美國大學材料狀況：2022-2024

2022年大學教材市場規模預計下降3.5%至31億美元，扭轉上年正增長、負增長的局面。 預計未來幾年將繼續溫和下降略高於 2.0%。

本報告考察了美國大學教材市場，包括入學人數、按機構類型細分、相關政策和資金、課程教材趨勢、主要供應商和分銷商的趨勢以及未來展望等。

內容

調查方法

執行摘要

介紹

市場規模和註冊

• 機構類型和編號
  • 公共與私人
  • 營利性私營機構的數量超過非營利性機構
  • 招收一年級本科生的機構
  • 機構關閉和整合
• 學生就讀的地方
  • 註冊 2 年課程的學生人數減少，而註冊 4 年課程的學生人數增加
  • 2021 年和 2022 年秋季本科招生人數將繼續下降
  • 營利性機構的市場變化
  • 遠程學習的吸引力
• 學位數量
• 研究領域

政策與資金

• 上大學的費用
• 聯邦資助高等教育
  • 專上資助法案要點
  • 聯邦資金作為大流行刺激措施的影響
  • 教育新聞
• 學生貸款和財政援助
  • 免除學生貸款：面臨法律挑戰
  • 學生資助違規和欺詐
  • 處理財政援助的中斷
• 國家對高等教育的支持
• 人力資源開發
  • 勞工部：學徒前計劃公告

課程資料

• 教科書成本長期下降
• 數字使用
  • 印刷材料：大流行後與教師一起復興
  • 數字資料滿意度調查
  • 包容性訪問計劃的增加
  • 直接面向學生的訂閱計劃的擴展
  • 關注新技術
  • 行業銷售額分類
• 供應商和分銷商的表現
  • Pearson
  • Cengage
  • McGraw Hill
  • Wiley's Education Publishing
  • Chegg
  • Barnes &Noble
• 開放教育資源
  • 聯邦政府和 OER
  • 加利福尼亞州和 OER
  • OpenStax
  • Course Hero
  • 教育機構：促進 OER 的引入、創建和使用

趨勢和行業適應

• 併購
• 併購市場將在 2022 年略有降溫
• 持續關注員工教育

概述/展望

• 不利因素仍在繼續
• 適應新現實的傳統學院和大學
• 大學教材前景

Simba's State of College Course Materials 2022-2024 has found that college course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year's one year period of positive results. Simba also expects that sales of course materials will continue a slow decline by slightly over 2.0% over the next couple of years.

In addition to analyzing the market size and segments for the college course materials industry, Simba's State of College Course Materials 2022-2024 provides details on a wide range of other issues, trends, and forces impacting the market. These include types of institutions where students are enrolling; the growth of distance education; federal and state policy and funding developments; print vs. digital growth in instructional materials; the rise of subscription and inclusive access plans; new technology trends; company mergers & acquisitions and operating performance of key companies such as Pearson; Cengage, McGraw Hill; Wiley, Chegg and others; the growth in workforce education and the state and growth of Open Education Resources (OER).

Key Findings

Among the key findings highlighted in the report are:

How falling enrollment, which has dropped 1.6% from 2022 to 2021 is negatively impacting the instructional materials industry

The increase in the number of faculty using Open Education Resources, which has grown 7% from the year before to a total of 40%.

How digital materials are still growing, but at slower rate

The impact of the increased activity in workforce education on the industry

About Simba Information

Publishers and investment professionals can trust Simba's State of College Course Materials 2022-2024 to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for college course materials.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the college course materials market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.

Table of Content

Methodology

Executive Summary

Introduction

• Table The Marist Mindset List for the Class of 2025

Market Size & Enrollment

• Institution Types and Numbers
  • Table Number of U.S. Degree-Granting Postsecondary Institutions, 2020-2021 v. 2019-2020
  • Public vs. Private
  • For-Profit Private Institutions Outnumber Nonprofit Schools
  • Institutions with First-Year Undergraduates
    • Table Degree-Granting Institutions with First-Year Undergraduates, 2019-2020 vs. 2010-2011 vs. 2000-2001
  • Institutional Closure and Consolidation
• Where Students Are Enrolled
  • Table Total Fall Enrollment in Degree-Granting Postsecondary Institutions, 2000, 2010, 2020
  • Two-Year Enrollments Down, Four-Year Enrollments Up
  • Fall 2021 and 2022 Undergraduate Enrollments Continue the Pattern of Decline
    • Table U.S. Undergraduate Enrollment Percentage Changes by Sector, Fall 2020-Fall 2022
  • Shifting Market for For-Profit Institutions
    • Table Simba Information Career College Enrollment Index
  • The Appeal of Distance Education
    • Table Undergraduate Enrollment in Distance Education Courses, Fall 2020 v. Fall 2019
    • Table Post-Secondary Enrollment in Distance Education, by Type of Institution, Fall 2020
• Degrees by the Numbers
  • Table Certificate/Associate/Bachelor's Degrees Awarded, 2019-2020 vs. 2009-2010
• Fields of Study
  • Table Fields with Largest Number of Bachelor's Degrees Awarded in 2019-2020 and % Change from 2010-2011

Policy & Funding

• Introduction
• Costs of Attending College in 2022-2023
  • Table Undergraduate Tuition and Fees, 2022-2023 vs 2021-2022
• Federal Funding for Higher Education
  • Table Selected Higher Education Programs in President Biden's Department of Education Budget Request; FY2023P vs. FY2021 Appropriation ($ in 000 except for Max Pell Grant, which is total $)
  • Highlights of Proposed Postsecondary Education Funding
  • Federal Pandemic Stimulus Funding Continues to Have an Impact
  • Education Department News in 2022
• Taking a Look at Student Loans and Financial Aid
  • Student Loan Forgiveness Faces Legal Challenges
  • Seeking Out Violations and Fraud in the World of Student Aid
  • Addressing Financial Aid Confusion
• State Support for Higher Education
  • Table State Fiscal Support for Higher Education, FY2022 vs. FY2021 ($ in 000; ranked by % change)
• Workforce Development
  • Table Apprenticeship Building America Grants, 2022
  • Department of Labor Announces Pre-Apprenticeship Program

Course Materials

• Introduction
• Long-Term Decline in Course Materials Spend Continues
  • Table Select Findings from 2021-2022 Student Watch
• Digital Usage
  • Print Makes a Comeback with Teachers Post-Pandemic
  • Survey Shows Satisfaction with Digital Materials
  • Inclusive Access Programs on the Rise
  • Direct-to-Student Subscription Programs Expand
  • Looking to New Technology
  • Segmenting Industry Sales
    • Table Sales by Segment of Key College Course Materials 2022 ($ in 000,000)
    • Table Changes in Digital Higher Education Revenue Share at Three Publishers, Full Years 2019-2021
• Operating Performance of Providers and Distributers
  • Table Simba Information's Leading Publicly Traded Higher Education Publishers by Higher Education Revenue, 2021 vs. 2020 ($ in 000)
  • Pearson Launches Pearson+ DTC Subscription
  • Cengage Integrates Businesses, Drives Further Digital Transformation
  • McGraw Hill Changes Hands, Continues Digital Transformation
  • Wiley's Education Publishing Finally on the Rise
  • Chegg's Textbook and E-Textbook Revenue Declines
  • Digital DSS, First Day Businesses Fuel Barnes & Noble
• Open Educational Resources
  • Federal Government Gets Behind OER
  • California Prioritizes OER for Community Colleges
  • OpenStax Expands Implementation, Gains Federal Funding
  • Course Hero, Lumen Pair to Expand Access to OER
  • Institutions Encourage Adoption, Creation, and Use of OER
    • Table Putting OER to Work, 2022

Trends and Industry Adaptations

• Introduction
• Mergers and Acquisitions in 2021
  • Table Simba Information's Higher Education Merger & Acquisition Index, 2021
• M&A Market Cools a Bit in 2022
  • Table Simba Information's Higher Education Merger & Acquisition Index, 2022
• Continued Focus on Workforce Education
  • M&A Activity Targets Workforce Readiness

Conclusions & Outlook

• Introduction
  • Table Selected Higher Education Revenue Changes for Instructional Resources Providers, First Nine Months of 2022 vs. First Nine Months of 2021
• Negative Headwinds Continue
  • Enrollment
  • Workforce Education Competes with Academic Fields of Study
  • Rising Costs Add to Student Pressures
  • Spend on Instructional Materials Still Declining
• Traditional Colleges & Universities Adapting to New Realities
• Outlook for College Course Materials
  • Table Sales by Segment of Key College Course Materials, 2022-2024P ($ in 000,000)