市場調查報告書
商品編碼
1464721
農業旅遊市場:按活動、遊客類型、年齡層和預訂管道分類 - 全球預測 2024-2030Agritourism Market by Activity (Accommodations, Educational Tourism, Event and Recreation), Tourist Type (Group Travelers, Individual Travelers), Age Group, Booking Channel - Global Forecast 2024-2030 |
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預計2023年休閒農業市場規模為298.6億美元,預計2024年將達322.3億美元,2030年將達515.7億美元,複合年成長率為8.11%。
農業旅遊是一種結合農業和旅遊元素的旅遊型態,為遊客提供與農業、糧食生產和鄉村生活方式相關的體驗。基本上,它包括以農業為基礎的企業和活動,吸引遊客前往農場、牧場、農業、園藝、農產品等。農業旅遊活動從農場住宿、水果和蔬菜採摘、酒莊參觀,到參與農業活動、學習永續農業實踐、參加農業節和農貿市場等更高級的體驗,內容涵蓋面很廣。這種型態的旅遊為遊客提供了有關農業部門的娛樂和教育,為農民提供了新的收入來源,並有助於保護農村傳統和生活方式。越來越多的遊客正在尋求永續的旅行體驗,從而推動了對農業旅遊的需求。此外,消費者越來越傾向於了解他們的食物來自哪裡並參與其生產過程,這大大增加了他們對農業旅遊活動的興趣。然而,許多農村地區缺乏必要的基礎設施,交通聯繫不暢,導致遊客遊覽困難。在某些地區,主人和遊客之間的語言差異和文化誤解可能是一個挑戰。政府提案透過各種措施和投資政策鼓勵農業旅遊產業,這對主要企業來說是一個巨大的機會。
主要市場統計 | |
---|---|
基準年[2023] | 298.6億美元 |
預測年份 [2024] | 322.3億美元 |
預測年份 [2030] | 515.7億美元 |
複合年成長率(%) | 8.11% |
活動:將多元化的娛樂活動融入農業旅遊中,吸引更多的旅遊愛好者,同時增加業務成長。
農業旅遊使農民能夠利用現有資源賺取額外收入。農場行銷允許農民將他們的產品直接出售給消費者。農場銷售允許客戶在農場內購買農產品,滿足對有機農產品日益成長的需求。活動和休閒增加了顧客對農業旅遊的興趣。為了擴大農業旅遊,農民舉辦農場市集、萬聖節南瓜節、聖誕節農場參觀等活動,讓遊客有機會體驗鄉村生活,逃離喧囂的城市生活。農場和牧場可以為不同年齡的遊客提供教育體驗。遊客透過參與陶藝、食品生產、農業歷史等休閒,知識面不斷拓寬、拓寬。住宿設施是一項農場服務,擁有維護良好的基礎設施,可以提供更好的客戶支援。遊客住宿設施是農業旅遊業的重要組成部分,可擴大業務成長。
預訂管道:快速、方便、便利,增加偏好
線上預訂管道包括允許遊客直接透過網路預訂農業場所和活動的網站和應用程式。這種方法提供了便利性和可訪問性,使用戶可以隨時隨地進行安排,並且通常可以立即確認並獲得大量觸手可及的資訊。相較之下,線下預訂管道包括電話預訂、旅行社、現場直接預訂等較傳統的方式。儘管它們缺乏在線提供的即時便利性和廣泛的資訊,但這些方法允許個人互動,並且可以提供在線無法提供的獨特套餐和優惠。兩種管道各有優勢,迎合了想要體驗農家樂的遊客的不同偏好與需求。
區域洞察
美洲的農業旅遊包括農場住宿和農產品收穫體驗、葡萄酒之旅和農業節慶等。它特別吸引那些尋求教育體驗的家庭以及對有機和當地食品感興趣的消費者。美國農業部國家農業圖書館定期更新資料和資訊,以促進該領域的發展。同時,EMEA(歐洲、中東和非洲)擁有悠久的農業旅遊傳統,以義大利和法國為首。根植於當地風土的體驗包括葡萄酒之旅、起司製作研討會和農場住宿。歐盟的通用農業政策支持農村發展,包括農業旅遊。由於都市區對鄉村生活方式和永續農業的興趣日益濃厚,亞太地區的農業旅遊市場正在經歷顯著成長。中階的壯大、可支配收入的增加以及促進線上預訂的網路連線不斷擴大等因素促成了這一上升趨勢。泰國、印度、日本和中國等國家利用其豐富的文化遺產、多樣化的農業和風景名勝吸引遊客,在這一成長中發揮關鍵作用。
FPNV定位矩陣
FPNV定位矩陣對於評估休閒農業市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對農業旅遊市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 休閒農業市場規模及預測如何?
2. 在農業旅遊市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3. 休閒農業市場的技術趨勢和法規結構是什麼?
4. 休閒農業市場主要廠商的市場佔有率是多少?
