市場調查報告書
商品編碼
1413019
行動行銷市場:按組件、通路、組織規模、產業分類 - 2024-2030 年全球預測Mobile Marketing Market by Component (Platform, Services), Channel (Location-based marketing, Mobile app marketing, Mobile Banner Ads), Organization Size, Vertical - Global Forecast 2024-2030 |
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預計2023年行動行銷市場規模為128.3億美元,預計2024年將達到146.3億美元,2030年將達到286.4億美元,複合年成長率為12.14%。
全球行動行銷市場
主要市場統計 | |
---|---|
基準年[2023] | 128.3億美元 |
預測年份 [2024] | 146.3億美元 |
預測年份 [2030] | 286.4億美元 |
複合年成長率(%) | 12.14% |
FPNV定位矩陣
FPNV定位矩陣對於評估行動行銷市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出資訊的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對行動行銷市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴考察,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更資訊的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-行動行銷市場的市場規模和預測是多少?
2-行動行銷市場預測期內需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3-行動行銷市場的技術趨勢和法律規範是什麼?
4-行動行銷市場主要廠商的市場佔有率是多少?
5-進入行動行銷市場適合的型態和策略手段有哪些?
[194 Pages Report] The Mobile Marketing Market size was estimated at USD 12.83 billion in 2023 and expected to reach USD 14.63 billion in 2024, at a CAGR 12.14% to reach USD 28.64 billion by 2030.
Global Mobile Marketing Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 12.83 billion |
Estimated Year [2024] | USD 14.63 billion |
Forecast Year [2030] | USD 28.64 billion |
CAGR (%) | 12.14% |
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Mobile Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mobile Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Adobe Inc., Airship Group, Inc., AppsFlyer Ltd., Attentive Mobile, Inc., Birdeye Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Insider PTE LTD, Iterable, Inc., Leanplum, Listrak, Localytics by Upland Software, Inc., Netcore Cloud Pvt. Ltd., OneSignal, Oracle Corporation, Punchh, Inc., Pyze Inc., Sailthru, Salesforce Inc., SAP SE, Swrve Inc., Text Us Services, Inc., Vibes Media, LLC, and Xtremepush.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Mobile Marketing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mobile Marketing Market?
3. What are the technology trends and regulatory frameworks in the Mobile Marketing Market?
4. What is the market share of the leading vendors in the Mobile Marketing Market?
5. Which modes and strategic moves are suitable for entering the Mobile Marketing Market?