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市場調查報告書
商品編碼
1470421
內衣市場:按產品、性別、通路分類 - 2024-2030 年全球預測Intimate Apparel Market by Product (Lower Innerwear, Sleepwear & Loungewear, Thermal Wear), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030 |
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預計2023年內衣市場規模為392.1億美元,預計2024年將達429.2億美元,2030年將達到742.9億美元,複合年成長率為9.55%。
貼身服裝包括設計穿在外套底下的服飾,例如內衣、睡衣、塑身衣、家居服、胸罩和其他特殊服飾。不斷發展的時尚產業影響著內衣的設計和需求。人們越來越認知到適當支撐和貼合的重要性,這推動了對專業產品的需求。網路購物的便利性正在開拓新的銷售管道並擴大客戶群。然而,假冒仿冒品產品的流通以及內衣原料的波動限制了產品的生產和發展。市場相關人員正在努力創新布料和製造技術,以提高舒適度和貼合度。一些線上零售商正在投資 3D 掃描和虛擬試衣解決方案,以改善線上客戶體驗。內衣市場由於其在促進身體積極性和整體性方面的作用而正在經歷顯著成長。產品類型越來越了解各種體型,從而創造出滿足各種尺寸和偏好的產品。
主要市場統計 | |
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基準年[2023] | 392.1億美元 |
預測年份 [2024] | 429.2億美元 |
預測年份 [2030] | 742.9億美元 |
複合年成長率(%) | 9.55% |
產品:優質材料、時尚剪裁以及睡衣作為多功能服飾的日益普及
下裝內衣是貼身穿著的基本服裝,主要注重舒適性、功能性和個人風格。此類別包括短褲、三角褲、平角褲、丁字褲、塑身衣等,專為男士和女士設計。近年來,人們越來越重視透氣材料、無縫結構、永續材料和抗菌材料的使用。隨著休閒服和家居服之間的界線越來越模糊,睡衣和家居服已成為內衣行業的重要類別。消費者正在尋找柔軟、舒適、適合睡前和家庭休閒活動的多功能物品。該細分市場包括睡衣、罩衣、長袍和寬鬆服裝類。熱感服在寒冷的天氣中提供溫暖,旨在保持身體熱量。此類別包括長內衣、熱感襯衫、貼身褲、連身衣等。消費者優先考慮兼顧保暖性和透氣性以及吸濕排汗和防臭技術等功能的寒冷天氣服裝。上身內衣包括各種產品,例如胸罩、胸罩、吊帶背心和汗衫,用於支撐、分層和時尚。這個細分市場非常活躍,消費者的偏好迅速轉向無限、無線設計,優先考慮舒適度而不影響風格。織物技術的進步已經開發出更輕、更合身的材料,可以提供充足的支撐。
性別:在女性用內衣領域,包容性尺寸和代表性的運動日益盛行。
女性用內衣市場佔據全球女用貼身內衣市場的大部分,滿足包括舒適性、時尚性和功能性在內的各種需求。女性用內衣包括胸罩、內褲、睡衣、塑身衣、家居服和女用貼身內衣套裝等產品。趨勢表明,人們對將美學吸引力與舒適性和身體積極性結合起來的物品的需求不斷成長。儘管與女性市場相比,男性內衣市場規模較小,但它正在經歷成長和多元化。男士貼身服裝包括三角褲、平角內褲、平口內褲、丁字褲、睡衣等多種產品。市場正在不斷發展,包括更多時尚和功能性的選擇,反映出人們對時尚和以性能為導向的功能日益成長的興趣。舒適度也成為焦點,品牌提供符合人體工學的設計和先進的材料。
分銷管道:內衣透過線上管道提供便利且豐富的產品系列
量販店是一家大型零售商店,庫存有多個產品類別的各種產品。當談到內衣時,這些商店是消費者可以購買各種品牌和款式的便利地點。大型超市的優勢包括廣泛的地理覆蓋範圍、透過規模經濟實現的有競爭力的定價以及為客戶提供一站式購物的便利。 Mono 品牌店是一家專門銷售某個品牌的零售店,並列出該特定品牌專有的精心挑選的貼身服裝。這些商店提供的品牌體驗可增強客戶的品牌識別度和忠誠度。這個線上入口網站是內衣的重要分銷管道,列出了知名品牌和新興品牌的虛擬店面。這些平台可以讓品牌接觸到更多的人,而無需支付實體零售空間的相關費用。它們為消費者提供隨時隨地購物的便利,並且通常提供廣泛的產品資訊、客戶評論和簡單的退貨政策。專賣店是專門銷售內衣及相關產品的零售店。專賣店通常出售各種尺寸、款式和特殊產品,而這些是量販店所沒有的。這些商店的一大特色是為每位顧客量身定做服務,例如專業試穿和風格建議。
區域洞察
美洲,尤其是北美,高度重視時尚和個人表達,選擇各種各樣的貼身服裝。北美和南美的內衣生產明顯轉向人事費用較低的中南美洲國家。然而,為了滿足消費者的需求,北美地區越來越傾向於永續實踐和本地生產。美洲內衣市場是大型跨國企業和新興小眾品牌的混合體。在亞太地區,日本、韓國和澳洲等國家往往會跟隨西方的腳步,而在中東和非洲其他地區,實用性和可承受性可能會佔據主導地位。中國、孟加拉和印度等國家因其龐大的勞動人口和價格競爭而成為供應鏈的核心。國際品牌正在利用該地區的全球品牌和行銷宣傳活動,獲得強大的立足點,特別是在大都會圈。歐洲、中東和非洲文化多樣化,從西歐以時尚、奢侈品為導向的市場到中東和非洲部分地區更保守的市場,導致了廣泛的差異。歐洲品牌擁有高檔、高品質的形象,注重時尚的設計和優質的材料。歐洲、中東和非洲,尤其是西歐和中歐的生產注重品質和傳統工藝。歐洲、中東和非洲是一些全球最受歡迎的內衣品牌的所在地,其中許多品牌起源於巴黎和倫敦等歐洲時尚之都。該地區的公司通常在設計創新方面處於領先地位,並以其奢侈品而聞名。此外,越來越多的小規模、永續設計師永續具有環境和社會意識的消費者。
FPNV定位矩陣
FPNV定位矩陣對於評估內衣市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對內衣市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1. 內衣市場的市場規模與預測是多少?
2.在內衣市場的預測期內,我們應該考慮投資哪些產品和應用?
3. 內衣市場的技術趨勢和法規結構是什麼?
4.內衣市場主要廠商的市場佔有率是多少?
5.進入內衣市場的合適形式和策略手段是什麼?
[193 Pages Report] The Intimate Apparel Market size was estimated at USD 39.21 billion in 2023 and expected to reach USD 42.92 billion in 2024, at a CAGR 9.55% to reach USD 74.29 billion by 2030.
Intimate apparel encompasses clothing items designed to be worn under outer garments, including underwear, sleepwear, shapewear, loungewear, bras, and other specialty garments. The ever-evolving fashion industry influences design and demand in intimate apparel. Growing awareness of the importance of proper support and fit drives demand for specialized products. Online shopping convenience has opened up new sales channels and broadened customer reach. However, the availability of counterfeit, low-quality products and the fluctuation in the raw materials of intimate apparel limit the production and development of the products. Market players are working on forming innovations in fabrics and manufacturing techniques to offer improved comfort and fit. Some online retailers are investing in 3D scanning and virtual fitting solutions to improve the customer experience online. The intimate apparel market has seen substantial growth owing to its role in promoting body positivity and inclusivity. Brands are increasingly acknowledging the diverse spectrum of body types and are creating products that cater to a wide array of sizes and preferences, thus making it an essential sector for fostering self-confidence and acceptance.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 39.21 billion |
Estimated Year [2024] | USD 42.92 billion |
Forecast Year [2030] | USD 74.29 billion |
CAGR (%) | 9.55% |
Product: Emerging popularity of luxury fabrics, stylish cuts, and multifunctional garments in sleepwear
Lower innerwear serves as a foundational garment worn next to the skin, primarily focusing on comfort, functionality, and personal style. This category includes items such as panties, briefs, boxers, thongs, and shapewear designed for both men and women. In recent years, there's been a growing emphasis on breathable materials, seamless construction, and the incorporation of sustainable and antibacterial fabrics. Sleepwear and loungewear have become statement categories in the intimate apparel industry, particularly as the lines between casual wear and home attire continue to blur. Consumers are seeking soft, comfortable, and versatile pieces suitable for both sleeping and casual at-home activities. This segment includes pajamas, nightgowns, robes, and relaxed-fit clothing. Thermal wear is designed to provide insulation and retain body heat in cold weather conditions. It is a category that includes garments such as long underwear, thermal shirts, leggings, and bodysuits. Consumers prioritize thermal wear that offers a balance between warmth and breathability, with features such as moisture-wicking and odor-resistant technology. Upper innerwear encompasses a range of products, including bras, bralettes, camisoles, and undershirts, worn for support, layering, or as fashion statements. This segment is highly dynamic, with consumer preferences rapidly evolving towards non-restrictive, wire-free designs that prioritize comfort without compromising on style. Advances in fabric technology have brought about the development of lighter, form-fitting materials that offer ample support.
Gender: Increasing movement towards inclusive sizing and representation in women's intimate apparel segment
The female intimate apparel sector is a significant portion of the global lingerie market, which caters to various needs, including comfort, fashion, and functionality. Women's intimate clothing includes products such as bras, panties, nightwear, shapewear, loungewear, and lingerie sets. Trends indicate a growing demand for items that combine aesthetic appeal with comfort and body positivity. The male intimate apparel market, while smaller in comparison to the female market, has been experiencing growth and diversification. Men's intimate wear encompasses a range of products such as briefs, boxers, boxer briefs, thongs, and sleepwear. The market is evolving to include more stylish and functional options, reflecting an increased interest in fashion-forward and performance-oriented features. There is a budding focus on comfort, with brands offering ergonomic designs and advanced fabrics.
Distribution Channel: Convenience and extensive product portfolio of intimate apparel through online channels
Mass merchandisers are large retail stores that offer a wide variety of goods across multiple product categories under one roof. In the context of intimate apparel, these outlets serve as a convenient location where consumers can access a broad selection of brands and styles. The benefits of mass merchandisers include extensive geographic reach, competitive pricing due to economies of scale, and one-stop shopping convenience for customers. Mono-brand stores are retail outlets dedicated to a single brand, offering a curated selection of intimate apparel exclusive to that particular label. These stores offer a branded experience, reinforcing brand identity and loyalty among customers. Online portals represent a significant channel for the distribution of intimate apparel, providing a virtual storefront for both established brands and emerging labels. These platforms enable brands to reach a wider audience without the overhead costs associated with physical retail spaces. They offer consumers the convenience of shopping anytime, anywhere, often providing extensive product information, customer reviews, and easy return policies. Specialized stores are retail outlets focusing specifically on intimate apparel and related products. They often offer a wide range of sizes, styles, and specialty products that may not be available in mass merchandising environments. The personalized customer service, including professional fittings and style advice, is a major focus of these stores.
Regional Insights
In the Americas, particularly in North America, there is a high emphasis on fashion and individual expression, leading to diverse intimate apparel choices. Production of intimate apparel in the Americas has been marked by a migration of manufacturing to Central and South American countries for their lower labor costs. However, there's a growing trend towards sustainable practices and local manufacturing in North America in response to consumer demand. The intimate apparel market in the Americas features a mix of large multinational corporations and emerging niche brands. In Asia-Pacific, markets such as Japan, South Korea, and Australia tend to closely follow Western trends, whereas other parts of Asia may prioritize practicality and affordability. Asia-Pacific is a global powerhouse in intimate apparel manufacturing, with countries such as China, Bangladesh, and India being central to the supply chain due to their large workforce and competitive pricing. International brands have established a strong foothold, especially in metropolitan areas, leveraging global branding and marketing campaigns in the region. The EMEA region, being culturally diverse, shows variations ranging from the fashion-forward and luxury markets of Western Europe to the more conservative markets in parts of the Middle East and Africa. European brands are often associated with luxury and high quality, focusing on stylish designs and premium materials. In EMEA, production emphasizes quality and traditional craftsmanship, particularly in Western and Central Europe. EMEA hosts some of the world's most popular intimate apparel brands, many of which originated in European fashion capitals, including Paris and London. Companies in this region often lead in terms of design innovation and are known for their luxury offerings. In addition, there is a growing presence of sustainable and small-scale designers who cater to environmentally and socially conscious consumers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Intimate Apparel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Intimate Apparel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Intimate Apparel Market, highlighting leading vendors and their innovative profiles. These include Affix Apparel, American Eagle Outfitters, Inc., Ann Summers, Ariela & Associates International, BareWeb, Inc. by Delta Galil Industries Ltd, Blum's Swimwear & Intimate Apparel, Chantelle Group, Fourmarketing Limited, Fruit of the Loom Inc., FullBeauty Brands Operations, LLC, Gianni Versace S.r.l., Giorgio Armani S.p.A., Hanesbrands Inc., Hanky Panky, Ltd., Hugo Boss AG, Industria de Diseno Textil, S.A., Jockey International, Inc., Marks and Spencer PLC, MAS Holdings, Nike Inc., Puma SE, PVH Corp, Savage X, SKIMS, ThirdLove, Trent Limited by Tata Group, Triumph International Ltd., Ubras, Victoria's Secret, Wacoal Holdings, and Zivame.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Intimate Apparel Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Intimate Apparel Market?
3. What are the technology trends and regulatory frameworks in the Intimate Apparel Market?
4. What is the market share of the leading vendors in the Intimate Apparel Market?
5. Which modes and strategic moves are suitable for entering the Intimate Apparel Market?