社群媒體管理市場規模、佔有率、成長分析，按組件、按部署模式、按組織規模、按地區 - 行業預測，2024-2031 年

2022 年，全球社群媒體管理市場規模為 173 億美元，從 2023 年的 215.4 億美元成長到 2031 年的 1,243.3 億美元，預計在預測期內（2024-2031 年）將以複合年成長率成長。 %。

隨著對針對特定受眾的行銷策略的持續需求，社群媒體管理格局正在不斷發展。該領域的主要活動包括內容創建、線上參與、與影響者的合作以及績效分析。 COVID-19 的爆發加強了遠距工作實踐並增加了對高效管理系統的需求，從而顯著加速了全球社群媒體市場的成長。此外，人們對小型娛樂的日益偏好進一步推動了市場的擴張。然而，資料隱私問題等挑戰為成長預測帶來了風險。同時，機器學習和資料分析等先進技術的整合為創新提供了廣闊的前景。因此，美國社群媒體管理市場明年可能會繼續保持穩定成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析

社群媒體管理市場規模：依組成部分及複合年成長率（2024-2031）

• 市場概況
• 解決方案
  • 社群媒體行銷
  • 社群媒體收聽監控分析
  • 社群媒體資產與內容管理
  • 社群媒體風險與合規管理
• 服務
  • 專業服務
  • 實施和諮詢服務
  • 培訓和支援服務
  • 託管服務

社群媒體管理市場規模：依部署模式及複合年成長率（2024-2031）

• 市場概況
• 本地
• 雲

社群媒體管理市場規模：依組織規模及複合年成長率（2024-2031）

• 市場概況
• 小型企業
• 中型公司
• 主要企業

社群媒體管理市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 銷售和行銷管理
• 客戶體驗管理
  • 社會關懷與通訊
  • 客戶資料平台
• 競爭資訊
• 風險管理和詐騙偵測

社群媒體管理市場規模：依產業及複合年成長率（2024-2031）

• 市場概況
• BFSI
• 零售/消費品
• 政府和公共部門
• 醫療保健和生命科學
• 資訊科技和通訊
• 媒體和娛樂
• 製造業
• 旅遊/酒店業
• 其他

社群媒體管理市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Adobe
• IBM
• Google
• Oracle
• Salesforce
• Sprout Social
• Hootsuite
• Meltwater
• Sprinklr
• HubSpot
• Khoros
• Zoho
• NetBase
• Talkwalker
• Buffer
• Agorapulse
• Emplifi
• eClincher
• CreatorIQ
• Slate Teams

結論和建議

Global Social Media Management Market size was valued at USD 17.3 billion in 2022 and is poised to grow from USD 21.54 billion in 2023 to USD 124.33 billion by 2031, growing at a CAGR of 24.5% during the forecast period (2024-2031).

The social media management landscape is evolving, driven by the ongoing demand for targeted marketing strategies aimed at specific audiences. Key activities in this domain include content creation, online engagement, influencer collaboration, and performance analytics. The COVID-19 pandemic significantly accelerated the global social media market's growth by enhancing remote working practices and increasing the need for efficient management systems. Additionally, the rising preference for accessible, bite-sized entertainment is further propelling market expansion. However, challenges such as data privacy concerns pose risks to growth forecasts. Meanwhile, the integration of advanced technologies like machine learning and data analytics presents promising opportunities for innovation. As a result, the US Social Media Management Market is set to witness a steady growth trajectory in the coming year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Media Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Management Market Segmental Analysis

Global Social Media Management Market is segmented by Component, Deployment Mode, Organization Size, Application, Vertical, and Region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Mode, the market is segmented into On-premises, and Cloud. Based on Organization Size, the market is segmented into Small Enterprises, Medium-sized Enterprises, and Large Enterprises. Based on Application, the market is segmented into Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, Government & Public Sector, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, Manufacturing, Travel & Hospitality, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Media Management Market

The growth of the Global Social Media Management market is heavily influenced by the increasing emphasis on market and competitive intelligence. As organizations strive to enhance efficiency and reduce costs amid global competition, they are increasingly leveraging data to better understand demographics, competitors, and customer preferences. To stay ahead, businesses are identifying market gaps and responding to consumer expectations for improved products, lower prices, and expedited shipping through advanced analytics. By harnessing unstructured data, social media management solutions enable organizations to adapt to evolving market dynamics, optimize sales, and interpret customer sentiment effectively, thereby refining their marketing strategies. Moreover, analyzing competitor behavior and customer interactions on social media enhances market visibility and competitive advantage. This growing focus encompasses vital components like engagement, customer relationship management (CRM), publishing, advertising, monitoring, and real-time analytics, all of which contribute to the heightened demand for social media management solutions throughout the analysis period.

Restraints in the Global Social Media Management Market

The Global Social Media Management market has faced significant constraints in its growth due to the evolving landscape of data protection and privacy laws. Regulations such as the GDPR require companies to take stringent measures to ensure data security, including reporting breaches, securing data transmission, anonymizing client information, and obtaining consent for data processing. Non-compliance can lead to severe penalties and legal repercussions if a business inadvertently compromises the privacy of customers or employees through social media channels. These regulatory pressures have emerged as crucial challenges, hindering the market's expansion during the assessment period and influencing strategic decision-making for companies.

Market Trends of the Global Social Media Management Market

The Global Social Media Management market is experiencing a significant upward trend, driven by the increasing ubiquity of platforms like Twitter, Instagram, and Facebook as essential communication tools. As businesses, particularly Quick Service Restaurants (QSRs), harness these channels to engage with customers and attract new audiences, the demand for sophisticated social media management solutions rises. Companies are leveraging effective social media strategies to enhance brand visibility and foster customer loyalty, as evidenced by Wendy's successful interaction on Twitter. This growing reliance on social media for business growth suggests a robust potential for market expansion throughout the analysis period, indicating a lucrative frontier for innovative social media management services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Social Media Management Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Social Media Marketing
  • Social Media Listening, Monitoring, and Analytics
  • Social Media Asset and Content Management
  • Social Media Risk and Compliance Management
• Services
  • Professional Services
  • Implementation and consulting services
  • Training and support services
  • Managed Services

Global Social Media Management Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• On-premises
• Cloud

Global Social Media Management Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small Enterprises
• Medium-sized Enterprises
• Large Enterprises

Global Social Media Management Market Size by Application & CAGR (2024-2031)

• Market Overview
• Sales And Marketing Management
• Customer Experience Management
  • Social Care and Messaging
  • Customer Data Platform
• Competitive Intelligence
• Risk Management and Fraud Detection

Global Social Media Management Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & Consumer Goods
• Government & Public Sector
• Healthcare & Life Sciences
• IT & Telecom
• Media & Entertainment
• Manufacturing
• Travel & Hospitality
• Others

Global Social Media Management Market Size & CAGR (2024-2031)

• North America, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Deployment Mode, Organization Size, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khoros
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agorapulse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eClincher
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CreatorIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slate Teams
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation