市場調查報告書
商品編碼
1423308
2024-2032 年電子煙市場報告(依產品、口味、營運模式、配銷通路和地區)E-Cigarette Market Report by Product, Flavor, Mode of Operation, Distribution Channel, and Region 2024-2032 |
2023年全球電子煙市場規模達233億美元。展望未來, IMARC Group預計到2032年市場規模將達到388億美元,2024-2032年複合年成長率(CAGR)為5.7%。與傳統捲菸相比,人們對電子煙的偏好不斷上升,薄荷醇和菸草等多種口味的推出,以及透過各種分銷管道提供的廣泛產品,是推動市場發展的一些主要因素。
電子煙通常稱為電子煙或 vape,是一種電池供電的設備,透過產生使用者吸入的氣溶膠(通常稱為「蒸氣」)來模擬吸煙行為。電子煙旨在提供傳統吸煙的替代方案。這種液體溶液稱為電子煙液或電子煙液,通常含有尼古丁、調味料和其他添加劑。當設備啟動時,加熱元件使電子煙液蒸發,產生可吸入的霧氣。電子煙油中的尼古丁含量可能有所不同,使用者可以選擇符合自己喜好的尼古丁含量或逐漸減少尼古丁攝取。
目前,由於電子煙有害物質含量較低,市場對電子煙的偏好正在明顯轉變。這一趨勢是市場成長的重要推動力。此外,消費者對無菸和無灰菸草好處的認知不斷提高,也提供了積極的市場前景。此外,在探索更健康選擇的願望的推動下,全球對替代菸草產品的需求不斷成長。再加上旨在戒菸或減少吸菸的個人對電子煙的興趣高漲,正在推動市場擴張。電子煙的多種口味進一步推動了市場的發展,包括薄荷醇、菸草、巧克力、可樂、泡泡糖、薄荷、水果和堅果。這些選擇為行業投資者帶來了誘人的成長前景。此外,電子煙透過電子煙專賣店、超市、大賣場、菸草店和網路商店等各種分銷管道的廣泛普及,也正在推動市場成長方面發揮積極作用。此外,對提供不同尼古丁水平和可再填充煙彈的下一代電子煙的需求不斷成長,對市場成長做出了重大貢獻。
與傳統香菸相比,人們對電子煙的偏好不斷上升
轉向電子煙的部分原因是人們認為電子煙是傳統香菸危害較小的替代品。隨著這種觀念越來越受歡迎,越來越多的消費者開始轉變,進一步刺激了對電子煙產品的需求。此外,電子煙產生氣溶膠(蒸氣)而不是煙霧。這種氣溶膠通常比傳統香菸中燃燒菸草產生的煙霧含有更少的有毒物質。有害化學物質的減少對於那些尋求危害較小的選擇的人來說很有吸引力。此外,電子煙還可以靈活選擇不同的尼古丁濃度,使使用者能夠逐漸減少尼古丁攝取量或更有效地控制尼古丁消耗量。這種客製化迎合了那些想要控制菸癮或戒菸的人,從而推動了市場的發展。
推出多種口味變體
水果、甜點、糖果、飲料等多種口味吸引了更廣泛的消費者。口味模仿熟悉和令人愉悅的味道,使電子煙的使用成為一種更加愉快和引人入勝的體驗。此外,口味吸引了包括年輕人在內的非吸煙者,他們對口味的新穎性很感興趣。此外,香料在幫助戒菸方面也發揮著重要作用。想要戒掉傳統香菸的吸菸者發現調味電子煙更令人滿意、更有吸引力,使過渡更容易並加快產品採用率。此外,憑藉不同程度的甜味和複雜性,可以根據特定地區或文化偏好客製化口味。這種適應增強了消費者參與度和市場滲透率。
透過各種分銷管道提高產品可用性
電子煙可透過多種分銷管道取得,包括電子煙專賣店、超市、大賣場、菸草店、便利商店和線上平台。這種便利性使消費者更容易找到併購買電子煙,作為其日常購物的一部分。此外,不同的分銷管道為消費者教育提供了機會。電子煙專賣店和菸草商的工作人員提供資訊、意見和推薦,幫助消費者就電子煙選擇做出明智的決定。此外,線上平台提供了無與倫比的便利。消費者可以在舒適的家中隨時瀏覽和購買電子煙產品,無需前往實體店。這種便利性對於忙碌的個人或那些可能無法輕鬆進入實體店的人特別有吸引力,這推動了市場的成長。
The global e-cigarette market size reached US$ 23.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 38.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.7% during 2024-2032. The rising preference for e-cigarettes over traditional cigarettes, the introduction of numerous flavors, such as menthol and tobacco, and the wide product availability through various distribution channels, are some of the major factors propelling the market.
An electronic cigarette, commonly referred to as an e-cigarette or vape, is a battery-powered device that simulates the act of smoking by producing an aerosol, often referred to as "vapor," which the user inhales. E-cigarettes are designed to provide an alternative to traditional tobacco smoking. The liquid solution, known as e-liquid or vape juice, usually contains nicotine, flavorings, and other additives. When the device is activated, the heating element vaporizes the e-liquid, creating a mist that can be inhaled. The nicotine content in e-liquids can vary, allowing users to choose nicotine levels that match their preferences or gradually reduce nicotine intake.
At present, the market is experiencing a notable shift in preference toward e-cigarettes over traditional cigarettes due to their lower levels of harmful substances. This trend is a significant driver for market growth. In addition, the increasing awareness among consumers regarding the benefits of smokeless and ashless tobacco is also providing a positive market outlook. Moreover, there is a growing global demand for alternative tobacco products, driven by the desire to explore healthier options. This, coupled with the surging interest in e-cigarettes among individuals aiming to quit or cut down on smoking, is propelling market expansion. The market is further driven by the diverse range of flavors available for e-cigarettes, including menthol, tobacco, chocolate, cola, bubble gum, mint, fruits, and nuts. These options present enticing growth prospects for industry investors. Besides, the widespread availability of e-cigarettes through various distribution channels such as specialty e-cig shops, supermarkets, hypermarkets, tobacconists, and online stores is also playing a positive role in driving market growth. Additionally, the growing demand for next-generation e-cigarettes, offering varying nicotine levels and refillable cartridges, is contributing significantly to market growth.
Rising preference for e-cigarettes over traditional cigarettes
The shift toward e-cigarettes is partly driven by the perception that they are a less harmful alternative to traditional cigarettes. As this perception gains traction, more consumers are making the switch, further fueling the demand for e-cigarette products. Moreover, e-cigarettes produce aerosol (vapor) rather than smoke. This aerosol typically contains fewer toxic substances than the smoke generated by burning tobacco in traditional cigarettes. The reduced presence of harmful chemicals is appealing to those seeking a less detrimental option. Besides, e-cigarettes offer the flexibility to choose varying nicotine concentrations, enabling users to gradually reduce nicotine intake or control their nicotine consumption more effectively. This customization caters to those who want to manage their addiction or quit smoking, thus propelling the market.
Introduction of numerous flavored variants
The variety of flavors, such as fruits, desserts, candies, and beverages, appeals to a broader range of consumers. Flavors mimic familiar and enjoyable tastes, making e-cigarette use a more pleasurable and engaging experience. Besides, flavors attract non-smokers, including youth, who are intrigued by the novelty of the flavors. Moreover, flavors play a role in aiding smoking cessation efforts. Smokers looking to quit traditional cigarettes find flavored e-cigarettes more satisfying and appealing, making the transition easier and accelerating the product adoption rate. In addition, with varying levels of sweetness and complexity, flavors can be tailored to specific regions or cultural preferences. This adaptation enhances consumer engagement and market penetration.
Rising product availability through various distribution channels
E-cigarettes are accessible through multiple distribution channels, including specialty e-cig shops, supermarkets, hypermarkets, tobacconists, convenience stores, and online platforms. This convenience makes it easier for consumers to find and purchase e-cigarettes as part of their regular shopping routines. Moreover, different distribution channels provide opportunities for consumer education. Staff at specialty e-cig shops and tobacconists offer information, advice, and recommendations, helping consumers make informed decisions about their e-cigarette choices. Besides, online platforms offer unparalleled convenience. Consumers can browse and purchase e-cigarette products at any time from the comfort of their homes, eliminating the need to visit physical stores. This convenience is particularly appealing to busy individuals or those who may not have easy access to brick-and-mortar stores, which is propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global e-cigarette market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.
Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette
Next-generation e-cigarette represent most used product
The report has provided a detailed breakup and analysis of the market based on the product. This includes modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette. According to the report, next-generation e-cigarette represented the largest segment.
Next-generation e-cigarettes incorporate advanced technology, offering improved performance, functionality, and user experience. These devices often feature better battery life, adjustable settings, and enhanced vapor production. Besides, many next-generation e-cigarettes allow users to customize their vaping experience. Adjustable wattage, temperature control, and airflow settings enable users to tailor their device to their preferences, resulting in a more satisfying experience. Moreover, advanced battery technology in next-generation devices offers longer usage between charges. This feature is particularly appealing to users who want their devices to last throughout the day without frequent recharging, thus increasing the product dominance in the market.
Tobacco
Botanical
Fruit
Sweet
Beverage
Others
Tobacco represents the most preferred flavor
A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes tobacco, botanical, fruit, sweet, beverage, and others. According to the report, tobacco accounted for the largest market share.
Many individuals who transition from traditional smoking to e-cigarettes are accustomed to the taste of tobacco. Choosing a tobacco-flavored e-cigarette provides a sense of familiarity, which can make the transition to vaping smoother and more comfortable. Besides, e-cigarettes are often used as an alternative to traditional cigarettes. By opting for tobacco-flavored e-cigarettes, users can simulate the taste and overall experience of smoking, including the sensation of inhaling and exhaling vapor.
Fruit flavors offer a familiar and appealing taste profile that many consumers find enjoyable. The natural sweetness and variety of fruit flavors can replicate a pleasant sensory experience.
Automatic E-Cigarette
Manual E-Cigarette
Automatic e-cigarette hold the largest share in the market
A detailed breakup and analysis of the market based on the mode of operation has also been provided in the report. This includes automatic e-cigarette and manual e-cigarette. According to the report, automatic e-cigarette accounted for the largest market share.
Automatic e-cigarette are designed to be incredibly simple to use. Users only need to take a puff to activate the device, eliminating the need for manual buttons or controls. This user-friendly operation appeals to both novice and experienced vapers. Moreover, they closely mimic the experience of smoking traditional cigarettes. The puff-activated mechanism closely resembles the act of drawing on a cigarette, making the transition from smoking to vaping smoother for many individuals. Besides, automatic operation eliminates the need for manual activation, making automatic e-cigarette highly convenient for on-the-go use. Users can simply take a puff whenever they desire without the hassle of pressing buttons.
Specialty E-Cig Shops
Online
Supermarkets and Hypermarkets
Tobacconist
Others
E-cigarettes are widely distributed through specialty e-cig shops
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes specialty e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others. According to the report, specialty e-cig shops accounted for the largest market share.
Specialty e-cig shops are staffed with knowledgeable employees who understand the intricacies of e-cigarettes, vaping devices, and e-liquids. This expertise allows them to provide accurate information, recommendations, and troubleshooting assistance to customers. Moreover, these shops offer a diverse range of e-cigarette devices, accessories, and e-liquids. This variety enables customers to explore different options and find products that suit their preferences and vaping style. Besides, shop staff can offer personalized recommendations based on customers' preferences, nicotine levels, flavor preferences, and vaping goals. This level of customization enhances the overall vaping experience.
Asia Pacific
Europe
North America
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America was one of the early adopters of e-cigarettes and vaping devices. This region played a significant role in the development and innovation of e-cigarette technology and products, establishing a strong foundation for market growth. Moreover, North America has established a relatively balanced regulatory framework that allows for the legal sale and distribution of e-cigarette products. This regulatory stability has provided a conducive environment for market growth. Besides, the region boasts a well-developed distribution network for e-cigarettes, including specialty vape shops, online platforms, and retail outlets. This accessibility ensures easy availability and convenience for consumers.
The competitive landscape of the market is both dynamic and diversified, characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are investing in research and development to introduce technologically advanced vaping devices and e-liquids. Innovations include improved battery life, temperature control, customization options, and enhanced user experiences. They are expanding their product portfolios to include a wide range of devices, flavors, nicotine strengths, and styles. Catering to various preferences allows them to capture a larger share of the market. Moreover, companies are ensuring compliance with evolving regulations in different regions. Adhering to safety standards, age verification, packaging requirements, and labeling regulations is essential for maintaining credibility.
Philip Morris International Inc.
Altria Group Inc.
British American Tobacco PLC
Japan Tobacco, Inc.
Imperial Tobacco Group
International Vapor Group
Nicotek LLC
NJOY Inc.
Reynolds American Inc.
ITC Limited
J WELL France
In August 2021, Philip Morris International Inc. unveiled the introduction of IQOS ILUMA in the Japanese market. This latest addition to the IQOS lineup marked the brand's debut tobacco-heating system featuring cutting-edge induction-heating technology. Notably, this innovative technology eliminates the need for a blade and cleaning, enhancing the convenience and user experience of the product.
JUL 2021, Japan Tobacco Inc. launched Ploom X, its next-generation heated tobacco device. Ploom X is made available across Japan through convenience stores and select tobacco retail stores.
British American Tobacco launched the Vuse ePod, an easy-to-use and compact vaping device. The Vuse ePod offers a variety of flavors and nicotine strengths, catering to different preferences.