Product Code: SR112024A5456
The global agritourism market size reached US$ 65.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach a value of US$ 176.6 Billion by 2032, exhibiting a growth rate (CAGR) of 11.45% during 2024-2032.
Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.
Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global agritourism market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.
Breakup by Tourist Type:
Domestic
International
Breakup by Activity:
On-farm Sales
Outdoor Recreation
Agritainment
Educational Tourism
Accommodations
Others
Breakup by Booking Channel:
Online
Offline
Breakup by Sales Channel:
Travel Agents
Direct
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
Key Questions Answered in This Report
- 1. What was the size of the global agritourism market in 2023?
- 2. What is the expected growth rate of the global agritourism market during 2024-2032?
- 3. What has been the impact of COVID-19 on the global agritourism market?
- 4. What are the key factors driving the global agritourism market?
- 5. What is the breakup of the global agritourism market based on the tourist type?
- 6. What is the breakup of the global agritourism market based on the activity?
- 7. What is the breakup of the global agritourism market based on the sales channel?
- 8. What are the key regions in the global agritourism market?
- 9. Who are the key players/companies in the global agritourism market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Agritourism Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Tourist Type
- 6.1 Domestic
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 International
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Activity
- 7.1 On-farm Sales
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Outdoor Recreation
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Agritainment
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Educational Tourism
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Accommodations
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Others
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
8 Market Breakup by Booking Channel
- 8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Sales Channel
- 9.1 Travel Agents
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Direct
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Agrilys Voyages
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Bay Farm Tours
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Blackberry Farm LLC
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Domiruth PeruTravel
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Farm To Farm Tours
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Field Farm Tours Ltd
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Greenmount Travel
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Harvest Fresh Farms
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Liberty Hill Farm
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.10 Monteillet Fromagerie
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Select Holidays
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 Stita Farm Tours
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.13 Willow-Witt Ranch
- 15.3.13.1 Company Overview
- 15.3.13.2 Product Portfolio