電子煙及蒸氣煙市場規模、佔有率及成長分析（依產品、類別、通路、口味、營運模式及地區）－2025-2032 年產業預測

預計 2023 年電子煙和蒸汽煙市場規模將達到 360 億美元，從 2024 年的 469.4 億美元成長到 2032 年的 3924.6 億美元，預測期內（2025-2032 年）的複合年成長率為 30.4%。

由於人們越來越意識到傳統吸菸帶來的健康風險，電子煙市場正明顯轉向無尼古丁替代品。 Juul Labs 等公司正將先進的產品推向印度等新興市場。同時，研究強調了電子煙的相對安全性，這使得它對年輕人特別有吸引力。電子菸商店讓消費者嘗試不同的口味，從而增加參與度。儘管美國和印度等主要市場面臨監管挑戰，但電子煙的投資仍在成長。更大規模的收購，例如 Supreme 收購 Liberty Flights，也增強了市場動態，並反映了產品開發的整合和創新趨勢，以滿足不斷變化的消費者偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析

電子煙和蒸氣煙市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 一次性的
• 可充電的
• 模組化設備

電子煙及蒸氣煙市場規模（按類別及複合年成長率） (2025-2032)

• 市場概覽
• 打開
• 關閉

電子煙及蒸氣煙市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 線上
• 零售
  • 便利商店
  • 藥局
  • 報攤
  • 煙草店
  • 電子煙專賣店

電子煙和 VAPE 市場規模（按口味和複合年成長率） (2025-2032)

• 市場概覽
• 菸草
• 植物
• 水果
• 甜的
• 飲料

電子煙和蒸氣煙市場規模（按營運模式和複合年成長率） (2025-2032)

• 市場概覽
• 自動電子煙
• 手動電子煙

電子煙及蒸氣煙市場規模（按地區及複合年成長率） (2025-2032)

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Philip Morris International（Switzerland）
• Japan Tobacco International（Japan）
• Altria Group（US）
• British American Tobacco（UK）
• Imperial Brands（UK）
• Reynolds American（US）
• Pavor Corp（US）
• VMR Products LLC（US）
• V2 Cigs（US）
• Fontem Ventures BV（Netherlands）
• Turning Point Brands（US）
• Logic Technology（US）
• Imperial Tobacco Group（UK）
• Halo Cigs（US）
• Ballantyne Brands（US）

結論和建議

E-cigarette and Vape Market size was valued at USD 36.0 billion in 2023 and is poised to grow from USD 46.94 billion in 2024 to USD 392.46 billion by 2032, growing at a CAGR of 30.4% during the forecast period (2025-2032).

The e-cigarette market is witnessing a notable shift towards nicotine-free alternatives, driven by increasing awareness of the health risks associated with traditional smoking. Companies like Juul Labs are introducing advanced products in emerging markets like India, while studies highlight the relative safety of e-cigarettes, particularly appealing to younger demographics. Vape shops are gaining traction, allowing consumers to sample various flavors, thus enhancing engagement. Despite challenges posed by regulations in key markets such as the U.S. and India, investments in e-cigarettes are rising as they are viewed as viable tobacco alternatives. Significant player acquisitions, like Supreme's purchase of Liberty Flights, are also enhancing market dynamics, reflecting a trend towards consolidation and innovation in product development to meet evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Cigarette And Vape market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Cigarette And Vape Market Segments Analysis

Global E-cigarette and Vape Market is segmented by Product, Category, Distribution Channel, Flavor, Mode of Operation and region. Based on Product, the market is segmented into Disposable, Rechargeable and Modular Devices. Based on Category, the market is segmented into Open and Closed. Based on Distribution Channel, the market is segmented into Online and Retail. Based on Flavor, the market is segmented into Tobacco, Botanical, Fruit, Sweet and Beverage. Based on Mode of Operation, the market is segmented into Automatic E-Cigarette and Manual E-Cigarette. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Cigarette And Vape Market

One of the primary factors fueling the growth of the e-cigarette and vape market is the rising health awareness among consumers. As individuals become increasingly mindful of the detrimental health effects linked to traditional cigarette smoking, many are opting for smokeless alternatives, such as e-cigarettes and vapes, which are perceived to be less harmful. This significant change in consumer behavior is propelling the demand for these products, reinforcing their appeal as a safer choice. Consequently, this trend is anticipated to foster ongoing expansion within the e-cigarette and vape sector in the years ahead, indicating a robust market growth trajectory.

Restraints in the E-Cigarette And Vape Market

The e-cigarette and vape market faces several restraints due to stringent regulations and legal constraints imposed by various countries, which impact marketing strategies and product distribution. In some regions, these products have been entirely prohibited. Additionally, in the United States, the Food and Drug Administration (FDA) exerts regulatory control over smokeless cigarettes, mandating that manufacturers submit comprehensive product applications that undergo a meticulous review process prior to consumer marketing. This lengthy and often expensive procedure can deter potential manufacturers and restrict the diversity of products available in the market, thereby hindering the overall growth of the e-cigarette and vape industry.

Market Trends of the E-Cigarette And Vape Market

The e-cigarette and vape market is witnessing a significant trend towards reduced-risk tobacco products, particularly smokeless cigarettes, which are increasingly perceived as safer alternatives to traditional smoking. This shift is fueled by health-conscious consumers, especially younger demographics, seeking innovative ways to enjoy nicotine without the harmful effects associated with combustion. As a result, manufacturers are rapidly developing diverse smokeless cigarette offerings and advanced technologies tailored to appeal to these consumers. However, the market faces challenges, including stringent regulatory scrutiny, potential negative public perceptions, and uncertainties regarding the long-term health impacts of these products, all of which could shape future market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global E-cigarette and Vape Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable
• Rechargeable
• Modular Devices

Global E-cigarette and Vape Market Size by Category & CAGR (2025-2032)

• Market Overview
• Open
• Closed

Global E-cigarette and Vape Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Retail
  • Convenience Store
  • Drug Store
  • Newsstand
  • Tobacconist Store
  • Specialty E-cigarette Store

Global E-cigarette and Vape Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage

Global E-cigarette and Vape Market Size by Mode of Operation & CAGR (2025-2032)

• Market Overview
• Automatic E-Cigarette
• Manual E-Cigarette

Global E-cigarette and Vape Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • US
  • Canada
• Europe (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco International (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pavor Corp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMR Products LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V2 Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fontem Ventures B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turning Point Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logic Technology (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Tobacco Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halo Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantyne Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations