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1641399

全球電子煙市場：2020-2029

Global E-Cigarette Market Research Report 2020-2029

出版日期: 2024年12月10日 | 出版商:

Arizton Advisory & Intelligence | 英文 130 Pages | 訂單完成後即時交付

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簡介目錄

預計2023年至2029年期間全球電子煙市場規模的年複合成長率為 3.36%。

依產品類型劃分，可充電電子煙在2023年佔據全球電子煙市場的主導地位。可充電電子煙比一次性電子煙更環保。此外，從長遠來看，可充電電子煙通常更具成本效益。根據口味類型，非菸草類產品在2023年佔據全球市場主導地位。全球市場對非菸草味電子煙的需求受到多種因素的推動，包括對年輕用戶的吸引力、對多樣性和客製化的渴望、以及有效的行銷策略。

依通路劃分，線下電子煙市場在2023年佔據全球電子煙市場的主導地位。實體零售商，例如電子菸商店、便利商店和專業零售商，具有獨特的優勢，可繼續透過離線通路推動對電子煙的需求。

北美，特別是美國，是電子煙最大、最成熟的市場之一。由於吸煙率高、健康意識增強和消費者對吸煙替代品的濃厚興趣，該地區電子煙的普及率顯著提高。

人們對吸食傳統香菸的健康危害的認識不斷提高，對全球電子煙市場產生了積極影響。吸菸會導致肺癌、心臟病、慢性阻塞性肺病（COPD）和許多其他健康問題，是全球可預防死亡的主要原因。此外，政府、非營利組織和醫療保健提供者都投入了大量資金開展反吸煙運動，結合圖形警告、教育計劃和媒體來宣傳吸煙帶來的嚴重健康風險。

過去十年，全球電子煙市場經歷了顯著成長，推動這一擴張的最顯著趨勢之一是年輕一代日益接受電子煙。此外，電子煙口味多樣化的趨勢（從傳統煙草和薄荷味到水果、甜點和飲料等異國風味）對行業成長和動態產生了重大影響。

本報告研究了全球電子煙市場，並概述了市場以及依產品、口味、通路和地區劃分的趨勢，以及參與市場的公司概況。

Based on product type, in 2023, the rechargeable e-cigarettes dominated the global e-cigarette market. Rechargeable e-cigarettes are environmentally friendly as compared with disposable ones. In addition, rechargeable e-cigarettes are often more cost-effective over the long term.
Based on flavor type, in 2023, the non-tobacco e-cigarette segment dominated the global market. The demand for non-tobacco flavored e-cigarettes in the global market is driven by a combination of factors including their appeal to younger users, the desire for variety and customization, as well as effective marketing strategies.
Based on the distribution channel, in 2023, the offline e-cigarette segment dominated the global e-cigarette market. Brick-and-mortar stores including vape shops, convenience stores, and specialty retailers, offer unique advantages that continue to drive the demand for e-cigarettes through offline channels.
North America, particularly the U.S., is one of the largest and most mature markets for e-cigarettes. The region has witnessed the significant adoption of e-cigarettes due to a combination of high smoking rates, increased health awareness, and strong consumer interest in smoking alternatives.

MARKET TRENDS

The rising awareness about the health hazards of smoking traditional cigarettes has positively impacted the global e-cigarette market. Cigarette smoking is a leading cause of preventable deaths worldwide, contributing to lung cancer, heart disease, Chronic Obstructive Pulmonary Disease (COPD), and a host of other health issues. Also, governments, non-profit organizations, and healthcare providers have invested heavily in anti-smoking campaigns, which have used a combination of graphic warnings, educational programs, and media to convey the severe health risks associated with smoking.

The global e-cigarette market has witnessed significant growth over the past decade, and one of the most striking trends driving this expansion is the rising prevalence of e-cigarette usage among the younger generation. Moreover, the trend toward offering numerous e-cigarette flavors, ranging from traditional tobacco and menthol to more exotic options including fruit, dessert, and beverage flavors, has significantly influenced industry growth and dynamics.

MARKET DRIVERS

The global e-cigarette market has witnessed substantial growth over the past decade, largely driven by the perception that e-cigarettes are a safer alternative to traditional combustible tobacco products. One of the major factors contributing to the perception of e-cigarettes as a safer alternative is the reduced harm narrative that has been widely promoted by both the industry and some public health authorities. Also, e-cigarette companies have employed a wide range of techniques to promote their products, targeting specific demographics, emphasizing perceived benefits, and creating a distinct brand identity that appeals to both current smokers and new users. For instance, Blu e-cigarettes are a stylish and convenient alternative to smoking. The company launched the You & Blu campaign to emphasize a wide range of flavors, such as Cherry Crush and Vivid Vanilla, along with a sleek design. Furthermore, rechargeable e-cigarettes, which include devices that allow users to refill e-liquid and recharge the battery, offer several advantages over disposable models. These benefits contribute to their increasing popularity and influence on market dynamics.

INDUSTRY RESTRAINTS

China has established itself as the epicenter of e-cigarette manufacturing, largely due to its robust industrial infrastructure, cost-effective production capabilities, and extensive supply chain networks. The country dominates not only in the production of e-cigarette devices but also in the supply of essential components such as batteries, coils, and tanks. The heavy reliance on China for e-cigarette manufacturing carries substantial economic implications.
The cost of e-cigarettes is a complex issue, encompassing the price structures of devices, e-liquids, and replacement parts as well as other associated expenses. For many consumers, particularly those in lower-income brackets, the initial investment required to switch to e-cigarettes can be prohibitive.
The lung diseases linked to e-cigarette usage including severe lung injury, respiratory distress, and long-term pulmonary conditions have been increasingly reported across various countries. These incidents have led to the heightened scrutiny of e-cigarettes by regulatory bodies, the media, and the general public.
Disposable e-cigarettes have become the subject of increasing regulatory scrutiny due to their environmental impact, appeal to youth, and potential health risks. Disposable e-cigarettes are often marketed with a variety of flavors, which can make them particularly appealing to young people.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global e-cigarette market by product is segmented into rechargeable and disposable. The global market for rechargeable e-cigarettes is estimated to hold a larger share as compared with disposables, accounting for a steady CAGR of around 3.39%. This segment is particularly dominant in markets such as Asia Pacific, where consumers value long-term savings and the ability to personalize their vaping experience. Furthermore, the industry is expected to continue its growth trajectory, with both disposable and rechargeable segments playing vital roles. However, the balance between these segments may shift with the evolution of environmental concerns, regulatory pressures, and consumer preferences.

Rechargeable devices are estimated to gain a larger share of the global market as technological advancements and sustainability considerations become more prominent. The major players in this segment include brands, such as JUUL, SMOK, and Vaporesso, which offer a variety of devices catering to different user preferences. Also, the popularity of disposable e-cigarettes has skyrocketed since 2021, with a significant increase in market share.

Segmentation by Product

Rechargeable
Disposable

INSIGHTS BY FLAVOR

The global market for flavored e-cigarettes, both tobacco and non-tobacco, varies significantly across different regions, influenced by cultural preferences, regulatory environments, and smoking rates. In Western markets, such as North America and Europe, non-tobacco flavors have witnessed widespread adoption, particularly among younger consumers. Furthermore, while the demand for tobacco-flavored e-cigarettes remains steady, the segment faces challenges from regulatory changes and shifting consumer preferences. In some regions, flavor restrictions have been implemented to reduce the appeal of e-cigarettes to younger audiences.

Non-tobacco-flavored e-cigarettes are particularly popular among younger adults and those new to vaping. These consumers are often drawn to the novelty and variety offered by non-tobacco flavors, which can provide a more enjoyable and less intimidating introduction to vaping. Among vendors, Vaporesso, a well-known e-cigarette manufacturer, offers a broad range of devices that allow users to customize their vaping experience by choosing from thousands of e-liquid flavors available in the market.

Segmentation by Flavor

Non-tobacco
Tobacco

INSIGHTS BY DISTRIBUTION CHANNEL

Despite the growth of e-commerce, offline distribution channels remain a vital component of the global e-cigarette market. Traditional retail outlets including convenience stores, vape shops, supermarkets, and specialty tobacco stores continue to be the go-to places for consumers to purchase e-cigarettes and related products. The online distribution channel has become increasingly important in the global industry, driven by convenience, variety, and (often) lower prices. E-commerce platforms, brand websites, and online marketplaces have expanded the reach of e-cigarette products, allowing consumers to purchase their preferred brands and flavors from the comfort of their homes.

Accessibility is one of the primary benefits of offline retail channels. The immediate availability of products is a significant factor for many consumers, especially those who are new to vaping or those who prefer to see and feel the products before making a purchase. Also, brick-and-mortar stores including vape shops, convenience stores, and specialty retailers, offer unique advantages that continue to drive the demand for e-cigarettes through offline channels.

Segmentation by Distribution Channel

Offline
Online

GEOGRAPHICAL ANALYSIS

In 2023, Europe emerged as the largest geographical segment in the global e-cigarette market and accounted for a revenue share of over 51%. The European market is highly fragmented, with strong demand in countries including the UK, France, and Germany. Furthermore, North America accounted for a significant share of the global e-cigarette market. North America, particularly the U.S., is one of the largest and most mature markets for e-cigarettes. The region has witnessed the significant adoption of e-cigarettes due to a combination of high smoking rates, increased health awareness, and strong consumer interest in smoking alternatives.

APAC is the third-largest regional market, led by countries such as China, Australia, and South Korea. Factors, such as rising consumer awareness, increasing disposable incomes, and changing smoking habits, are driving the demand for e-cigarettes in the region. Furthermore, despite regulatory hurdles, there is significant growth potential in the Latin America region owing to increasing urbanization, a young population, and rising disposable incomes. The region can witness the rapid adoption of e-cigarettes if regulations become more favorable. Moreover, as more countries in the Middle East & Africa consider revising their regulatory frameworks, the region can witness increased market penetration and growth in the coming years. Economic development and rising health awareness are estimated to contribute to this trend.

Segmentation by Geography

Europe
- UK
- France
- Poland
- Belgium
- Spain
- Italy
- Germany
North America
- US
- Canada
APAC
- China
- Australia
- South Korea
- New Zealand
- Philippines
Middle East & Africa
- Saudi Arabia
- UAE
- Kenya
- Egypt
Latin America
- Colombia
- Chile

VENDOR LANDSCAPE

The global e-cigarette market is highly competitive, characterized by the presence of key players with substantial influence over the industry. The global e-cigarette market is dominated by several large and multinational companies including Altria Group, British American Tobacco (BAT), Imperial Brands, and Japan Tobacco International (JTI). Furthermore, the market is heavily influenced by the involvement of the major tobacco companies. Recognizing the declining sale of traditional cigarettes due to increasing health awareness and regulatory pressures, these companies have aggressively entered the e-cigarette market.

Innovation is a critical competitive factor in the e-cigarette industry. Companies are continuously developing new technologies to enhance the vaping experience, improve safety, and meet the diverse preferences of consumers. Also, the advancements in battery technology have led to longer-lasting devices, while the improvements in e-liquid formulation have resulted in better flavor profiles and smoother throat hits. Moreover, the global e-cigarette market has seen the introduction of various product types, which are user-friendly and popular among beginners, and open systems including mods, which offer greater customization options for experienced vapers.

Key Company Profiles

Altria Group
British American Tobacco (BAT)
Imperial Brands
Japan Tobacco International

Other Prominent Company Profiles

EDGE
FEELM
Halo
JWell
Pro Vape
EPUFFER
Shenzhen IVPS Technology
Shenzhen Kanger Technology
Vaporesso
Joyetech
Geekvape
VOOPOO
Aspire (Shenzhen Eigate Technology)
Eleaf
Super E-Cig
Innokin Technology
Dinner Lady
Aromes et Liquides
SKE Crystal Bar
Lost Mary
Darwin CBD

KEY QUESTIONS ANSWERED:

1. How big is the global e-cigarette market?

2. What is the growth rate of the global e-cigarette market?

3. Which region dominates the global e-cigarette market share?

4. What are the significant trends in the e-cigarette industry?

5. Who are the key players in the global e-cigarette market?

1. Scope & Coverage

2. Market Definition

3. Inclusions

4. Exclusions

5. Market Estimation Caveats

6. Market Size & Forecast Periods

6.1. Historic Period: 2020-2022
6.2. Base Year: 2023
6.3. Forecast Period: 2024-2029

7. Market Size (2020-2029)

7.1. Revenue

8. Market Segments

8.1. Market Segmentation by Product
8.2. Market Segmentation by Flavor
8.3. Market Segmentation by Distribution Channel

9. Opportunity Pockets

10. Introduction

11. Market Opportunities & Trends

11.1. Increased Awareness of Smoking Risks
11.2. Rising Prevalence Among the Young Generation
11.3. Availability of Different Flavors of E-Cigarettes

12. 5. Market Growth Enablers

12.1. Perception of a Safer Alternative
12.2. Marketing & Advertising of E-Cigarettes
12.3. High Adoption of Rechargeable E-Cigarettes

13. 6. Market Restraints

13.1. High Dependency on China for Manufacturing
13.2. High Cost of E-Cigarette
13.3. Increased Health Risks Due to Smoking
13.4. Stringent Regulations Regarding Disposable E-cigarettes

14. 7. Market Landscape

14.1. Five Forces Analysis

15. 8. Product (Market Size & Forecast: 2020-2029)

15.1. Rechargeable
15.2. Disposable

16. 9. Flavor (Market Size & Forecast: 2020-2029)

16.1. Non-tobacco
16.2. Tobacco

17. 10. Distribution Channel (Market Size & Forecast: 2020-2029)

17.1. Offline
17.2. Online

18. 11. Geography (Market Size & Forecast: 2020-2029)

18.1. North America
- 18.1.1. US
- 18.1.2. Canada
18.2. Europe
- 18.2.1. UK
- 18.2.2. France
- 18.2.3. Poland
- 18.2.4. Belgium
- 18.2.5. Spain
- 18.2.6. Italy
- 18.2.7. Germany
18.3. APAC
- 18.3.1. China
- 18.3.2. Australia
- 18.3.3. South Korea
- 18.3.4. New Zealand
- 18.3.5. Philippines
18.4. Latin America
- 18.4.1. Colombia
- 18.4.2. Chile
18.5. Middle East & Africa
- 18.5.1. Saudi Arabia
- 18.5.2. UAE
- 18.5.3. Egypt
- 18.5.4. Kenya