電子煙市場規模、佔有率和成長分析（按產品類型、口味、分銷管道和地區）- 2025-2032 年產業預測

預計到2023年電子煙市場規模將達到184億美元，到2032年將從2024年的196.5億美元成長到332.6億美元，預測期內（2025-2032年）的複合年成長率為6.8%。

全球電子煙市場正在經歷顯著成長，這主要是由於消費者健康意識的增強和他們向更健康的生活方式的轉變。傳統香菸與癌症和心血管疾病等嚴重的健康風險有關，這推動了對各種電子煙產品的需求。受大型供應商和日益增強的反吸煙運動的推動，北美佔據了最大的市場佔有率。歐洲得到了英國和法國的顯著貢獻以及優惠法規的支持。由於設計的進步改善了用戶體驗，技術創新在市場擴張中發揮關鍵作用。尤其是即將推出的 Meligan 一次性電子煙“Diamond Box”，它具有精確的溫度控制以及增強的加熱材料，可以緊密模仿傳統吸煙體驗，這體現了這種轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

電子煙市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 一次性的
• 可充電的
• 模組化的

電子煙市場規模（依口味及複合年成長率） (2025-2032)

• 市場概況
• 菸草
• 植物
• 水果
• 甜的
• 飲料
• 其他

電子煙市場規模（依分銷通路分類）及複合年成長率（2025-2032 年）

• 市場概況
• 電子煙專賣店
• 線上
• 超級市場
• 煙草店
• 其他

電子煙市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Juul Labs（United States）
• Vuse（United States）
• Logic（United States）
• ITG Brands（United States）
• Kind Consumer（United Kingdom）
• RELX Technology（China）
• SMOK（China）
• Vaporesso（China）
• Innokin（China）
• Aspire（China）
• KangerTech（China）
• Joyetech（China）
• Suorin（China）
• GeekVape（China）
• Voopoo（China）
• Smoore International（China）
• Shenzhen iSmoka Electronics Co., Ltd.（Eleaf）（China）
• Shenzhen IVPS Technology Co., Ltd.（iJoy）（China）
• Shenzhen Eigate Technology Co., Ltd.（Aspire）（China）
• Shenzhen Sigelei Technology Co., Ltd.（Sigelei）（China）

結論和建議

E-Cigarette Market size was valued at USD 18.4 billion in 2023 and is poised to grow from USD 19.65 billion in 2024 to USD 33.26 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global e-cigarette market is experiencing significant growth, driven primarily by heightened health awareness among consumers and a shift towards healthier lifestyles. Traditional cigarettes, linked to serious health risks such as cancer and cardiovascular diseases, are prompting a demand for diverse e-cigarette options. North America holds the largest market share, bolstered by leading vendors and a rise in smoking cessation efforts. Europe follows, with notable contributions from the UK and France, supported by favorable regulations. Technological innovations play a crucial role in market expansion, as advancements in design improve user experience. Notably, the upcoming launch of Meligan's Diamond Box disposable vape featuring precise temperature control exemplifies this shift, alongside enhancements in heating materials that closely mimic traditional smoking experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Cigarette market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Cigarette Market Segments Analysis

Global E-Cigarette Market is segmented by Product Type, Flavour, Distribution Channel and region. Based on Product Type, the market is segmented into Disposable, Rechargeable and Modular. Based on Flavour, the market is segmented into Tobacco, Botanical, Fruit, Sweet, Beverage and Others. Based on Distribution Channel, the market is segmented into Specialist E-cig Shops, Online, Supermarkets, Tobacconist and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Cigarette Market

The global e-cigarette market is experiencing significant growth, primarily driven by the influx of health-conscious consumers seeking alternatives to traditional smoking. With a rising awareness of the harmful effects of tobacco, more individuals are turning to e-cigarettes as a viable option to satisfy their cravings without the associated risks of combustible cigarettes. This shift towards vaping is particularly appealing to those looking for a healthier lifestyle, as e-cigarettes present a way to reduce tobacco consumption while still enjoying the experience of smoking. Consequently, this trend is propelling the demand for e-cigarettes, further solidifying their place in the market.

Restraints in the E-Cigarette Market

The growth of the e-cigarette market is being significantly hampered by rising government regulations and outright bans on e-cigarette usage worldwide. The implementation of stricter laws governing the sale, marketing, and flavor options available for these products is largely driven by health concerns, which stifle the industry's potential for expansion. As a consequence, these regulatory challenges deter new players from entering the market and inhibit innovative developments within the sector. The heightened scrutiny and limitations imposed can create a less favorable environment for growth, ultimately affecting consumer choice and the overall dynamics of the e-cigarette industry.

Market Trends of the E-Cigarette Market

The e-cigarette market is experiencing a pronounced shift toward disposable devices, driven by their convenience and user-friendly design. This trend has garnered significant traction among new users, particularly the youth demographic, who are drawn to the hassle-free experience of not needing to refill or maintain their devices. The surge in popularity of disposable e-cigarettes underscores a broader movement within the vaping industry, as manufacturers innovate to meet the demand for portable and accessible options. As a result, disposable e-cigarettes are becoming a key driver of market growth, influencing consumer preferences and reshaping the overall landscape of the global e-cigarette market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global E-Cigarette Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Disposable
• Rechargeable
• Modular

Global E-Cigarette Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

Global E-Cigarette Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialist E-cig Shops
• Online
• Supermarkets
• Tobacconist
• Others

Global E-Cigarette Market Size & CAGR (2025-2032)

• North America (Product Type, Flavour, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavour, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavour, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavour, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Juul Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuse (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITG Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kind Consumer (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RELX Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMOK (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaporesso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innokin (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KangerTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyetech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suorin (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GeekVape (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voopoo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smoore International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen iSmoka Electronics Co., Ltd. (Eleaf) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen IVPS Technology Co., Ltd. (iJoy) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Eigate Technology Co., Ltd. (Aspire) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Sigelei Technology Co., Ltd. (Sigelei) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations