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行動行銷市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測，按組件、通路、組織規模、垂直領域、地區和競爭細分

Mobile Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Component, By Channel, By Organization Size, By Vertical By Region, and By Competition
出版日期: | 出版商: TechSci Research | 英文 172 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年全球行動行銷市場價值為 186 億美元，預計到 2028 年預測期內將實現強勁成長，複合CAGR為 17.4%。在行動裝置空前激增的推動下，全球行動行銷市場正在經歷大幅成長以及它們在我們日常生活中所扮演的不可或缺的角色。隨著智慧型手機和平板電腦幾乎無所不在，行動行銷格局已發展成為全球企業不可或缺的動態平台。行動行銷利用大量管道，包括簡訊行銷、行動應用程式、社交媒體廣告和行動網路活動，吸引消費者將大部分時間花在行動裝置上。這種轉變使品牌能夠制定高度個人化和有針對性的行銷策略，直接向消費者的行動螢幕提供相關內容、促銷和廣告。此外，行動錢包、基於位置的行銷和擴增實境體驗的出現進一步擴大了行動行銷措施的範圍和影響力。隨著消費者越來越依賴行動裝置進行購物、獲取資訊和社交互動，全球行動行銷市場將持續保持上升趨勢。公司正在認知到行動行銷在與受眾建立聯繫、提高品牌知名度和提高客戶忠誠度方面的巨大潛力，使其成為當今數位互聯世界中當代行銷策略的重要組成部分。

主要市場促進因素

增加行動網際網路的使用和智慧型手機的滲透率

市場概況
預測期 2024-2028
2022 年市場規模 186億美元
2028 年市場規模 491.4億美元
2023-2028 年CAGR 17.4%
成長最快的細分市場 服務
最大的市場 北美洲

全球行動行銷市場是由行動網際網路使用的指數成長和智慧型手機的廣泛採用所推動的。隨著價格實惠的智慧型手機的日益普及和行動網路的擴展，越來越多的人透過行動裝置存取網路。這為行動行銷活動創造了大量受眾，因為企業尋求透過最常使用的設備吸引消費者。行動行銷提供了一種直接、個人化的方式來與消費者互動，直接向他們的智慧型手機提供有針對性的廣告、促銷和優惠。隨著行動網際網路使用率持續上升和智慧型手機普及率在全球範圍內擴大，對行動行銷解決方案的需求預計將大幅成長。

目錄

第 1 章：產品概述

  • 市場定義
  • 市場範圍
    • 涵蓋的市場
    • 研究年份
    • 主要市場區隔

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 範圍的製定
  • 假設和限制
  • 研究來源
    • 二次研究
    • 初步研究
  • 市場研究方法
    • 自下而上的方法
    • 自上而下的方法
  • 計算市場規模和市場佔有率所遵循的方法
  • 預測方法
    • 數據三角測量與驗證

第 3 章：執行摘要

第 4 章：COVID-19 對全球行動行銷市場的影響

第 5 章：客戶之聲

第 6 章：全球行動行銷市場概述

第 7 章：全球行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件（平台和服務）
    • 按管道（訊息、推播通知、行動電子郵件、快速回應 (QR) 代碼等）
    • 按組織規模（中小企業和大型企業）
    • 按垂直行業（零售和電子商務、旅遊和物流、汽車、BFSI、電信和 IT 等）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類 (2022)
  • 市場地圖

第 8 章：北美行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按頻道
    • 按組織規模
    • 按垂直方向
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 9 章：歐洲行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按頻道
    • 按組織規模
    • 按垂直方向
    • 按國家/地區
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 比利時

第 10 章：南美洲行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按頻道
    • 按組織規模
    • 按垂直方向
    • 按國家/地區
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷
    • 智利
    • 秘魯

第 11 章：中東和非洲行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按頻道
    • 按組織規模
    • 按垂直方向
    • 按國家/地區
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 土耳其
    • 以色列

第 12 章：亞太地區行動行銷市場展望

  • 市場規模及預測
    • 按組件
    • 按頻道
    • 按組織規模
    • 按垂直方向
    • 按國家/地區
  • 亞太地區：國家分析
    • 中國行動行銷
    • 印度行動行銷
    • 日本行動行銷
    • 韓國行動行銷
    • 澳洲行動行銷
    • 印尼行動行銷
    • 越南行動行銷

第 13 章：市場動態

  • 促進要素
  • 挑戰

第 14 章：市場趨勢與發展

第 15 章：公司簡介

  • 谷歌有限責任公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 臉書公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 蘋果公司。
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 亞馬遜公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 推特公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 奧多比公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • Salesforce.com 公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • IBM公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 甲骨文公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • SAP系統公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 微軟公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 騰訊控股有限公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered
  • 百度公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel/Key Contact Person
    • Key Product/Services Offered

第 16 章：策略建議

關於我們及免責聲明

簡介目錄
Product Code: 16519

Global Mobile Marketing Market has valued at USD 18.6 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 17.4% through 2028. The Global Mobile Marketing Market is experiencing substantial growth, propelled by the unprecedented proliferation of mobile devices and the integral role they play in our daily lives. As smartphones and tablets become nearly ubiquitous, the mobile marketing landscape has evolved into a dynamic and indispensable platform for businesses worldwide. Mobile marketing leverages a plethora of channels, including SMS marketing, mobile apps, social media advertising, and mobile web campaigns, to engage consumers where they spend a significant portion of their time - on their mobile devices. This shift has allowed brands to create highly personalized and targeted marketing strategies, delivering relevant content, promotions, and advertisements directly to consumers' mobile screens. Additionally, the advent of mobile wallets, location-based marketing, and augmented reality experiences has further expanded the scope and impact of mobile marketing initiatives. With consumers increasingly relying on their mobile devices for shopping, information, and social interactions, the Global Mobile Marketing Market is set to continue its upward trajectory. Companies are recognizing the immense potential of mobile marketing to connect with their audience, boost brand visibility, and drive customer loyalty, making it an essential component of contemporary marketing strategies in today's digitally connected world.

Key Market Drivers

Increasing Mobile Internet Usage and Smartphone Penetration

Market Overview
Forecast Period2024-2028
Market Size 2022USD 18.6 Billion
Market Size 2028USD 49.14 billion
CAGR 2023-202817.4%
Fastest Growing SegmentServices
Largest MarketNorth America

The Global Mobile Marketing Market is driven by the exponential growth in mobile internet usage and the widespread adoption of smartphones. With the increasing availability of affordable smartphones and the expansion of mobile networks, more and more people are accessing the internet through their mobile devices. This has created a massive audience for mobile marketing campaigns, as businesses seek to reach consumers on the devices they use most frequently. Mobile marketing offers a direct and personalized way to engage with consumers, delivering targeted advertisements, promotions, and offers directly to their smartphones. As mobile internet usage continues to rise and smartphone penetration expands globally, the demand for mobile marketing solutions is expected to grow significantly.

Shift in Consumer Behavior and Preference

A shift in consumer behavior and preference towards mobile devices has become a major driver of the Global Mobile Marketing Market. Consumers are increasingly relying on their smartphones for various activities, including shopping, social media, entertainment, and communication. This shift has led to a change in the way businesses interact with their target audience. Mobile marketing allows businesses to leverage this change by delivering personalized and contextually relevant content to consumers on their mobile devices. By understanding consumer preferences and behavior patterns, businesses can tailor their marketing messages to resonate with their target audience, leading to higher engagement and conversion rates. As consumer behavior continues to evolve in favor of mobile devices, the demand for mobile marketing solutions will continue to grow.

Advancements in Mobile Technologies

Advancements in mobile technologies are driving the growth of the Global Mobile Marketing Market. Mobile devices are becoming more powerful, with improved processing capabilities, larger screens, and enhanced connectivity options. These advancements enable businesses to deliver rich and immersive mobile experiences to consumers, including interactive advertisements, augmented reality (AR) campaigns, and mobile apps. Furthermore, the integration of technologies like artificial intelligence (AI) and machine learning (ML) in mobile marketing allows for more accurate targeting, personalized recommendations, and predictive analytics. As mobile technologies continue to evolve, businesses are increasingly adopting innovative mobile marketing strategies to stay ahead of the competition and engage with their target audience effectively.

Rise of Mobile Commerce

The rise of mobile commerce is a significant driver of the Global Mobile Marketing Market. With the increasing convenience and security of mobile payment solutions, consumers are increasingly using their smartphones to make purchases. Mobile marketing plays a crucial role in driving mobile commerce by promoting products and services, offering exclusive deals and discounts, and providing a seamless shopping experience on mobile devices. Businesses are leveraging mobile marketing techniques such as mobile advertising, mobile coupons, and mobile loyalty programs to attract and retain mobile shoppers. As mobile commerce continues to gain traction globally, the demand for mobile marketing solutions will continue to rise.

Growing Importance of Location-based Marketing

The growing importance of location-based marketing is driving the growth of the Global Mobile Marketing Market. Location-based marketing leverages the GPS capabilities of mobile devices to deliver targeted advertisements and promotions based on the user's location. This allows businesses to reach consumers at the right place and time, delivering relevant and contextually appropriate messages. Location-based marketing is particularly effective for businesses with physical locations, such as retail stores, restaurants, and entertainment venues. By targeting consumers in close proximity to their establishments, businesses can drive foot traffic and increase sales. As location-based technologies continue to advance and consumer demand for personalized experiences grows, the demand for location-based mobile marketing solutions will continue to increase.

Key Market Challenges

Fragmented Standards for Data Integration

The Global Mobile Marketing Market faces a significant challenge due to the lack of standardized protocols and frameworks for seamless data integration. With diverse channels such as SMS marketing, mobile apps, and social media advertising, data from various sources can be fragmented, making it difficult for marketers to gather a comprehensive view of customer behavior. This lack of standardization hinders the efficient aggregation and analysis of data, impacting the effectiveness of mobile marketing campaigns and hindering the market's potential for growth.

Adoption of Ad-blockers and Privacy Concerns

The widespread adoption of ad-blockers and growing privacy concerns pose challenges to the Global Mobile Marketing Market. As consumers become increasingly conscious of their online privacy and the intrusiveness of ads, the effectiveness of mobile advertising is compromised. Marketers must navigate a landscape where their messages are filtered or blocked, necessitating more nuanced and permission-based approaches to mobile marketing to ensure engagement and compliance with privacy regulations.

Data Privacy Regulations and Compliance

Compliance with data privacy regulations, such as GDPR and CCPA, poses a significant challenge for mobile marketers. These regulations require strict adherence to data protection standards, transparency in data collection, and obtaining user consent for data processing. Failure to comply can result in substantial fines and damage to a brand's reputation. Navigating the complex landscape of global data privacy laws while delivering personalized mobile marketing experiences remains a challenging task for marketers.

User Fatigue and Content Overload

User fatigue and content overload are challenges related to the saturation of mobile marketing messages. With users exposed to a constant stream of advertisements and content, it becomes increasingly difficult for marketers to capture and maintain audience attention. Cutting through the noise and delivering relevant, engaging content is a persistent challenge in the Global Mobile Marketing Market, requiring creativity and strategic targeting to overcome.

Key Market Trends

Increasing Mobile Device Penetration

The global mobile marketing market is witnessing significant growth due to the increasing penetration of mobile devices worldwide. With the proliferation of smartphones and tablets, consumers are spending more time on their mobile devices, creating a vast opportunity for marketers to reach their target audience through mobile marketing strategies. The widespread adoption of mobile devices has led to a shift in consumer behavior, with users relying on their smartphones for various activities such as browsing the internet, shopping, and accessing social media platforms. This trend has fueled the demand for mobile marketing solutions that can effectively engage and connect with mobile users.

Rapid Growth of Mobile Advertising

Mobile advertising has emerged as a dominant segment within the global mobile marketing market. Marketers are increasingly allocating their advertising budgets towards mobile platforms to capitalize on the growing mobile user base. Mobile advertising offers unique advantages such as precise targeting capabilities, interactive ad formats, and the ability to track and measure campaign performance in real-time. Advertisers are leveraging mobile advertising channels such as in-app ads, mobile web ads, and mobile video ads to deliver personalized and contextually relevant messages to mobile users. The rapid growth of mobile advertising is driven by the increasing demand for effective and measurable advertising solutions in the mobile ecosystem.

Shift towards Personalized and Location-based Marketing

Personalization and location-based marketing are gaining prominence in the global mobile marketing market. Marketers are leveraging user data and advanced analytics to deliver personalized and targeted marketing messages to mobile users. By understanding user preferences, behavior, and location, marketers can create highly relevant and engaging mobile marketing campaigns. Location-based marketing, in particular, allows marketers to deliver location-specific offers, promotions, and recommendations to mobile users, enhancing the overall customer experience. The shift towards personalized and location-based marketing is driven by the need to cut through the clutter and deliver tailored messages that resonate with mobile users.

Integration of Mobile Marketing with Emerging Technologies

The integration of mobile marketing with emerging technologies is shaping the future of the global mobile marketing market. Technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are being leveraged to create immersive and interactive mobile marketing experiences. AI-powered chatbots and virtual assistants are being used to engage with mobile users and provide personalized recommendations. AR and VR technologies are enabling marketers to create virtual product experiences and immersive brand storytelling. The integration of these emerging technologies with mobile marketing is driving innovation and opening new avenues for marketers to connect with their target audience.

Growing Importance of Mobile Commerce

Mobile commerce, also known as m-commerce, is experiencing significant growth and is a key driver of the global mobile marketing market. With the increasing adoption of mobile payment solutions and the convenience of mobile shopping apps, consumers are increasingly turning to their mobile devices for online purchases. Marketers are capitalizing on this trend by optimizing their mobile marketing strategies to drive mobile commerce. Mobile marketing tactics such as mobile advertising, mobile coupons, and mobile loyalty programs are being used to attract and retain mobile shoppers. The growing importance of mobile commerce is reshaping the way marketers approach mobile marketing and driving the need for innovative mobile marketing solutions.

Segmental Insights

Component Insights

In 2022, the platform segment dominated the Global Mobile Marketing Market and is expected to maintain its dominance throughout the forecast period. Mobile marketing platforms serve as the central hubs for planning, executing, and analyzing mobile marketing campaigns across various channels and devices. These platforms offer marketers a comprehensive suite of tools and features, including campaign management, audience targeting, analytics, and automation, empowering them to create and optimize mobile marketing strategies efficiently. The dominance of the platform segment is driven by the increasing complexity of mobile marketing campaigns, the need for real-time data analysis, and the demand for centralized control over multi-channel marketing efforts. Marketers rely on these platforms to streamline workflows, gain insights into customer behavior, and deliver personalized and timely mobile experiences. As mobile marketing continues to evolve with advancements in technologies such as AI and machine learning, platforms play a pivotal role in enabling marketers to harness the power of data-driven insights and automation, ensuring the relevance and effectiveness of their mobile marketing initiatives. Therefore, the platform segment is poised to maintain its dominance in the Global Mobile Marketing Market by offering the essential tools and capabilities needed to navigate the dynamic landscape of mobile marketing and engage effectively with mobile-savvy consumers worldwide.

Channel Insights

In 2022, the messaging segment dominated the Global Mobile Marketing Market and is anticipated to sustain its dominance throughout the forecast period. Messaging channels encompass a wide range of communication methods, including SMS (Short Message Service), MMS (Multimedia Messaging Service), and messaging apps such as WhatsApp and Facebook Messenger. The dominance of the messaging segment is driven by its unparalleled reach, user engagement, and versatility for delivering marketing content. Marketers leverage messaging channels to send personalized promotions, alerts, and transactional messages directly to consumers' mobile devices, ensuring high visibility and instant communication. With consumers' increasing reliance on messaging apps and SMS for social interactions and business communications, these channels offer a direct and effective way to connect with audiences. Additionally, messaging channels are often preferred for their non-intrusive nature, allowing users to engage with marketing messages at their convenience. As mobile marketing strategies evolve to prioritize customer engagement and real-time interactions, messaging channels are poised to remain at the forefront, enabling marketers to establish direct and meaningful connections with their target audience. The enduring dominance of the messaging segment reflects its effectiveness in driving customer engagement, brand loyalty, and conversions in the ever-expanding Global Mobile Marketing Market.

Organization Size Insights

In 2022, the large enterprise segment emerged as the dominant force in the Global Mobile Marketing Market and is projected to maintain its dominance throughout the forecast period. Large enterprises, equipped with substantial resources and marketing budgets, have been at the forefront of leveraging mobile marketing strategies to engage with their target audience effectively. They have the capacity to invest in advanced mobile marketing technologies, platforms, and strategies to create comprehensive and highly personalized mobile marketing campaigns. Large enterprises can harness data analytics, artificial intelligence, and machine learning to optimize their mobile marketing efforts, ensuring that messages are relevant, timely, and resonate with their customer base. Furthermore, their established brand presence and extensive customer reach enable them to capitalize on various mobile marketing channels, including messaging, push notifications, mobile apps, and social media, to amplify their brand visibility and customer engagement.

Moreover, large enterprises often operate on a global scale, allowing them to tailor their mobile marketing strategies to diverse markets and customer segments, which further strengthens their dominance in the mobile marketing landscape. As the mobile marketing landscape continues to evolve, large enterprises are well-positioned to adapt to emerging trends and technologies, driving innovation and maintaining their leadership in the market. Their ability to invest in cutting-edge solutions and scale their mobile marketing efforts ensures that the large enterprise segment will remain the dominant force shaping the Global Mobile Marketing Market in the coming years.

Regional Insights

In 2022, North America emerged as the dominant region in the Global Mobile Marketing Market, and it is poised to maintain its leadership throughout the forecast period. Several factors contribute to North America's dominance, including its advanced technological infrastructure, high smartphone penetration rates, and a mature digital advertising ecosystem. The region is home to major tech hubs and innovation centers, fostering the development of cutting-edge mobile marketing technologies and platforms. North American businesses, particularly in the United States and Canada, have been early adopters of mobile marketing strategies, recognizing the pivotal role mobile devices play in consumer engagement. Furthermore, the North American market benefits from a tech-savvy population that is receptive to mobile marketing initiatives, making it an ideal testing ground for innovative campaigns and strategies. The presence of major social media and technology giants in the region, such as Facebook, Google, and Apple, has further propelled the growth of mobile marketing, as these companies shape industry standards and introduce new mobile advertising opportunities. Moreover, North America's regulatory environment, while stringent in terms of data privacy and consumer protection, has encouraged responsible and transparent mobile marketing practices, fostering trust among users. As the region continues to prioritize consumer data privacy and protection, it is expected to lead in implementing and complying with evolving data regulations, further solidifying its dominance in the Global Mobile Marketing Market. With its technological leadership, consumer adoption, and regulatory maturity, North America is well-positioned to remain at the forefront of mobile marketing innovation and growth in the foreseeable future.

Key Market Players

Google LLC

Facebook, Inc.

Apple Inc.

Amazon.com, Inc.

Twitter, Inc.

Adobe Inc.

Salesforce.com, Inc.

IBM Corporation

Oracle Corporation

SAP SE

Microsoft Corporation

Tencent Holdings Limited

Baidu Inc.

Report Scope:

In this report, the Global Mobile Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Marketing Market, By Component:

  • Platform
  • Services

Mobile Marketing Market, By Channel:

  • Messaging
  • Push Notifications
  • Mobile Emails
  • Quick Response (QR) Code
  • Others

Mobile Marketing Market, By Organization Size:

  • SMEs
  • Large Enterprise

Mobile Marketing Market, By Vertical:

  • Retail and E-Commerce
  • Travel & Logistics
  • Automotive
  • BFSI
  • Telecom & IT
  • Others

Mobile Marketing Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Belgium
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
  • Vietnam
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Israel

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies present in the Global Mobile Marketing Market.

Available Customizations:

  • Global Mobile Marketing market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Impact of COVID-19 on Global Mobile Marketing Market

5. Voice of Customer

6. Global Mobile Marketing Market Overview

7. Global Mobile Marketing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component (Platform and Services)
    • 7.2.2. By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others)
    • 7.2.3. By Organization Size (SMEs and Large Enterprise)
    • 7.2.4. By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others)
    • 7.2.5. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 7.3. By Company (2022)
  • 7.4. Market Map

8. North America Mobile Marketing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Channel
    • 8.2.3. By Organization Size
    • 8.2.4. By Vertical
    • 8.2.5. By Country
  • 8.3. North America: Country Analysis
    • 8.3.1. United States Mobile Marketing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Channel
        • 8.3.1.2.3. By Organization Size
        • 8.3.1.2.4. By Vertical
    • 8.3.2. Canada Mobile Marketing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Channel
        • 8.3.2.2.3. By Organization Size
        • 8.3.2.2.4. By Vertical
    • 8.3.3. Mexico Mobile Marketing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Channel
        • 8.3.3.2.3. By Organization Size
        • 8.3.3.2.4. By Vertical

9. Europe Mobile Marketing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Channel
    • 9.2.3. By Organization Size
    • 9.2.4. By Vertical
    • 9.2.5. By Country
  • 9.3. Europe: Country Analysis
    • 9.3.1. Germany Mobile Marketing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Channel
        • 9.3.1.2.3. By Organization Size
        • 9.3.1.2.4. By Vertical
    • 9.3.2. France Mobile Marketing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Channel
        • 9.3.2.2.3. By Organization Size
        • 9.3.2.2.4. By Vertical
    • 9.3.3. United Kingdom Mobile Marketing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Channel
        • 9.3.3.2.3. By Organization Size
        • 9.3.3.2.4. By Vertical
    • 9.3.4. Italy Mobile Marketing Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Component
        • 9.3.4.2.2. By Channel
        • 9.3.4.2.3. By Organization Size
        • 9.3.4.2.4. By Vertical
    • 9.3.5. Spain Mobile Marketing Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Component
        • 9.3.5.2.2. By Channel
        • 9.3.5.2.3. By Organization Size
        • 9.3.5.2.4. By Vertical
    • 9.3.6. Belgium Mobile Marketing Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Component
        • 9.3.6.2.2. By Channel
        • 9.3.6.2.3. By Organization Size
        • 9.3.6.2.4. By Vertical

10. South America Mobile Marketing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Channel
    • 10.2.3. By Organization Size
    • 10.2.4. By Vertical
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Marketing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Channel
        • 10.3.1.2.3. By Organization Size
        • 10.3.1.2.4. By Vertical
    • 10.3.2. Colombia Mobile Marketing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Channel
        • 10.3.2.2.3. By Organization Size
        • 10.3.2.2.4. By Vertical
    • 10.3.3. Argentina Mobile Marketing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Channel
        • 10.3.3.2.3. By Organization Size
        • 10.3.3.2.4. By Vertical
    • 10.3.4. Chile Mobile Marketing Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Component
        • 10.3.4.2.2. By Channel
        • 10.3.4.2.3. By Organization Size
        • 10.3.4.2.4. By Vertical
    • 10.3.5. Peru Mobile Marketing Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Component
        • 10.3.5.2.2. By Channel
        • 10.3.5.2.3. By Organization Size
        • 10.3.5.2.4. By Vertical

11. Middle East & Africa Mobile Marketing Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Component
    • 11.2.2. By Channel
    • 11.2.3. By Organization Size
    • 11.2.4. By Vertical
    • 11.2.5. By Country
  • 11.3. Middle East & Africa: Country Analysis
    • 11.3.1. Saudi Arabia Mobile Marketing Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Component
        • 11.3.1.2.2. By Channel
        • 11.3.1.2.3. By Organization Size
        • 11.3.1.2.4. By Vertical
    • 11.3.2. UAE Mobile Marketing Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Component
        • 11.3.2.2.2. By Channel
        • 11.3.2.2.3. By Organization Size
        • 11.3.2.2.4. By Vertical
    • 11.3.3. South Africa Mobile Marketing Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Component
        • 11.3.3.2.2. By Channel
        • 11.3.3.2.3. By Organization Size
        • 11.3.3.2.4. By Vertical
    • 11.3.4. Turkey Mobile Marketing Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Component
        • 11.3.4.2.2. By Channel
        • 11.3.4.2.3. By Organization Size
        • 11.3.4.2.4. By Vertical
    • 11.3.5. Israel Mobile Marketing Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By Component
        • 11.3.5.2.2. By Channel
        • 11.3.5.2.3. By Organization Size
        • 11.3.5.2.4. By Vertical

12. Asia Pacific Mobile Marketing Market Outlook

  • 12.1. Market Size & Forecast
    • 12.1.1. By Component
    • 12.1.2. By Channel
    • 12.1.3. By Organization Size
    • 12.1.4. By Vertical
    • 12.1.5. By Country
  • 12.2. Asia-Pacific: Country Analysis
    • 12.2.1. China Mobile Marketing Market Outlook
      • 12.2.1.1. Market Size & Forecast
        • 12.2.1.1.1. By Value
      • 12.2.1.2. Market Share & Forecast
        • 12.2.1.2.1. By Component
        • 12.2.1.2.2. By Channel
        • 12.2.1.2.3. By Organization Size
        • 12.2.1.2.4. By Vertical
    • 12.2.2. India Mobile Marketing Market Outlook
      • 12.2.2.1. Market Size & Forecast
        • 12.2.2.1.1. By Value
      • 12.2.2.2. Market Share & Forecast
        • 12.2.2.2.1. By Component
        • 12.2.2.2.2. By Channel
        • 12.2.2.2.3. By Organization Size
        • 12.2.2.2.4. By Vertical
    • 12.2.3. Japan Mobile Marketing Market Outlook
      • 12.2.3.1. Market Size & Forecast
        • 12.2.3.1.1. By Value
      • 12.2.3.2. Market Share & Forecast
        • 12.2.3.2.1. By Component
        • 12.2.3.2.2. By Channel
        • 12.2.3.2.3. By Organization Size
        • 12.2.3.2.4. By Vertical
    • 12.2.4. South Korea Mobile Marketing Market Outlook
      • 12.2.4.1. Market Size & Forecast
        • 12.2.4.1.1. By Value
      • 12.2.4.2. Market Share & Forecast
        • 12.2.4.2.1. By Component
        • 12.2.4.2.2. By Channel
        • 12.2.4.2.3. By Organization Size
        • 12.2.4.2.4. By Vertical
    • 12.2.5. Australia Mobile Marketing Market Outlook
      • 12.2.5.1. Market Size & Forecast
        • 12.2.5.1.1. By Value
      • 12.2.5.2. Market Share & Forecast
        • 12.2.5.2.1. By Component
        • 12.2.5.2.2. By Channel
        • 12.2.5.2.3. By Organization Size
        • 12.2.5.2.4. By Vertical
    • 12.2.6. Indonesia Mobile Marketing Market Outlook
      • 12.2.6.1. Market Size & Forecast
        • 12.2.6.1.1. By Value
      • 12.2.6.2. Market Share & Forecast
        • 12.2.6.2.1. By Component
        • 12.2.6.2.2. By Channel
        • 12.2.6.2.3. By Organization Size
        • 12.2.6.2.4. By Vertical
    • 12.2.7. Vietnam Mobile Marketing Market Outlook
      • 12.2.7.1. Market Size & Forecast
        • 12.2.7.1.1. By Value
      • 12.2.7.2. Market Share & Forecast
        • 12.2.7.2.1. By Component
        • 12.2.7.2.2. By Channel
        • 12.2.7.2.3. By Organization Size
        • 12.2.7.2.4. By Vertical

