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旅遊

市場調查報告書

商品編碼

1544581

休閒農業市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Agritourism Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月03日 | 出版商:

Global Market Insights Inc. | 英文 270 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在新產品和技術創新激增的帶動下，2024 年至 2032 年，農業旅遊市場規模預計複合年成長率將超過 11%。

最近，新的農業旅遊體驗和服務不斷推出，為遊客提供身臨其境的農場活動和教育機會。此外，科技正在透過虛擬旅遊、互動式應用程式和複雜的預訂系統放大這些體驗，使農業旅遊更具吸引力和便利性。例如，2023年4月，全球農業旅遊網路（GAN）透過Zoom會議正式成立，旨在團結農業旅遊利益相關者並加強全球合作。

整個市場分為活動、農場、銷售通路、遊客和地區。

教育旅遊活動領域預計將在 2024 年至 2032 年期間推動農業旅遊市場的顯著成長。農業旅遊業者正在策劃多樣化的教育服務，從農場參觀和永續實踐研討會到互動農業示範。這些措施也為農業技術、環境保護和糧食生產帶來了啟示。

預計到 2032 年，農業旅遊業的畜牧農場部分將以令人稱讚的速度成長。畜牧農場正在推出導覽參觀、動物餵養實踐以及牲畜護理和永續農業研討會等活動。透過這些活動，參觀者可以深入了解動物行為、繁殖以及管理畜牧場的日常細微差別。

在鄉村旅遊興趣日益濃厚的推動下，歐洲農業旅遊市場規模預計將在 2024 年至 2032 年期間強勁成長。隨著遊客傾向於體驗真實的鄉村體驗，農場住宿、當地美食品嚐和農業研討會等活動正在激增。為了滿足這項需求，農村地區正在打造獨特的農業旅遊產品，將傳統農業與現代遊客設施融為一體。隨著鄉村旅遊的興起，歐洲農業旅遊的吸引力只會增強。

產業生態系統分析
供應商格局
- 農場主人
- 農業旅遊業者
- 服務商
- 配銷通路
- 最終用戶
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 對永續和當地食品的興趣日益濃厚
  - 對獨特旅行體驗的渴望增加
  - 政府對農村經濟的支持
  - 農業收入多元化
- 產業陷阱與挑戰
  - 監管和責任問題，包括健康和安全
  - 季節性和天氣依賴性
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按活動分類，2021 - 2032 年

主要趨勢
農場銷售
休閒娛樂
教育旅遊
款待
其他

第 6 章：市場估計與預測：按農場分類，2021 - 2032 年

主要趨勢
農作物農場
畜牧場
乳牛場
釀酒廠和葡萄園
其他

第 7 章：市場估計與預測：按銷售管道，2021 - 2032 年

主要趨勢
旅行社
直銷

第 8 章：市場估計與預測：按訪客分類，2021 年 - 2032 年

主要趨勢
團體旅客
散客

第 9 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 10 章：公司簡介

A.C.T. Tours
AGRILYS Voyages
Agritours Canada
Agriturismo France
AL VERNETO
Bay Farm Tours
Domiruth PeruTravel
Expedia Group
Farm Stay UK
Farm To Farm Tours
Field Farm Tours
Greenmount Travel
Harvest Hosts
Kansas Agritourism
Missao
Quadrant Australia
Select Holidays
Star Destinations
Tourissimo
Trump Tours

簡介目錄

Product Code: 10112

Agritourism Market size is projected to record over 11% CAGR from 2024 to 2032, led by the surge in new offerings and tech innovations.

Of late, new agritourism experiences and services are being introduced to provide visitors with immersive, farm-based activities and educational opportunities. Moreover, technology is amplifying these experiences through virtual tours, interactive applications, and sophisticated booking systems, making agritourism more engaging and accessible. For example, in April 2023, the Global Agritourism Network (GAN) was inaugurated via a Zoom meeting, aiming to unite agritourism stakeholders and bolster global collaboration.

The overall market is segregated into activity, farm, sales channel, visitor, and region.

The educational tourism activity segment is set to drive significant growth in the agritourism market from 2024 to 2032. This surge is fueled by the rising appetite for hands-on learning at farms and agricultural sites. Agritourism operators are curating diverse educational offerings, from farm tours and sustainable practice workshops to interactive agricultural demonstrations. These initiatives are also shedding light on farming techniques, environmental care, and food production.

The livestock farm segment in the agritourism industry is projected to grow at a commendable rate through 2032. This growth is attributed to the rising demand for immersive experiences in animal husbandry and farm life. Livestock farms are rolling out activities like guided tours, hands-on animal feeding, and workshops on livestock care and sustainable farming. Through these engagements, visitors are gaining insights into animal behavior, breeding, and the daily nuances of managing a livestock farm.

Europe agritourism market size is set to experience robust growth from 2024 to 2032, spurred by burgeoning interest in rural tourism. As visitors gravitate towards authentic countryside experiences, activities like farm stays, local food tastings, and agricultural workshops are witnessing a surge. To meet this demand, rural areas are crafting distinctive agritourism offerings, blending traditional farming with contemporary visitor amenities. With rural tourism on the rise, the allure of agritourism in Europe is only set to intensify.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Farm owners
- 3.2.2 Agritourism operators
- 3.2.3 Service provider
- 3.2.4 Distribution channel
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Growing interest in sustainable and local food
  - 3.8.1.2 Increased desire for unique travel experiences
  - 3.8.1.3 Government support for rural economies
  - 3.8.1.4 Diversification of farm income
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Regulatory and liability concerns including health and safety
  - 3.8.2.2 Seasonality and weather dependence
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Activity, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 On-farm sales
5.3 Recreation and entertainment
5.4 Educational tourism
5.5 Hospitality
5.6 Others

Chapter 6 Market Estimates and Forecast, By Farm, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Crop farms
6.3 Livestock farms
6.4 Dairy farms
6.5 Wineries and vineyards
6.6 Others

Chapter 7 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Travel agents
7.3 Direct sales

Chapter 8 Market Estimates and Forecast, By Visitor, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Group traveler
8.3 Individual traveler

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA