場規模與預測
  • 分銷通路的市場機會

第 10 章 按服務細分市場

  • 市場區隔
  • 比較:按服務
  • 通訊:2024 年至 2029 年的市場規模與預測
  • 娛樂:2024 年至 2029 年的市場規模與預測
  • 社會化:2024 年至 2029 年的市場規模與預測
  • 行銷:2024-2029 年市場規模與預測
  • 客戶服務:市場規模與預測 2024-2029
  • 服務市場機會

第 11 章 按平台分類的市場細分

  • 市場區隔
  • 比較:按平台
  • 基於網站:市場規模和預測 2024-2029
  • 行動應用:市場規模與預測 2024-2029
  • 混合平台:2024 年至 2029 年的市場規模與預測
  • 各平台的市場機會

第12章 客戶狀況

  • 客戶概況

第13章 地區情勢

  • 地理細分
  • 區域比較
  • 北美:2024 年至 2029 年的市場規模與預測
  • 亞太地區:2024 年至 2029 年市場規模及預測
  • 歐洲:2024 年至 2029 年市場規模及預測
  • 南美洲:2024-2029 年市場規模及預測
  • 中東和非洲:2024-2029 年市場規模與預測
  • 美國:2024 年至 2029 年市場規模及預測
  • 中國:2024-2029 年市場規模及預測
  • 日本:2024 年至 2029 年市場規模及預測
  • 加拿大:2024 年至 2029 年市場規模及預測
  • 印度:2024 年至 2029 年市場規模及預測
  • 英國:2024-2029 年市場規模與預測
  • 德國:2024-2029 年市場規模及預測
  • 法國:2024-2029 年市場規模及預測
  • 義大利:2024-2029 年市場規模與預測
  • 巴西:2024 年至 2029 年市場規模及預測
  • 按區域分類的市場機會

第 14 章 促進因素、挑戰、機會與限制因素

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機會與限制

第15章 競爭格局

  • 概述
  • 競爭格局
  • 令人困惑的情況
  • 產業風險

第16章 競爭分析

  • 公司簡介
  • 企業排名指數
  • 公司市場定位
  • Automattic Inc.
  • ByteDance Ltd.
  • LinkedIn Corp
  • MediaLab.Ai
  • Meetup
  • Meta Platforms Inc.
  • Meta Platforms Inc.
  • Pinterest Inc.
  • Quora Inc.
  • Reddit Inc.
  • Snap Inc.
  • Tencent Holdings Ltd.
  • X Corp.
  • YouTube
  • Z Holdings Group

第17章 附錄

Product Code: IRTNTR75301

The social networking market is forecasted to grow by USD 312.3 billion during 2024-2029, accelerating at a CAGR of 21.6% during the forecast period. The report on the social networking market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased internet penetration, collaborations and partnerships among vendors, and soaring demand for video content.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202518.4%
CAGR21.6%
Incremental Value$312.3 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social networking market is segmented as below:

By Type

    • Advertising
    • In-app purchase
    • Paid apps

By Distribution Channel

    • Google
    • Apple

By Service

    • Communication
    • Entertainment
    • Socialization
    • Marketing
    • Customer service

By Platform

    • Website-based
    • Mobile apps
    • Hybrid platforms

By Geographical Landscape

    • North America
    • APAC
    • Europe
    • South America
    • Middle East and Africa

This study identifies the social media advertisements gaining traction as one of the prime reasons driving the social networking market growth during the next few years. Also, growing penetration of smartphones and regular updates and innovations in social networking platforms will lead to sizable demand in the market.

The report on the social networking market covers the following areas:

    • Social Networking Market sizing
    • Social Networking Market forecast
    • Social Networking Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social networking market vendors that include Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.AI, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., X Corp., Yelp Inc., YouTube, and Z Holdings Group. Also, the social networking market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by Distribution Channel
    • Executive Summary - Chart on Market Segmentation by Service
    • Executive Summary - Chart on Market Segmentation by Platform
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Social Networking Market 2019 - 2023
    • Historic Market Size - Data Table on Global Social Networking Market 2019 - 2023 ($ billion)
  • 5.2 Type segment analysis 2019 - 2023
    • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
  • 5.3 Distribution Channel segment analysis 2019 - 2023
    • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
  • 5.4 Service segment analysis 2019 - 2023
    • Historic Market Size - Service Segment 2019 - 2023 ($ billion)
  • 5.5 Platform segment analysis 2019 - 2023
    • Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
  • 5.6 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
  • 5.7 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

  • 6.1 Impact of AI on global social networking market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

  • 8.1 Market segments
    • Chart on Type - Market share 2024-2029 (%)
    • Data Table on Type - Market share 2024-2029 (%)
  • 8.2 Comparison by Type
    • Chart on Comparison by Type
    • Data Table on Comparison by Type
  • 8.3 Advertising - Market size and forecast 2024-2029
    • Chart on Advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on Advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Advertising - Year-over-year growth 2024-2029 (%)
  • 8.4 In-app purchase - Market size and forecast 2024-2029
    • Chart on In-app purchase - Market size and forecast 2024-2029 ($ billion)
    • Data Table on In-app purchase - Market size and forecast 2024-2029 ($ billion)
    • Chart on In-app purchase - Year-over-year growth 2024-2029 (%)
    • Data Table on In-app purchase - Year-over-year growth 2024-2029 (%)
  • 8.5 Paid apps - Market size and forecast 2024-2029
    • Chart on Paid apps - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Paid apps - Market size and forecast 2024-2029 ($ billion)
    • Chart on Paid apps - Year-over-year growth 2024-2029 (%)
    • Data Table on Paid apps - Year-over-year growth 2024-2029 (%)
  • 8.6 Market opportunity by Type
    • Market opportunity by Type ($ billion)
    • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Distribution Channel

  • 9.1 Market segments
    • Chart on Distribution Channel - Market share 2024-2029 (%)
    • Data Table on Distribution Channel - Market share 2024-2029 (%)
  • 9.2 Comparison by Distribution Channel
    • Chart on Comparison by Distribution Channel
    • Data Table on Comparison by Distribution Channel
  • 9.3 Google - Market size and forecast 2024-2029
    • Chart on Google - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Google - Market size and forecast 2024-2029 ($ billion)
    • Chart on Google - Year-over-year growth 2024-2029 (%)
    • Data Table on Google - Year-over-year growth 2024-2029 (%)
  • 9.4 Apple - Market size and forecast 2024-2029
    • Chart on Apple - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Apple - Market size and forecast 2024-2029 ($ billion)
    • Chart on Apple - Year-over-year growth 2024-2029 (%)
    • Data Table on Apple - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Distribution Channel
    • Market opportunity by Distribution Channel ($ billion)
    • Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Service

  • 10.1 Market segments
    • Chart on Service - Market share 2024-2029 (%)
    • Data Table on Service - Market share 2024-2029 (%)
  • 10.2 Comparison by Service
    • Chart on Comparison by Service
    • Data Table on Comparison by Service
  • 10.3 Communication - Market size and forecast 2024-2029
    • Chart on Communication - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Communication - Market size and forecast 2024-2029 ($ billion)
    • Chart on Communication - Year-over-year growth 2024-2029 (%)
    • Data Table on Communication - Year-over-year growth 2024-2029 (%)
  • 10.4 Entertainment - Market size and forecast 2024-2029
    • Chart on Entertainment - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
    • Chart on Entertainment - Year-over-year growth 2024-2029 (%)
    • Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
  • 10.5 Socialization - Market size and forecast 2024-2029
    • Chart on Socialization - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Socialization - Market size and forecast 2024-2029 ($ billion)
    • Chart on Socialization - Year-over-year growth 2024-2029 (%)
    • Data Table on Socialization - Year-over-year growth 2024-2029 (%)
  • 10.6 Marketing - Market size and forecast 2024-2029
    • Chart on Marketing - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Marketing - Market size and forecast 2024-2029 ($ billion)
    • Chart on Marketing - Year-over-year growth 2024-2029 (%)
    • Data Table on Marketing - Year-over-year growth 2024-2029 (%)
  • 10.7 Customer service - Market size and forecast 2024-2029
    • Chart on Customer service - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Customer service - Market size and forecast 2024-2029 ($ billion)
    • Chart on Customer service - Year-over-year growth 2024-2029 (%)
    • Data Table on Customer service - Year-over-year growth 2024-2029 (%)
  • 10.8 Market opportunity by Service
    • Market opportunity by Service ($ billion)
    • Data Table on Market opportunity by Service ($ billion)

11 Market Segmentation by Platform

  • 11.1 Market segments
    • Chart on Platform - Market share 2024-2029 (%)
    • Data Table on Platform - Market share 2024-2029 (%)
  • 11.2 Comparison by Platform
    • Chart on Comparison by Platform
    • Data Table on Comparison by Platform
  • 11.3 Website-based - Market size and forecast 2024-2029
    • Chart on Website-based - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Website-based - Market size and forecast 2024-2029 ($ billion)
    • Chart on Website-based - Year-over-year growth 2024-2029 (%)
    • Data Table on Website-based - Year-over-year growth 2024-2029 (%)
  • 11.4 Mobile apps - Market size and forecast 2024-2029
    • Chart on Mobile apps - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Mobile apps - Market size and forecast 2024-2029 ($ billion)
    • Chart on Mobile apps - Year-over-year growth 2024-2029 (%)
    • Data Table on Mobile apps - Year-over-year growth 2024-2029 (%)
  • 11.5 Hybrid platforms - Market size and forecast 2024-2029
    • Chart on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
    • Chart on Hybrid platforms - Year-over-year growth 2024-2029 (%)
    • Data Table on Hybrid platforms - Year-over-year growth 2024-2029 (%)
  • 11.6 Market opportunity by Platform
    • Market opportunity by Platform ($ billion)
    • Data Table on Market opportunity by Platform ($ billion)

12 Customer Landscape

  • 12.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

  • 13.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 13.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 13.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ billion)
    • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 13.4 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 13.5 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 13.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ billion)
    • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 13.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 13.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ billion)
    • Data Table on US - Market size and forecast 2024-2029 ($ billion)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 13.9 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ billion)
    • Data Table on China - Market size and forecast 2024-2029 ($ billion)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 13.10 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 13.11 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 13.12 India - Market size and forecast 2024-2029
    • Chart on India - Market size and forecast 2024-2029 ($ billion)
    • Data Table on India - Market size and forecast 2024-2029 ($ billion)
    • Chart on India - Year-over-year growth 2024-2029 (%)
    • Data Table on India - Year-over-year growth 2024-2029 (%)
  • 13.13 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ billion)
    • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 13.14 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 13.15 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ billion)
    • Data Table on France - Market size and forecast 2024-2029 ($ billion)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 13.16 Italy - Market size and forecast 2024-2029
    • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
    • Chart on Italy - Year-over-year growth 2024-2029 (%)
    • Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • 13.17 Brazil - Market size and forecast 2024-2029
    • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
    • Chart on Brazil - Year-over-year growth 2024-2029 (%)
    • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
  • 13.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ billion)
    • Data Tables on Market opportunity By Geographical Landscape ($ billion)

14 Drivers, Challenges, and Opportunity/Restraints

  • 14.1 Market drivers
  • 14.2 Market challenges
  • 14.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 14.4 Market opportunities/restraints

15 Competitive Landscape

  • 15.1 Overview
  • 15.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 15.3 Landscape disruption
    • Overview on factors of disruption
  • 15.4 Industry risks
    • Impact of key risks on business

16 Competitive Analysis

  • 16.1 Companies profiled
    • Companies covered
  • 16.2 Company ranking index
    • Company ranking index
  • 16.3 Market positioning of companies
    • Matrix on companies position and classification
  • 16.4 Automattic Inc.
    • Automattic Inc. - Overview
    • Automattic Inc. - Product / Service
    • Automattic Inc. - Key offerings
    • SWOT
  • 16.5 ByteDance Ltd.

ByteDance Ltd. - Overview

ByteDance Ltd. - Product / Service

ByteDance Ltd. - Key offerings

    • SWOT
  • 16.6 LinkedIn Corp.
    • LinkedIn Corp. - Overview
    • LinkedIn Corp. - Product / Service
    • LinkedIn Corp. - Key offerings
    • SWOT
  • 16.7 MediaLab.Ai
    • MediaLab.Ai - Overview
    • MediaLab.Ai - Product / Service
    • MediaLab.Ai - Key offerings
    • SWOT
  • 16.8 Meetup
    • Meetup - Overview
    • Meetup - Product / Service
    • Meetup - Key offerings
    • SWOT
  • 16.9 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Product / Service
    • Meta Platforms Inc. - Key news
    • Meta Platforms Inc. - Key offerings
    • SWOT
  • 16.10 Nextdoor Holdings Inc.
    • Nextdoor Holdings Inc. - Overview
    • Nextdoor Holdings Inc. - Product / Service
    • Nextdoor Holdings Inc. - Key offerings
    • SWOT
  • 16.11 Pinterest Inc.
    • Pinterest Inc. - Overview
    • Pinterest Inc. - Product / Service
    • Pinterest Inc. - Key news
    • Pinterest Inc. - Key offerings
    • SWOT
  • 16.12 Quora Inc.
    • Quora Inc. - Overview
    • Quora Inc. - Product / Service
    • Quora Inc. - Key offerings
    • SWOT
  • 16.13 Reddit Inc.
    • Reddit Inc. - Overview
    • Reddit Inc. - Product / Service
    • Reddit Inc. - Key offerings
    • SWOT
  • 16.14 Snap Inc.
    • Snap Inc. - Overview
    • Snap Inc. - Product / Service
    • Snap Inc. - Key offerings
    • SWOT
  • 16.15 Tencent Holdings Ltd.
    • Tencent Holdings Ltd. - Overview
    • Tencent Holdings Ltd. - Business segments
    • Tencent Holdings Ltd. - Key news
    • Tencent Holdings Ltd. - Key offerings
    • Tencent Holdings Ltd. - Segment focus
    • SWOT
  • 16.16 X Corp.
    • X Corp. - Overview
    • X Corp. - Product / Service
    • X Corp. - Key offerings
    • SWOT
  • 16.17 YouTube
    • YouTube - Overview
    • YouTube - Product / Service
    • YouTube - Key offerings
    • SWOT
  • 16.18 Z Holdings Group
    • Z Holdings Group - Overview
    • Z Holdings Group - Business segments
    • Z Holdings Group - Key offerings
    • Z Holdings Group - Segment focus
    • SWOT

17 Appendix

  • 17.1 Scope of the report
  • 17.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 17.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 17.4 Research methodology
    • Research methodology
  • 17.5 Data procurement
    • Information sources
  • 17.6 Data validation
    • Data validation
  • 17.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 17.8 Data synthesis
    • Data synthesis
  • 17.9 360 degree market analysis
    • 360 degree market analysis
  • 17.10 List of abbreviations
    • List of abbreviations

