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市場調查報告書
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1702241

2025 年至 2033 年農業旅遊市場規模、佔有率、趨勢及預測（按遊客類型、活動、預訂管道、銷售管道和地區）

Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3個工作天內

價格

2024年全球農業旅遊市場規模達732億美元。展望未來， IMARC Group預計到2033年市場規模將達到2056億美元，2025-2033年期間的複合年成長率為10.9%。 2024 年，美國約佔北美農業旅遊市場的 66.00%。消費者對永續旅遊的興趣日益濃厚、對真實鄉村體驗的需求不斷增加、從農場到餐桌的餐飲日益普及、政府對農村發展的支持、環保意識的增強以及消費者對以健康為中心的假期的渴望，都是對農業旅遊市場佔有率產生積極影響的因素。

農業旅遊是將農業生產、加工活動與旅遊業結合，為遊客提供娛樂和休閒目的的商業企業。它為農民提供了增加收入的機會和直接面對消費者行銷的途徑。它也為社區提供了增加當地稅基的潛力。除此之外，它還有助於保護農業用地並允許各州發展商業企業。目前，農業旅遊因其能夠振興農村經濟、教育大眾農業知識並為當地居民提供就業機會，在全球範圍內越來越受歡迎。

農業旅遊市場趨勢：

如今，越來越多的農民採用農業旅遊來獲得競爭優勢，並利用其農場和農業生活方式的獨特性。這一點，加上對農村發展的日益關注，是推動市場成長的關鍵因素之一。此外，農業旅遊還提供不同的農場活動，如釣魚、豐收節、騎馬、野生動物攝影、戶外農場住宿、馬車或雪橇遊覽、剪羊毛、使用農場作物的烹飪課程、帶導遊的動物遊覽和歷史重演。除此之外，農場舉辦婚禮、派對和私人派對等活動的次數也大幅增加。這與世界各國越來越多人參與農業旅遊活動結合，促進了市場的成長。除此之外，對鄉村生活方式著迷的遊客在參觀農場時會購買正宗的農場產品和服務。預計這一趨勢，加上自摘水果活動的日益流行，將為未來幾年的市場帶來積極的前景。

本報告回答的關鍵問題

  • 農業旅遊市場有多大？未來農家樂市場前景如何？
  • 推動農業旅遊市場發展的關鍵因素有哪些？
  • 哪個地區佔了最大的農業旅遊市場佔有率？
  • 全球農業旅遊市場領先的公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球農業旅遊市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依遊客類型

  • 國內的
  • 國際的

第7章：市場區隔：依活動

  • 農場銷售
  • 戶外休閒
  • 農家樂
  • 教育旅遊
  • 住宿
  • 其他

第8章：市場區隔：依預訂管道

  • 線上
  • 離線

第9章：市場區隔：依銷售管道

  • 旅行社
  • 直接的

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Agrilys Voyages
    • Bay Farm Tours
    • Blackberry Farm LLC
    • Domiruth PeruTravel
    • Farm To Farm Tours
    • Field Farm Tours Ltd
    • Greenmount Travel
    • Harvest Fresh Farms
    • Liberty Hill Farm
    • Monteillet Fromagerie
    • Select Holidays
    • Stita Farm Tours
    • Willow-Witt Ranch
Product Code: SR112025A5456

The global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate CAGR of 10.9% during 2025-2033. In 2024, the US accounted for around 66.00% of the total North America agritourism market. The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:

Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:

Breakup by Tourist Type:

  • Domestic
  • International

Breakup by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Breakup by Booking Channel:

  • Online
  • Offline

Breakup by Sales Channel:

  • Travel Agents
  • Direct

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Key Questions Answered in This Report

  • 1.How big is the agritourism market?
  • 2.What is the future outlook of the agritourism market?
  • 3.What are the key factors driving the agritourism market?
  • 4.Which region accounts for the largest agritourism market share?
  • 5.Which are the leading companies in the global agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Agritourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Tourist Type

  • 6.1 Domestic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 International
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 On-farm Sales
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Outdoor Recreation
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Agritainment
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Educational Tourism
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Accommodations
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Booking Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agents
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agrilys Voyages
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bay Farm Tours
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Blackberry Farm LLC
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Domiruth PeruTravel
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Farm To Farm Tours
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Field Farm Tours Ltd
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Greenmount Travel
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Harvest Fresh Farms
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Liberty Hill Farm
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Monteillet Fromagerie
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Select Holidays
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Stita Farm Tours
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Willow-Witt Ranch
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio

List of Figures

  • Figure 1: Global: Agritourism Market: Major Drivers and Challenges
  • Figure 2: Global: Agritourism Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2024
  • Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2024
  • Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2024
  • Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2024
  • Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Agritourism (International) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: North America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: United States: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Canada: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: China: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: China: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Japan: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: India: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: India: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: South Korea: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Australia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Indonesia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Europe: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Germany: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: France: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: France: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Italy: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Spain: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Russia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Latin America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Brazil: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Mexico: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2024
  • Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Global: Agritourism Industry: SWOT Analysis
  • Figure 83: Global: Agritourism Industry: Value Chain Analysis
  • Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Agritourism Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million USD), 2025-2033
  • Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million USD), 2025-2033
  • Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million USD), 2025-2033
  • Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
  • Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Agritourism Market: Competitive Structure
  • Table 8: Global: Agritourism Market: Key Players