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市場調查報告書
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1624522

全球行動互動市場規模（按解決方案、組織規模、最終用戶產業、地區、範圍和預測）

Global Mobile Engagement Market Size By Solution, By Organization Size, By End-User Industry, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

行動參與市場規模和預測

預計行動參與市場規模將在 2024 年達到 124.5 億美元，在 2031 年達到 1,302.9 億美元，2024 年至 2031 年的複合年增長率為 37.62%。行動參與是指使用者透過智慧型手機或平板電腦等行動裝置與公司、產品或服務進行的互動和體驗。行動互動包括各種數位行銷技術，如行動應用程式、網站、社交媒體、簡訊行銷和推播通知，所有這些技術都有助於與用戶建立更牢固的關係並提高消費者忠誠度。是：有效的行動參與不僅可以提高用戶保留率和滿意度，還可以透過提供個人化、情境驅動的體驗來增加收入。

此外，行動參與應用程式還包括客製化推播通知，以告知用戶有關促銷活動的訊息，應用程式內訊息傳遞以增強用戶體驗，以及基於位置的行銷，根據用戶的地理位置提供相關優惠。

全球行動互動市場動態

主要市場推動因素

智慧型手機普及率：

智慧型手機的日益普及是行動參與市場的主要驅動力。據報道，到2021年，85％的美國人將擁有智慧型手機，高於2011年的35％。智慧型手機使用量的大幅成長將增加行動參與技術的用戶數量，從而推動市場成長。

增加行動應用程式的使用：

人們在行動應用上花費的時間越來越多，這推動了行動參與市場的發展。根據 App Annie 的《State of Mobile 2021》報告，2020 年消費者平均每天在行動應用程式上花費 4.2 小時，比 2019 年增加了 30%。應用程式使用量的增加為企業透過行動平台與客戶互動提供了機會。

轉向行動商務的轉變：

行動商務的興起是行動參與市場的主要動力。根據美國人口普查局的數據，2021 年行動商務銷售額達到 3,593.2 億美元，比上年增長 15.2%。隨著越來越多的消費者使用行動裝置購物，企業正在投資行動參與技術以佔領更大的市場佔有率。

主要課題

行動應用程式獲利的困難：

全球大多數人口已經從個人電腦轉向手機來存取網路。這使得本機行動應用程式開發人員能夠將貨幣化技術融入他們的網站中。然而，隨著免費應用程式的流行，收入變得嚴重依賴這些程式。付費下載對於應用程式創造最高收入也起著關鍵作用，這使得行動應用程式的貨幣化變得困難。

缺乏行動行銷整合專業知識：

開發行動行銷活動等新方法需要大量的研究、專業知識和經驗來實施最有效的技術。選擇正確的目標群體、無法計算投資回報率和其他指標、創建不適當的廣告格式以及其他不可避免的錯誤等問題可能會對您的品牌產生巨大的負面影響。行動行銷有很多好處，但要獲得新的目標客戶，需要瞭解數位行銷的專家，設備設定等其他困難因素也在行動互動市場中發揮作用。

主要趨勢：

擁抱個人化、情境化的訊息傳遞：

人們越來越重視提供個人化、情境驅動的行動參與體驗。公司可以利用用戶數據和即時洞察，根據用戶偏好、位置、行為和客戶旅程階段傳遞個人化訊息。這可以提高相關性、增加參與度並建立更牢固的客戶關係。動態內容、地理定位和預測分析使行動參與更加情境化。

聊天機器人和虛擬助理整合：

將聊天機器人和虛擬助理等對話式介面整合到行動應用程式中的趨勢日益增長。這些人工智慧解決方案可以偵測使用者意圖並呈現相關資訊和任務，提供更自然、更互動的參與。透過提供全天候協助、自動執行常見查詢以及添加更多個人化服務來增強行動體驗。領先品牌正在採用聊天機器人來實現客戶支援、潛在客戶開發和應用內指導等用例。

漸進式 Web 應用程式 (PWA) 的興起：

漸進式 Web 應用程式 (PWA) 越來越受歡迎，因為它們在行動網路上提供了無縫的類似應用程式的體驗。PWAs 結合了網路和行動應用程式的最佳功能，包括搜尋引擎發現、URL 連結、離線功能和主螢幕整合。PWAs 有助於消除下載原生應用程式的障礙，同時仍提供引人注目的行動體驗。PWAs 非常適合內容豐富的網站、電子商務企業以及希望提高行動轉換率的組織。

目錄

第 1 章 簡介

  • 市場定義
  • 市場細分
  • 調查日程
  • 先決條件
  • 限制

第2章 研究方法

  • 數據挖掘
  • 二次調查
  • 初步調查
  • 專家建議
  • 品質檢查
  • 最終審查
  • 數據三角測量
  • 自下而上的方法
  • 自上而下的方法
  • 調查流程
  • 數據源

第3章 執行摘要

  • 全球行動互動市場概況
  • 繪製全球和移動參與生態系統
  • 絕對的全球行動互動收入機會
  • 全球行動互動市場的吸引力
  • 全球行動互動市場：區域分析
  • 全球行動互動市場（按解決方案）
  • 全球行動互動市場（按組織規模）
  • 全球行動互動市場（按垂直產業劃分）
  • 未來市場機會
  • 世界市場區隔

第4章市場展望

  • 全球行動互動市場的變化
  • 全球行動互動市場展望
  • 市場驅動力
    • 手機普及率高
    • 行動商務快速發展
    • 銀行業高成長
  • 市場阻礙因素
    • 對數據隱私的擔憂日益增加
  • 可能性
    • 醫療產業行動互動應用的興起
    • 科技快速發展
  • COVID-19 對行動互動市場的影響分析
  • 波特五力模型分析
    • 新進入者的威脅
    • 替代品的威脅
    • 供應商的議價能力
    • 買方議價能力
    • 競爭公司之間敵對關係的強度
  • 價值鏈分析
  • 宏觀經濟分析

第 5 章 解決方案市場

  • 概述
  • 簡訊和彩信
  • 推播通知
  • 應用程式內訊息傳遞
  • 電子郵件
  • 應用程式/網頁內容
  • 其他

第6章 依組織規模劃分的市場

  • 概述
  • 大公司
  • 中型公司

第7章 行業市場

  • 概述
  • 金融服務
  • 媒體娛樂
  • IT/通訊
  • 零售
  • 旅行/款待
  • 其他

第8章區域市場

  • 概述
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中東/非洲
    • 阿拉伯聯合酋長國
    • 沙烏地阿拉伯
    • 南非
    • 其他中東/非洲

第9章 競爭格局

  • 概述
  • 競爭情景
  • 公司市場排名分析
  • 公司產業足跡
  • 王牌矩陣
    • 積極的
    • 前線
    • 新興市場
    • 創新者

第10章 公司簡介

  • AIRSHIP
  • BRAZE（APPBOY）
  • IBM CORPORATION
  • VIBES
  • UPLAND SOFTWARE（LOCALYTICS）
  • SALESFORCE
  • ADOBE（MARKETO）
  • SELLIGENT MARKETING CLOUD
  • ORACLE
  • MOENGAGE
Product Code: 24753

Mobile Engagement Market Size And Forecast

Mobile Engagement Market size was valued at USD 12.45 Billion in 2024 and is projected to reach USD 130.29 Billion by 2031 , growing at a CAGR of 37.62% from 2024 to 2031. Mobile engagement refers to users' interactions and experiences with businesses, products, or services via mobile devices such as smartphones and tablets. It comprises a variety of digital marketing methods, such as mobile applications, websites, social media, SMS marketing, and push notifications, all geared at building strong user relationships and increasing consumer loyalty. Effective mobile engagement not only improves user retention and satisfaction but also increases revenue by providing personalized and context-driven experiences.

Furthermore, mobile engagement applications include customized push notifications to alert users to promotions, in-app messaging to improve user experience, and location-based marketing to send appropriate offers depending on users' geographic locations.

Global Mobile Engagement Market Dynamics

The key market dynamics that are shaping the mobile engagement market include:

Key Market Drivers

Increasing Smartphone Adoption:

The widespread usage of smartphones is a major driver of the mobile engagement market. According to a report, by 2021, 85% of Americans own a smartphone, up from 35% in 2011. This considerable increase in smartphone usage opens up a bigger audience for mobile engagement techniques, resulting in market growth.

Rising Mobile App Usage:

The increased amount of time spent using mobile apps is driving the mobile engagement market. According to App Annie's State of Mobile 2021 report, consumers used mobile applications for an average of 4.2 hours per day in 2020, up 30% from 2019. This rising app usage opens up more chances for businesses to engage with their clients via mobile platforms.

Shift towards Mobile Commerce:

The increasing expansion of mobile commerce is a major driver of the mobile engagement market. According to the U.S. Census Bureau, mobile commerce sales totaled $359.32 billion in 2021, up 15.2% from the previous year. As more consumers shop on their mobile devices, businesses are investing in mobile engagement techniques to acquire a larger market share.

Key Challenges:

Difficulty in Monetizing Mobile Apps:

The majority of the globe has switched from PCs to mobile phones for internet access. This has allowed native mobile app developers to implement monetization techniques for their websites. However, with the proliferation of free apps, revenue has grown heavily reliant on these programs. Paid downloads have also played an important role in generating the highest app sales, making it difficult to monetize mobile apps.

Lack of Expertise in Mobile Marketing Integration:

Developing new approaches, such as mobile marketing campaigns, necessitates substantial research, expertise, and experience to incorporate the most efficient technique. Some issues, like as selecting a suitable target group, being unable to compute ROI and other metrics, producing an inappropriate ad format, and other unavoidable faults, have a big negative impact on the brand. Although it has various benefits, gaining new and target clients through mobile marketing necessitates experts that understand digital marketing efforts as well as other difficult elements such as device configuration, which are some of the factors restricting the mobile engagement market's growth.

Key Trends:

Adoption of Personalized and Contextual Messaging:

There is an increasing emphasis on providing personalized and context-driven mobile engagement experiences. Companies leverage user data and real-time insights to send personalized messages depending on user preferences, location, behavior, and stage of the customer journey. This improves relevancy, increases engagement, and fosters stronger customer relationships. Dynamic content, geo-targeting, and predictive analytics provide more contextual mobile engagement.

Integration of Chatbots and Virtual Assistants:

The integration of conversational interfaces such as chatbots and virtual assistants into mobile apps is a growing trend. These AI-powered solutions offer more natural, interactive engagement by detecting user intent and presenting relevant information or tasks. They improve the mobile experience by providing 24-hour help, automating frequent inquiries, and adding a more personal touch. Leading brands are employing chatbots for use cases like customer support, lead generation, and in-app guidance.

Rise of Progressive Web Apps (PWAs):

Progressive Web Apps (PWAs) are gaining popularity because they offer a seamless, app-like experience on the mobile web. PWAs integrate the greatest features of web and mobile apps, including search engine discovery, URL linking, offline functionality, and home screen integration. They help to eliminate the barrier of downloading native apps while still providing a compelling mobile experience. PWAs are suitable for content-heavy websites, e-commerce companies, and organizations that want to increase mobile conversion rates.

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Global Mobile Engagement Market Regional Analysis

Here is a more detailed regional analysis of the mobile engagement market:

Asia Pacific:

According to Verified Market Research, the Asia Pacific region is estimated to dominate the market over the forecast period. The Asia Pacific region is experiencing an increase in smartphone adoption, particularly in emerging markets. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. This rapid increase in smartphone usage creates an ideal environment for mobile engagement techniques, resulting in market growth throughout the region.

Furthermore, the Asia Pacific region is experiencing considerable growth in mobile internet usage, which is driving the mobile engagement market. According to the Internet and Mobile Association of India (IAMAI) and Kantar's ICUBE 2020 research, India's mobile internet users reached 448 million by the end of 2020, up 23% from 2019. The growing number of mobile internet users creates massive opportunities for businesses to engage with consumers through mobile platforms.

Europe:

Europe region is estimated to exhibit significant growth within the market during the forecast period. Europe has seen a significant surge in smartphone penetration, propelling the mobile engagement market. According to Eurostat, 87% of EU citizens aged 16 to 74 used mobile devices to access the internet in 2020, up from 76% in 2016. In other countries, such as the Netherlands and Sweden, this proportion has surpassed 95%. This extensive smartphone usage creates an ideal environment for mobile engagement methods, propelling industry growth throughout the region.

Furthermore, the European region is experiencing a tremendous increase in mobile internet usage, which is driving the mobile engagement market. According to the European Commission's Digital Economy and Society Index (DESI) 2021, 4G mobile coverage reached 99.7% of European households in 2020, an increase from 96% in 2015. Also, the survey predicts that in 2020, 71% of European internet users used smartphones to access online services, up from 64% in 2019. This increased mobile internet adoption opens up numerous options for businesses to engage with customers via mobile platforms.

North America:

North America is estimated to exhibit substantial growth within the market during the forecast period. The North American region is experiencing a considerable increase in mobile app adoption, boosting the mobile engagement market. According to App Annie's State of Mobile 2021 study, U.S. consumers used mobile applications for an average of 3.7 hours per day in 2020, up 20% from 2019. Additionally, mobile app downloads in the United States increased by 7% year on year in 2020, hitting 12.3 billion. This growth in app usage opens up several options for businesses to engage with their clients via mobile platforms.

Furthermore, the mobile engagement market in North America is being driven primarily by the rapid expansion of mobile commerce. According to the US Census Bureau, mobile commerce sales in the United States reached USD 359.32 Billion in 2021, up 15.2% from the previous year. eMarketer predicts that by 2025, mobile commerce will account for 44.2% of all retail e-commerce sales in the United States. This move to mobile shopping motivates firms to invest in mobile engagement tactics to attract and keep clients in this rapidly expanding market.

Global Mobile Engagement Market: Segmentation Analysis

The Mobile Engagement Market is segmented based on Solution, Organization Size, End-User Industry, and Geography.

Mobile Engagement Market, By Solution

  • SMS and MMS
  • Push Notifications
  • In-App Messaging
  • E-mails
  • App/Web Content
  • Others

Based on the Solution, the market is segmented into SMS & MMS, Push Notifications, In-App Messaging, E-mails, App/Web Content, and Others. The push notification segment is estimated to dominate within the mobile engagement market due to the success of push notifications as a marketing and communication channel, which allows for increased engagement rates and user retention. The segment is expected to increase rapidly, owing to its low cost and capacity to send timely, relevant messages to customers across several platforms, hence improving overall customer experience and brand interaction.

Mobile Engagement Market, By Organization Size

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). The large enterprise segment is estimated to dominate the mobile engagement market due to its capacity to manage complicated systems and large volumes of marketing data, necessitating advanced mobile engagement techniques. Large enterprises invest heavily in mobile engagement platforms to improve customer connections and optimize marketing activities, resulting in continuous growth at a CAGR of 37% throughout the forecast period.

Mobile Engagement Market, By End-User Industry

  • Banking, Financial Services & Insurance (BFSI)
  • Media and Entertainment
  • Retail
  • Travel and Hospitality
  • IT and Telecom
  • Others

Based on End-User Industry, the market is segmented into BFSI, Media & Entertainment, Retail, Travel & Hospitality, IT & Telecom, and Others. The banking, financial services & insurance (BFSI) segment is estimated to hold the majority share in the forecast period of the mobile engagement market. This domination is fueled by the rapid evolution of new technology and the changing demands of digitally informed clients. BFSI institutions are increasingly turning to mobile engagement technologies to improve client interactions, expedite processes, and create tailored experiences. The integration of developing technologies, such as artificial intelligence and data analytics, contributes to the growth of this market by allowing for more effective customer engagement tactics.

Mobile Engagement Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Mobile Engagement Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to hold the largest share of the mobile engagement market. This domination is being driven by the rapid proliferation of smartphones and the growing use of mobile applications throughout the region. The existence of large online retailers, as well as the construction of mobile telecom infrastructure, help to drive market growth. Furthermore, the region's emphasis on digital transformation and technical developments, such as AI integration, is projected to maintain its leadership in the next years.

Key Players

  • The "Mobile Engagement Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Urban Airship, BRAZE (Appboy), IBM Corporation, Vibes, Upland Software, Salesforce, Marketo Engage, Selligent, Oracle, and MoEngage.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Mobile Engagement Market Recent Developments
  • In March 2022, Salesforce announced a new, intelligent AppExchange homepage experience that makes it easier than ever for customers to discover relevant apps, experts, and content.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
  • 2.2 SECONDARY RESEARCH
  • 2.3 PRIMARY RESEARCH
  • 2.4 SUBJECT MATTER EXPERT ADVICE
  • 2.5 QUALITY CHECK
  • 2.6 FINAL REVIEW
  • 2.7 DATA TRIANGULATION
  • 2.8 BOTTOM-UP APPROACH
  • 2.9 TOP-DOWN APPROACH
  • 2.10 RESEARCH FLOW
  • 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 GLOBAL MOBILE ENGAGEMENT MARKET OVERVIEW
  • 3.2 GLOBAL MOBILE ENGAGEMENT ECOLOGY MAPPING
  • 3.3 GLOBAL MOBILE ENGAGEMENT ABSOLUTE MARKET OPPORTUNITY
  • 3.4 GLOBAL MOBILE ENGAGEMENT MARKET ATTRACTIVENESS
  • 3.5 GLOBAL MOBILE ENGAGEMENT MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
  • 3.6 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION (USD MILLION)
  • 3.7 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE (USD MILLION)
  • 3.8 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL (USD MILLION)
  • 3.9 FUTURE MARKET OPPORTUNITIES
  • 3.10 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

  • 4.1 GLOBAL MOBILE ENGAGEMENT MARKET EVOLUTION
  • 4.2 GLOBAL MOBILE ENGAGEMENT MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
    • 4.3.1 HIGH PENETRATION OF MOBILE PHONES
    • 4.3.2 RAPID DEVELOPMENT IN MOBILE COMMERCE
    • 4.3.3 HIGH GROWTH BANKING INDUSTRY
  • 4.4 MARKET RESTRAINTS
    • 4.4.1 INCREASE IN CONCERNS RELATED TO DATA PRIVACY
  • 4.5 OPPORTUNITIES
    • 4.5.1 ADVANCEMENT OF MOBILE ENGAGEMENT APPLICATIONS FOR HEALTHCARE VERTICAL
    • 4.5.2 RAPID DEVELOPMENT IN TECHNOLOGY
  • 4.6 IMPACT ANALYSIS OF COVID-19 ON MOBILE ENGAGEMENT MARKET
  • 4.7 PORTER'S FIVE FORCE MODELS ANALYSIS
    • 4.7.1 THREAT OF NEW ENTRANTS
    • 4.7.2 THREAT OF SUBSTITUTES
    • 4.7.3 BARGAINING POWER OF SUPPLIERS
    • 4.7.4 BARGAINING POWER OF BUYERS
    • 4.7.5 INTENSITY OF COMPETITIVE RIVALRY
  • 4.8 VALUE CHAIN ANALYSIS
  • 4.9 MACROECONOMIC ANALYSIS

5 MARKET, BY SOLUTION

  • 5.1 OVERVIEW
  • 5.2 SMS AND MMS
  • 5.3 PUSH NOTIFICATIONS
  • 5.4 IN-APP MESSAGING
  • 5.5 E-MAILS
  • 5.6 APP/WEB CONTENT
  • 5.7 OTHERS

6 MARKET, BY ORGANIZATION SIZE

  • 6.1 OVERVIEW
  • 6.2 LARGE ENTERPRISES
  • 6.3 MEDIUM ORGANIZATIONS

7 MARKET, BY VERTICAL

  • 7.1 OVERVIEW
  • 7.2 FINANCIAL SERVICES
  • 7.3 MEDIA AND ENTERTAINMENT
  • 7.4 IT & TELECOMMUNICATION
  • 7.5 RETAIL
  • 7.6 TRAVEL AND HOSPITALITY
  • 7.7 OTHERS

