市場調查報告書
商品編碼
1470822
穿戴式科技市場:按類型、產品、組件、分銷管道、應用分類 - 2024-2030 年全球預測Wearable Technology Market by Type (Electronic Textiles, In-Body Electronics, Near-Body Electronics), Product (Camera Glasses, Fitness & Wellness Devices, Smart Clothing), Component, Distribution Channel, Application - Global Forecast 2024-2030 |
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預計2023年穿戴式科技市場規模為1,948億美元,預計2024年將達2,222.3億美元,2030年將達5,285.8億美元,複合年成長率為15.32%。
穿戴式科技是可以作為配件佩戴、固定在衣服上或植入人體的電子設備。這些設備無縫融入您的日常生活,並提供前所未有的便利性和功能。它利用先進的計算和電子技術形成一個連接設備網路,促進資料交換並提供對無數位服務的存取。健康意識的增強和健身追蹤趨勢正在加速醫療保健和體育等行業對此類設備的需求。 VR 和 AR 技術、手勢姿態辨識和先進生物識別技術的日益使用正在加速市場成長。然而,資料安全問題、隱私問題和昂貴的定價策略正在阻礙產品的採用。人工智慧 (AI) 的興起,以及科技巨頭和時尚公司之間預期的合作夥伴關係,表明潛在的技術突破可以解決這些限制。在醫療保健領域,即時監測和追蹤患者身體細胞和生物分子狀態的穿戴式技術的發展為研究和發展提供了一條完全革命性的途徑。
主要市場統計 | |
---|---|
基準年[2023] | 1948億美元 |
預測年份 [2024] | 2222.3億美元 |
預測年份 [2030] | 5285.8億美元 |
複合年成長率(%) | 15.32% |
人體電子產品的使用正在增加,因為它們可以靈活地使用來滿足特定需求,例如健康監測或身臨其境型體驗。
電子紡織品或智慧紡織品是將感測器和微晶片等數位組件編織到普通織物中。電子紡織品具有將使用者動作轉換為電訊號的微妙能力,反之亦然。體內穿戴式科技包括提供即時資料和治療功能的植入式裝置。其中包括健康監測器、藥物輸送系統和新一代人工電子耳。近體電子設備是在空間上與身體緊密連接但不一定需要佩戴的設備,例如增強通訊設備(ACD)和智慧義肢。智慧型手錶、健身追蹤器和VR頭戴裝置等穿戴式穿戴裝置涉及可實際佩戴但未嵌入或整合到我們的衣服中的消費技術。
作為一種產品時尚和風格宣言,智慧型手錶的普及加速。
相機眼鏡是具有內建相機、可以拍攝照片和影片的眼鏡。它滿足了尋求謹慎錄製和身臨其境型體驗的用戶的需求。健身保健設備是輔助健康管理和健身訓練的小工具。智慧服裝和智慧珠寶將美學與技術、功能與時尚融為一體。智慧鞋是具有智慧功能的先進鞋類,可以改變活動追蹤的動態。智慧型手錶是一種先進的數位手錶,提供多種功能,包括健身追蹤、GPS、心率監測、通知等。
分銷管道:由於購買方便且價格優勢,將採用線上分銷管道。
在穿戴式科技市場,線下分銷主要包括超級市場、百貨公司、高科技專賣店。實體門市的優點在於更容易進行產品試用和測試、即時交付、有保障的售後服務和個人互動,從而使品質保證和具體的購買前研究成為我們優先考慮的客戶。亞馬遜、Flipkart 等線上分銷管道和品牌電子商務平台因銷售穿戴式技術而變得越來越受歡迎。宅配的便利性、廣泛的產品比較以及經常打折的價格都促使網上購物的吸引力不斷成長。
應用 由於人們對健康和安全的興趣日益濃厚,穿戴式技術在醫療保健領域的效用很高
在企業中,穿戴式科技在提高生產力和員工健康方面具有巨大潛力。國防工業擴大採用穿戴式技術來確保士兵的安全和戰術性優勢。在醫療保健領域,穿戴式技術在從監測患者生命徵象到協助手術等各個方面都具有巨大潛力。工業應用著重於提高安全性、效率和成本效益。在公共領域,穿戴式技術被用於幫助記錄事件資料並減少回應時間的設備中。運動和冒險領域的穿戴式技術解決了表現追蹤和安全問題。
區域洞察
在美國,特別是在美國和加拿大,隨著消費者的健康意識增強並接受科技文化,穿戴式科技越來越受到消費者的青睞。成功的產品發布、協同效應併購使多家區域公司在全球處於有利地位。不斷增加的研發投資,加上消費者的高購買力和技術知識,為美洲的穿戴式科技創造了有利的環境。中國和印度的經濟製造能力使亞洲成為全球穿戴式科技生產的關鍵參與者。亞洲中階的可支配收入不斷增加,數位化傾向日益增強,為穿戴式科技形成了巨大的潛在消費者基礎。歐洲以其先進的基礎設施和高生活水準而聞名,穿戴式科技市場正在蓬勃發展。隨著大多數主要科技公司共享市場,健康和健身穿戴裝置正在吸引最多的消費者興趣。然而,歐洲市場比其他市場更加一體化和成熟,這使其成為老牌企業的豐富市場。此外,強大的法律規範強制執行資料隱私和安全方面的嚴格合規性,影響穿戴式技術的生產和使用。
FPNV定位矩陣
FPNV定位矩陣對於評估穿戴式科技市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對穿戴式技術市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 穿戴式科技市場的市場規模和預測是多少?
2.在穿戴式科技市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3. 穿戴式科技市場的技術趨勢和法規結構是什麼?
4.穿戴式科技市場主要廠商的市場佔有率為何?