5. 進入休閒農業市場的合適型態和策略手段是什麼?
[185 Pages Report] The Agritourism Market size was estimated at USD 29.86 billion in 2023 and expected to reach USD 32.23 billion in 2024, at a CAGR 8.11% to reach USD 51.57 billion by 2030.
Agritourism is a form of tourism that combines elements of agriculture and tourism to offer visitors experiences related to farming, food production, and rural lifestyle. Essentially, it involves any agriculturally based operation or activity that brings tourists to a farm, ranch, or any agricultural, horticultural, or agribusiness operation. Agritourism activities can range from farm stays, u-pick fruit and vegetable operations, and winery tours to more involved experiences such as participating in farming activities, learning about sustainable agriculture practices, or attending agricultural festivals and farmers' markets. This form of tourism provides entertainment and education to visitors about the agricultural sector, serves as an additional revenue stream for farmers, and contributes to the preservation of rural traditions and lifestyles. A growing number of tourists seek authentic and sustainable travel experiences, driving demand for agritourism. In addition, there's a rising trend among consumers to understand the origin of their food and to participate in its production process, significantly fueling interest in agritourism activities. However, many rural and farming areas lack the necessary infrastructure and accessibility, making visiting difficult for tourists. Language differences and cultural misunderstandings between hosts and visitors may pose challenges in some regions. Moreover, the government proposes to encourage the agriculture tourism industry through various initiatives and investment policies, which is a significant opportunity for the key companies.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 29.86 billion |
Estimated Year [2024] | USD 32.23 billion |
Forecast Year [2030] | USD 51.57 billion |
CAGR (%) | 8.11% |
Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth
Agrotourism allows farmers to generate additional income from their existing resources. On-farm sales allow the farmers to sell their produce directly to consumers. On-farm sales enable customers to purchase produce on the farm property and meet the increasing need for organic farm products. Events and recreational activities increase customer interest in agrotourism. To expand agrotourism, the farm owner conducts events such as farm festivals, pumpkin fests on Halloween, and farm visits during Christmas, which offer visitors the opportunity to experience rural life and a break from the hustle of urban life. Farms and ranches can provide educational experiences to visitors of different age groups. Engaging visitors with pottery recreational activities, food production, and agricultural history expands and broadens the knowledge of the visitors. Accommodation facilities are the farm's services by having well-maintained infrastructure for better customer assistance. Accommodation for tourists is a vital component of the agrotourism industry that expands business growth.
Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility
Online booking channels encompass websites and applications that allow tourists to reserve their visits to agricultural sites or activities directly through the internet. This method offers convenience and accessibility, enabling users to make arrangements anytime and anywhere, often providing immediate confirmation and a wealth of information at their fingertips. In contrast, offline booking channels include more traditional methods such as phone reservations, travel agencies, or direct bookings at the venue. While lacking the immediate convenience and breadth of online information, these methods offer personalized interaction and can sometimes provide unique packages or offers unavailable online. Both channels have distinct advantages and serve different preferences and needs of tourists looking to experience agritourism.
Regional Insights
Agritourism in the Americas varies widely from farm stays and pick-your-own produce to wine tours and agricultural festivals. It appeals particularly to families seeking educational experiences and consumers interested in organic and locally-produced food. The USDA National Agricultural Library periodically updates resources and information, fostering growth in this sector. At the same time, EMEA has a strong tradition of agritourism, with Italy and France being notable examples. The experiences are deeply embedded in the local terroir, offering wine tours, cheese-making workshops, and farm stays. The EU's Common Agricultural Policy supports rural development, including agritourism. The agritourism market in the Asia Pacific region is experiencing significant growth due to increased interest in rural lifestyles and sustainable agriculture practices among urban populations. Factors such as the rising middle class, higher disposable incomes, and the expansion of internet connectivity facilitating online bookings have contributed to this uptrend. Countries such as Thailand, India, Japan, and China are significant in this growth by leveraging their rich cultural heritage, diverse agriculture, and scenic landscapes to attract tourists.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Agritourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Agritourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Agritourism Market, highlighting leading vendors and their innovative profiles. These include Agria Tours, AgriTravel by Leisure Time Group, Agriturismo.it by Feries Srl, Agrotours, Ananta Group Pvt. Ltd., Bay Farm Tours, Blackberry Farm, LLC, Dan Company, Expedia, Inc., Fair Oaks Farms, Farm to Farm Tours, FarmCamps B.V., Field Farm Tours, Green Mount Travel, GTI Travel, Hokkaido Farm Tomita, Liberty Mills Farm, Rupiper Tours, Select Holidays, Star Destinations, Trump Tours Inc., Underwood Family Farms, and ZAMAG Tours and Safaris.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Agritourism Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Agritourism Market?
3. What are the technology trends and regulatory frameworks in the Agritourism Market?
4. What is the market share of the leading vendors in the Agritourism Market?
5. Which modes and strategic moves are suitable for entering the Agritourism Market?