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市場調查報告書

商品編碼

1557301

電子煙市場 - 2024年至2029年預測

E-cigarettes Market - Forecasts from 2024 to 2029

出版日期: 2024年08月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

電子煙市場預計將以15.06%的複合年成長率成長，市場規模將從2024年的240.47億美元達到2029年的489.16億美元。

因為電子煙由三個主要部件組成：插入煙液的蒸發器線圈、為蒸發器供電的鋰離子控制電池以及含有丙二醇、尼古丁和調味劑的煙液盒。這些元件有助於向使用者輸送液體尼古丁和調味液體。隨著人們越來越意識到吸食由菸草製成的傳統捲菸的有害影響，電子菸正迅速成為青少年和年輕人的首選。

主要市場參與者都在該市場開展業務，例如 JUUL Labs, Inc.，該公司已開始開發電子煙等產品。該公司的各種產品包括 JUULpods、小工具和各種零件。該公司銷售電子尼古丁輸送系統（ENDS），旨在幫助成年吸菸者戒除像香菸一樣燃燒的菸草。

電子煙市場促進因素：

由於風味多樣性，需求增加

它們有多種口味，如薄荷味、煙草味或果味，以滿足廣泛的顧客需求。當你呼氣時，你會聞到某種氣味。口味是年輕人使用這些產品的主要原因。風味電子煙在青少年中持續流行，每年 85% 的青少年更喜歡水果和薄荷等口味。此外，這些設備成本效益的提高正在提高客戶的接受度，預計這將在預測期結束前推動市場成長。 2021 年 10 月，美國食品藥物管理局核准了三種新型菸草產品的銷售，成為第一個透過上市前菸草產品應用途徑 (PMTA)核准散裝電子尼古丁輸送系統產品的機構。此類支持電子煙的法規可能會推動市場。

人們越來越認知到電子煙比傳統香煙更安全。

開發新產品的公司預計將加強電子煙的市場拓展。例如，根據全國青少年菸草調查（NYTS）的資料，2021年前六個月約有200萬中學生使用電子煙，相應年齡層的高中生中有11.3%使用電子煙。製造商客製化產品的能力也可能會提高使用量。

此外，公司也致力於提高人們對電子煙的認知，尤其是成年吸菸者的認知。預計這將有助於預測期內幾個主要品牌的市場擴張。此外，報導也舉例說明了知名企業如何透過推出具有先進技術的新產品，使用不同的方法來吸引消費者的注意。

可充電電子煙的需求正在增加。

可充電電子煙可能會越來越受歡迎，因為它們更便宜，並且會阻止用戶繼續購買煙彈。製作電子煙油的人不需要使用預填充煙彈。此外，主要國家的青少年擴大使用可充電電子煙，這種電子煙煙霧較少，並且可以透過 USB 連接埠充電。

預計菸草在風味方面的需求量很大。

煙味液體蒸氣提高了菸草的偏好，減少了菸草的負面影響。另一方面，調味品擴大被年輕人使用。水果、糖果/甜點/其他甜食、薄荷、薄荷醇是青少年電子煙使用者最喜歡的口味，其中85%使用加香產品。根據《紐約時報》報道，被發現使用電子煙的高中生中有 30% 使用薄荷醇調味劑，這種調味料是有香味的。

線下門市銷售量高

電子煙以前在電子菸商店和加油站等商店出售。客戶可以在這些地點選擇各種設備和電子液體。此外，允許顧客在做出購買決定之前測試和試驗這些小工具的商店可能會在預測期內推動零售滲透率。線上業務預計在預測期內將大幅成長。電子煙筆和電子煙是透過網路購買的，因為它們比實體店更便宜、更容易取得、更容易買到。

限制電子煙市場的因素：

電子煙中的有害成分抑制市場成長

許多研究都調查了電子煙是否安全。根據多篇論文報導，研究表明，電子煙與普通香菸一樣會導致成癮，並且含有類似的有害物質。例如，美國疾病管制與預防中心（CDC）發布的一份報告揭示了電子煙顆粒如何充滿尼古丁等危險元素。兒童、青少年、孕婦和患有某些疾病的人應避免使用這些設備。需要更多的研究來確定過度使用電子煙的確切風險。這可能會抑制市場成長。

電子煙市場地域展望

預計北美將佔據電子煙市場的較大佔有率

電子煙佔菸草製品的大部分。目前美國市場上有超過3000種電子煙，並且每年都會增加新的口味。在北美市場，由於電子煙與時尚聯繫在一起，對電子煙的需求進一步增加。

其次是捲菸、雪茄和個人蒸發器，其次是鼻煙、水煙、無煙煙草、鬥煙、尼古丁袋、加熱菸草製品、電子煙和其他口服尼古丁產品。電子煙消耗了大部分菸草製品，美國市場上有超過3000種電子煙型號，而且數量每年都在增加。

開拓電子煙市場：

2023年6月，VAPE公司NJOY Holdings, Inc.被Altria Group, Inc.收購。該公司將以奧馳亞子公司 NJOY, LLC 品牌銷售 NJOY 電子尼古丁輸送系統。
2023 年 6 月，帝國品牌公司 (Imperial Brands plc) 宣布收購 TJP Labs 的無菸零食，以拓展美國口腔產業。此次收購後，美國ITG Brands 將能夠透過在消費者測試中表現良好的包裝提供 14 種不同的產品。透過此次收購，TJP Labs 旨在增強其創造產品的能力，在全球範圍內支持消費者的選擇、靈活性和減少危害。

主要市場區隔

電子煙市場細分分析如下：

副產品

模組化電子煙
可充電電子煙
新一代電子煙
免洗電子煙

按口味

菸草
薄荷
薄荷醇
其他

按分銷管道

線上
離線

按地區

北美洲
美國
加拿大
智利
其他
歐洲
英國
德國
法國
其他
中東/非洲
埃及
UAE
其他
亞太地區
中國
日本
印尼
菲律賓
越南
馬來西亞
其他

Electronic cigarettes are less hazardous than regular cigarettes because they are made of three primary components: a vaporizer coil where e-liquid cartridges are inserted, a lithium-ion-controlled battery that powers the vaporizer, and an e-liquid cartridge that contains propylene glycol, nicotine, and flavours. These elements assist in delivering liquefied nicotine or flavoured fluids to users. With the increasing awareness of the harmful effects that come with smoking traditional cigarettes made from tobacco, e-cigarettes are quickly becoming a favourite choice among teenagers and young people.

Major market players are operating in the market like JUUL Labs, Inc. has started developing products like e-cigarettes. Various products by this company include JUULpods, gadgets and different parts. This firm markets an Electronic Nicotine Delivery System (ENDS) that is aimed at supporting mature smokers in moving away from burning tobacco such as cigarettes.

E-cigarettes Market Drivers:

Increased demand due to flavour variety

There are many different taste sensations to choose from, which include either menthol, tobacco-flavoured or even fruity ones, as well as catering to an extensive clientele base. They provide certain scents as they are exhaled. Flavours are a major reason why young people use these products. The popularity of flavoured e-cigarettes among teens continues to grow, with 85% of them preferring flavours like fruit, mint, and others each year. Additionally, customer acceptance has been enhanced by the increasing cost-effectiveness of these devices, and this is likely to drive market growth until the end of the forecast period. In October 2021, the US Food and Drug Administration approved the sale of three new tobacco products, making history as an agency that, for the first time, authorized a batch of electronic nicotine delivery system products through the Premarket Tobacco Product Application path (PMTA). The market will be driven by such regulations in support of e-cigarettes.

The rising awareness of e-cigarettes as they are safer than traditional cigarettes

Companies creating new products are expected to intensify the market's expansion towards e-cigarettes. For instance, National Youth Tobacco Survey (NYTS) data show that about 2 million middle and high school students used e-cigarettes in the first six months of 2021, with a corresponding 11.3% of high school students representing the age group. Besides, the ability of manufacturers to customize this product will also drive up the usage.

Further, companies have focused on increasing awareness of electronic cigarettes, particularly among adult smokers. Over the forecast period, this has been projected to help expand markets for some of the leading brands. Additionally, this article is an example of how prominent players are using different methods to capture consumer interest through launching new products that use advanced technology because they focus on attracting health-conscious clients globally.

Demand for rechargeable e-cigarettes is rising.

Rechargeable e-cigarettes will likely become more popular because they are cheap and discourage users from continuously buying cartridges. Those who make their e-liquid do not need to use prefilled cartridges. Furthermore, there has been increased use of rechargeable e-cigarettes that produce less smoke and can be charged with USB ports by teenagers in different major nations.

Tobacco is expected to have a high demand in terms of flavour.

Tobacco-flavoured liquid vapour improves the taste of tobacco items by diminishing their adverse consequences, thus making them more attractive and easier to obtain for initiated non-smokers. Flavoured items, on the other hand, are driving youth usage. Fruit, candy/desserts/other sweets, mint, and menthol are the most popular flavours among youth e-cigarette users, with 85% of them using flavoured products. According to the NYTS report, the usage of menthol flavours by 30% of high school students who were discovered using e-cigarettes, which are flavour-infused.

High sales in offline stores

E-cigarettes were previously sold in stores like vape shops & gas stations. Customers could choose from various devices & e-liquids at these locations. Also, stores that permit clients to test and experiment with these gadgets before concluding on a purchase selection are likely to foster retail store proliferation over the prediction horizon. Over the estimated period, the online segment is predicted to increase significantly. E-cigarette pens and vapes are purchased through the internet since it offers cheaper prices when compared to physical stores, easy accessibility or greater variety".

E-cigarettes Market Restraint:

Harmful ingredients present in e-cigarettes restrain the market growth

Many studies have looked at whether e-cigarettes are safe, as they say. Researchers have found that, according to various articles, electronic tobacco sticks can produce addiction as regular ones; they equally contain harmful substances. For example, the Centre for Disease Control and Prevention (CDC) came up with a report that revealed how e-cigarette particles are full of dangerous elements such as nicotine. These devices should be avoided by kids, teenagers, pregnant women, as well as individuals with specific medical cases. More studies are required to establish the exact risks of too much use of e-cigarettes since there is little information presently available on how different they are from conventional cigarettes. This can restrain the market growth.

E-cigarettes Market Geographical Outlook

North America is expected to hold a significant share of the e-cigarette market

E-cigarettes account for most tobacco products; there are currently over 3,000 e-cigarette varieties available in the US marketplace, with new tastes being added every year. In the North American market, the link of e-cigarettes with fashion appeal furthers e-cigarette demand.

Among college students, cigarettes, cigars, and personal vaporizers were the next most common products, followed by snuff, hookah, smokeless tobacco, pipe tobacco, nicotine pouches, heated tobacco products, e-cigarettes, other oral nicotine products; e-cigarettes consume most tobacco products, more than 3,000 e-cigarette models exist in the US markets, and the number grows annually

E-cigarettes Market Developments:

In June 2023, the vaping company NJOY Holdings, Inc. was acquired by Altria Group, Inc. The company will vend NJOY electronic nicotine delivery systems with the name brand NJOY, LLC, a subdivision of Altria. The distribution of NJOY products is managed by Altria Group Distribution Company.
In June 2023, Imperial Brands plc declared the purchase of tobacco-free snacks from TJP Labs' foray into the oral sector in America. After this acquisition, US's ITG Brands Company will be able to provide 14 different products through a packet that fared well during consumer tests. TJP Labs hopes to strengthen its dedication to creating goods that support consumer choice, flexibility, and harm reduction on a global scale using this acquisition.

Key Market Segmentation:

E-cigarettes Market is segmented and analyzed as below:

By Product

Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

By Flavour

Tobacco
Mint
Menthol
Others

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Chile
Others
Europe
United Kingdom
Germany
France
Others
Middle East and Africa
Egypt
UAE
Others
Asia Pacific
China
Japan
Indonesia
Philippines
Vietnam
Malaysia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. E-CIGARETTES MARKET BY PRODUCT

5.1. Introduction
5.2. Modular E-Cigarette
5.3. Rechargeable E-Cigarette
5.4. Next-Generation E-Cigarette
5.5. Disposable E-Cigarette

6. E-CIGARETTES MARKET BY FLAVOUR

6.1. Introduction
6.2. Tobacco
6.3. Mint
6.4. Menthol
6.5. Others

7. E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. E-CIGARETTE MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Product
- 8.2.2. By Flavour
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Chile
  - 8.2.4.4. Others
8.3. Europe
- 8.3.1. By Product
- 8.3.2. By Flavour
- 8.3.3. By Distribution Channel
- 8.3.4. By Country
  - 8.3.4.1. United Kingdom
  - 8.3.4.2. Germany
  - 8.3.4.3. France
  - 8.3.4.4. Others
8.4. Middle East and Africa
- 8.4.1. By Product
- 8.4.2. By Flavour
- 8.4.3. By Distribution Channel
- 8.4.4. By Country
  - 8.4.4.1. Egypt
  - 8.4.4.2. UAE
  - 8.4.4.3. Others
8.5. Asia Pacific
- 8.5.1. By Product
- 8.5.2. By Flavour
- 8.5.3. By Distribution Channel
- 8.5.4. By Country
  - 8.5.4.1. China
  - 8.5.4.2. Japan
  - 8.5.4.3. Indonesia
  - 8.5.4.4. Philippines
  - 8.5.4.5. Vietnam
  - 8.5.4.6. Malaysia
  - 8.5.4.7. Others