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市場調查報告書
商品編碼
1467974
虛擬製作市場:按組件、生產階段、最終用戶分類 - 2024-2030 年全球預測Virtual Production Market by Component (Hardware, Services, Software), Production Stage (Post-Production, Pre-Production, Production), End-User - Global Forecast 2024-2030 |
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預計2023年虛擬製作市場規模為25.5億美元,預計2024年將達30.1億美元,2030年將達到82.7億美元,複合年成長率為18.27%。
虛擬製作整合了實體和虛擬影像影像技術來創建突破性的媒體。即時 3D 引擎用於創建逼真的場景,然後使用遊戲引擎的即時渲染功能將其顯示在物理場景後面的大型 LED 牆上。相機與遊戲引擎同步,以增強真實感和視角深度。虛擬製作使工作室能夠創造更大的東西,更具創新性,並在製作中提供更高品質的結果。增強圖形的日益普及以及電影製作工作室對視覺效果的需求迅速增加,正在加速虛擬製作技術的使用。然而,虛擬製作的成本和技術複雜性可能會阻礙其在電影業的採用。此外,技術先進的虛擬生產硬體的引入以及人工智慧(AI)和機器學習(ML)等新技術和軟體的整合可提供即時洞察並提高營運視覺性,預計將加速最終用戶的採用。 。
主要市場統計 | |
---|---|
基準年[2023] | 25.5億美元 |
預測年份 [2024] | 30.1億美元 |
預測年份 [2030] | 82.7億美元 |
複合年成長率(%) | 18.27% |
組件虛擬生產軟體的大量普及
虛擬製作軟體有助於在即時環境中進行預視覺化、設計和視覺化編輯。由於用於室內拍攝所需的即時背景影像的 LED電視牆螢幕顯著增加,電影和媒體製作人擴大使用虛擬製作硬體。電影製片廠預計將增加虛擬製作硬體的使用,例如動態捕捉工作站、虛擬攝影機系統和類比攝影機。由於缺乏訓練有素的專業人員來操作虛擬製作技術並在視訊內容製作中實施視覺效果 (VFX),電影製片人正在採用虛擬製作服務。 Virtual Output 的服務提供諮詢、培訓、編輯和其他虛擬藝術服務等技術支援,協助使用者創建和設計內容。虛擬製作軟體包括協作套件、數位資產管理、3D 環境創建器、虛擬偵察、即時動畫、即時合成等工具,可簡化您的工作流程並協助完成必要的內容設計和開發任務。
製作階段:在媒體產業的後製中擴大虛擬製作的使用
虛擬製作廣泛應用於後製階段,以編輯影像並與圖形和視覺效果 (VFX) 協作。在製作階段,虛擬製作支援虛擬攝影機的表演捕捉,使影像可以透過模擬真實演員的動作來描繪虛構人物的動作。虛擬製作用於電影或電視劇在預製作階段的首次視覺化,以獲得投資者、製片人和工作室的核准。即時 3D 藝術家創建稱為預告片的數位場景,以傳達作品的故事和基調,並視覺化電影製作人的創新意圖。
最終用戶:影視產業需求不斷增加
虛擬製作主要用於電影和電視產業,利用擴增實境(AR)、電腦生成影像(CGI) 和動作捕捉在虛擬場景上創造逼真的效果。在電影和電視行業,虛擬製作透過消除對實體場景和地點的需求來提供經濟效益。虛擬製作可以即時交換設定地點,也可以用來拍攝融入視覺效果的廣告。遊戲開發人員使用虛擬製作來建立更真實和身臨其境的遊戲環境,完善遊戲元素並測試遊戲機制,然後再完全實現遊戲。最近,行動虛擬製作超級工作室已經開發出來,幫助社群媒體影響者製作更具吸引力的影片。
區域洞察
虛擬製作市場是一個高度發展的市場,被美洲的電影製作工作室廣泛使用。在亞太地區和歐洲、中東和非洲國家,線上影片的需求不斷成長以及點播影片串流的日益普及正在推動該地區的影像製作。世界各地的政府和文化組織正在向電影業投入大量資金,透過為私營部門提供支持本地內容和鼓勵電影製作的融資方案來支持本地電影產業的永續發展。例如,沙烏地文化發展基金於2023年3月推出電影部門融資計劃,為參與該國蓬勃發展的電影業的本地和國際電影公司提供2.33億美元的財政支持。此外,虛擬製作軟體和硬體的進步預計將加速世界各地的電影和媒體製作人的使用,擴大其在內容製作、 3D紋理和動作捕捉資料的後處理中的使用。
FPNV定位矩陣
FPNV定位矩陣對於評估虛擬製作市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對虛擬製作市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.虛擬製作市場的市場規模與預測為何?
2.在虛擬製作市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3. 虛擬製作市場的技術趨勢與法規結構是什麼?
4.虛擬製作市場主要廠商的市場佔有率為何?
5.進入虛擬製作市場的合適型態和策略手段是什麼?
[196 Pages Report] The Virtual Production Market size was estimated at USD 2.55 billion in 2023 and expected to reach USD 3.01 billion in 2024, at a CAGR 18.27% to reach USD 8.27 billion by 2030.
Virtual production integrates physical and virtual filmmaking techniques to create breakthrough media. Real-time 3D engines are used to create photorealistic sets and displayed on large LED walls behind physical sets using the real-time rendering capabilities of the game engines. The cameras are synced with the game engines for enhanced realism and depth of perspective. Virtual production allows studios to build bigger, innovate more, and deliver high-quality results in production. The rising popularity of enhanced graphics and the surging demand for visual effects in film production studios are accelerating the use of virtual production techniques. However, elevated cost and technical complexities of virtual production may impede their adoption by the film industry. Moreover, the introduction of technologically advanced virtual production hardware and integration of software with novel technologies such as artificial intelligence (AI) and machine learning (ML) can provide real-time insights and improve the visibility of operations and is expected to encourage their adoption by end-users worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.55 billion |
Estimated Year [2024] | USD 3.01 billion |
Forecast Year [2030] | USD 8.27 billion |
CAGR (%) | 18.27% |
Component: Significant penetration of virtual production software
Virtual production software assists the producers in pre-visualizing, designing, and visually editing effects in a real-time environment. Film and media producers increasingly use virtual production hardware due to the considerable rise in LED video wall screens for real-time background visuals required for in-house shoots. The use of virtual production hardware, including motion capture workstations, virtual camera systems, and simulation cameras, is expected to increase in film studios. Film producers employ virtual production services due to the lack of trained professionals to operate virtual production technology and implement visual effects (VFX) in video content production. Services of virtual output involve providing technical support in consulting, training, editing, and other virtual art services to help users create and design content. Virtual production software includes collaboration suites, digital asset management, 3D environment creators, virtual scouting, real-time animation, real-time composing, and other tools that aid in streamlining workflows and performing necessary content design and development tasks.
Production Stage: Expanding use of virtual production for post-production in media industry
Virtual production is widely used in the post-production stage for editing and collaborating post-shoot videos with graphics and visual effects (VFX). In the production stage, virtual production helps in performance capture through a virtual camera and enables video-makers to portray an imaginary character's action by simulating a real actor's movements. Virtual production is utilized for the first visualization of a movie or TV series during the pre-production stage for receiving approval from investors, producers, and studios. Real-time 3D artists convey the story and tone of production by creating digital scenes known as preliminary trailers, visualizing the filmmakers' creative intent.
End-User: Proliferating demand from film & television industry
Virtual production is primarily used in film & television, which utilizes augmented reality, computer-generated imagery (CGI), and motion capture to create realistic effects on a virtual set. Film & television industries are economically leveraged by virtual production by reducing the need for physical sets & locations. Virtual production allows immediate swapping of set locations and can be used to shoot commercial advertisements with the incorporation of visual effects. Game developers significantly utilize virtual production to create more realistic and immersive game environments, refine game elements before they are fully implemented in the game, and test out game mechanics. Recent developments include mobile virtual production super studio to help social media influencers for making more attractive videos.
Regional Insights
The virtual production market represents a highly evolving landscape in the Americas owing to their extensive applications in the filmmaking studios in the region. The growing demand for online videos and the rising popularity of on-demand video streaming in the APAC and EMEA countries are encouraging visual production in the region. Governments and cultural organizations worldwide are heavily investing in the film sector to support the growth of a sustainable local film industry by empowering the private sector with financing packages that support local content and promote filmmaking. For instance, in March 2023, Saudi Cultural Development Fund launched its Film Sector Financing Program, offering USD 233 million in financial support to local and international film companies involved in the country's burgeoning cinema industry. Additionally, advances in virtual production software and hardware broaden their applications in content creation, three-dimensional texturing, and post-process motion-capturing data, which is expected to accelerate their use by film and media producers across the world.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Virtual Production Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Virtual Production Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Virtual Production Market, highlighting leading vendors and their innovative profiles. These include 360Rize, 80six Ltd., Adobe Inc., Amazon.com, Inc., Autodesk, Inc., AV Stumpfl GmbH, Avid Technology, Inc., Aximmetry Technologies Ltd., Barco NV, Blackmagic Design Pty Ltd, Boris FX, Inc., Brompton Technology Ltd., Dimension, Disguise Technologies Limited, DNEG PLC, Epic Games, Inc., FuseFX, Glassbox Technologies, HTC Corporation, HumanEyes Technologies Ltd., LG Corporation, Mo-Sys Engineering Ltd., NEOM Company, NVIDIA Corporation, Panocam3d.com, Perforce Software, Inc., Pixar Animation Studios by The Walt Disney Company, Pixotope Technologies, Planar Systems, Inc., Production Resource Group, L.L.C, Samsung Electronics Co., Ltd., SHOWRUNNER, Side Effects Software Inc., Sony Group Corporation, Technicolor Creative Studios SA, Unilumin Group Co., Ltd., Unity Technologies Inc., Ventuz Technology AG, Vicon Motion Systems Ltd., Virsabi ApS, Vu Technologies Corp by Diamond View Studios, and Weta FX Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Virtual Production Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Virtual Production Market?
3. What are the technology trends and regulatory frameworks in the Virtual Production Market?
4. What is the market share of the leading vendors in the Virtual Production Market?
5. Which modes and strategic moves are suitable for entering the Virtual Production Market?