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市場調查報告書
商品編碼
1471041
視覺內容市場:按產品和應用分類的全球預測 - 2024-2030Visual Content Market by Product (Animation & Motion Graphics, Interactive Content, Stock Images), Application (Corporate Communication, eCommerce, Education & Training) - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年視覺內容市場規模為169.1億美元,2024年達201億美元,2030年預計將達到584.1億美元,複合年成長率為19.37%。
視覺內容是指任何主要透過視覺表現形式傳達訊息或訊息的媒體,包括圖像、影片、圖形、圖表、資訊圖表、動畫和任何其他視覺媒體格式。視覺內容的重要性在於它能夠利用人類對視覺刺激高度敏感的原理,增強對訊息的理解、參與和保留。有吸引力的視覺效果在行銷和傳播策略中發揮著重要作用,可以吸引註意力、簡潔地傳達複雜的訊息並與目標受眾建立更牢固的聯繫。數位平台的興起大大增加了視覺媒體的消費,正在推動視覺內容市場的成長。儘管視覺內容具有潛力,但版權問題和與遵守各種內容發布法規相關的挑戰阻礙了其普及。然而,擴增實境(AR) 和虛擬實境 (VR) 等新技術整合到視覺內容中,為沉浸式視覺故事敘述提供了新的場所。
主要市場統計 | |
---|---|
基準年[2023] | 169.1億美元 |
預測年份 [2024] | 201億美元 |
預測年份 [2030] | 584.1億美元 |
複合年成長率(%) | 19.37% |
用於產品教育和行銷目的的互動式內容越來越受歡迎
動畫和動態圖像是指透過使用精心設計的形狀、圖像和文字來創建運動幻覺的動態過程,這些形狀、圖像和文字按順序排列以創建視覺敘事媒體。這些形式的視覺內容主要用於解釋影片、產品廣告、與網站整合的動畫,以及增強數位行銷宣傳活動。互動式內容包括允許觀看者主動參與內容而不是被動消費內容的任何形式的內容。這包括測驗、民意調查、互動影片,甚至是擴增實境和虛擬實境體驗。互動式內容的主要好處是它可以讓觀眾更長時間地參與,從而提高保留率並加深對所呈現內容的理解。庫存圖像是專業拍攝的照片、插圖和向量圖形,可以在各種線上平台上購買和使用。這些圖像涵蓋了廣泛的類別,包括風景、人物、商業主題和抽象概念,使其成為增強網站、行銷資料、部落格和社交媒體貼文視覺吸引力的多功能資源。透過使用庫存圖像,企業可以節省時間和資源,並立即提供高品質、相關的視覺內容,而無需客製化創新工作。庫存影片由預先製作的影片影像組成,這些影片片段已獲得許可用於廣告、紀錄片和線上內容等多媒體計劃。庫存影片有多種主題,包括縮時攝影、航空攝影、生活場景和動畫背景。透過利用庫存影片,創作者和企業可以顯著提高計劃的製作價值,同時避免與自訂影片製作相關的高成本和物流挑戰。庫存影片是一種有效的工具,可以透過高品質的視覺效果吸引觀眾,讓櫃員更有效地傳達訊息。
在應用程式線上行銷和廣告宣傳中更多地採用視覺內容
視覺內容可促進公司內部簡化和有效的溝通,並提高內部簡報、培訓材料、公司公告等的清晰度和參與度。視覺內容可以增強您的品牌形象並確保不同溝通管道的一致性。在電子商務中,視覺內容是展示產品的重要組成部分,有助於以真實且有吸引力的方式展示產品。高品質影像、影片和 3D 模型可以讓客戶更清楚地了解產品功能和優點,從而顯著提高客戶參與度並增加購買意願。視覺內容使學習材料更容易獲得、更具吸引力且易於理解,從而改變了教育和培訓計劃。資訊圖表、教育影片和互動內容簡化了複雜的概念,迎合不同的學習方式,並提高記憶力。娛樂和媒體產業依靠視覺內容蓬勃發展,從電影和電視節目到線上內容和電玩遊戲。該領域使用尖端影像技術來創造引人入勝的故事、身臨其境的世界和引人入勝的用戶體驗,吸引世界各地的觀眾。在醫療保健領域,視覺內容用於病患教育、手術計畫、診斷影像等。使用視覺內容,醫療保健專業人員可以以易於理解的方式傳達複雜的醫療訊息,從而提高患者的理解和治療結果。視覺內容對於您的行銷和廣告策略至關重要,透過引人入勝的圖像、影片、資訊圖表和動畫來推動參與和轉換。視覺內容可以幫助您講述品牌故事,突出產品的優點,並在擁擠的市場中使自己從競爭對手中脫穎而出。在社群媒體管理方面,視覺內容對於吸引受眾注意力、鼓勵分享和互動以及建立強大的線上形象至關重要。透過根據平台趨勢量身定做的自訂圖形、品牌影片和視覺吸引力的帖子,最大限度地擴大影響力和參與度。
區域洞察
在技術進步和消費者高參與度的推動下,美洲的視覺內容市場持續強勁成長。美國對各種平台上的高品質視覺內容的需求正在激增,包括社交媒體、數位廣告和線上串流媒體服務。歐洲、中東和非洲地區的視覺內容市場的特徵是多個市場呈現多樣化的趨勢。歐洲對數位內容有嚴格的規定,並且偏好在地化內容,這使得視覺內容市場成為一個高度創新的環境。在中東,由於網路普及的迅速提高和大量的年輕人,對數位視覺內容的需求正在迅速成長。同時,由於行動技術的普及和彌合數位落差的創造性努力,非洲正在成為一個充滿前景的市場,為視覺內容產業提供了新的成長途徑。由於寬頻基礎設施的大量投資、行動裝置的普及以及本地內容平台的崛起,亞太地區的視覺內容市場正在強勁成長。
FPNV定位矩陣
FPNV定位矩陣對於評估視覺內容市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對視覺內容市場中供應商的現狀進行富有洞察力和深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 視覺內容市場的市場規模與預測為何?
2.視覺內容市場預測期內需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.視覺內容市場的技術趨勢和法規結構是什麼?
4.視覺內容市場主要廠商的市場佔有率為何?
5. 進入視覺內容市場的合適型態或策略手段是什麼?
[186 Pages Report] The Visual Content Market size was estimated at USD 16.91 billion in 2023 and expected to reach USD 20.10 billion in 2024, at a CAGR 19.37% to reach USD 58.41 billion by 2030.
Visual content refers to any media that conveys information or messages primarily through visual representation, which includes images, videos, graphs, charts, infographics, animations, and any other visual media formats. The significance of visual content lies in its capacity to enhance comprehension, engagement, and retention of information, leveraging the principle that human beings are highly responsive to visual stimuli. It has a crucial role in marketing and communication strategies, where compelling visuals are employed to capture attention, convey complex information succinctly, and foster a stronger connection with the target audience. The rise of digital platforms, which have exponentially increased the consumption of visual media, has propelled the growth of the visual content market. Despite its potential, challenges related to copyright issues and the need for compliance with various content publication regulations hinder the scope of visual content. However, the integration of emerging technologies, including augmented reality (AR) and virtual reality (VR), into visual content offers new venues for immersive visual storytelling.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 16.91 billion |
Estimated Year [2024] | USD 20.10 billion |
Forecast Year [2030] | USD 58.41 billion |
CAGR (%) | 19.37% |
Product: Growing popularity of interactive content for educational and marketing purposes
Animation and motion graphics refer to the dynamic process of creating the illusion of motion by using shapes, images, and texts that are intricately designed and then sequenced together to create a visual storytelling medium. These forms of visual content are primarily used for explanatory videos, product advertising, website-integrated animations, and enhancing digital marketing campaigns. Interactive content encompasses any form of content that allows the audience to actively participate or engage with the material rather than passively consuming it. This includes quizzes, polls, interactive videos, and even augmented and virtual reality experiences. The key advantage of interactive content is its ability to keep the audience engaged longer, resulting in higher retention rates and a deeper understanding of the content provided. Stock images are professionally captured photographs, illustrations, or vector graphics that are available on various online platforms for purchase and use. These images cover a wide range of categories, including landscapes, people, business themes, and abstract concepts, making them a versatile resource for enhancing the visual appeal of websites, marketing materials, blogs, and social media posts. The use of stock images saves businesses time and resources, providing an immediate solution for high-quality and relevant visual content without the need for bespoke creative work. Stock video consists of pre-produced video footage that can be licensed for use in multimedia projects, such as advertisements, documentaries, online content, and more. Similar to stock images, stock videos offer a vast array of themes, including time-lapses, aerial shots, lifestyle scenes, and animated backgrounds. Utilizing stock videos allows creators and businesses to significantly elevate the production value of their projects while avoiding the high expenses and logistical challenges associated with custom video production. Stock videos serve as an efficient tool to captivate the audience with high-quality visuals, enabling storytellers to convey their message more effectively.
Application: Growing adoption of visual content in online marketing and advertising campaigns
Visual content facilitates streamlined and effective communication within corporate settings, enhancing the clarity and engagement of internal presentations, training materials, and corporate announcements. It aids in strengthening brand identity and ensures consistency across various communication channels. In eCommerce, visual content is crucial in product showcases, helping to depict products realistically and appealingly. High-quality images, videos, and 3D models significantly improve customer engagement, aiding in their purchasing decisions by providing a clearer understanding of the product features and benefits. Visual content transforms education and training programs by making learning materials more accessible, engaging, and understandable. Infographics, educational videos, and interactive content can simplify complex concepts, cater to various learning styles, and enhance retention rates. The entertainment and media industry thrives on visual content, from movies and television shows to online content and video games. This sector utilizes cutting-edge visual technology to create compelling narratives, immersive worlds, and engaging user experiences that captivate audiences worldwide. In healthcare, visual content is used for patient education, surgical planning, and diagnostic imaging, among other applications. It enables healthcare professionals to convey complex medical information in an understandable manner, thus improving patient comprehension and outcomes. Visual content is integral to marketing and advertising strategies, driving engagement and conversions through captivating imagery, videos, infographics, and animations. It helps tell a brand's story, showcase product benefits, and differentiate it from competitors in a crowded market. For social media management, visual content is essential to capture the audience's attention, encourage shares and interactions, and build a strong online presence. Custom graphics, branded videos, and visually appealing posts align with platform-specific trends, maximizing reach and engagement.
Regional Insights
The visual content market in the Americas continues to exhibit robust growth, driven by technological advancements and high consumer engagement. The United States, being a significant contributor, has seen a surge in demand for high-quality visual content across various platforms, including social media, digital advertising, and online streaming services. In the EMEA region, the visual content market is characterized by diverse trends across its multiple markets. In Europe, stringent regulations on digital content and a strong preference for localized content foster a highly creative environment for the visual content market. The Middle East, with its rapidly increasing internet penetration rates and a young demographic, has seen a spike in demand for digital visual content. Meanwhile, Africa is emerging as a promising market owing to mobile technology adoption and creative initiatives to bridge digital divides, offering new growth avenues for the visual content sector. The Asia-Pacific region is witnessing robust growth in the visual content market, owing to significant investments in broadband infrastructure, the popularity of mobile devices, and the rise of local content platforms.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Visual Content Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Visual Content Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Visual Content Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alamy Ltd., Animaker Inc., Biteable Pty Ltd., Buildscale, Inc, Canva Pty Ltd., cascaid.io, Crello Ltd., Dissolve Ltd., Eezy LLC, Fotor, Getty Images, Inc., Infogram by Prezi, Inc., Inmagine Group, Kapwing Inc., Lumen5 Technologies Ltd., MindShift Interactive, Nvidia Corporation, Powtoon Ltd., Renderforest LLC, Shutterstock, Inc., SmugMug, Inc., Stocksy, Storyblocks, Venngage Inc., Visually Inc. by Rock Content Ltd., and Wondershare Technology Group Co., LTD.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Visual Content Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Visual Content Market?
3. What are the technology trends and regulatory frameworks in the Visual Content Market?
4. What is the market share of the leading vendors in the Visual Content Market?
5. Which modes and strategic moves are suitable for entering the Visual Content Market?