5. 進入穿戴式科技市場的合適型態和策略手段是什麼?
[193 Pages Report] The Wearable Technology Market size was estimated at USD 194.80 billion in 2023 and expected to reach USD 222.23 billion in 2024, at a CAGR 15.32% to reach USD 528.58 billion by 2030.
Wearable technology is electronic devices that can be worn as accessories, fixed in clothing, or even implanted in the human body. These devices seamlessly integrate with daily life, offering an unprecedented level of convenience and functionality. They leverage advanced computing and electronic technologies to form a network of connected devices that facilitate data exchange and provide access to a myriad of digital services. Rising health-consciousness and fitness-tracking trends have accelerated the demand for these devices in industries such as healthcare and sports. The increased use of VR and AR technologies, gesture recognition, and advanced biometrics accelerate the market growth. However, data security issues, privacy concerns, and expensive pricing strategies impede product adoption. The rise of artificial intelligence (AI), along with anticipated partnerships between tech giants and fashion houses, signals potential technological breakthroughs that can potentially address the limitations. In healthcare, the development of wearable technologies to monitor and track patient vitcells' and biomolecules' real-time condition introduces a completely revolutionary avenue for research and growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 194.80 billion |
Estimated Year [2024] | USD 222.23 billion |
Forecast Year [2030] | USD 528.58 billion |
CAGR (%) | 15.32% |
Type: Rising use of on-body electronics as they offer the flexibility of usage while addressing specific needs, such as health monitoring or immersive experiences.
Electronic textiles or smart textiles incorporate digital components, such as sensors & microchips, woven into ordinary fabrics. E-textiles possess subtle capabilities to turn user movements into electrical signals & vice versa. In-body wearable tech involves implantable devices providing real-time data and therapeutic functionality. It may encompass health monitors, drug delivery systems, or new-generation cochlear implants. Near-body electronics describe devices in close spatial relation to the body but not necessarily worn, for example, augmentative communication devices (ACDs) or smart prosthetics. On-body wearables such as smartwatches, fitness trackers, or VR headsets involve consumer tech that is physically worn but not embedded or integrated into our attire.
Product: Accelerating popularity of smartwatches as a fashion and style statement
Camera glasses involve glasses with an integrated camera capable of capturing photos and video content. They translate users' need for inconspicuous documentation and immersive experiences. Fitness & wellness devices are gadgets aiding in health management and fitness training. Smart clothing and smart jewelry merge aesthetics with technology, blending function and fashion. Smart shoes are advanced shoes with smart features that change the dynamic of activity tracking. Smartwatches are advanced digital watches offering a myriad of functionalities, including fitness tracking, GPS, heart rate monitoring, notifications, and more.
Distribution Channel: Adoption of online distribution channel owing to the convenience of purchase and price advantage
In the wearable technology market, offline distribution primarily includes supermarkets, department stores, and specialty tech shops. Offline stores offer the benefits of ease in trying or testing the product, immediate possession, the assurance of after-sales services, and personal interactions, thus catering to customers who prioritize quality assurance and tangible investigation before purchase. Online distribution channels, including Amazon, Flipkart, and brand-specific e-commerce platforms, are gaining traction for wearable technology sales. The convenience of home delivery, a wider range of product comparisons, and often discounted prices contribute to the growing attraction for online purchases.
Application: High utility of wearable technology in healthcare due to their increased focus on health and safety
In the corporate enterprise sector, wearable technology poses immense potential for improving productivity and employee health. The defense industry heavily adopts wearable technology for soldier safety and tactical advantages. Healthcare applications of wearable technology have shown great promise, from monitoring patient vital signs to assisting in surgery. Industrial applications focus on improving safety, efficiency, and cost-effectiveness. Public Safety applications of wearable technology favor equipment that helps officers record incident data or improve response times. Wearable technology in sports & adventure caters to performance tracking and safety.
Regional Insights
In the Americas, especially in the U.S. and Canada, wearable technology has garnered substantial consumer adoption in response to the rising health consciousness and omnipresent culture of technology. Successful product launches, synergistic mergers, and acquisitions have positioned some regional companies favorably in the global scenario. Increased investment in R&D, coupled with high consumer purchasing power and technological savviness, has fostered a conducive environment for wearable tech in the Americas. Economical manufacturing capabilities in China and India make Asia a critical player in global wearable tech production. Asia's rising middle class, with increasing disposable income and digital orientation, forms a huge potential consumer base for wearable tech. Europe is known for its advanced infrastructure and high standard of living and has a thriving wearable tech market. Most significant tech companies share the market, with health and fitness wearables drawing the maximum consumer interest. However, the European market is more consolidated and mature than the others, making it a substantial market for established players. The robust regulatory framework also enforces strict compliance regarding data privacy and security, impacting both the production and usage of wearable technology.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wearable Technology Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wearable Technology Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wearable Technology Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, AIQ Smart Clothing Inc., Amazon Web Services, Inc., Apple Inc., Boat Lifestyle by Imagine Marketing Limited, Cerora Inc., Cisco Systems, Inc., CuteCircuit Ltd., Fossil Group, Inc., Garmin Ltd., Google LLC by Alphabet Inc., HTC Corporation, Huawei Technologies Co., Ltd., LG Electronics Inc., Medtronic PLC, Meta Plaform Inc., Microsoft Corporation, Nichia Corporation, Nike, Inc., Oracle Corporation, Oura Health Oy, Qualcomm Incorporated, Samsung Electronics Co., Ltd., Sony Group Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wearable Technology Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wearable Technology Market?
3. What are the technology trends and regulatory frameworks in the Wearable Technology Market?
4. What is the market share of the leading vendors in the Wearable Technology Market?
5. Which modes and strategic moves are suitable for entering the Wearable Technology Market?