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市場調查報告書

商品編碼

1671976

電子煙和蒸氣煙市場（按產品、類別、分銷管道和地區分類）

E-cigarette and Vape Market, By Product, By Category, By Distribution Channel, By Geography

出版日期: 2025年02月06日 | 出版商:

Coherent Market Insights | 英文 131 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球電子煙和蒸氣煙市場價值估計為 379.6 億美元。預計到 2032 年將達到 1,990.8 億美元，2025 年至 2032 年的複合年成長率為 26.7%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	379.6億美元
效能資料	從 2020 年到 2024 年	預測期	2025 至 2032 年
預測期：2025-2032年複合年成長率：	26.70％	2032 年價值預測	1990.8億美元

數字。 2025 年電子煙和 VAPE市場佔有率（按地區分類）

近年來，由於人們越來越意識到傳統吸菸帶來的健康風險，全球電子煙和蒸氣煙市場經歷了顯著成長。電子煙滿足了人們對尼古丁的渴求，同時提供了一種比香菸危害更小的替代品。此外，由於創新的產品設計和多種多樣的E-Liquid口味，電子煙在全球年輕人群中越來越受歡迎。然而，電子煙的長期健康影響仍在研究中，並且令人擔憂。隨著健康意識的增強，預計預測期內市場將進一步擴大。

市場動態

推動全球電子煙和蒸汽煙市場成長的關鍵因素包括越來越多的傳統吸煙者尋求危害較小的替代品，以及製造商積極的行銷宣傳活動，強調其與傳統香煙相比具有減少危害的潛力。此外，未知的長期健康影響和不斷增加的稅收也在抑制市場成長。從積極的一面來看，蒸氣輸出、設計和新口味方面的產品多樣化為市場擴張提供了機會。

本研究的主要特點

本報告對全球電子煙和 VAPE 市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模（以十億美元計）和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，對全球電子煙和蒸汽煙市場的主要企業進行了分析。

本研究涉及的主要企業包括 Juul Labs, Inc.、英美菸草公司、帝國品牌公司、菲利普莫里斯國際公司、奧馳亞集團、Vuse（雷諾美國公司）、NJOY, Inc.、VaporFi, Inc.、Innokin Technology、Vaporesso（莫耳科技有限公司）、GeekVape、Aspire、SMtechOK（深圳科技有限公司）市負責有限公司。

本報告的見解可以幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球電子煙和蒸汽煙市場報告涵蓋該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員可以透過分析全球電子煙和蒸氣煙市場所使用的各種策略矩陣來簡化決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 37.96 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	26.70%	2032 Value Projection:	USD 199.08 Bn

The global e-cigarette and vape market have been witnessing significant growth in the past few years owing to the rising awareness about the health risks associated with conventional smoking. E-cigarettes provide a less harmful alternative to tobacco cigarettes while also satisfying the nicotine cravings. Moreover, innovative product designs and various flavored e-liquids have made vaping more popular among the younger demographic globally. However, the long-term health impacts of e-cigarette use are still being researched which remain a concern. With growing health consciousness, the market is expected to expand further during the forecast period.

Market Dynamics

The key drivers fueling the growth of the global e-cigarette and vape market include rising number of conventional smokers looking for less harmful alternatives and aggressive marketing campaigns by manufacturers emphasizing on their harm reduction potential compared to traditional cigarettes. Moreover, unknown long term health effects and increasing taxes also restrain the market growth. On the positive side, product diversification in terms of vapor output, designs, and new flavors present lucrative opportunities for market expansion.

Key Features of the Study

This report provides in-depth analysis of the global e-cigarette and vape market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global e-cigarette and vape market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Juul Labs, Inc., British American Tobacco plc, Imperial Brands PLC, Philip Morris International Inc., Altria Group, Inc., Vuse (Reynolds American Inc.), NJOY, Inc., VaporFi, Inc., Innokin Technology, Vaporesso (Smoore Technology Ltd.), GeekVape, Aspire, SMOK (Shenzhen IVPS Technology Co., Ltd.), KangerTech, and Joyetech

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global e-cigarette and vape market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-cigarette and vape market

Market Segmentation

Product Insights (Revenue, USD Bn, 2020 - 2032)
- Disposable
- Rechargeable
- Modular Devices
- Others
Category Insights (Revenue, USD Bn, 2020 - 2032)
- Open
- Closed
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Offline
- Online
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Juul Labs, Inc.
- British American Tobacco plc
- Imperial Brands PLC
- Philip Morris International Inc.
- Altria Group, Inc.
- Vuse (Reynolds American Inc.)
- NJOY, Inc.
- VaporFi, Inc.
- Innokin Technology
- Vaporesso (Smoore Technology Ltd.)
- GeekVape
- Aspire
- SMOK (Shenzhen IVPS Technology Co., Ltd.)
- KangerTech
- Joyetech

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global E-cigarette And Vape Market, By Product
- Global E-cigarette And Vape Market, By Category
- Global E-cigarette And Vape Market, By Distribution Channel
- Global E-cigarette And Vape Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

4. Global E-cigarette and Vape Market, By Product, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Disposable
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Rechargeable
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Modular Devices
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global E-cigarette and Vape Market, By Category, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Open
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Closed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global E-cigarette and Vape Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global E-cigarette and Vape Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
Latin America
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa

8. Competitive Landscape

Juul Labs, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
British American Tobacco plc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Imperial Brands PLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Philip Morris International Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Altria Group, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vuse (Reynolds American Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
NJOY, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
VaporFi, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Innokin Technology
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vaporesso (Smoore Technology Ltd.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
GeekVape
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Aspire
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SMOK (Shenzhen IVPS Technology Co., Ltd.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
KangerTech
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Joyetech
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies