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市場調查報告書
商品編碼
1470547
電子煙市場:按類型、口味、分銷管道分類 - 2024-2030 年全球預測E-Cigarettes Market by Type (Disposable, Modular, Rechargeable), Flavor (Beverage, Botanical, Fruit), Distribution Channel - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年電子煙市場規模為163.8億美元,預計2024年將達到178.7億美元,2030年將達到336.4億美元,複合年成長率為10.82%。
電子煙或電子香菸是電池供電的設備,可加熱通常含有尼古丁或其他化學物質的液體,以產生通常稱為「蒸氣」的氣溶膠。使用者吸入這種蒸氣,模擬吸傳統香菸的行為,但不燃燒香菸。電子煙作為傳統香菸的替代品和戒菸工具而受到歡迎。它們最初被宣傳為傳統香煙危害較小的替代品,因為它們吸入的是蒸氣,而不是含有燃燒煙草產生的有害化學物質的煙霧。人們對傳統吸菸有害副作用的認知不斷提高,導致吸菸者轉向電子煙。設備功能和尼古丁輸送系統的創新正在吸引消費者並推動市場成長。日益嚴格的政府法規、潛在的健康風險、仿冒品的出現以及相關的高成本可能會阻礙市場成長。此外,專注於改善用戶體驗的技術創新,例如更好的電池壽命和可自訂的口味選擇,以及電子煙回收舉措的建立,創造了利潤豐厚的市場機會。
主要市場統計 | |
---|---|
基準年[2023] | 163.8億美元 |
預測年份 [2024] | 178.7億美元 |
預測年份 [2030] | 336.4億美元 |
複合年成長率(%) | 10.82% |
類型:一次性電子煙採用率高,使用方便
一次性電子煙是電子煙產業的入門級產品,力求簡單、便利。這些一次性設備預先填充了E-Liquid,從包裝中取出即可使用,無需充電或重新填充。它們特別吸引新的電子煙使用者和尋求類似菸草體驗但又不想使用可充電設備的個人。模組化電子煙,也稱為盒子模組或 VAPE MOD,迎合需要客製化的經驗豐富的電子煙玩家。這些設備允許用戶更換電池、霧化器和油箱等組件。模組化電子煙是電子煙愛好者的首選,他們優先考慮雲端生產、風味強度和調整電子煙體驗的能力。其複雜性和維護要求使其不太適合初學者,但深受愛好者的青睞。可充電電子煙介於一次性和模組化系統之間。它通常由可充電電池和可再填充的水箱或吊艙組成。用戶可以使用USB連接埠為設備充電,並在E-Liquid用完時更換。它平衡了便利性和客製化性,使其適合尋求可靠設備且無需模組化系統複雜性的日常電子煙用戶。
口味:消費者對水果口味電子煙的偏好日益成長
選擇飲料味電子煙的消費者通常會尋求與他們最喜歡的飲料類似的感官體驗。該細分市場特別吸引那些正在擺脫傳統菸草產品並尋求新的但熟悉的口味體驗的成年人。植物元素包括源自香草、香辛料和花香的風味。使用者經常選擇它們是因為它們的天然特性和所謂的藥用特性。這個選擇可能會與那些尋求有機或整體生活方式的人或欣賞複雜芳香風味的人產生共鳴。水果口味是電子煙市場最受歡迎的口味之一。消費者喜歡這些口味,因為它們的新鮮、甜味和多樣性。這個類別特別吸引年輕消費者,並以其可及性和平易近人而聞名,通常作為新電子煙玩家的切入點。消費者擴大選擇甜味電子煙,並且經常尋求不含熱量的甜點等偏好。該群體包括希望以比傳統香菸危害更小的方式滿足菸癮的戒菸者,以及被各種甜味所吸引的非吸菸者。過渡到電子煙並希望保持傳統煙草口味的傳統吸煙者通常會選擇煙草口味。
分銷管道:由於電子煙易於獲取,線上分銷管道被大量利用。
電子煙的線下通路是電子煙店、便利商店、藥局、商場、購物中心的售貨亭等零售店。喜歡在購買前體驗產品、尋求即時滿足或重視個人化客戶服務的消費者可能會選擇離線購買方式。線上銷售模式包括電商網站、電子煙網路商店、廠商網站等。這種模式受到重視便利性、多樣性以及往往更優惠價格的消費者的青睞。它也適合那些在沒有面對面支持的情況下確切知道自己想買什麼的人。各大電商平台往往以具競爭力的價格提供許多電子煙產品。您可以輕鬆比較品牌和型號,並且通常可以透過客戶評論來幫助您做出決定。實體門市非常擅長提供對產品的即時存取和個人互動。線上通路具有更全面的產品範圍、定價選項以及隨時隨地購物的便利性。
區域洞察
由於電子煙品牌和產品多樣化、消費者偏好不斷變化以及消費者購買力較高,美洲在電子煙市場中佔有重要地位。該地區的國家提供了更規範的市場環境,嚴格的菸草法影響了電子煙領域。幾家專注於技術進步和產品差異化的新興企業的投資和創新進一步推動了該地區的市場。歐盟 (EU) 國家是電子煙的重要市場,這主要是由注重健康的吸菸者尋求替代尼古丁輸送系統所推動的。最近的趨勢顯示人們正在轉向低尼古丁電子煙產品,製造商正在投資研究以滿足這些消費者的需求。儘管中東仍處於新興階段,但不斷成長的年輕人口和這種替代方案的使用正在進一步推動該地區的電子煙市場,顯示出成長潛力。亞太地區電子煙市場多元化,作為重要的消費市場,各大電子煙廠商憑藉龐大的產能和強大的國內消費群發揮著舉足輕重的作用。
FPNV定位矩陣
FPNV定位矩陣對於評估電子煙市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對電子煙市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析也為此細分市場的競爭特徵提供了寶貴的見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1.電子煙市場規模及預測如何?
2.電子煙市場預測期內我們應該考慮投資哪些產品與應用?
3.電子煙市場的技術趨勢和法規結構是什麼?
4.電子煙市場主要廠商的市場佔有率為何?
5.進入電子煙市場的合適形式和策略手段是什麼?
[190 Pages Report] The E-Cigarettes Market size was estimated at USD 16.38 billion in 2023 and expected to reach USD 17.87 billion in 2024, at a CAGR 10.82% to reach USD 33.64 billion by 2030.
E-cigarettes, or electronic cigarettes, are battery-powered devices that heat a liquid which usually contains nicotine and other chemicals) to make an aerosol, commonly referred to as "vapor." Users inhale this vapor, which simulates the act of smoking traditional tobacco cigarettes but without the combustion of tobacco. E-cigarettes gained popularity as an alternative to traditional cigarettes and as a smoking cessation tool. They were initially marketed as a potentially less harmful alternative compared to traditional cigarettes, as users inhale vapor rather than smoke, which contains harmful chemicals produced by burning tobacco. The growing awareness about the harmful side effects of traditional tobacco smoking is prompting smokers to shift to e-cigarettes. Innovations in device functionality and nicotine delivery systems attract consumers and fuel market growth. Increasingly stringent government regulations, potential health risks, availability of counterfeit products, and associated high costs could hamper market growth. Moreover, innovations focusing on enhancing the user experience, such as better battery life and customizable flavor options, and the establishment of e-cigarette recycling initiatives create a lucrative market opportunity.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 16.38 billion |
Estimated Year [2024] | USD 17.87 billion |
Forecast Year [2030] | USD 33.64 billion |
CAGR (%) | 10.82% |
Type: High adoption of disposable e-cigarettes providing ease of convenience
Disposable e-cigarettes represent entry-level products in the vaping industry designed for simplicity and convenience. These single-use devices come pre-filled with e-liquid and are ready to use right out of the packaging without charging or refilling. They are particularly appealing to new vapers or individuals looking for a cigarette-like experience without the commitment to a rechargeable device. Modular e-cigarettes, also known as box mods or vape mods, cater to experienced vapers who desire customization. These devices allow users to modify components such as batteries, atomizers, and tanks. Modular e-cigarettes are preferred by vapers who prioritize cloud production, flavor intensity, and the ability to tailor their vaping experience. Their complexity and need for maintenance make them less suitable for beginners but highly favored by enthusiasts. Rechargeable e-cigarettes are a middle ground between disposables and modular systems. They generally consist of a rechargeable battery and a refillable tank or pod. Users can recharge the device using a USB port and replace the e-liquid when it runs out. They offer a balance of convenience and customization, suitable for everyday vapers who want a reliable device without the complexity of a modular system.
Flavor: Increasing consumer preference for Fruit flavored e-cigarette
Consumers opting for beverage-flavored e-cigarettes usually seek a sensory experience akin to their favorite drinks. This segment particularly appeals to adults transitioning from traditional tobacco products and searching for a new yet relatable taste experience. The botanical element encompasses flavors derived from herbs, spices, and floral notes. Users often select these for their perceived natural and medicinal properties. This choice may resonate with individuals seeking an organic or holistic lifestyle and those who appreciate complex, aromatic profiles. Fruit flavors are among the most popular in the e-cigarette market. Consumers are drawn to these flavors for their freshness, sweetness, and wide variety. This category appeals particularly to younger adults and is known for its accessibility and familiarity, often as an entry point for new vapers. Consumers are increasingly opting for sweet-flavored e-cigarettes, often after dessert-like indulgences without the associated calories. This group may include former smokers looking to satisfy their cravings in a manner less harmful than traditional cigarettes, as well as non-smokers attracted to the sheer variety of sweet tastes. Tobacco flavors are generally chosen by conventional smokers transitioning to vaping who still wish to maintain the flavor profile of traditional cigarettes.
Distribution Channel: Significant utilization of online distribution channel owing to the easy availability of e-cigarettes
The offline mode of distribution for e-cigarettes encompasses retail outlets such as vape shops, convenience stores, drug stores, and kiosks in malls and shopping centers. Consumers who prefer a hands-on experience with the product before purchasing it, seek immediate gratification, or value personalized customer service may opt for the offline mode of purchase. The online distribution mode includes e-commerce websites, online vape shops, and manufacturer websites. This mode is preferred by consumers who value convenience, variety, and often better pricing. It is also well-suited for those with a clear idea of what they want to purchase without in-person assistance. Large e-commerce platforms may offer many e-cigarette products, often at competitive prices. They facilitate easy comparisons across brands and models and usually provide customer reviews that aid decision-making. Offline outlets excel in providing immediate product access and personal interaction. Online channels offer a more comprehensive range of products, pricing options, and shopping convenience from any location.
Regional Insights
The Americas has a significant landscape in the e-cigarette market due to the diverse range of e-cigarette brands and products, evolving consumer preferences, and high consumer purchasing power. The regional countries present a more regulated market environment with stringent tobacco laws influencing the e-cigarette domain. Investment and innovation with several startups focusing on technological advancements and product differentiation further fuel the market in the region. The European Union (EU) countries signify a significant market for e-cigarettes, largely driven by health-conscious smokers looking for alternative nicotine delivery systems. Recent trends indicate a shift towards vaping products with lower nicotine concentrations, with manufacturers investing in research to cater to this consumer need. While still at an emerging stage, the Middle East showcases the growth potential, with the younger population increasing and using this alternative method, further driving the region's e-cigarette market. The Asia Pacific region exhibits significant diversity in the e-cigarette market, with prominent consumer markets being the significant manufacturers of e-cigarettes, which plays a pivotal role with its vast production capability and strong domestic consumer base.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the E-Cigarettes Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the E-Cigarettes Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the E-Cigarettes Market, highlighting leading vendors and their innovative profiles. These include ALD Group Limited, Altria Group, Inc., British American Tobacco PLC, FIN Branding Group, LLC, GD SIGELEI Electronic Tech Co. Ltd., GEEKVAPE, Imperial Tobacco Group PLC, Innokin Technology Ltd., Intellicig Inc., ITC Limited, J WELL Vaping, Japan Tobacco Inc., Joyetech Group, JUUL Labs, Inc., JWEI Group, MOJOUS, NicQuid, LLC, NJOY Inc., Philip Morris International Inc., PhixVapor, RELX plc, Ritchy Group Ltd., Shenzhen Kanger Technology Co., Ltd., Turning Point Brands, Inc., VIP Electronic Cigarettes, and White Cloud Electronic Cigarettes.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the E-Cigarettes Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the E-Cigarettes Market?
3. What are the technology trends and regulatory frameworks in the E-Cigarettes Market?
4. What is the market share of the leading vendors in the E-Cigarettes Market?
5. Which modes and strategic moves are suitable for entering the E-Cigarettes Market?