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市場調查報告書
商品編碼
1631458

全球電子煙市場：產業分析、規模、佔有率、成長、趨勢和預測（2025-2032 年）

E-Cigarette Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 161 Pages | 商品交期: 2-5個工作天內

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簡介目錄

預計 2025 年全球電子煙市場規模將達到 272 億美元，到 2032 年將達到 351 億美元，預測期內（2025-2032 年）的複合年增長率為 3.73%。

電子煙，也稱為電子尼古丁輸送系統 (ENDS)，是一種透過以蒸氣形式輸送尼古丁、調味料和其他化學物質來模擬吸煙的設備。全球電子煙市場的發展受到消費者對傳統菸草產品替代品的偏好日益增長、對吸煙相關健康風險的認識不斷提高以及電子煙設備的普及率不斷提高的推動。此外，電子煙設計的技術進步和創新也推動了市場的成長。市場提供各種各樣的一次性、可充電和模組化產品，以滿足不同消費者的偏好。

有幾個因素推動了全球電子煙市場的成長。這些因素包括，越來越多的消費者從傳統香菸轉向危害較小的替代品，對吸菸危害的認識不斷提高，以及電子煙在年輕人中越來越受歡迎。此外，電子煙技術的進步，例如延長電池壽命、可自訂功能和增強口味，吸引了更廣泛的消費者群體。一些地區的監管環境正在改善，各大菸草公司紛紛進入電子煙產業，也促進了市場的擴張。

由於消費者對減害產品的需求不斷增加以及電子煙技術的創新，電子煙市場呈現巨大的成長機會。無尼古丁電子煙的開發以及產品組合向新興市場的擴展提供了新的成長途徑。電子煙製造商和零售連鎖店之間的策略合作可以加強分銷網絡和市場滲透力。此外，越來越多的線上銷售管道的採用和電子煙中物聯網功能的整合預計將釋放更多的市場潛力。

本報告研究了全球電子煙市場，並根據類型、分銷管道、地理位置和公司概況對市場進行了詳細的分析。

目錄

第1章 執行摘要

第2章 市場概況

  • 市場範圍和定義
  • 市場動態
  • 依類型進行生命週期分析
  • 電子煙市場：價值鏈
  • 波特五力分析
  • 地緣政治緊張局勢：對市場的影響
  • 宏觀經濟因素
  • 預測變量 - 相關性和影響
  • 監管和分銷通路格局

第 3 章 全球電子煙市場展望：實際（2019-2024 年）與預測（2025-2032 年）

  • 主要亮點
  • 市場規模（十億美元）分析及預測
  • 全球電子煙市場前景：按類型
  • 市場吸引力分析：按類型
  • 全球電子煙市場前景：按分銷管道劃分
  • 市場吸引力分析：按分銷管道

第4章 全球電子煙市場區域展望

  • 主要亮點
  • 2019 年至 2024 年按地區劃分的歷史市場規模（十億美元）和銷售量（單位）分析
  • 2025 年至 2032 年各地區目前市場規模（十億美元）及銷售量（單位）預測
  • 市場吸引力分析：按地區

第 5 章北美電子煙市場展望：歷史（2019-2024）與預測（2025-2032）

第6章歐洲電子煙市場展望：歷史（2019-2024）與預測（2025-2032）

第 7 章東亞電子煙市場展望：歷史（2019-2024）與預測（2025-2032）

第8章 南亞和大洋洲電子煙市場展望：歷史（2019-2024）和預測（2025-2032）

第 9 章拉丁美洲電子煙市場展望：實際情況（2019-2024 年）和預測（2025-2032 年）

第 10 章中東和非洲電子煙市場展望：實際情況（2019-2024 年）和預測（2025-2032 年）

第11章 競爭格局

  • 2024 年市場佔有率分析
  • 市場結構
  • 公司簡介（詳細資訊 - 概述、財務、策略、近期發展）
    • JUUL Labs
    • British American Tobacco (BAT)
    • Imperial Brands
    • Philip Morris International
    • Japan Tobacco International (JTI)
    • NJOY
    • Vuse (Vype)
    • Logic
    • Smoktech
    • Vaporesso

第12章 附錄

簡介目錄
Product Code: PMRREP33555

Persistence Market Research has recently released a comprehensive report on the global E-Cigarette Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

  • E-Cigarette Market Size (2025E): USD 27.2 Bn
  • Projected Market Value (2032F): USD 35.1 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 3.73%

E-Cigarette Market - Report Scope:

E-cigarettes, also known as electronic nicotine delivery systems (ENDS), are devices that simulate smoking by delivering nicotine, flavorings, and other chemicals in vapor form. The global E-Cigarette market is driven by rising consumer preference for alternatives to traditional tobacco products, growing awareness of health risks associated with smoking, and increasing adoption of vape devices. Technological advancements and innovations in e-cigarette designs are also fueling market growth. The market offers a wide range of products, including disposable, rechargeable, and modular devices, catering to diverse consumer preferences.

Market Growth Drivers:

Several factors are driving the growth of the global E-Cigarette market. These include the increasing shift of consumers away from conventional cigarettes to potentially less harmful alternatives, rising awareness about the dangers of smoking, and the growing popularity of vaping among younger demographics. In addition, advancements in e-cigarette technology, including improved battery life, customizable features, and enhanced flavors, are attracting a broader consumer base. Supportive regulatory environments in some regions and the entry of major tobacco companies into the vaping industry are also contributing to market expansion.

Market Restraints:

The E-Cigarette market faces several challenges that could hinder its growth. Stringent government regulations, including bans on flavored e-cigarettes and restrictions on marketing, are key constraints in certain regions. Concerns over the long-term health effects of vaping and increasing scrutiny of e-cigarette safety are also impacting consumer trust and market adoption. Furthermore, the rising prevalence of counterfeit products and fluctuating raw material costs pose challenges to market stability and growth.

Market Opportunities:

The E-Cigarette market presents substantial growth opportunities, driven by increasing consumer demand for harm reduction products and innovations in vaping technology. The development of nicotine-free e-cigarettes and the expansion of product portfolios into emerging markets offer new avenues for growth. Strategic collaborations between e-cigarette manufacturers and retail chains can enhance distribution networks and market penetration. Additionally, the increasing use of online sales channels and the integration of IoT-enabled features into e-cigarettes are expected to unlock further potential in the market.

Key Questions Answered in the Report:

  • What are the main factors driving the growth of the global E-Cigarette market?
  • Which types of e-cigarette products are seeing the highest adoption rates?
  • How are regulatory changes and safety concerns affecting the competitive landscape of the market?
  • Who are the leading players in the E-Cigarette market, and what strategies are they implementing to stay competitive?
  • What are the emerging trends and growth prospects in the global E-Cigarette market?

Competitive Intelligence and Business Strategy:

Key players in the global E-Cigarette market, such as JUUL Labs, British American Tobacco (BAT), Imperial Brands, and Philip Morris International, are focusing on product innovation, expanding their distribution networks, and aligning with evolving regulatory frameworks. These companies are investing in research and development to create safer, more efficient, and user-friendly devices. Strategic partnerships with retail chains and e-commerce platforms are also enhancing market reach. Emphasizing sustainability and transparency in product development will be crucial for companies looking to build long-term trust and maintain market leadership.

Key Companies Profiled:

  • JUUL Labs
  • British American Tobacco (BAT)
  • Imperial Brands
  • Philip Morris International
  • Japan Tobacco International (JTI)
  • NJOY
  • Vuse (Vype)
  • Logic
  • Smoktech
  • Vaporesso

E-Cigarette Market Research Segmentation:

By Type:

  • Disposable
  • Rechargeable
  • Modular

By Distribution Channel:

  • Online
  • Retail

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global E-Cigarette Market Snapshot, 2025 - 2032
  • 1.2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Type Lifecycle Analysis
  • 2.4. E-Cigarette Market: Value Chain
    • 2.4.1. List of Raw Material Supplier
    • 2.4.2. List of Manufacturers
    • 2.4.3. List of Distributors
    • 2.4.4. List of End Users
    • 2.4.5. Profitability Analysis
  • 2.5. Porter Five Force's Analysis
  • 2.6. Geopolitical Tensions: Market Impact
  • 2.7. Macro-Economic Factors
    • 2.7.1. Global Sectorial Outlook
    • 2.7.2. Global GDP Growth Outlook
    • 2.7.3. Global Parent Market Overview
  • 2.8. Forecast Factors - Relevance and Impact
  • 2.9. Regulatory and Distribution Channel Landscape

3. Global E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 3.1. Key Highlights
    • 3.1.1. Market Volume (Units) Projections
    • 3.1.2. Market Size and Y-o-Y Growth
    • 3.1.3. Absolute $ Opportunity
  • 3.2. Market Size (US$ Bn) Analysis and Forecast
    • 3.2.1. Historical Market Size Analysis, 2019 - 2024
    • 3.2.2. Current Market Size Forecast, 2025 - 2032
  • 3.3. Global E-Cigarette Market Outlook: Type
    • 3.3.1. Introduction / Key Findings
    • 3.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Type, 2019 - 2024
    • 3.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
      • 3.3.3.1. Disposable
      • 3.3.3.2. Rechargeable
      • 3.3.3.3. Modular
  • 3.4. Market Attractiveness Analysis: Type
  • 3.5. Global E-Cigarette Market Outlook: Distribution Channel
    • 3.5.1. Introduction / Key Findings
    • 3.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Distribution Channel, 2019 - 2024
    • 3.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
      • 3.5.3.1. Online
      • 3.5.3.2. Retail
  • 3.6. Market Attractiveness Analysis: Distribution Channel

4. Global E-Cigarette Market Outlook: Region

  • 4.1. Key Highlights
  • 4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Region, 2019 - 2024
  • 4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Region, 2025 - 2032
    • 4.3.1. North America
    • 4.3.2. Europe
    • 4.3.3. East Asia
    • 4.3.4. South Asia and Oceania
    • 4.3.5. Latin America
    • 4.3.6. Middle East & Africa (MEA)
  • 4.4. Market Attractiveness Analysis: Region

5. North America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 5.1. Key Highlights
  • 5.2. Pricing Analysis
  • 5.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 5.3.1. By Country
    • 5.3.2. By Type
    • 5.3.3. By Distribution Channel
  • 5.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 5.4.1. U.S.
    • 5.4.2. Canada
  • 5.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 5.5.1. Disposable
    • 5.5.2. Rechargeable
    • 5.5.3. Modular
  • 5.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 5.6.1. Online
    • 5.6.2. Retail
  • 5.7. Market Attractiveness Analysis

6. Europe E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 6.3.1. By Country
    • 6.3.2. By Type
    • 6.3.3. By Distribution Channel
  • 6.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 6.4.1. Germany
    • 6.4.2. France
    • 6.4.3. U.K.
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Russia
    • 6.4.7. Turkey
    • 6.4.8. Rest of Europe
  • 6.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 6.5.1. Disposable
    • 6.5.2. Rechargeable
    • 6.5.3. Modular
  • 6.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 6.6.1. Online
    • 6.6.2. Retail
  • 6.7. Market Attractiveness Analysis

7. East Asia E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 7.3.1. By Country
    • 7.3.2. By Type
    • 7.3.3. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 7.4.1. China
    • 7.4.2. Japan
    • 7.4.3. South Korea
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 7.5.1. Disposable
    • 7.5.2. Rechargeable
    • 7.5.3. Modular
  • 7.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 7.6.1. Online
    • 7.6.2. Retail
  • 7.7. Market Attractiveness Analysis

8. South Asia & Oceania E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 8.3.1. By Country
    • 8.3.2. By Type
    • 8.3.3. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 8.4.1. India
    • 8.4.2. Southeast Asia
    • 8.4.3. ANZ
    • 8.4.4. Rest of South Asia & Oceania
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 8.5.1. Disposable
    • 8.5.2. Rechargeable
    • 8.5.3. Modular
  • 8.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 8.6.1. Online
    • 8.6.2. Retail
  • 8.7. Market Attractiveness Analysis

9. Latin America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 9.3.1. By Country
    • 9.3.2. By Type
    • 9.3.3. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 9.4.1. Brazil
    • 9.4.2. Mexico
    • 9.4.3. Rest of Latin America
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 9.5.1. Disposable
    • 9.5.2. Rechargeable
    • 9.5.3. Modular
  • 9.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 9.6.1. Online
    • 9.6.2. Retail
  • 9.7. Market Attractiveness Analysis

10. Middle East & Africa E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 10.3.1. By Country
    • 10.3.2. By Type
    • 10.3.3. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 10.4.1. GCC
    • 10.4.2. Egypt
    • 10.4.3. South Africa
    • 10.4.4. Northern Africa
    • 10.4.5. Rest of Middle East & Africa
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 10.5.1. Disposable
    • 10.5.2. Rechargeable
    • 10.5.3. Modular
  • 10.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 10.6.1. Online
    • 10.6.2. Retail
  • 10.7. Market Attractiveness Analysis

11. Competition Landscape

  • 11.1. Market Share Analysis, 2024
  • 11.2. Market Structure
    • 11.2.1. Competition Intensity Mapping By Market
    • 11.2.2. Competition Electronic Watches
    • 11.2.3. Apparent Product Capacity
  • 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 11.3.1. JUUL Labs
      • 11.3.1.1. Overview
      • 11.3.1.2. Segments and Product
      • 11.3.1.3. Key Financials
      • 11.3.1.4. Market Developments
      • 11.3.1.5. Market Strategy
    • 11.3.2. British American Tobacco (BAT)
      • 11.3.2.1. Overview
      • 11.3.2.2. Segments and Product
      • 11.3.2.3. Key Financials
      • 11.3.2.4. Market Developments
      • 11.3.2.5. Market Strategy
    • 11.3.3. Imperial Brands
      • 11.3.3.1. Overview
      • 11.3.3.2. Segments and Product
      • 11.3.3.3. Key Financials
      • 11.3.3.4. Market Developments
      • 11.3.3.5. Market Strategy
    • 11.3.4. Philip Morris International
      • 11.3.4.1. Overview
      • 11.3.4.2. Segments and Product
      • 11.3.4.3. Key Financials
      • 11.3.4.4. Market Developments
      • 11.3.4.5. Market Strategy
    • 11.3.5. Japan Tobacco International (JTI)
      • 11.3.5.1. Overview
      • 11.3.5.2. Segments and Product
      • 11.3.5.3. Key Financials
      • 11.3.5.4. Market Developments
      • 11.3.5.5. Market Strategy
    • 11.3.6. NJOY
      • 11.3.6.1. Overview
      • 11.3.6.2. Segments and Product
      • 11.3.6.3. Key Financials
      • 11.3.6.4. Market Developments
      • 11.3.6.5. Market Strategy
    • 11.3.7. Vuse (Vype)
      • 11.3.7.1. Overview
      • 11.3.7.2. Segments and Product
      • 11.3.7.3. Key Financials
      • 11.3.7.4. Market Developments
      • 11.3.7.5. Market Strategy
    • 11.3.8. Logic
      • 11.3.8.1. Overview
      • 11.3.8.2. Segments and Product
      • 11.3.8.3. Key Financials
      • 11.3.8.4. Market Developments
      • 11.3.8.5. Market Strategy
    • 11.3.9. Smoktech
      • 11.3.9.1. Overview
      • 11.3.9.2. Segments and Product
      • 11.3.9.3. Key Financials
      • 11.3.9.4. Market Developments
      • 11.3.9.5. Market Strategy
    • 11.3.10. Vaporesso
      • 11.3.10.1. Overview
      • 11.3.10.2. Segments and Product
      • 11.3.10.3. Key Financials
      • 11.3.10.4. Market Developments
      • 11.3.10.5. Market Strategy

12. Appendix

  • 12.1. Research Methodology
  • 12.2. Research Assumptions
  • 12.3. Acronyms and Abbreviations