市場調查報告書
商品編碼
1471320
互動式教科書市場:按平台、價格類型、最終用戶、部署分類 - 2024-2030 年全球預測Interactive Textbooks Market by Platform (App-based, Web-based), Pricing Type (One-time Payment, Subscription), End-user, Deployment - Global Forecast 2024-2030 |
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預計2023年互動教科書市場規模為29.3億美元,預計2024年將達32.1億美元,2030年將達到56.8億美元,複合年成長率為9.90%。
互動式教科書透過為學生提供引人入勝的互動式內容來增強學習體驗,促進更好的理解和資訊保留。推動該市場成長的因素之一是,隨著教育機構尋求創新方式來豐富教育過程,全球範圍內擴大轉向數位學習工具。此外,線上和遠距學習的普及普及,特別是在世界事件之後,刺激了對互動式教科書的需求,為學生提供了更身臨其境和適應性更強的學習環境。此外,人們越來越意識到個人化學習體驗的需求也有助於市場擴張。但也有人擔心教育工作者和學生能否公平地獲得科技以及數位素養的潛在問題。從傳統教科書向互動形式的轉變在某些教育環境中也遇到了阻力。擴增實境(AR)和虛擬實境(VR)技術的興起進一步為互動式教科書市場開闢了身臨其境型和體驗式學習的新途徑,為教育科技領域的未來成長和創新提供了機會。
主要市場統計 | |
---|---|
基準年[2023] | 29.3億美元 |
預測年份 [2024] | 32.1億美元 |
預測年份 [2030] | 56.8億美元 |
複合年成長率(%) | 9.90% |
更多地使用基於應用程式的互動式教科書,允許離線存取內容
基於應用程式的互動式教科書透過專用應用程式提供教育內容,可以下載到您的行動裝置或電腦上。這些應用程式提供了更身臨其境的互動式學習體驗,並且通常可以與裝置的內建功能無縫協作。當學習者需要離線存取內容、想要更個人化的學習體驗或具有基於應用程式的系統獨有的筆記記錄和活動追蹤等功能時,基於應用程式的學習非常有用。以網路為基礎的互動式教科書透過網路瀏覽器提供學習材料。這些平台可以透過任何具有網際網路連接的設備進行訪問,為學習者提供了無與倫比的彈性和普遍的可訪問性。當學習者擁有一致的網路存取、設備彈性和全球內容可訪問性時,基於網路的平台是最佳選擇。學習者可以從不同的地理位置和設備登錄,隨時隨地存取學習材料。
定價類型:越來越偏好一次性付費模式以獲得所需的互動教科書
在一次性付費模式中,客戶支付一次性預付費用即可獲得所需的互動教科書。這種模式吸引了那些優先考慮長期成本效益且不喜歡持續付款鎖定的消費者。訂閱定價類型使客戶能夠以經常性費用存取大量互動式教科書。這種定價模式吸引了重視多樣性、彈性和持續獲取最新版本教科書的消費者。一次性付清模式的吸引力在於其長期的財務利益。但初期成本較高,教材種類有限。訂閱模式為消費者提供了豐富的教科書、彈性以及最新的教育材料。然而,定期使用費會增加,從長遠來看可能會很昂貴。
部署:擴展互動式教科書的雲端部署,以提供可擴展性和可存取性
本地部署在您機構內的本地伺服器上託管互動式教科書。這種方法使您能夠完全控制您的基礎設施和資料。這對於具有嚴格資料隱私法規或特定客製化要求的教育機構來說極為重要。雲端基礎的配置利用第三方供應商託管的遠端伺服器來提供可擴展性、可存取性,並減少機構的維護責任。
教育機構正在引入互動式教科書,以促進最終用戶主動學習
互動教材在現代教育機構中發揮著至關重要的作用,它透過整合多媒體元素、互動評估和即時回饋機制來增強學習體驗。這些數位資源支持多樣化的學習方式,可以適應個別學習者的需求,促進更個人化的教育。互動式教科書透過模擬、測驗、解決問題的活動等讓學生參與內容,鼓勵主動學習。互動式教科書也為教育工作者提供有關學生表現的寶貴資料,使他們能夠做出更明智的教學決策並調整教學策略以提高學習成果。在企業部門,互動式教科書作為先進的培訓工具,有助於人力資源發展和持續學習。互動式教科書提供針對特定行業需求量身打造的身臨其境型學習體驗,幫助員工獲得正確的技能和知識。公司的互動式教科書通常包括反映現實世界挑戰的案例研究、互動式場景和模擬,讓員工在無風險的環境中練習和應用概念。這種學習型態對於複雜技術主題、合規性、軟性技能發展等方面的培訓特別有效。此外,互動式教科書提供的分析功能使公司能夠追蹤學習進展並衡量培訓計劃的有效性,從而最佳化對員工發展的投資。
區域洞察
由於數位學習工具的日益採用,美洲的互動教科書市場正在穩步成長。北美和南美的教育機構正在利用互動式教科書,透過多媒體元素、測驗和即時回饋來增強學習體驗。該地區的主要企業正在透過方便用戶使用的介面和協作功能進行創新,以有效地吸引學生。政府推動數位教育的舉措有助於擴大美洲互動教科書市場。隨著教育機構擁抱數位轉型,亞太地區互動教科書市場正在獲得巨大的吸引力。中國、印度和日本等國家處於領先地位,推動了對互動教科書的需求,以補充傳統的學習方法。亞太地區越來越關注技術進步支援的數位學習解決方案,從而推動互動式教科書在教育領域的影響力不斷增強。在歐洲、中東和非洲地區,隨著教育機構擴大將數位資源納入其課程,互動式教科書市場成為人們關注的焦點。英國、德國、法國等歐洲國家尤其積極引進互動教材,以提升學生的學習動機。該市場涵蓋廣泛的主題,其特點是協作方式,出版商和相關人員共同努力創建符合當地課程標準的內容。
FPNV定位矩陣
FPNV定位矩陣對於評估互動式教科書市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對互動式教科書市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 互動教材市場規模及預測是多少?
2.在互動式教科書市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.互動教材市場的技術趨勢與法規結構是什麼?
4.互動教材市場主要廠商的市場佔有率為何?
5. 進入互動教材市場的合適型態和策略手段是什麼?
[184 Pages Report] The Interactive Textbooks Market size was estimated at USD 2.93 billion in 2023 and expected to reach USD 3.21 billion in 2024, at a CAGR 9.90% to reach USD 5.68 billion by 2030.
The interactive textbook enhances the learning experience by providing students with engaging and interactive content, fostering better comprehension and retention of information. One of the driving factors propelling the growth of this market is the global shift towards digital learning tools, as educational institutions seek innovative ways to enrich the educational process. Additionally, the increasing prevalence of online and remote learning, especially in the wake of global events, has spurred the demand for interactive textbooks, offering students a more immersive and adaptable learning environment. Furthermore, the growing awareness of the need for personalized and self-paced learning experiences contributes to the market's expansion. However, concerns about equitable access to technology and potential issues related to digital literacy among educators and students. The transition from traditional textbooks to interactive formats also encountered resistance in certain educational settings. The rise of augmented reality (AR) and virtual reality (VR) technologies further opens new avenues for immersive and experiential learning within the interactive textbook market, presenting opportunities for future growth and innovation in the education technology sector.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.93 billion |
Estimated Year [2024] | USD 3.21 billion |
Forecast Year [2030] | USD 5.68 billion |
CAGR (%) | 9.90% |
Platform: Growing usage of app-based interactive textbooks to access content offline
App-based interactive textbooks deliver educational content via dedicated applications that can be downloaded onto mobile devices or computers. These applications often provide a more immersive and interactive learning experience and work seamlessly with the device's built-in functions. App-based learning is preferable when learners need to access content offline, desire a more personalized learning experience, or want features that are often exclusive to application-based systems, including note-taking and activity-tracking capabilities. Web-based interactive textbooks deliver learning materials via Internet browsers. Being accessible on any device with an Internet connection, these platforms bring unparalleled flexibility and global accessibility to learners. If learners have consistent Internet access favor device flexibility, and global content accessibility, then web-based platforms are the optimal choice. Learners can log in from various geographical locations and any device to access their materials anytime, anywhere.
Pricing Type: Rising preference for a one-time payment model to obtain the desired interactive textbook
In the one-time payment model, the customer pays a single upfront fee to obtain the desired interactive textbook. This model appeals to consumers who prioritize long-term cost-effectiveness and despise the bind of ongoing payments. The subscription pricing type allows customers to access a vast array of interactive textbooks for a recurring fee. This pricing model appeals to consumers who value variety, flexibility, and continuous access to the latest textbook editions. The appeal of the one-time payment model lies in its economic long-term benefit. However, it entails a significant upfront cost and offers limited textbook variety. The subscription model provides consumers with an extensive array of textbooks, flexibility, and access to the latest materials. However, the recurring fees can add up and become more expensive long-term.
Deployment: Expanding deployment of interactive textbooks across cloud as it offers scalability and accessibility
On-premise deployment involves hosting the interactive textbooks on local servers within the educational institution. This approach provides full control over the infrastructure and data, which can be crucial for institutions with strict data privacy regulations or specific customization needs. Cloud-based deployment leverages remote servers hosted by a third-party provider, offering scalability, accessibility, and reduced maintenance responsibilities for the institution.
End-use: Increasing adoption of interactive textbooks across education institutions to facilitate active learning
Interactive textbooks play a pivotal role in modern education institutions by enhancing the learning experience through the integration of multimedia elements, interactive assessments, and real-time feedback mechanisms. These digital resources support diverse learning styles and can adapt to individual learner needs, promoting a more personalized education. Interactive textbooks facilitate active learning by encouraging students to engage with the content through simulations, quizzes, and problem-solving activities. They also provide educators with valuable data on student performance, enabling more informed instructional decisions and the ability to tailor teaching strategies to improve learning outcomes. In the enterprise sector, interactive textbooks serve as advanced training tools that contribute to workforce development and continuous learning. They offer an immersive learning experience that can be tailored to specific industry needs, ensuring that employees acquire relevant skills and knowledge. Interactive textbooks in enterprises often include case studies, interactive scenarios, and simulations that reflect real-world challenges, allowing employees to practice and apply concepts in a risk-free environment. This form of learning is particularly effective for training in complex technical subjects, compliance, and soft skills development. Moreover, the analytics provided by interactive textbooks enable organizations to track learning progress and measure the effectiveness of training programs, thereby optimizing their investment in employee development.
Regional Insights
The interactive textbook market in the Americas is experiencing robust growth due to the increasing adoption of digital learning tools. Educational institutions across North and South America are leveraging interactive textbooks to enhance the learning experience through multimedia elements, quizzes, and real-time feedback. Key players in the region are innovating with user-friendly interfaces and collaborative features to engage students effectively. Government initiatives promoting digital education contribute to the expanding footprint of the interactive textbook market in the Americas. The interactive textbook market in the Asia-Pacific region is witnessing significant traction as educational institutions embrace digital transformation. Countries including China, India, and Japan are at the forefront, driving the demand for interactive textbooks to supplement traditional learning methods. The growing emphasis on e-learning solutions in the APAC region, supported by technological advancements, contributes to the expanding influence of interactive textbooks in education. In the Europe, Middle East, and Africa region, the interactive textbook market is gaining prominence as educational institutions increasingly integrate digital resources into their curriculum. European countries such as the UK, Germany, and France are particularly active in adopting interactive textbooks to enhance student engagement. The market exhibits a broad spectrum of subjects and is characterized by a collaborative approach, with publishers and educators working together to create content that aligns with local curriculum standards.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Interactive Textbooks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Interactive Textbooks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Interactive Textbooks Market, highlighting leading vendors and their innovative profiles. These include ActiveTextbook, Albert Whitman & Company, Amazon.com, Inc., Apple Inc., Booktopia, Cambridge University Press, Campion Education (Aust) Pty Ltd, Cengage Group, Houghton Mifflin Harcourt, John Wiley & Sons, Inc., Jones and Bartlett Publishers, Kortext Ltd., Kotobee, Learnetic SA |, McGraw Hill LLC, Nantong Chariot Information Tech Co.,Ltd, Oxford University Press, Pearson PLC, RedShelf, Repro India Limited, Scholastic Corporation, VitalSource Bookshelf, VitalSource Technologies LLC, Viva Books, and W.W. Norton & Company.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Interactive Textbooks Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Interactive Textbooks Market?
3. What are the technology trends and regulatory frameworks in the Interactive Textbooks Market?
4. What is the market share of the leading vendors in the Interactive Textbooks Market?
5. Which modes and strategic moves are suitable for entering the Interactive Textbooks Market?