市場調查報告書
商品編碼
1471062
智慧型手機市場:按組件、按顯示器尺寸、按 RAM 大小、按作業系統、按價格分佈、按分銷管道 - 2024-2030 年全球預測Smartphone Market by Component (Hardware, Software), Display Size (4.0" - 5.0", Below 4.0", Up to 6.5"), RAM Size, Operating System, Price Range, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年智慧型手機市場規模為4,963.2億美元,預估2024年將達5,314.5億美元,2030年將達8,109.3億美元,複合年成長率為7.26%。
智慧型手機是一種先進的手持設備,結合了行動電話和電腦的功能。智慧型手機採用先進的技術設計,已成為現代生活的重要組成部分,遠遠超出了基本通訊的範圍。它具有多種功能,例如強大的作業系統、透過 Wi-Fi 和行動網路進行快速資料存取、電容式高解析度觸控螢幕、多個感測器以及可下載應用程式的支援。由於技術進步,智慧型手機市場涵蓋了技術先進的行動裝置的設計、銷售和使用。技術進步、社群媒體普及、高速網路需求和電子商務適用性等因素正在顯著推動市場發展。然而,市場受到某些限制因素的阻礙,例如高生產支出、不斷變化的消費者偏好、永續性需求、資料安全問題以及智慧型手機生命週期的短暫性。 5G 和物聯網技術的出現,以及消費者對緊湊高效設備的需求,培育了巨大的成長潛力。更長的電池壽命、強化的安全基礎設施、探索 AR 和 VR 應用的潛力以及發明彈性現代設計,正在使全球智慧型手機市場的未來前景更加強勁。
主要市場統計 | |
---|---|
基準年[2023] | 4963.2億美元 |
預測年份 [2024] | 5314.5億美元 |
預測年份 [2030] | 8109.3億美元 |
複合年成長率(%) | 7.26% |
組件 卓越的硬體和軟體整合可提供卓越的智慧型手機效能和無縫的使用者體驗。
硬體是指構成智慧型手機的實體組件,包括處理器、RAM、顯示器、相機、電池等。消費者更喜歡高性能、長壽命和優質硬體的智慧型手機。智慧型手機軟體是指決定功能的編程,主要包括作業系統 (OS),還包括各種應用程式和使用者介面。在考慮智慧型手機軟體時,功能、客製化自由度和安全性對於使用者來說是極其重要的因素。
顯示器尺寸:6.5吋大螢幕越來越受歡迎,帶來身臨其境的觀賞體驗
4.0英寸至5.0英寸是許多智慧型手機的主流,這種尺寸因其便攜性和功能性的平衡而仍然是受歡迎的選擇。這些行動電話適合想要在保持設備緊湊尺寸的同時享受舒適觀看體驗的用戶。另一方面,4.0 吋以下類別是一個日益小眾的細分市場,重點是超緊湊的便攜性。這些緊湊型設備通常受到消費者的青睞,他們優先考慮單手使用的便利性和放在口袋裡的謹慎程度。延伸至 6.5 吋的智慧型手機代表“平板手機”,是行動電話和平板電腦趨勢的融合。這些大型顯示設備受到多媒體使用者、遊戲玩家和生產力工作者的青睞,他們受益於更大的螢幕。
作業系統:Android作業系統因其與眾多智慧型手機品牌的兼容性而普及。
Android 由 Google 和其他公司主導的開放手機聯盟 (OHA) 開發,並安裝在全球數千台裝置中。 Android 是開放原始碼作業系統,以其眾多的自訂選項、與各種硬體的兼容性以及 Google Play 商店中豐富的應用程式庫而聞名。 Apple 獨特的 iOS 的強大之處在於跨 Apple 生態系統的無縫整合、強大的安全性以及經過品質檢驗的 App Store。 Windows Phone 是微軟的產品,是迄今為止第三大流行的智慧型手機作業系統。 Windows Phone 以其與 Microsoft 服務套件的無縫整合而聞名,因其商業友好的功能而被選中。
分銷:越來越偏好線上銷售管道,提供客製化優惠和便利。
線下部分以品牌專賣店、精品店、電器量販店等傳統實體店為主。此外,產品可以透過離線管道輕鬆取得,滿足即時購買需求。線上部分由電子商務平台、品牌擁有的線上空間和專門從事電子產品的線上零售商組成。這些提供者迎合了重視便利和廣泛選擇的精通技術的消費者。網路購物還有一個額外的好處,那就是可以更輕鬆地比較價格和閱讀廣泛的客戶評論,從而更容易做出明智的決定。
區域洞察
在美洲,全球智慧型手機市場在過去幾年經歷了顯著成長。美國是最大的市場,尤其是高階智慧型手機的需求正在激增。由於該地區有智慧型手機製造商,技術創新不斷進步,美國智慧型手機市場不斷成長。在歐洲、中東和非洲地區,歐洲智慧型手機市場正在穩步成長,重點是價格實惠、技術先進和設備壽命長。歐洲國家成熟的半導體產業,加上政府在電子產業的舉措,正在支持該地區的市場擴張。然而,中東和非洲錄得邊際成長,主要是由經濟實惠的智慧型手機市場所推動的。疫情後經濟復甦的韌性和支持政策也對市場成長發揮了基礎性作用。亞太地區是智慧型手機市場前景看好的市場,主要受到網路普及不斷上升以及從功能手機快速遷移到智慧型手機的市場。此外,實惠的價格、改善的數位基礎設施以及不斷壯大的中階正在推動印度和中國等國家的智慧型手機革命。
FPNV定位矩陣
FPNV定位矩陣對於評估智慧型手機市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對智慧型手機市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.智慧型手機市場規模及預測如何?
2. 在智慧型手機市場預測期內,有哪些產品、細分市場、應用程式和領域值得考慮投資?
3.智慧型手機市場的技術趨勢和法規結構是什麼?
4.智慧型手機市場主要廠商的市場佔有率是多少?
5.進入智慧型手機市場合適的形式和策略手段是什麼?
[185 Pages Report] The Smartphone Market size was estimated at USD 496.32 billion in 2023 and expected to reach USD 531.45 billion in 2024, at a CAGR 7.26% to reach USD 810.93 billion by 2030.
A smartphone is a highly advanced, hand-held device that merges the capabilities of a mobile phone and a computer. Designed with sophisticated technology, smartphones have become an integral part of modern life, extending far beyond basic telecommunication. They are equipped with multiple features such as a powerful operating system, high-speed data access through Wi-Fi or mobile networks, capacitive high-resolution touchscreens, multiple sensors, and support for downloadable applications. The smartphone market, powered by advances in technology, embraces the design, sale, and usage of technologically advanced mobile devices. Significant market impulsion is attributed to factors such as technological progress, social media popularity, high-speed internet requirements, and e-commerce suitability. However, the market is hampered by certain restraints, including high production expenditure, fluctuating consumer preferences, sustainability needs, data security anxieties, and the fleeting lifecycle of smartphones. The advent of 5G and IoT technologies, alongside consumer demand for compact and efficient devices, has cultivated substantial growth potential. Enhancing battery longevity, augmenting security infrastructure, exploring potential AR and VR applications, and devising resilient and contemporary designs have been further creating a stronger future landscape for the global smartphone market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 496.32 billion |
Estimated Year [2024] | USD 531.45 billion |
Forecast Year [2030] | USD 810.93 billion |
CAGR (%) | 7.26% |
Component: Excellent hardware and software integration ensures superior smartphone performance and a seamless user experience
The hardware refers to the physical components that make up a smartphone, which includes the processor, RAM, display, cameras, and battery. Consumers prefer smartphones with high performance, longevity, and quality hardware. The software of a smartphone is the programming that dictates functionality, which mainly includes the operating system (OS) but also encompasses various applications and user interfaces. Functionality, freedom of customization, and security are crucial factors for users when considering software of smartphones.
Display Size: Growing popularity of 6.5" large screens for immersive viewing experience
Starting with the 4.0" - 5.0" range, which has long been the standard for many mainstream smartphones, this size remains a popular choice for its balanced blend of portability and function. These phones suit those users seeking to enjoy a comfortable viewing experience while retaining the compact dimensions of the device. Meanwhile, the below 4.0" category represents an increasingly niche segment, where the focus tilts towards ultra-portability. These compact devices are typically preferred by consumers who prioritize usability with a single hand and an unobtrusive presence in their pockets. The smartphones extending up to 6.5" represent the 'phablet', a fusion of phone and tablet trends. These large-display devices are favored by those engaging in heavy multimedia use, gaming, or productivity tasks where a larger screen can offer distinct benefits.
Operating System: Higher deployment of Android OS owing to its compatibility with numerous smartphone brands
Android powers a myriad of devices worldwide, developed primarily by Open Handset Alliance (OHA), led by Google and other companies. Android is an open-source and Linux-based operating system known for its multitude of customization options, compatibility with a range of hardware, and Google Play Store's extensive app library. Apple's proprietary iOS appeal lies in seamless integration across Apple's ecosystem, robust security, and quality-tested App Store. Windows Phone, a product of Microsoft Corporation, is a distant third in the smartphone Operating Systems of smartphones. Known for its seamless integration with Microsoft's suite of services, its key need-based preference lies in its business-friendly attributes.
Distribution: Emerging preferences for online sales channels, offering customized offers and convenience
The offline segment revolves around traditional brick-and-mortar retail locations, including dedicated brand outlets, multi-brand stores, and electronics retailers. Moreover, the immediate availability of products through the offline channels caters to urgent purchase requirements. The online segment consists of e-commerce platforms, brand-owned online spaces, and specialized electronics online retailers. These providers cater to tech-savvy consumers, valuing convenience and a wider range of product offerings. The need-based preference for online shopping also lies in the comfort of price comparison and extensive customer reviews at ease, thus aiding informed decisions.
Regional Insights
In the Americas, the global smartphone market has observed significant growth over the past few years. The U.S., being the biggest market, has showcased a demand surge, especially for higher-end smartphones. The presence of established smartphone manufacturers across the region has further led to technological innovations and growth of the American smartphone market. In the EMEA region, the European smartphone market has grown steadily, emphasizing affordability, technological sophistication, and device longevity. The well-established semiconductor industry across European countries, coupled with government initiatives for the electronic sector, has propelled the expansion of the market in the region. However, the Middle East and Africa recorded marginal gains primarily driven by affordable smartphone segments. Resilience in economic recovery post-pandemic and supportive policies have also played a fundamental role in the growth of the market. The APAC region represents a promising picture for the smartphone market, driven mainly by the increasing internet penetration and the rapid shift from feature phones to smartphones. Moreover, affordable pricing, coupled with improving digital infrastructure and an expanding middle-class population, has propelled the smartphone revolution in countries including India and China.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smartphone Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smartphone Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smartphone Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., AOC Phones, Apple Inc., ARCHOS Group, AsusTek Computer Inc., BBK Electronics Corporation, Black Shark, BlackBerry Ltd, BLU Products, Google LLC by Alphabet Inc., Honor Device Co., Ltd., Huawei Technologies Co. Ltd., Intex Technologies, Karbonn Mobiles, Lenovo Group Limited, Micromax Informatics Limited, NEC Corporation, Nokia Corporation, Priyanka Communications India Private Limited, Reliance Industries Limited, Samsung Electronics Co., Ltd., Sony Corporation, TCL Technology, Xiaomi Corporation, and ZTE Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smartphone Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smartphone Market?
3. What are the technology trends and regulatory frameworks in the Smartphone Market?
4. What is the market share of the leading vendors in the Smartphone Market?
5. Which modes and strategic moves are suitable for entering the Smartphone Market?