市場調查報告書
商品編碼
1470843
智慧標籤市場:按技術、組件、應用和最終用戶分類 - 2024-2030 年全球預測Smart Label Market by Technology (Dynamic Display Labels, Electronic Article Surveillance Labels, Near Field Communication Labels), Component (Batteries, E-ink Display, Microcontroller), Application, End-User - Global Forecast 2024-2030 |
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預計2023年智慧標籤市場規模為136.9億美元,預計2024年將達到153.6億美元,2030年將達到326.2億美元,複合年成長率為13.20%。
智慧標籤市場由各種利用商業智慧實現庫存管理、防盜和追蹤系統等目的的產品組成,主要應用於零售和消費品領域。智慧標籤整合了 RFID、NFC 和感測器等電子元件,使其能夠與其他設備通訊和交互,從而加強資訊和通訊價值鏈。智慧標籤廣泛應用於多種行業,包括物流運輸、零售、食品和飲料和飲料、製藥和個人護理。通訊和感測器技術的進步也刺激了市場的擴張。此外,食品安全、藥品和消費品具有嚴格的監管和合規標準,需要強大的追蹤機制,從而推動了智慧標籤的使用。物聯網(IoT)、人工智慧(AI)和巨量資料分析等先進技術的整合改善了購物體驗,並為企業提供了深入的消費者洞察。隨著各行業尋求保護其產品和品牌的聲譽,個人化和增強的安全功能為市場擴展提供了進一步的領域。隨著公司致力於廣泛採用智慧標籤,不同地區的技術相容性和標準化也將是一項巨大的挑戰。此外,可以利用資料分析和機器學習來獲得對供應鏈和庫存問題的預測性見解。研究和開發具有成本效益且強大的智慧標籤硬體預計將使更多公司能夠使用這項技術並增加市場潛力。
主要市場統計 | |
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基準年[2023] | 136.9億美元 |
預測年份 [2024] | 153.6億美元 |
預測年份 [2030] | 326.2億美元 |
複合年成長率(%) | 13.20% |
改善射頻識別標籤功能特性的技術進步
動態顯示標籤採用電子紙或類似技術來顯示可透過無線通訊更新的資訊。此類標籤通常用於零售環境中,以動態顯示價格和促銷訊息,並減少商店員工手動更新的需要。動態標章提高業務效率和消費者參與度。電子商品防盜 (EAS) 標籤是主要用於防止商店行竊的安全標籤。 EAS 標籤貼在產品上,並在產品購買後由工作人員停用或移除。當有效標籤通過商店出口處的感應器時,就會啟動警報。近場通訊(NFC) 標籤利用近場通訊技術實現標籤與智慧型手機等相容設備之間的雙向通訊。 RFID(無線射頻識別)標籤包含具有天線的嵌體和存儲資料的 RFID 晶片, RFID讀取器無需視線即可讀取資料。 RFID標籤廣泛用於庫存管理、資產追蹤、自動結帳流程等。感測標籤構成了多種技術,可以監控和記錄溫度、濕度和篡改等環境條件。它經常用於製藥、食品和飲料行業,在這些行業中,保持特定的條件非常重要。
組件:電池性能的創新改進了智慧標籤
電池是智慧標籤中的關鍵組件,可提供各種電子功能所需的電力。長壽命、小型、薄型和靈活的電池是首選,可最大限度地減少維護並減少體積。電子墨水顯示器為智慧標籤提供了可顯示動態更新資訊的視覺元素。它們節能,在各種照明條件下表現出高可讀性,並且無需恆定功率即可保留影像。這些特性使得電子墨水顯示器適合智慧標籤,可確保在各種條件下的可視性和低功耗。微控制器是智慧標籤的主要組件,控制其功能和操作。微控制器是首選,因為它們節能、可編程,並且具有足夠的應用記憶體。儘管與微控制器相似,微處理器通常用於智慧標籤中的複雜任務。它強調處理能力,可以處理高階計算和連接功能。智慧標籤的無線組件對於無線通訊非常重要,它允許標籤發送和接收資料。首選與標準通訊協定相容且節能的無線電。智慧標籤收發器促進雙向通訊,允許標籤發送和接收訊號。
電子及IT產品對應用智慧標籤實現即時定位追蹤及防盜功能的需求
追蹤電子設備和 IT 資產對於庫存管理、防盜和維護組織內有價值資產的準確記錄至關重要。該領域的智慧標籤通常優先考慮用於儲存大量資料的大記憶體、承受各種環境條件的穩健性以及防篡改功能。透過有效的托盤追蹤可以大大提高物流和供應鏈業務的效率。此應用的智慧標籤通常注重耐用性、讀取範圍長度以及符合接收和運輸標準。監控食品和藥品等易腐產品從生產到消費的整個生命週期的狀況。該領域使用的智慧標籤通常配有溫度和濕度感測器。對於零售庫存追蹤,智慧標籤可以自動化庫存製表流程,確保準確的庫存盤點,並防止因盜竊而造成的損失。這些智慧標籤通常與現有零售管理系統無縫整合,並有望提供防盜功能。
最終用戶:食品和飲料行業正在採用智慧標籤來確認可追溯性並指示產品新鮮度。
消費性電子產品中的智慧標籤不僅提供真實性和品牌保護,也為消費者提供產品資訊和互動體驗。它包括2D碼、NFC 和 RFID 等技術,使消費者能夠透過智慧型手機與品牌互動、存取說明手冊並驗證產品真偽。該領域的重點是打擊假冒和盜竊,這需要具有安全功能的智慧標籤。在食品和飲料行業,智慧標籤專注於提供與產品新鮮度、營養資訊和可追溯資料相關的資訊。滿足消費者對透明度、品質和安全的需求。此外,智慧標籤可根據儲存條件調整動態有效期,從而減少廢棄物並促進永續性。智慧標籤在醫療保健和製藥領域發揮著重要作用,可追蹤和追蹤藥品、確保患者安全並打擊假藥。功能包括溫度監測、藥物真實性驗證和以患者為中心的資訊。這些標籤簡化了醫院庫存管理並提高病患用藥依從性。供應鏈和物流中的智慧標籤用於資產追蹤、庫存管理以及產品移動的即時可見性。在交通運輸領域,智慧標籤有助於安全且有效率地運輸乘客和貨物。這些標籤用於票務、車輛識別和維護追蹤等應用程式。它還在智慧城市計畫中發揮重要作用,有助於大眾交通工具系統的合理化。
區域洞察
美洲,特別是美國和加拿大,在成熟的零售業和高消費者意識的推動下,展現出強勁的智慧標籤市場。在美國,零售和物流業務中自動化和高效庫存管理的不斷成長趨勢正在推動對智慧標籤的需求。隨著該地區消費者優先考慮便利性並越來越受到永續性實踐的影響,智慧包裝解決方案正變得越來越受歡迎。在 EMEA(歐洲、中東和非洲)地區,由於對產品可追溯性和消費者資訊權利的嚴格規定,歐盟 (EU) 國家對智慧標籤的需求量很大。 RFID 和 NFC 技術尤其受到關注,因為它們有助於簡化歐洲、中東和非洲地區的供應鏈並加強防偽措施。此外,歐洲消費者日益增強的環保意識正在推動環保和智慧包裝解決方案的採用。中東市場也在不斷擴大,對智慧標籤追蹤和防盜功能的需求至關重要,尤其是在物流和製藥領域。現代零售基礎設施的投資和措施正在促進該地區的市場成長。在中國、日本和印度經濟快速成長的支持下,亞太地區智慧標籤市場正經歷快速成長。由於政府對基於物聯網的舉措的大力支持以及尋求高效資產和流程管理的不斷擴大的製造基地,中國市場正在顯示出顯著的進步。該地區多樣化的消費群塑造了智慧標籤市場。都市區消費者精通技術,需要可靠性和詳細的產品訊息,而農村地區的意識和採用率正在提高。
FPNV定位矩陣
FPNV定位矩陣對於評估智慧標籤市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對智慧標籤市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 智慧標籤市場規模及預測如何?
2.智慧標籤市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 智慧標籤市場的技術趨勢和法規結構是什麼?
4.智慧標籤市場主要廠商的市場佔有率為何?
5. 進入智慧標籤市場的合適型態和策略手段是什麼?
[189 Pages Report] The Smart Label Market size was estimated at USD 13.69 billion in 2023 and expected to reach USD 15.36 billion in 2024, at a CAGR 13.20% to reach USD 32.62 billion by 2030.
The smart label market comprises a range of products that utilize business intelligence for the purpose of inventory management, anti-theft, and tracking systems, primarily in the retail and consumer goods sectors. Smart labels are embedded with electronic components such as RFID, NFC, and sensors that enable them to communicate and interact with other devices, enhancing the value chain of information communication. Smart labels find extensive applications across various industries, including but not limited to logistics & transportation, retail, food & beverages, pharmaceuticals, and personal care. Technological advancements in communication and sensor technology are also catalyzing market expansion. Moreover, stringent regulations and compliance standards in food safety, pharmaceuticals, and consumer goods sectors require robust tracking mechanisms, thus fostering the utilization of smart labels. Integration of advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and big data analytics elevated the shopping experience and provided businesses with deeper consumer insights. Personalization and enhanced security features render additional areas for market expansion as industries seek to protect their goods and brand reputation. Technological compatibility and standardization across different regions also pose formidable challenges as businesses aim for a broader adaptation of smart labels. Moreover, data analytics and machine learning can be leveraged to gain predictive insights into supply chain and inventory issues. Research in developing cost-effective yet robust hardware for smart labels is expected to make the technology accessible to a wider range of businesses, therefore increasing the market potential.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.69 billion |
Estimated Year [2024] | USD 15.36 billion |
Forecast Year [2030] | USD 32.62 billion |
CAGR (%) | 13.20% |
Technology: Advancements to improve the functional attributes of radio frequency identification labels
Dynamic display labels incorporate electronic paper or similar technology to display information that can be updated through wireless communication. These labels are often used in retail environments to dynamically display pricing or promotional information, reducing staff's need for manual updates. Dynamic display labels enhance operational efficiency and consumer engagement. Electronic article surveillance (EAS) labels are security tags used primarily to prevent shoplifting. They are attached to merchandise and deactivated or removed by staff when items are purchased. If active labels pass through sensors at store exits, alarms are triggered. Near-field communication (NFC) labels leverage near-field communication technology to enable two-way communication between the label and a compatible device, such as a smartphone. Radiofrequency identification (RFID) labels contain an inlay with an antenna and an RFID chip that stores data, which an RFID reader can read without a line of sight. They are extensively used for inventory management, asset tracking, and automated check-out processes. Sensing labels constitute a range of technologies that can monitor and record environmental conditions such as temperature, humidity, or tampering. They are frequently utilized in the pharmaceutical, food, and beverage industries, where maintaining specific conditions is crucial.
Component: Innovations in battery performance leading to improvements in smart labels
Batteries are a critical component in smart labels to supply the necessary power to various electronic features. There is a preference for small, thin, and flexible batteries with a long life to minimize maintenance and reduce bulkiness. E-ink displays provide smart labels with a visual component to display information that can be updated dynamically. They are energy-efficient, highly readable in various lighting conditions, and can retain an image without constant power. These qualities make E-ink displays the preferred choice for smart labels, requiring little power and visibility across various conditions. A microcontroller is the smart label's major component, controlling its functionality and operations. There is a preference for power-efficient, programmable microcontrollers that have enough memory for the intended application. Although similar to microcontrollers, microprocessors are generally used for more complex tasks within smart labels. They focus on processing capabilities and can handle advanced computations and connectivity features. The radio component in the smart label is crucial for wireless communication, enabling the label to transmit and receive data. Preference lies in radios that are compatible with standard communication protocols and are energy-efficient. The transceiver in smart labels facilitates two-way communication, allowing the labels to send and receive signals.
Application: Need for smart labels to enable real-time location tracking and anti-theft features of electronic and IT products
Electronic and IT asset tracking is crucial for managing inventories, preventing theft, and maintaining accurate records of valuable assets within organizations. Smart labels in this segment often prioritize high memory capacity in order to store extensive data, robustness to withstand various environmental conditions, and anti-tampering features. Efficiency in logistics and supply chain operations is vastly improved by effective pallet tracking. Smart labels for this application usually focus on durability, long read ranges, and compliance with shipping and receiving standards. Monitoring the condition of perishable products such as food and pharmaceuticals throughout their lifecycle, from production to consumption. Smart labels used in this segment generally feature temperature and humidity sensors. Retail inventory tracking leverages smart labels to automate inventory counting processes, accurate shelf stocking, and prevent losses from theft. These smart labels are generally expected to integrate seamlessly with existing retail management systems and provide theft-prevention capabilities.
End-User: Adoption of smart labels in the food & beverage industry to check traceability and indicate the freshness of the products
Smart labels in consumer electronics serve the purpose of authenticity verification and brand protection, as well as providing consumers with product information and interactive experiences. They can include QR codes, NFC, and RFID technologies that allow consumers to engage with the brand, access user manuals, or verify the product's authenticity through their smartphones. In this sector, there is a high emphasis on combatting counterfeiting and theft; therefore, smart labels with security features are in high demand. In the food & beverage industry, smart labels often focus on providing information related to the freshness of the product, nutritional information, and traceability data. They help meet consumer demands for transparency, quality, and safety. In addition, smart labels promote sustainability by reducing waste through dynamic best-by dating, which adapts to storage conditions. Smart labels are crucial in healthcare and pharmaceuticals for tracking and tracing medications, ensuring patient safety, and combating counterfeit drugs. They possess features for temperature monitoring, drug authenticity verification, and patient-centric information. These labels can streamline hospital inventory management and improve patient adherence to medication. Smart labels in supply chain and logistics are used for asset tracking, inventory management, and providing real-time visibility into the movement of goods. Transportation benefits from smart labels in ensuring the safe and efficient transit of passengers and goods. These labels find applications in ticketing, vehicle identification, and maintenance tracking. They play a significant role in smart city initiatives, where they contribute to streamlined public transportation systems.
Regional Insights
The Americas region, particularly the United States and Canada, exhibits a robust smart label market driven by a well-established retail sector and high consumer awareness. A growing trend toward automation and efficient inventory management in retail and logistics operations in the United States fuels the demand for smart labels. Consumers in this region prioritize convenience and are increasingly influenced by sustainability practices, leading to a preference for smart packaging solutions. In the EMEA region, European Union (EU) countries showcase a high demand for smart labels spurred by stringent regulations on product traceability and consumer rights to information. RFID and NFC technologies are particularly gaining traction for their role in enhancing supply chain efficiency and anti-counterfeiting measures in the EMEA region. Furthermore, the European consumers' heightened environmental consciousness is driving the adoption of eco-friendly and intelligent packaging solutions. The Middle East market is expanding as well, especially in logistics and pharmaceuticals, where the need for tracking and anti-theft features in smart labels is vital. Investments and initiatives in modern retail infrastructure contribute to the market growth in this region. The Asia Pacific region is witnessing rapid growth in the smart label market, underpinned by the burgeoning economies of China, Japan, and India. China's market exhibits impressive progress with strong government backing for IoT-based initiatives and an expanding manufacturing base that demands efficient asset and process management. The region's diverse consumer base shapes the smart label market; urban populations are more tech-savvy, demanding authenticity and detailed product information, while in more rural areas, awareness and adoption are emerging progressively.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smart Label Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smart Label Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smart Label Market, highlighting leading vendors and their innovative profiles. These include Accurate Data Systems, Inc., Alien Technology, LLC, All4Labels Global Packaging Group, Avery Dennison Corporation, Blue Bite LLC, Checkpoint Systems, Inc. by CCL Industries Inc., Danavation Technologies Corp., Deutsche Post AG, Displaydata Ltd., DRG Technologies Inc., Fedrigoni S.p.A., GERA-IDENT GmbH, Giesecke+Devrient GmbH, Global Tag Srl, GR LABEL, Honeywell International Inc, Invengo Information Technology Co. Ltd., LemuGroup, Liberty AV Solutions by WESCO Distribution, Inc., LUCHROME, MPI Label Systems, Prooftag, SAS, Resource Label Group, LLC, Sato Holdings Corporation, Schreiner Group, Sensormatic Electronics Corporation by Johnson Controls International PLC, Smart Label Solutions, smart-TEC GmbH & Co. KG, SODAQ, Sony Group Corporation, Tag-N-Trac, Inc., Techprint Inc., TechSIS Ltd., UPM-Kymmene Corporation, Willian Frick & Company, and Zebra Technologies Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smart Label Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smart Label Market?
3. What are the technology trends and regulatory frameworks in the Smart Label Market?
4. What is the market share of the leading vendors in the Smart Label Market?
5. Which modes and strategic moves are suitable for entering the Smart Label Market?