市場調查報告書
商品編碼
1471374
Soundbar 市場:按類型、連接性、安裝方法、應用和最終用途 - 2024-2030 年全球預測Soundbar Market by Type (Tabletop, Wall-Mounted), Connectivity (Bluetooth, Wi-Fi), Installation Method, Application, End-Use - Global Forecast 2024-2030 |
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預計2023年條形音箱市場規模為86.3億美元,預計2024年將達到93.3億美元,2030年將達到153.1億美元,複合年成長率為8.53%。
條形音箱,也稱為條形音箱或音訊條,是一種先進的音訊設備,旨在提高電視和家庭劇院等各種多媒體系統的音質。條形音箱通常採用緊湊、時尚的設計,可以輕鬆安裝在牆上或放在電視櫃上。長條音箱主要用於提高聲音清晰度,並提供比傳統電視內建揚聲器更身臨其境的音訊體驗。條形音箱市場包括用於消費者和家庭娛樂系統的小型音訊設備的製造、分銷和銷售。近年來,由於串流媒體服務、遊戲平台和智慧型裝置的日益普及,對高品質家庭娛樂系統的需求不斷成長,從而增加了條形音箱的採用。然而,優質條形音箱的高成本以及來自耳機和耳機等隨身聽設備的競爭等挑戰正在限制市場成長。除了限制因素之外,無線技術的最新進步、環繞聲功能的引入以及人工智慧語音助理正在為全球條形音箱市場創造利潤豐厚的未來機會。開拓的自我調整房間校準技術,與內容創作者在獨家合作夥伴關係和產品捆綁方面進行合作,並專注於美觀的設計,為全球條形音箱市場帶來了潛力。
主要市場統計 | |
---|---|
基準年[2023] | 86.3億美元 |
預測年份 [2024] | 93.3億美元 |
預測年份 [2030] | 153.1億美元 |
複合年成長率(%) | 8.53% |
人們越來越偏好易於安裝的桌面條形音箱
桌面條形音箱設計用於放置在電視櫃或架子等平坦表面上,無需額外安裝即可提供增強的音質。當您不想將金屬配件固定在牆上或安裝空間有限時,這是首選。壁掛式長條音箱設計為直接安裝在電視螢幕下方或上方的牆壁上。這種類型的條形音箱具有更流線型的外觀,同時節省了緊湊客廳中寶貴的占地面積。壁掛式條形音箱是想要電視和音訊設備無縫結合且佈局簡潔的用戶的首選。可根據使用者的喜好(例如安裝便利性、安裝空間和美觀性)使用桌面條形音箱和壁掛式條形音箱。桌面條形音箱非常適合想要以最少的安裝工作享受高品質聲音的使用者。另一方面,壁掛式條形音箱提供更流線型的外觀,與現代電視顯示器無縫融合。
連接性:Soundbar 具有藍牙連接功能,可實現無縫整合
藍牙是一種普及使用的無線技術,在許多裝置中用於短距離連接。長條音箱使用藍牙從智慧型手機、平板電腦或其他相容裝置傳輸音訊內容,無需使用電線。各種現代條形音箱都具有內建藍牙功能,使它們能夠無縫整合到您當前的娛樂設置中。優先考慮易用性、攜帶性和與多種設備的兼容性的消費者會發現支援藍牙的條形音箱非常適合。此選項適合經常在不同音訊來源之間切換或喜歡直接從行動電話傳輸音樂的使用者。條形音箱的 Wi-Fi 連線開啟了新的可能性,包括多房間音訊設定、雲端服務串流媒體以及與智慧家庭生態系統的整合。配備 Wi-Fi 的條形音箱可以連接到家庭網路,並由消費者使用相容的應用程式或語音助理進行遠端控制。需要高品質音訊串流而不犧牲保真度的消費者,想要建立全面的多房間音訊系統,或者想要將條形音箱整合到現有智慧家庭生態系統中的消費者可以使用Wi-我更喜歡支援Fi 的條形音箱。
安裝方式:拓展使用被動條形音箱,享受高品質音訊
有源條形音箱是一體化解決方案,包括放大器、揚聲器和專用處理單元。即插即用,無需額外設備,例如 AV 接收器或外部放大器。有源條形音箱非常適合那些尋求簡單設定過程和最少佈線的人。被動條形音箱是沒有內建擴大機的揚聲器系統,需要連接到外部放大器或 AV 接收器進行電源和訊號處理。這種類型可讓您透過連接重低音或衛星揚聲器等附加組件來客製化音訊體驗。被動條形音箱適合已經擁有 AV 接收器或喜歡更可自訂的高品質音訊體驗的使用者。有源條形音箱適合尋求使用最少設備且易於安裝的解決方案的使用者。另一方面,被動條形音箱吸引了想要更多客製化選項和更高音質的用戶。
應用 對具有客製化音訊輸出的條形音箱的需求不斷成長,以實現身臨其境的遊戲體驗
由於其緊湊的設計和顯著提高音質的能力,條形音箱在電腦系統中受到廣泛青睞。長條音箱可補充您的遊戲和多媒體體驗,同時最大限度地減少桌面空間。 Soundbar 已成為音樂播放器的熱門選擇,因為它們提供卓越的音質以及從 Wi-Fi 到藍牙等多種連接選項。使用者可以將音樂從智慧型手機和平板電腦等智慧型裝置直接傳輸到條形音箱系統。由於對更好的家庭劇院體驗的需求不斷成長,條形音箱正在世界各地的家庭電視上找到應用。條形音箱無需多個揚聲器即可提供更清晰的對話輸出和身臨其境的環繞聲,從而提高電視的音訊品質。
區域洞察
由於擁有高購買力的龐大消費者基礎、家庭娛樂系統的技術進步以及強大的分銷網路,條形音箱市場在美洲地區正在快速成長。智慧家庭和物聯網 (IoT) 設備的普及進一步推動了對條形音箱的需求,因為它們與各種連接設備無縫整合。此外,受歡迎的串流媒體服務鼓勵用戶投資優質音訊設備以改善他們的觀看體驗。歐洲、中東和非洲地區的條形音箱市場呈現溫和成長,其中德國、英國、法國和義大利等西歐國家引領產業。這些國家已經建立了消費性電子產品市場和重視高品質家庭娛樂系統的富裕人群。隨著沙烏地阿拉伯和阿拉伯聯合大公國(阿拉伯聯合大公國)等新興經濟體大力投資基礎設施開發計劃,包括擁有現代電子產品量販店的購物中心,中東國家已做好了未來擴張的準備。亞太地區是全球條形音箱市場成長最快的地區之一,由於快速的都市化和人均收入的增加,中國和印度等新興國家推動了對先進消費性電子產品的需求成長。該地區的人們正在轉向高級產品,尋求卓越的音訊體驗來補充高解析度螢幕和智慧型裝置。此外,該地區的本地製造商為更廣泛的消費者群體提供價格實惠的條形音箱。
FPNV定位矩陣
FPNV定位矩陣對於評估長條音箱市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對條形音箱市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.條形音箱市場的市場規模與預測是多少?
2. Soundbar 市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3. soundbar市場的技術趨勢和法規結構是什麼?
4. soundbar市場主要廠商的市場佔有率是多少?
5.進入soundbar市場的合適型態或策略手段是什麼?
[198 Pages Report] The Soundbar Market size was estimated at USD 8.63 billion in 2023 and expected to reach USD 9.33 billion in 2024, at a CAGR 8.53% to reach USD 15.31 billion by 2030.
A soundbar, also known as a speaker bar or audio bar, is an advanced audio device designed to enhance the audio quality of various multimedia systems, such as televisions and home theaters. Soundbars generally have a compact, sleek design that can be easily mounted on a wall or placed on a TV stand. They are primarily used for improving sound clarity and providing a more immersive audio experience than traditional built-in TV speakers. The soundbar market encompasses the manufacturing, distribution, and sales of these compact audio devices for consumer and home entertainment systems. The rising demand for high-quality home entertainment systems attributed to the increased adoption of streaming services, gaming platforms, and smart devices has raised the adoption of soundbars in recent years. However, challenges such as the high costs of premium soundbars and competition from portable audio devices, including headphones and earbuds, pose limitations to market growth. Besides limiting factors, recent advancements in wireless technology, the introduction of surround sound capabilities, and AI voice assistants have been creating lucrative future opportunities for the global soundbar market. Developing adaptive room calibration technologies, collaborating with content creators on exclusive partnerships or product bundles, and focusing on aesthetically appealing designs present potential scope for the global soundbar market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.63 billion |
Estimated Year [2024] | USD 9.33 billion |
Forecast Year [2030] | USD 15.31 billion |
CAGR (%) | 8.53% |
Type: Rising preference for tabletop soundbars for ease of installation
Tabletop soundbars are designed to sit on a flat surface like a TV stand or shelf and provide enhanced audio quality without requiring additional installation. This type of soundbar is often preferred by users who want to avoid mounting hardware on their walls or have limited space available for installation. Wall-mounted soundbars are designed to be attached directly to a wall below or above the television screen. This type of soundbar offers a more streamlined appearance while saving valuable floor space in compact living areas. Users seeking an uncluttered room layout with seamless integration between the TV and audio equipment prefer wall-mounted soundbars. Both tabletop and wall-mounted sound bars cater to different user preferences based on factors such as ease of installation, available space for setup, and aesthetic requirements. Tabletop soundbars are ideal for users who seek minimal installation efforts while still enjoying enhanced audio quality. On the other hand, wall-mounted soundbars provide a more streamlined appearance that integrates seamlessly with modern TV displays.
Connectivity: Increasing usage of Bluetooth connectivity in soundbars for seamless integration
Bluetooth is a widely popular wireless technology used in numerous devices for short-range connections. In soundbars, Bluetooth allows users to stream audio content from smartphones, tablets, or other compatible devices without the hassle of wires. Various modern soundbars come with built-in Bluetooth capabilities to ensure seamless integration within current entertainment setup. Consumers prioritizing ease of use, portability, and compatibility with multiple devices find Bluetooth-enabled sound bars highly suitable. This option works well for those who frequently switch between different audio sources or prefer streaming music directly from their phones. Wi-Fi connectivity in soundbars opens up a new world of possibilities, including multi-room audio setups, streaming from cloud services, and integration with smart home ecosystems. Soundbars with Wi-Fi can connect to the home network, letting consumers control them remotely using a compatible app or voice assistant. Consumers who require high-quality audio streaming without loss of fidelity and those who wish to build a comprehensive multi-room audio system or integrate their soundbar into an existing smart home ecosystem prefer Wi-Fi-enabled soundbars.
Installation Method: Expanding usage of passive soundbars for high-quality audio experience
An active soundbar is an all-in-one solution that houses built-in amplifiers, speakers, and dedicated processing units. This design allows users to enjoy a plug-and-play experience without needing additional equipment such as an AV receiver or external amplifiers. Active soundbars are ideal for those seeking a simple setup process and minimal wiring. A passive soundbar is a speaker system void of built-in amplification capabilities; it requires connection to an external amplifier or AV receiver for power and signal processing. This type enables users to customize their audio experience by connecting with additional components such as subwoofers or satellite speakers. Passive soundbars are suitable for those who already own an AV receiver or prefer a more customizable, high-quality audio experience. Active soundbars cater to users seeking an easy-to-install solution with minimal equipment requirements. On the other hand, passive soundbars appeal to those desiring more customization options and higher audio quality.
Application: Emerging demand for soundbars with customized audio output tailored for immersive gaming experiences
Soundbars are widely preferred in computer systems owing to their compact design and the ability to enhance audio quality significantly. These devices complement a user's gaming or multimedia experience while consuming minimal space on the desk. Soundbars have become popular choices for music players as they deliver superior audio quality with diverse connectivity options ranging from Wi-Fi to Bluetooth. Users can effortlessly stream music from smartphones, tablets, or other smart devices directly to their soundbar system. The increasing demand for better home theater experiences has driven the adoption of soundbars for TV sets across households globally. Soundbars elevate TV audio quality by providing clearer dialogue output and immersive surround sound without needing multiple speakers.
Regional Insights
In the Americas region, the soundbar market is growing rapidly owing to its large consumer base with high purchasing power, technological advancements in home entertainment systems, and a robust distribution network. The growing adoption of smart homes and IoT (Internet of Things) devices further propels the demand for soundbars as they offer seamless integration with various connected devices. Additionally, popular streaming services encourage users to invest in premium audio equipment to enhance their viewing experiences. The EMEA region exhibits moderate growth in the soundbar market, with Western European countries such as Germany, the UK, France, and Italy leading the industry. These nations have established markets for consumer electronics and contain an affluent population that values quality home entertainment systems. Middle Eastern countries display considerable potential for future expansion attributed to emerging economies, including Saudi Arabia and the United Arab Emirates (UAE), investing heavily in infrastructure development projects, which include shopping malls equipped with modern electronic retail stores. APAC represents one of the fastest-growing regions within the global soundbar market owing to emerging economies such as China and India, where rapid urbanization coupled with increasing per capita income has led to higher demand for advanced consumer electronics. The population in this region is shifting towards premium products, seeking superior audio experiences to complement their high-definition screens and smart devices. In addition, local manufacturers from the region offer budget-friendly soundbars catering to a wider demographic of consumers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Soundbar Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Soundbar Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Soundbar Market, highlighting leading vendors and their innovative profiles. These include Altec Lansing Corporation, B & W Group Limited, Bang & Olufsen A/S, Bose Corporation, Definitive Technology, LLC, Edifier International Limited, Honeywell International Inc., Intel Corporation, Klipsch Group, Inc. by VOXX International Company, Koninklijke Philips N.V., LG Corporation, Masimo Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sennheiser Electronic GmbH & Co. KG, Sharp Consumer Electronics Poland sp. z o.o., Sony Corporation, Sound United LLC, Vizio Inc., Yamaha Corporation, and Zebronics India Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Soundbar Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Soundbar Market?
3. What are the technology trends and regulatory frameworks in the Soundbar Market?
4. What is the market share of the leading vendors in the Soundbar Market?
5. Which modes and strategic moves are suitable for entering the Soundbar Market?