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Type
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Exhibits7: Executive Summary - Chart on Market Segmentation by Service
  • Exhibits8: Executive Summary - Chart on Market Segmentation by Platform
  • Exhibits9: Executive Summary - Chart on Incremental Growth
  • Exhibits10: Executive Summary - Data Table on Incremental Growth
  • Exhibits11: Executive Summary - Chart on Company Market Positioning
  • Exhibits12: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits13: Overview on criticality of inputs and factors of differentiation
  • Exhibits14: Overview on factors of disruption
  • Exhibits15: Impact of drivers and challenges in 2024 and 2029
  • Exhibits16: Parent Market
  • Exhibits17: Data Table on - Parent Market
  • Exhibits18: Market characteristics analysis
  • Exhibits19: Value chain analysis
  • Exhibits20: Offerings of companies included in the market definition
  • Exhibits21: Market segments
  • Exhibits22: Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Exhibits23: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Exhibits24: Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits25: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits26: Historic Market Size - Data Table on Global Social Networking Market 2019 - 2023 ($ billion)
  • Exhibits27: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
  • Exhibits28: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
  • Exhibits29: Historic Market Size - Service Segment 2019 - 2023 ($ billion)
  • Exhibits30: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
  • Exhibits31: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
  • Exhibits32: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
  • Exhibits33: Five forces analysis - Comparison between 2024 and 2029
  • Exhibits34: Bargaining power of buyers - Impact of key factors 2024 and 2029
  • Exhibits35: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • Exhibits36: Threat of new entrants - Impact of key factors in 2024 and 2029
  • Exhibits37: Threat of substitutes - Impact of key factors in 2024 and 2029
  • Exhibits38: Threat of rivalry - Impact of key factors in 2024 and 2029
  • Exhibits39: Chart on Market condition - Five forces 2024 and 2029
  • Exhibits40: Chart on Type - Market share 2024-2029 (%)
  • Exhibits41: Data Table on Type - Market share 2024-2029 (%)
  • Exhibits42: Chart on Comparison by Type
  • Exhibits43: Data Table on Comparison by Type
  • Exhibits44: Chart on Advertising - Market size and forecast 2024-2029 ($ billion)
  • Exhibits45: Data Table on Advertising - Market size and forecast 2024-2029 ($ billion)
  • Exhibits46: Chart on Advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits47: Data Table on Advertising - Year-over-year growth 2024-2029 (%)
  • Exhibits48: Chart on In-app purchase - Market size and forecast 2024-2029 ($ billion)
  • Exhibits49: Data Table on In-app purchase - Market size and forecast 2024-2029 ($ billion)
  • Exhibits50: Chart on In-app purchase - Year-over-year growth 2024-2029 (%)
  • Exhibits51: Data Table on In-app purchase - Year-over-year growth 2024-2029 (%)
  • Exhibits52: Chart on Paid apps - Market size and forecast 2024-2029 ($ billion)
  • Exhibits53: Data Table on Paid apps - Market size and forecast 2024-2029 ($ billion)
  • Exhibits54: Chart on Paid apps - Year-over-year growth 2024-2029 (%)
  • Exhibits55: Data Table on Paid apps - Year-over-year growth 2024-2029 (%)
  • Exhibits56: Market opportunity by Type ($ billion)
  • Exhibits57: Data Table on Market opportunity by Type ($ billion)
  • Exhibits58: Chart on Distribution Channel - Market share 2024-2029 (%)
  • Exhibits59: Data Table on Distribution Channel - Market share 2024-2029 (%)
  • Exhibits60: Chart on Comparison by Distribution Channel
  • Exhibits61: Data Table on Comparison by Distribution Channel
  • Exhibits62: Chart on Google - Market size and forecast 2024-2029 ($ billion)
  • Exhibits63: Data Table on Google - Market size and forecast 2024-2029 ($ billion)
  • Exhibits64: Chart on Google - Year-over-year growth 2024-2029 (%)
  • Exhibits65: Data Table on Google - Year-over-year growth 2024-2029 (%)
  • Exhibits66: Chart on Apple - Market size and forecast 2024-2029 ($ billion)
  • Exhibits67: Data Table on Apple - Market size and forecast 2024-2029 ($ billion)
  • Exhibits68: Chart on Apple - Year-over-year growth 2024-2029 (%)
  • Exhibits69: Data Table on Apple - Year-over-year growth 2024-2029 (%)
  • Exhibits70: Market opportunity by Distribution Channel ($ billion)
  • Exhibits71: Data Table on Market opportunity by Distribution Channel ($ billion)
  • Exhibits72: Chart on Service - Market share 2024-2029 (%)
  • Exhibits73: Data Table on Service - Market share 2024-2029 (%)
  • Exhibits74: Chart on Comparison by Service
  • Exhibits75: Data Table on Comparison by Service
  • Exhibits76: Chart on Communication - Market size and forecast 2024-2029 ($ billion)
  • Exhibits77: Data Table on Communication - Market size and forecast 2024-2029 ($ billion)
  • Exhibits78: Chart on Communication - Year-over-year growth 2024-2029 (%)
  • Exhibits79: Data Table on Communication - Year-over-year growth 2024-2029 (%)
  • Exhibits80: Chart on Entertainment - Market size and forecast 2024-2029 ($ billion)
  • Exhibits81: Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
  • Exhibits82: Chart on Entertainment - Year-over-year growth 2024-2029 (%)
  • Exhibits83: Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
  • Exhibits84: Chart on Socialization - Market size and forecast 2024-2029 ($ billion)
  • Exhibits85: Data Table on Socialization - Market size and forecast 2024-2029 ($ billion)
  • Exhibits86: Chart on Socialization - Year-over-year growth 2024-2029 (%)
  • Exhibits87: Data Table on Socialization - Year-over-year growth 2024-2029 (%)
  • Exhibits88: Chart on Marketing - Market size and forecast 2024-2029 ($ billion)
  • Exhibits89: Data Table on Marketing - Market size and forecast 2024-2029 ($ billion)
  • Exhibits90: Chart on Marketing - Year-over-year growth 2024-2029 (%)
  • Exhibits91: Data Table on Marketing - Year-over-year growth 2024-2029 (%)
  • Exhibits92: Chart on Customer service - Market size and forecast 2024-2029 ($ billion)
  • Exhibits93: Data Table on Customer service - Market size and forecast 2024-2029 ($ billion)
  • Exhibits94: Chart on Customer service - Year-over-year growth 2024-2029 (%)
  • Exhibits95: Data Table on Customer service - Year-over-year growth 2024-2029 (%)
  • Exhibits96: Market opportunity by Service ($ billion)
  • Exhibits97: Data Table on Market opportunity by Service ($ billion)
  • Exhibits98: Chart on Platform - Market share 2024-2029 (%)
  • Exhibits99: Data Table on Platform - Market share 2024-2029 (%)
  • Exhibits100: Chart on Comparison by Platform
  • Exhibits101: Data Table on Comparison by Platform
  • Exhibits102: Chart on Website-based - Market size and forecast 2024-2029 ($ billion)
  • Exhibits103: Data Table on Website-based - Market size and forecast 2024-2029 ($ billion)
  • Exhibits104: Chart on Website-based - Year-over-year growth 2024-2029 (%)
  • Exhibits105: Data Table on Website-based - Year-over-year growth 2024-2029 (%)
  • Exhibits106: Chart on Mobile apps - Market size and forecast 2024-2029 ($ billion)
  • Exhibits107: Data Table on Mobile apps - Market size and forecast 2024-2029 ($ billion)
  • Exhibits108: Chart on Mobile apps - Year-over-year growth 2024-2029 (%)
  • Exhibits109: Data Table on Mobile apps - Year-over-year growth 2024-2029 (%)
  • Exhibits110: Chart on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
  • Exhibits111: Data Table on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
  • Exhibits112: Chart on Hybrid platforms - Year-over-year growth 2024-2029 (%)
  • Exhibits113: Data Table on Hybrid platforms - Year-over-year growth 2024-2029 (%)
  • Exhibits114: Market opportunity by Platform ($ billion)
  • Exhibits115: Data Table on Market opportunity by Platform ($ billion)
  • Exhibits116: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits117: Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits118: Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits119: Chart on Geographic comparison
  • Exhibits120: Data Table on Geographic comparison
  • Exhibits121: Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Exhibits122: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Exhibits123: Chart on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits124: Data Table on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits125: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Exhibits126: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Exhibits127: Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits128: Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits129: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Exhibits130: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Exhibits131: Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits132: Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits133: Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Exhibits134: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Exhibits135: Chart on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits136: Data Table on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits137: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Exhibits138: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Exhibits139: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits140: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits141: Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Exhibits142: Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Exhibits143: Chart on US - Year-over-year growth 2024-2029 (%)
  • Exhibits144: Data Table on US - Year-over-year growth 2024-2029 (%)
  • Exhibits145: Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Exhibits146: Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Exhibits147: Chart on China - Year-over-year growth 2024-2029 (%)
  • Exhibits148: Data Table on China - Year-over-year growth 2024-2029 (%)
  • Exhibits149: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Exhibits150: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Exhibits151: Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits152: Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits153: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Exhibits154: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Exhibits155: Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits156: Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits157: Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Exhibits158: Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Exhibits159: Chart on India - Year-over-year growth 2024-2029 (%)
  • Exhibits160: Data Table on India - Year-over-year growth 2024-2029 (%)
  • Exhibits161: Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Exhibits162: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Exhibits163: Chart on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits164: Data Table on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits165: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Exhibits166: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Exhibits167: Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits168: Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits169: Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Exhibits170: Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Exhibits171: Chart on France - Year-over-year growth 2024-2029 (%)
  • Exhibits172: Data Table on France - Year-over-year growth 2024-2029 (%)
  • Exhibits173: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Exhibits174: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Exhibits175: Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits176: Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits177: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Exhibits178: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Exhibits179: Chart on Brazil - Year-over-year growth 2024-2029 (%)

Exhibits18