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旅遊

市場調查報告書

商品編碼

1666059

農業旅遊市場規模、佔有率、按活動類型、銷售管道、旅遊類型、應用和地區分類的成長分析 - 2025-2032 年產業預測

Agritourism Market Size, Share, and Growth Analysis, By Activity Type (On-farm Tours, Agritainment), By Sales Channel (Direct Booking, Travel Agents), By Tour Type, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年02月26日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年農業旅遊市場規模價值 98 億美元，預計將從 2024 年的 110.1 億美元成長到 2032 年的 278.4 億美元，預測期內（2025-2032 年）的複合年成長率為 12.3%。

隨著永續性越來越成為旅行者最關注的問題，對生態友善和文化豐富的體驗的需求明顯增加。旅行者現在尋求獨特的、個性化的冒險，從而增加了與當地農場的直接合作，並促進了客人和主人之間更深層的聯繫。健康和保健正在成為農業旅遊的一個主要趨勢，包括有機農場住宿、水療度假和在寧靜的戶外環境中進行瑜伽。新興國家正在採取農業旅遊政策，以刺激農村發展，同時保護其農業遺產。透過社群媒體、虛擬旅遊和方便用戶使用的預訂平台進行創新行銷正在吸引更多的遊客。此外，農業旅遊是重要的教育資源，包括從農場到餐桌的計劃、農業研討會和綠色旅遊，以滿足人們對永續農業實踐日益成長的興趣。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲國家
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前 5 家公司對比
主要企業市場定位（2024年）
主要市場參與者所採用的策略
近期市場趨勢
公司市場佔有率分析（2024 年）
主要企業簡介
- 公司詳細資訊
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Farm Stay USA（USA）
Agriturismo.it（Italy）
World Wide Opportunities on Organic Farms（WWOOF）（Various）
FeWo-direkt（Germany）
Harvest Hosts（USA）
Hipcamp（USA）
Rural Holidays（UK）
AgriCanada（Canada）

簡介目錄

Product Code: SQMIG25S2059

Agritourism Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 11.01 billion in 2024 to USD 27.84 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

As sustainability becomes a paramount focus for travelers, there's a marked increase in demand for environmentally friendly and culturally enriching experiences. Tourists are now seeking unique, personalized adventures, leading to a rise in direct collaborations with local farms, fostering deeper connections between guests and hosts. Health and wellness have emerged as significant trends within agritourism, featuring offerings like organic farm stays, spa retreats, and yoga in serene outdoor settings. Countries are adopting agritourism policies to stimulate rural development while preserving agricultural heritage. Innovative marketing through social media, virtual tours, and user-friendly booking platforms is attracting more visitors. Additionally, agritourism serves as a vital educational resource, featuring farm-to-table initiatives, farming workshops, and green tours, catering to the growing interest in sustainable practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Agritourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Agritourism Market Segments Analysis

Global Agritourism Market is segmented by Activity Type, Sales Channel, Tour Type, Application and region. Based on Activity Type, the market is segmented into On-farm Tours, Agritainment, Farm-Based Outdoor Recreation, Educational Tourism and Accommodations. Based on Sales Channel, the market is segmented into Direct Booking, Travel Agents and Online Sales. Based on Tour Type, the market is segmented into Domestic and International. Based on Application, the market is segmented into Families, Couples, Educational & Academic Institutions and Corporate Groups. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Agritourism Market

The agritourism sector significantly enhances the financial viability of farm owners by promoting local food and traditional cuisine, ultimately boosting their returns on investment. Through agricultural tourism, visitors have the opportunity to explore rural areas and farms, where they can enjoy authentic dishes crafted from locally-sourced ingredients specific to that region. Engaging in rural tourism on agricultural lands allows farmers to showcase the rich history, diverse landscapes, and cultural heritage of their areas through a variety of local foods, beverages, and crops. This connection not only fosters appreciation for the agrarian lifestyle but also strengthens the economic resilience of participating farms.

Restraints in the Agritourism Market

One significant challenge facing the growth of the agritourism market is its disorganized nature. Agritourism is often considered a niche offering, and the lack of a clear legal definition in many regions hinders industry progress. Additionally, the scarcity of designated agritourism destinations, coupled with the underdeveloped status of operators in these areas-especially in developing countries-creates barriers to expansion. Such issues, including the need for better regulation and support, contribute to the slow evolution of the agritourism sector, limiting its potential and reducing opportunities for both operators and visitors alike.

Market Trends of the Agritourism Market

The agritourism market is witnessing a notable trend as increasing demand for agricultural experiences and leisure activities drives property owners to transform their land into income-generating tourism sites. This shift is particularly beneficial for farmers facing financial challenges from stagnant crop production, as they explore agritourism as a viable alternative to supplement their income. By diversifying their offerings, such as farm stays, tours, and educational workshops, rural property owners can maximize returns on their investments while contributing to local economies. This growing interest in agritourism not only supports rural livelihoods but also fosters sustainable tourism practices, indicating a robust expansion trajectory for the global market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Agritourism Market Size by Activity Type & CAGR (2025-2032)

Market Overview
On-farm Tours
Agritainment
Farm-Based Outdoor Recreation
Educational Tourism
Accommodations

Global Agritourism Market Size by Sales Channel & CAGR (2025-2032)

Market Overview
Direct Booking
Travel Agents
Online Sales

Global Agritourism Market Size by Tour Type & CAGR (2025-2032)

Market Overview
Domestic
International

Global Agritourism Market Size by Application & CAGR (2025-2032)

Market Overview
Families
Couples
Educational & Academic Institutions
Corporate Groups

Global Agritourism Market Size & CAGR (2025-2032)

North America (Activity Type, Sales Channel, Tour Type, Application)
- US
- Canada
Europe (Activity Type, Sales Channel, Tour Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Activity Type, Sales Channel, Tour Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Activity Type, Sales Channel, Tour Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Activity Type, Sales Channel, Tour Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Farm Stay USA (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo.it (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Wide Opportunities on Organic Farms (WWOOF) (Various)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FeWo-direkt (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harvest Hosts (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hipcamp (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rural Holidays (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AgriCanada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments