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市場調查報告書
商品編碼
1471061
智慧包裝市場:按技術、按應用分類 - 2024-2030 年全球預測Smart Packaging Market by Technology (Active Packaging, Intelligent Packaging, Modified Atmosphere Packaging), Application (Automotive, Electronics, Food & Beverages) - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年智慧包裝市場規模為598.3億美元,預計2024年將達638.6億美元,2030年將達到988.1億美元,複合年成長率為7.42%。
智慧包裝是指採用先進技術的包裝系統,超越了傳統包裝功能(例如遏制和保護)。這種創新的包裝技術可延長保存期限並監控新鮮度、提高安全性、提供資訊並提高用戶便利性。消費者意識的提高以及對便利性、安全性和永續性的需求正在推動智慧包裝解決方案的採用。消費者越來越要求產品具有更長的保存期限、真實性和詳細的產品訊息,而智慧包裝可以有效地滿足這一要求。將物聯網、人工智慧等數位技術融入包裝解決方案中,將增強包裝的功能性,使其更具互動性和智慧化。創新對於推動智慧包裝解決方案的採用和實施至關重要。然而,實施智慧包裝技術往往需要在研發、技術整合和製造流程方面進行大量初始投資,這對許多公司,尤其是中小企業來說是一個阻礙。 RFID 和基於物聯網的追蹤等智慧包裝解決方案引發了人們對資料隱私和安全的擔憂,為市場成長帶來了進一步的挑戰。此外,隨著人們對永續包裝解決方案的日益關注,具有生物分解性、可回收和可重複使用功能的智慧包裝帶來了巨大的成長機會。此外,製藥業的成長以及對合規性和患者合規性日益成長的需求正在為智慧包裝解決方案創造巨大的市場機會。
主要市場統計 | |
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基準年[2023] | 598.3億美元 |
預測年份 [2024] | 638.6億美元 |
預測年份 [2030] | 988.1億美元 |
複合年成長率(%) | 7.42% |
智慧包裝技術不斷進步,提高技術有效性和安全性
活性包裝涉及包裝成分與產品或其環境的相互作用,以延長保存期限或增強安全性或感官特性。這包括透過摻入吸收氧氣、水分和乙烯或釋放抗菌劑和抗氧化劑的物質來維持或提高產品品質。例如,去氧劑可顯著減少食品的氧化,保留風味和顏色,同時延長保存期限。事實證明,活性包裝在食品、製藥和電子包裝領域至關重要,這些領域的產品長期完整性至關重要。智慧包裝融合了提供有關產品及其環境的資訊、提高消費者參與度、安全性和產品監督的功能。它使消費者能夠存取詳細的產品資訊、真實性驗證以及追蹤和追蹤功能,從直覺地指示產品何時暴露於不適當的溫度條件的時間溫度指示器到包括2D碼在內的各種產品。智慧包裝透過提供透明度和互動參與,在確保產品安全、打擊假冒以及改善消費者體驗方面發揮關鍵作用。調氣包裝可調節包裝內的氣氛,以減緩產品劣化並延長保存期限。這可以透過產品的自然呼吸和包裝材料的滲透性被動地改變包裝內部的氣氛來實現,或者將內部氣氛改變為氣體混合物,通常含有低含量的氧氣和高含量的氮氣或這是透過用替換它來主動改變它來實現的。 MAP廣泛用於包裝肉類、乳製品、水果和蔬菜等生鮮產品,受控氣調可顯著減緩腐敗過程並維持產品品質。
醫療保健領域對提高病人安全的需求不斷成長
在汽車領域,智慧包裝加強了物流和供應鏈機制。透過整合 RFID 標籤和基於物聯網的解決方案,您可以即時追蹤汽車零件、確保真實性、減少盜竊並改善庫存管理。像這樣的先進包裝解決方案的使用支持該行業朝著更有效率、更安全的供應鏈營運邁進。然而,與這些技術相關的高成本和廣泛的基礎設施要求對普及提出了挑戰。智慧包裝在電子設備防偽方面發揮著至關重要的作用,並顯著提高了用戶參與度。透過2D碼、NFC和AR技術,品牌可以直接與消費者互動,提供產品資訊、真偽驗證和個人化的使用者體驗。該細分市場從此類創新中受益匪淺,為品牌提案付加了顯著價值,推動了銷售並培養了品牌忠誠度。食品和飲料行業無疑是智慧包裝應用最具活力的領域之一。該領域的技術重點是確保食品安全、延長保存期限以及為消費者提供有關產品新鮮度的資訊。時間-溫度指示器、吸濕材料和調節包裝內氣氛的氣體發射器等應用至關重要。這類應用背後的動機源自於減少食品廢棄物和提高食品安全,這是全世界關注的重要議題。然而,監管核准流程和確保消費者對這些技術的信心構成了重大障礙。智慧包裝在醫療保健領域的病人安全和用藥依從性方面發揮著重要作用。它具有創新的解決方案,例如合規性監控、防篡改、兒童開啟的封閉裝置以及監控和報告藥物使用情況的嵌入式感測器。這些包裝解決方案是疫苗、生技藥品和其他溫度敏感產品的救星,可確保整個供應鏈的產品完整性。主要挑戰包括整合技術,同時維持成本效益,以及應對醫療保健產業複雜的監管環境。
區域洞察
美洲智慧包裝市場呈現強勁成長,主要得益於技術進步和領先智慧包裝公司的存在。美國是一個在研發方面投入大量資金、強調永續性和消費者便利性的重要國家。2D碼、NFC、RFID等智慧包裝技術廣泛應用於藥品、食品和飲料、化妝品等領域。歐洲、中東和非洲地區形成了多元化的智慧包裝市場,歐洲見證了促進永續性的創新和法律規範的顯著成長。智慧包裝解決方案的採用在德國、英國和法國等國家尤其明顯,其主要重點是提高產品完整性、可追溯性和消費者參與度。中東地區逐漸迎頭趕上,需求受到奢侈品和藥品的推動。然而,儘管非洲由於快速成長的消費品產業而具有成長潛力,但它在基礎設施和技術採用方面面臨挑戰。在快速都市化、消費者意識不斷提高和技術採用的推動下,亞太地區預計將成為成長最快的智慧包裝市場。中國和日本在利用人工智慧和物聯網等包裝技術來改善消費者體驗和業務效率方面處於領先地位。該地區非常注重永續性,智慧包裝可生物分解性和可回收。
FPNV定位矩陣
FPNV定位矩陣對於評估智慧包裝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對智慧包裝市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.智慧包裝市場的市場規模與預測是多少?
2.智慧包裝市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 智慧包裝市場的技術趨勢和法規結構是什麼?
4.智慧包裝市場主要廠商的市場佔有率是多少?
5. 進入智慧包裝市場的合適型態和策略手段是什麼?
[197 Pages Report] The Smart Packaging Market size was estimated at USD 59.83 billion in 2023 and expected to reach USD 63.86 billion in 2024, at a CAGR 7.42% to reach USD 98.81 billion by 2030.
Smart packaging refers to packaging systems incorporating advanced technologies beyond the conventional packaging functions of containment and protection. This innovative packaging technology extends shelf life and monitors freshness, which enhances safety, provides information, and improves user convenience. Increasing consumer awareness and demand for convenience, safety, and sustainability are driving the adoption of Smart Packaging solutions. Consumers are increasingly looking for products with extended shelf life, authenticity, and detailed product information, which Smart Packaging efficiently delivers. Integrating IoT, AI, and other digital technologies in packaging solutions enhances the functionality of packaging, making it more interactive and intelligent. Technological innovations are crucial in driving the adoption and implementation of smart packaging solutions. However, implementing smart packaging technologies often requires a significant initial investment in R&D, technology integration, and manufacturing processes, which is a deterrent for many businesses, especially SMEs. With Smart Packaging solutions like RFID and IoT-based tracking, growing concerns regarding data privacy and security are further challenging market growth. Moreover, with the increasing focus on sustainable packaging solutions, smart packaging offering biodegradable, recyclable, or reusable features presents significant growth opportunities. Additionally, the growing pharmaceutical industry and the rising need for compliance and patient adherence to medication presents a substantial market opportunity for Smart Packaging solutions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 59.83 billion |
Estimated Year [2024] | USD 63.86 billion |
Forecast Year [2030] | USD 98.81 billion |
CAGR (%) | 7.42% |
Technology: Rising advancement in smart packaging technology to enhancing the efficacy and safety
Active packaging involves interactions between packaging components and the product or its environment to extend shelf life or enhance safety or sensory properties. This can include the incorporation of substances that absorb oxygen, moisture, and ethylene or emit antimicrobial or antioxidant agents, thereby maintaining or improving product quality. For instance, oxygen scavengers significantly reduce the oxidation of foods, preserving taste and color while extending shelf life. Active packaging proves crucial in the food, pharmaceutical, and electronics packaging sectors, where product integrity is paramount over time. Intelligent packaging incorporates features that provide information about the product or its environment, enhancing consumer engagement, safety, and product monitoring. This can range from time-temperature indicators, which offer visual cues regarding the product's exposure to inadequate temperature conditions, to QR codes that enable consumers to access detailed product information, authenticity verification, and track-and-trace functionalities. Intelligent packaging plays a vital role in ensuring product safety, combating counterfeiting, and enhancing the consumer experience by offering transparency and interactive engagement. Modified atmosphere packaging adjusts the atmosphere within the packaging to retard product deterioration and extend shelf life. This is achieved by modifying the internal atmosphere of the packaging either passively, through the product's natural respiration and the permeability of the packaging materials, or actively, by replacing the internal atmosphere with a gas mix typically containing lower levels of oxygen and higher levels of nitrogen or carbon dioxide. MAP is widely used in the packaging of perishable goods such as meats, dairy products, fruits, and vegetables, where the controlled atmosphere can significantly slow down the process of spoilage and maintain product quality.
Application: Rising demand across healthcare to enhance patient safety
In the automotive sector, smart packaging enhances logistics and supply chain mechanisms. Integrating RFID tags and IoT-based solutions enables automotive components to be tracked in real time, ensuring their authenticity, reducing theft, and improving inventory management. The use of such advanced packaging solutions supports the industry's move towards more efficient and secure supply chain operations. However, the high cost associated with these technologies and the need for extensive infrastructure can pose challenges to widespread adoption. Smart packaging plays a pivotal role in anti-counterfeiting measures for electronics and significantly enhances user engagement. Through QR codes, NFC, and AR technology, brands can interact directly with consumers, providing them with product information, authenticity verification, and a personalized user experience. This segment benefits greatly from such innovations, adding considerable value to the brand's proposition, driving sales, and fostering brand loyalty. The food & beverages segment is arguably one of the most dynamic areas of smart packaging applications. Technology in this domain focuses on ensuring food safety, extending shelf life, and providing consumer information on product freshness. Applications such as time-temperature indicators, moisture-absorbent materials, and gas emitters that adjust the package's internal atmosphere are paramount. The motivation behind such applications stems from reducing food waste and enhancing food safety, critical global concerns. However, regulatory approval processes and ensuring consumer trust in these technologies present considerable hurdles. Smart packaging plays a crucial role in patient safety and medication adherence in the healthcare sector. Features include compliance monitoring, tamper-evidence, and child-resistant closures, alongside innovative solutions like embedded sensors that monitor and report on medication usage. These packaging solutions can be life-saving for vaccines, biologics, and other temperature-sensitive products, ensuring product integrity throughout the supply chain. The primary challenges include integrating technology while maintaining cost-effectiveness and navigating the complex regulatory landscape of the healthcare industry.
Regional Insights
The Americas have shown robust growth in the smart packaging market, largely driven by technological advancements and the presence of leading smart packaging companies. The United States stands out as a substantial country, with significant investments in R&D and a strong focus on sustainability and consumer convenience. Smart packaging technologies such as QR codes, NFC, and RFID are extensively used in pharmaceuticals, food and beverages, and cosmetics. The EMEA region presents a diversified smart packaging market, with Europe witnessing major growth in innovation and regulatory frameworks that promote sustainability. The adoption of smart packaging solutions is particularly notable in countries such as Germany, the UK, and France, primarily focusing on enhancing product integrity, traceability, and consumer engagement. The Middle East is gradually catching up, with luxury goods and pharmaceuticals driving demand. However, Africa faces challenges relating to infrastructure and technological adoption despite showing potential for growth due to its burgeoning consumer goods sector. APAC is anticipated to witness the fastest growth in the smart packaging market, driven by rapid urbanization, increasing consumer awareness, and technological adoption. China and Japan are at the forefront, leveraging technologies such as AI and IoT in packaging to enhance consumer experience and operational efficiency. The region is strongly inclined towards sustainability, with innovations in biodegradable and recyclable smart packaging.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smart Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smart Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smart Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor Limited, American Thermal Instruments (ATI), Appetite Creative, Avery Dennison Corporation, BASF SE, CCL Industries Inc., DuPont de Nemours, Inc., Huhtamaki Group, International Paper Company, LMI Technologies by TKH Group NV, Meiyume Group Limited, Multi-Color Corporation, Multisorb Technologies Inc., R.R. Donnelley & Sons Company, Sealed Air Corporation, Seshaasai Business Forms Pvt. Ltd., Smart Packaging Solutions, Sonoco Products Company, Stora Enso OYJ, Tetra Pak, TOPPAN Holdings Inc., VCQRU Private Limited, WestRock Company, YPB GROUP LTD, and Zebra Technologies Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smart Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smart Packaging Market?
3. What are the technology trends and regulatory frameworks in the Smart Packaging Market?
4. What is the market share of the leading vendors in the Smart Packaging Market?
5. Which modes and strategic moves are suitable for entering the Smart Packaging Market?