8 MARKET, BY GEOGRAPHY

  • 8.1 OVERVIEW
  • 8.2 NORTH AMERICA
    • 8.2.1 U.S.
    • 8.2.2 CANADA
    • 8.2.3 MEXICO
  • 8.3 EUROPE
    • 8.3.1 GERMANY
    • 8.3.2 U.K.
    • 8.3.3 FRANCE
    • 8.3.4 ITALY
    • 8.3.5 SPAIN
    • 8.3.6 REST OF EUROPE
  • 8.4 ASIA-PACIFIC
    • 8.4.1 CHINA
    • 8.4.2 JAPAN
    • 8.4.3 INDIA
    • 8.4.4 REST OF ASIA-PACIFIC
  • 8.5 LATIN AMERICA
    • 8.5.1 BRAZIL
    • 8.5.2 ARGENTINA
    • 8.5.3 REST OF LATIN AMERICA
  • 8.6 MIDDLE EAST AND AFRICA
    • 8.6.1 UAE
    • 8.6.2 SAUDI ARABIA
    • 8.6.3 SOUTH AFRICA
    • 8.6.4 REST OF MEA

9 COMPETITIVE LANDSCAPE

  • 9.1 OVERVIEW
  • 9.2 COMPETITIVE SCENARIO
  • 9.3 COMPANY MARKET RANKING ANALYSIS
  • 9.4 COMPANY INDUSTRY FOOTPRINT
  • 9.5 ACE MATRIX
    • 9.5.1 ACTIVE
    • 9.5.2 CUTTING EDGE
    • 9.5.3 EMERGING
    • 9.5.4 INNOVATORS

10 COMPANY PROFILES

  • 10.1 AIRSHIP
    • 10.1.1 COMPANY OVERVIEW
    • 10.1.2 COMPANY INSIGHTS
    • 10.1.3 PRODUCT DEVELOPMENT
    • 10.1.4 PRODUCT BENCHMARKING
    • 10.1.5 SWOT ANALYSIS
    • 10.1.6 CURRENT FOCUS & STRATEGIES
    • 10.1.7 THREAT FROM COMPETITION
  • 10.2 BRAZE (APPBOY)
    • 10.2.1 COMPANY OVERVIEW
    • 10.2.2 COMPANY INSIGHTS
    • 10.2.3 SEGMENT BREAKDOWN
    • 10.2.4 PRODUCT BENCHMARKING
    • 10.2.5 SWOT ANALYSIS
    • 10.2.6 CURRENT FOCUS & STRATEGIES
    • 10.2.7 THREAT FROM COMPETITION
  • 10.3 IBM CORPORATION
    • 10.3.1 COMPANY OVERVIEW
    • 10.3.2 COMPANY INSIGHTS
    • 10.3.1 SEGMENT BREAKDOWN
    • 10.3.2 PRODUCT BENCHMARKING
    • 10.3.3 SWOT ANALYSIS
    • 10.3.4 CURRENT FOCUS & STRATEGIES
    • 10.3.5 THREAT FROM COMPETITION
  • 10.4 VIBES
    • 10.4.1 COMPANY OVERVIEW
    • 10.4.2 COMPANY INSIGHTS
    • 10.4.3 PRODUCT BENCHMARKING
  • 10.5 UPLAND SOFTWARE (LOCALYTICS)
    • 10.5.1 COMPANY OVERVIEW
    • 10.5.2 COMPANY INSIGHTS
    • 10.5.3 SEGMENT BREAKDOWN
    • 10.5.4 PRODUCT BENCHMARKING
  • 10.6 SALESFORCE
    • 10.6.1 COMPANY OVERVIEW
    • 10.6.2 COMPANY INSIGHTS
    • 10.6.3 PRODUCT BENCHMARKING
    • 10.6.4 KEY DEVELOPMENT
  • 10.7 ADOBE (MARKETO)
    • 10.7.1 COMPANY OVERVIEW
    • 10.7.2 COMPANY INSIGHTS
    • 10.7.3 SEGMENT BREAKDOWN
    • 10.7.4 PRODUCT BENCHMARKING
  • 10.8 SELLIGENT MARKETING CLOUD
    • 10.8.1 COMPANY OVERVIEW
    • 10.8.2 COMPANY INSIGHTS
    • 10.8.3 PRODUCT BENCHMARKING
    • 10.8.4 KEY DEVELOPMENTS
  • 10.9 ORACLE
    • 10.9.1 COMPANY OVERVIEW
    • 10.9.2 COMPANY INSIGHTS
    • 10.9.3 SEGMENT BREAKDOWN
    • 10.9.4 PRODUCT BENCHMARKING
    • 10.9.5 KEY DEVELOPMENT
  • 10.10 MOENGAGE
    • 10.10.1 COMPANY OVERVIEW
    • 10.10.2 COMPANY INSIGHTS
    • 10.10.3 PRODUCT DEVELOPMENT
    • 10.10.4 PRODUCT BENCHMARKING

LIST OF TABLES

  • TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
  • TABLE 2 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 3 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 4 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 5 GLOBAL MOBILE ENGAGEMENT MARKET, BY GEOGRAPHY, 2020 - 2030 (USD MILLION)
  • TABLE 6 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 7 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 8 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 9 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 10 U.S. MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 11 U.S. MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 12 U.S. MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 13 CANADA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 14 CANADA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 15 CANADA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 16 MEXICO MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 17 MEXICO MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 18 MEXICO MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 19 EUROPE MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 20 EUROPE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 21 EUROPE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 22 EUROPE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 23 GERMANY MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 24 GERMANY MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 25 GERMANY MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 26 U.K. MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 27 U.K. MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 28 U.K. MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 29 FRANCE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 30 FRANCE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 31 FRANCE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 32 ITALY MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 33 ITALY MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 34 ITALY MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 35 SPAIN MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 36 SPAIN MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 37 SPAIN MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 38 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 39 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 40 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 41 ASIA-PACIFIC MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 42 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 43 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 44 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 45 CHINA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 46 CHINA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 47 CHINA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 48 JAPAN MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 49 JAPAN MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 50 JAPAN MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 51 INDIA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 52 INDIA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 53 INDIA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 54 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 55 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 56 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 57 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 58 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 59 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 60 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 61 BRAZIL MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 62 BRAZIL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 63 BRAZIL MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 64 ARGENTINA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 65 ARGENTINA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 66 ARGENTINA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 67 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 68 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 69 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 70 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 71 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 72 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 73 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 74 UAE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 75 UAE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 76 UAE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 77 SAUDI ARABIA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 78 SAUDI ARABIA AND AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 79 SAUDI ARABIA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 80 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 81 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 82 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 83 REST OF MEA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 84 REST OF MEA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 85 REST OF MEA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 86 COMPANY MARKET RANKING ANALYSIS
  • TABLE 87 COMPANY INDUSTRY FOOTPRINT
  • TABLE 88 AIRSHIP: PRODUCT DEVELOPMENT
  • TABLE 89 AIRSHIP.: PRODUCT BENCHMARKING
  • TABLE 90 BRAZE (APPBOY): PRODUCT BENCHMARKING
  • TABLE 91 IBM CORPORATION: PRODUCT BENCHMARKING
  • TABLE 92 VIBES: PRODUCT BENCHMARKING
  • TABLE 93 UPLAND SOFTWARE (LOCALYTICS): PRODUCT BENCHMARKING
  • TABLE 94 SALESFORCE: PRODUCT BENCHMARKING
  • TABLE 95 SALESFORCE: KEY DEVELOPMENT
  • TABLE 96 MARKETO: PRODUCT BENCHMARKING
  • TABLE 97 SELLIGENT MARKETING CLOUD: PRODUCT BENCHMARKING
  • TABLE 98 SELLIGENT MARKETING CLOUD: KEY DEVELOPMENTS
  • TABLE 99 ORACLE: PRODUCT BENCHMARKING
  • TABLE 100 ORACLE: PRODUCT DEVELOPMENT
  • TABLE 101 MOENGAGE: PRODUCT DEVELOPMENT
  • TABLE 102 MOENGAGE: PRODUCT BENCHMARKING

LIST OF FIGURES

  • FIGURE 1 GLOBAL MOBILE ENGAGEMENT MARKET SEGMENTATION
  • FIGURE 2 RESEARCH TIMELINES
  • FIGURE 3 DATA TRIANGULATION
  • FIGURE 4 MARKET RESEARCH FLOW
  • FIGURE 5 DATA SOURCES
  • FIGURE 6 GLOBAL MOBILE ENGAGEMENT MARKET GEOGRAPHICAL ANALYSIS, 2023-2030
  • FIGURE 7 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION (USD MILLION)
  • FIGURE 8 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE (USD MILLION)
  • FIGURE 9 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL (USD MILLION)
  • FIGURE 10 FUTURE MARKET OPPORTUNITIES
  • FIGURE 11 ASIA PACIFIC DOMINATED THE MARKET IN 2021
  • FIGURE 12 GLOBAL MOBILE ENGAGEMENT MARKET OUTLOOK
  • FIGURE 13 GLOBAL SMARTPHONE PENETRATION RATE AS SHARE OF POPULATION FROM 2016 TO 2020
  • FIGURE 14 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION
  • FIGURE 15 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE
  • FIGURE 16 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL
  • FIGURE 17 GLOBAL MOBILE ENGAGEMENT MARKET, BY GEOGRAPHY, 2020 - 2030 (USD MILLION)
  • FIGURE 18 NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 19 U.S. MARKET SNAPSHOT
  • FIGURE 20 CANADA MARKET SNAPSHOT
  • FIGURE 21 MEXICO MARKET SNAPSHOT
  • FIGURE 22 EUROPE MARKET SNAPSHOT
  • FIGURE 23 GERMANY MARKET SNAPSHOT
  • FIGURE 24 U.K. MARKET SNAPSHOT
  • FIGURE 25 FRANCE MARKET SNAPSHOT
  • FIGURE 26 ITALY MARKET SNAPSHOT
  • FIGURE 27 SPAIN MARKET SNAPSHOT
  • FIGURE 28 REST OF EUROPE MARKET SNAPSHOT
  • FIGURE 29 ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 30 CHINA MARKET SNAPSHOT
  • FIGURE 31 JAPAN MARKET SNAPSHOT
  • FIGURE 32 INDIA MARKET SNAPSHOT
  • FIGURE 33 REST OF ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 34 LATIN AMERICA MARKET SNAPSHOT
  • FIGURE 35 BRAZIL MARKET SNAPSHOT
  • FIGURE 36 ARGENTINA MARKET SNAPSHOT
  • FIGURE 37 REST OF LATIN AMERICA MARKET SNAPSHOT
  • FIGURE 38 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
  • FIGURE 39 UAE MARKET SNAPSHOT
  • FIGURE 40 SAUDI ARABIA MARKET SNAPSHOT
  • FIGURE 41 SOUTH AFRICA MARKET SNAPSHOT
  • FIGURE 42 REST OF MEA MARKET SNAPSHOT
  • FIGURE 43 KEY STRATEGIC DEVELOPMENTS
  • FIGURE 44 ACE MATRIX
  • FIGURE 45 AIRSHIP: COMPANY INSIGHT
  • FIGURE 46 AIRSHIP: SWOT ANALYSIS
  • FIGURE 47 BRAZE (APPBOY): COMPANY INSIGHT
  • FIGURE 48 BRAZE (APPBOY): BREAKDOWN
  • FIGURE 49 IBM CORPORATION: COMPANY INSIGHT
  • FIGURE 50 IBM CORPORATION: BREAKDOWN
  • FIGURE 51 VIBES: COMPANY INSIGHT
  • FIGURE 52 UPLAND SOFTWARE (LOCALYTICS): COMPANY INSIGHT
  • FIGURE 53 UPLAND SOFTWARE (LOCALYTICS): BREAKDOWN
  • FIGURE 54 SALESFORCE: COMPANY INSIGHT
  • FIGURE 55 SALESFORCE: SEGMENT BREAKDOWN
  • FIGURE 56 ADOBE: COMPANY INSIGHT
  • FIGURE 57 ADOBE: BREAKDOWN
  • FIGURE 58 SELLIGENT MARKETING CLOUD: COMPANY INSIGHT
  • FIGURE59 ORACLE
  • FIGURE60 ORACLE
  • FIGURE61 MOENGAGE