比價網站（PCW）市場：現況分析與預測（2023-2030）

Price Comparison Websites (PCWs) Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022年比價網站（PCW）市場規模為1.0157億美元，預計在預測期內（2023-2030年）將穩定成長在12.8%左右。這是因為電子商務生態系統的擴張促使線上購物的增加，消費者需要工具來幫助他們找到最優惠的價格。此外，隨著人工智慧（AI）和機器學習演算法的改進，PCW現在可以根據個人用戶偏好和購物習慣提供更個人化的推薦，這正在推動市場需求。

依平台劃分，市場分為應用程式市場和基於網路的市場。其中，應用程式和網路PCW都受到用戶的歡迎，但就市場佔有率而言，並沒有明顯的領先者。然而，一些報告表明，由於桌上型電腦和筆記型電腦易於存取等因素，基於網路的 PCW 在使用方面可能略有領先。

依產品類型，市場分為電子、零售、旅遊、金融等。其中，旅遊業目前在 PCW 市場中佔主導地位，其次是電子、零售、金融服務和其他行業。這一增長是由於越來越多的人透過線上平台而不是傳統方法來規劃旅行。

根據應用，市場分為個人市場和商業市場。其中，由於互聯網普及率不斷提高、電子商務行業的成長以及可支配收入的增加，個人應用程式佔整體市場收入的很大一部分。此外，消費者傾向於根據自己的購物偏好進行個人化推薦，這推動了對個人化 PCW 的需求。

為了更瞭解價格比較網站（PCW）的市場介紹，市場有北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區。北美是全球比價網站市場的領導者，也是全球網路普及率最高的地區之一，為 PCW 的發展提供了肥沃的土壤。此外，北美處於技術進步的前沿，包括人工智慧和機器學習，這是 PCW 的關鍵組成部分。這種技術能力將使在該地區運營的公司能夠開發更複雜的演算法和工具，以提高價格比較的準確性和有效性，從而使他們在全球 PCW 市場中佔主導地位。

The Price Comparison Websites (PCWs) Market was valued at 101.57 million in 2022 and is expected to grow at a steady rate of around 12.8% in the forecasted period (2023-2030) owing to the expansion of the e-commerce ecosystem, which has led to an increase in online shopping and the need for tools that help consumers find the best deals. Also, with improvements in artificial intelligence (AI) and machine learning algorithms, PCWs now offer more personalized recommendations based on individual users' preferences and shopping habits which in turn drives the demand of the market.

Based on platform, the market is bifurcated into apps, and web-based. Among these, both apps and web-based PCWs have been gaining popularity among users, with no clear leader in terms of market share. However, some reports suggest that web-based PCWs may be slightly ahead in terms of usage due to factors such as ease of accessibility through desktops and laptops.

Based on the product type, the market is segmented into electronic, retail, travel, financial, and others. Among these, the travel sector currently dominates the PCWs market followed by electronics, retail, financial services, and other sectors respectively. This growth is due to an increasing number of individuals planning trips through online platforms instead of traditional methods.

Based on the applications, the market is bifurcated into personal and commercial. Among these, personal applications account for a larger percentage of the overall market revenue due to increasing internet penetration, growing e-commerce industry, and rising disposable income. Additionally, consumers tend to prefer personalized recommendations based on their shopping preferences, which drives the demand for personal PCWs.

For a better understanding of the market adoption of Price Comparison Websites (PCWs), the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America led the global price comparison websites market as the region has one of the highest levels of internet penetration worldwide, providing fertile ground for PCWs to thrive. Furthermore, North America has been at the forefront of technological advancements, including AI and machine learning, which are critical components of PCWs. This technical prowess enables companies operating in the region to develop more sophisticated algorithms and tools, improving the accuracy and relevance of their price comparisons thereby making it a dominant player in the global PCWs market.

Some of the major players operating in the market include Google Shopping; Amazon Product Search; eBay Commerce Network; Facebook Marketplace; Walmart Marketplace; Jet.com; Rakuten Ichiba; Nextag; Shopzilla; PriceGrabber.

1. MARKET INTRODUCTION

1.1.Market Definitions
1.2.Main Objective
1.3.Stakeholders
1.4.Limitation

2. RESEARCH METHODOLOGY OR ASSUMPTIONS

2.1.Research Process of the Price Comparison Websites (PCWs) Market
2.2.Research Methodology of the Price Comparison Websites (PCWs) Market
2.3.Respondent Profile

3. MARKET SYNOPSIS

4. EXECUTIVE SUMMARY

5. PRICE COMPARISON WEBSITES (PCWS) MARKET REVENUE (USD MN), 2020-2030F

6. MARKET INSIGHTS BY PLATFORM

6.1.Apps
6.2.Web-based

7. MARKET INSIGHTS BY PRODUCT TYPE

7.1.Electronic
7.2.Retail
7.3.Travel
7.4.Financial
7.5.Others

8. MARKET INSIGHTS BY APPLICATIONS

8.1.Personal
8.2.Commercial

9. MARKET INSIGHTS BY REGION

9.1.North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2.Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6.Rest of Europe
9.3.Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4.Rest of the World