13. Market Dynamics

  • 13.1. Drivers
  • 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

  • 15.1. Google LLC
    • 15.1.1. Business Overview
    • 15.1.2. Key Revenue and Financials
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel/Key Contact Person
    • 15.1.5. Key Product/Services Offered
  • 15.2. Facebook, Inc.
    • 15.2.1. Business Overview
    • 15.2.2. Key Revenue and Financials
    • 15.2.3. Recent Developments
    • 15.2.4. Key Personnel/Key Contact Person
    • 15.2.5. Key Product/Services Offered
  • 15.3. Apple Inc.
    • 15.3.1. Business Overview
    • 15.3.2. Key Revenue and Financials
    • 15.3.3. Recent Developments
    • 15.3.4. Key Personnel/Key Contact Person
    • 15.3.5. Key Product/Services Offered
  • 15.4. Amazon.com, Inc.
    • 15.4.1. Business Overview
    • 15.4.2. Key Revenue and Financials
    • 15.4.3. Recent Developments
    • 15.4.4. Key Personnel/Key Contact Person
    • 15.4.5. Key Product/Services Offered
  • 15.5. Twitter, Inc.
    • 15.5.1. Business Overview
    • 15.5.2. Key Revenue and Financials
    • 15.5.3. Recent Developments
    • 15.5.4. Key Personnel/Key Contact Person
    • 15.5.5. Key Product/Services Offered
  • 15.6. Adobe Inc.
    • 15.6.1. Business Overview
    • 15.6.2. Key Revenue and Financials
    • 15.6.3. Recent Developments
    • 15.6.4. Key Personnel/Key Contact Person
    • 15.6.5. Key Product/Services Offered
  • 15.7. Salesforce.com, Inc.
    • 15.7.1. Business Overview
    • 15.7.2. Key Revenue and Financials
    • 15.7.3. Recent Developments
    • 15.7.4. Key Personnel/Key Contact Person
    • 15.7.5. Key Product/Services Offered
  • 15.8. IBM Corporation
    • 15.8.1. Business Overview
    • 15.8.2. Key Revenue and Financials
    • 15.8.3. Recent Developments
    • 15.8.4. Key Personnel/Key Contact Person
    • 15.8.5. Key Product/Services Offered
  • 15.9. Oracle Corporation
    • 15.9.1. Business Overview
    • 15.9.2. Key Revenue and Financials
    • 15.9.3. Recent Developments
    • 15.9.4. Key Personnel/Key Contact Person
    • 15.9.5. Key Product/Services Offered
  • 15.10. SAP SE
    • 15.10.1. Business Overview
    • 15.10.2. Key Revenue and Financials
    • 15.10.3. Recent Developments
    • 15.10.4. Key Personnel/Key Contact Person
    • 15.10.5. Key Product/Services Offered
  • 15.11. Microsoft Corporation
    • 15.11.1. Business Overview
    • 15.11.2. Key Revenue and Financials
    • 15.11.3. Recent Developments
    • 15.11.4. Key Personnel/Key Contact Person
    • 15.11.5. Key Product/Services Offered
  • 15.12. Tencent Holdings Limited
    • 15.12.1. Business Overview
    • 15.12.2. Key Revenue and Financials
    • 15.12.3. Recent Developments
    • 15.12.4. Key Personnel/Key Contact Person
    • 15.12.5. Key Product/Services Offered
  • 15.13. Baidu Inc.
    • 15.13.1. Business Overview
    • 15.13.2. Key Revenue and Financials
    • 15.13.3. Recent Developments
    • 15.13.4. Key Personnel/Key Contact Person
    • 15.13.5. Key Product/Services Offered

16. Strategic Recommendations

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