市場調查報告書
商品編碼
1466259
加熱菸草製品市場:依產品類型、通路分類 - 全球預測 2024-2030 年Heat-not-burn Tobacco Products Market by Product Type (Heat-not-burn Tobacco Capsules, Heat-not-burn Tobacco Devices, Heat-not-burn Tobacco Vaporizers), Distribution Channel (Online, Retail Store) - Global Forecast 2024-2030 |
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預計2023年加熱菸草製品市場規模為88.3億美元,預計2024年將達到102.3億美元,2030年將達到248.6億美元,複合年成長率為15.92%。
加熱菸草產品或無菸產品是含有低尼古丁含量和較少化學物質的菸草的電子設備。這些產品旨在加熱煙草而不燃燒它,並產生比傳統香煙含有更少有害化學物質的氣霧。這些產品是吸煙替代品,加熱煙草以產生可吸入的氣霧,而不是燃燒它。與傳統香菸不同,加熱菸草產品可最大程度地減少煙霧且不產生灰燼,從而提供更方便且對周圍人的干擾更少的無菸體驗。世界各國政府擴大實施菸草禁令並增加稅收來解決公共衛生問題,這推動了市場的成長。人們對傳統捲菸有害副作用的認知不斷提高,導致社會觀念發生重大轉變,這是市場的主要動力。然而,對這些產品分銷的嚴格規定以及電子煙的普及普及正在限制加熱菸草產品的採用。近年來,加熱菸草產品的線上銷售和行銷推廣取得了顯著成長,預計將在預測期內創造利潤豐厚的機會。
主要市場統計 | |
---|---|
基準年[2023] | 88.3億美元 |
預測年份 [2024] | 102.3億美元 |
預測年份 [2030] | 248.6億美元 |
複合年成長率(%) | 15.92% |
產品類型:加熱不燃燒菸草蒸發器越來越受歡迎
加熱煙草膠囊是預包裝的一次性消耗品,與專用加熱設備相容。未加熱的煙草膠囊含有加工過的煙草,加熱後可釋放出使用者吸入的充滿尼古丁的氣霧劑。加熱不燃燒煙草裝置設計用於加熱煙草膠囊或煙草棒而不燃燒它們。加熱不燃燒菸草裝置技術允許尼古丁以氣溶膠的形式釋放,從而最大限度地減少其他有害燃燒產物的產生。加熱不燃燒菸草蒸發器採用先進的加熱機制,可蒸發液體尼古丁或真正的菸葉。加熱不燃燒菸草蒸發器可讓使用者向蒸發器填充液體溶液或使用專門設計的菸草產品。
分銷管道:由於成本效益,首選線上銷售管道
線上通路為尋求加熱菸草產品的消費者提供了便利的購物體驗。線上分銷平台可以輕鬆獲得來自不同製造商的各種產品,不受任何地理限制。消費者更喜歡線上管道,因為相對容易研究產品功能、價格和用戶評論,使他們能夠在購買前做出明智的決定。超級市場、專賣店和便利商店等零售店提供消費者即時購買產品的機會。線下管道適合衝動購買者和喜歡在購買前親自查看產品的消費者。零售店還具有即時滿足的優勢,因為消費者可以立即購買和使用產品。
區域洞察
近年來,美洲的加熱菸草產品市場經歷了顯著成長。這一成長是由於消費者對替代菸草產品的興趣增加以及認為它們比傳統捲菸危害更小而推動的。此外,隨著越來越多的公司推出新產品以滿足多樣化的消費者偏好,美洲加熱菸草產品市場的競爭正在加劇。由於亞太地區人口眾多、吸菸率高以及消費者健康意識不斷增強,因此加熱菸草產品面臨著巨大的市場機會。亞太地區的公司正在推出創新的產品變體,擴大分銷網路,並投資於行銷宣傳活動,以滿足不斷成長的消費者需求。由於消費者對替代菸草產品的興趣不斷增加、人們認為替代菸草產品比傳統捲菸危害更小以及不斷變化的法規環境,歐洲、中東和非洲加熱菸草產品市場正在不斷擴大。
FPNV定位矩陣
FPNV 定位矩陣對於評估加熱菸草產品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對加熱菸草產品市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.加熱菸草製品市場的市場規模與預測為何?
2.加熱菸草製品市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.加熱菸草製品市場的技術趨勢和法規結構是什麼?
4.加熱菸草製品市場主要供應商的市場佔有率為何?
5. 進入加熱菸草製品市場的適當型態和策略手段是什麼?
[187 Pages Report] The Heat-not-burn Tobacco Products Market size was estimated at USD 8.83 billion in 2023 and expected to reach USD 10.23 billion in 2024, at a CAGR 15.92% to reach USD 24.86 billion by 2030.
Heat-not-burn tobacco products or smokeless products are electronic gadgets containing tobacco with low nicotine content and fewer chemicals. These products are designed to heat tobacco without combustion, producing an aerosol containing fewer harmful chemicals than traditional cigarettes. These products are a smoking alternative that heats rather than burns tobacco to generate an inhalable aerosol. Unlike traditional cigarettes, heat-not-burn tobacco products generate minimal smoke and do not produce ash, offering a smokeless experience that can be more convenient and less intrusive to others in the surrounding environment. Governments worldwide are increasingly implementing cigarette prohibition acts and imposing higher taxes to tackle public health issues which have fueled the market growth. Rising awareness regarding the harmful side effects of traditional cigarettes has led to a significant shift in public perception that significantly drives the market. However, the strict regulations on the distribution of these products and the rising adoption of e-cigarettes have restricted the adoption of heat-not-burn tobacco products. Online sales and marketing promotions for heat-not-burn tobacco products have been experiencing significant growth in recent years, which is expected to create a lucrative opportunity in the forecast period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.83 billion |
Estimated Year [2024] | USD 10.23 billion |
Forecast Year [2030] | USD 24.86 billion |
CAGR (%) | 15.92% |
Product Type: Rising popularity of heat-not-burn tobacco vaporizers
Heat-not-burn tobacco capsules are pre-packaged, single-use consumables with compatible heating devices for exclusive use. Heat-not-burn tobacco capsules contain processed tobacco and are heated to release nicotine-filled aerosol, which the user then inhales. Heat-not-burn tobacco devices are engineered to heat tobacco capsules or sticks without burning them. The technology in Heat-not-burn tobacco devices allows for releasing nicotine in aerosol form, minimizing the formation of harmful combustion by-products. Heat-not-burn tobacco vaporizers utilize advanced heating mechanisms to vaporize liquid nicotine or real tobacco leaves. Heat-not-burn tobacco vaporizer allows users to either fill the vaporizer with a liquid solution or use specially designed tobacco products.
Distribution Channel: Preference for online distribution channels for cost effectiveness
Online distribution channels offer a convenient shopping experience for consumers seeking heat-not-burn tobacco products. Online distribution platforms facilitate easy access to a range of products from various manufacturers without geographical restrictions. Consumers favor online channels for the comparative ease of researching product features, prices, and user reviews and making informed decisions before purchasing. Retail stores, including supermarkets, specialty stores, and convenience stores, offer immediate product availability for consumers. Offline channel caters to impulse buyers and individuals who prefer physically inspecting the product before purchase. Retail stores also provide the advantage of instant gratification, as consumers purchase and use the product immediately.
Regional Insights
The heat-not-burn tobacco products market in the Americas has experienced significant growth in recent years. This growth is attributed to increasing consumer interest in alternative tobacco products and the perceived reduced harm compared to traditional cigarettes. Moreover, the heat-not-burn tobacco products market is becoming increasingly competitive in the Americas as more companies introduce new products to cater to diverse consumer preferences. The APAC region represents a significant market opportunity for heat-not-burn tobacco products due to its large population, high prevalence of smoking, and increasing health consciousness among consumers. Companies in the APAC region are introducing innovative product variations, expanding distribution networks, and investing in marketing campaigns to capture the growing consumer demand. The heat-not-burn tobacco products market in EMEA is growing due to increasing consumer interest in alternative tobacco products, the potential perception of reduced harm compared to traditional cigarettes, and evolving regulatory environments.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Heat-not-burn Tobacco Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Heat-not-burn Tobacco Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Heat-not-burn Tobacco Products Market, highlighting leading vendors and their innovative profiles. These include Altria Group, Inc., Aspire by Shenzhen Eigate Technology Co., Ltd., British American Tobacco PLC, Broad Far Hong Kong Limited, Ccobato (Shenzhen) Technology Co., Ltd., Cerulean by Coesia S.p.A., Essentra PLC, Hanwa Biotech (Dongguan) Co., LTD., HEECHI Group, Imperial Brands PLC, Japan Tobacco Inc., Joyetech Group., Kandypens Inc., KT&G Corporation, Maskking (Shenzhen) Technology Co., Ltd., Mysmok Electronic Technology Co., Ltd., PAX Labs, Inc., Pluscig by Shenzhen Simeiyue Technology Co., Ltd, Shenzhen Dorteam Technology Co., Ltd., Shenzhen Ruigu Technology Co., Ltd., Shenzhen Yukan Technology Co., Ltd., Sixhill by ShenZhen Union Technology Development Co.,Ltd., SLANG Worldwide Inc., SMISS Technology Co., Ltd., Smoore International Holdings Limited, Taat Global Alternatives Inc., UWOO, Yunnan Xike Science & Technology Co., Ltd., and Zhengde Hanyuan (Shenzhen) Technology Co., Ltd.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Heat-not-burn Tobacco Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Heat-not-burn Tobacco Products Market?
3. What are the technology trends and regulatory frameworks in the Heat-not-burn Tobacco Products Market?
4. What is the market share of the leading vendors in the Heat-not-burn Tobacco Products Market?
5. Which modes and strategic moves are suitable for entering the Heat-not-burn Tobacco Products Market?