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市場調查報告書
商品編碼
1471403
線上雜貨市場:按產品類型、交付類型分類 - 2024-2030 年全球預測Online Grocery Market by Product (Fresh Produce, Packed Foods), Delivery Type (Instant Delivery, Schedule Delivery) - Global Forecast 2024-2030 |
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預計2023年線上雜貨市場規模將達2,000億美元,2024年將達2,292.8億美元,預計2030年將達5,291億美元,複合年成長率為14.90%。
網路雜貨包括透過線上平台、行動應用程式和網站銷售雜貨,消費者可以透過網路購買食品和日常用品。該市場包括各種產品,如生鮮食品、加工食品、食品和飲料、個人保健產品和家庭清潔用品。其範圍延伸到涉及選擇、購買和直接將這些產品交付到消費者家門口的端到端流程。主要用途是家庭、小型企業,有時還有大宗買家(例如希望將雜貨直接送貨給他們的旅館或小餐館)。在網上雜貨購物的便利性和省時性的推動下,人們日益向網路購物轉變,這對市場擴張做出了重大貢獻。線上雜貨供應商擴大覆蓋範圍並推出當日送達等附加價值服務,正在鼓勵更多消費者網路購物。運輸過程中維持產品品質(尤其是生鮮產品)的物流挑戰正在阻礙市場成長。採用人工智慧和機器學習來實現個人化購物體驗、整合語音輔助購物以及向開拓地區擴張是市場成長的重大機會。此外,利用區塊鏈技術提高供應鏈透明度和食品安全有可能利用消費者對產品採購和真實性日益成長的興趣。
主要市場統計 | |
---|---|
基準年[2023] | 2000億美元 |
預測年份 [2024] | 2292.8億美元 |
預測年份 [2030] | 5291億美元 |
複合年成長率(%) | 14.90% |
增加包裝食品,包括已調理食品,滿足產品便利性和壽命的需求
市場區隔的生鮮食品部分包括水果、蔬菜、香草和其他生鮮食品。該細分市場迎合了優先考慮健康、新鮮和有機選擇的客戶。基於需求的生鮮食品偏好,包括對本地和有機產品的需求,正在推動「從農場到餐桌」運動。包裝食品包括即食食品、罐裝和冷凍食品以及包裝零食,滿足了人們對方便、長壽和膳食選擇多樣化的需求。該細分市場吸引了廣泛的人群,從尋求快餐解決方案的忙碌專業人士到尋求多樣化和特定膳食產品的家庭。
配送類型:越來越多使用即時配送服務,為雜貨配送提供便利
即時配送服務可以讓您在很短的時間內(通常是訂購後兩小時內)將雜貨送達,非常方便。這種交付類型適用於有緊急需求或重視速度和便利性而不是成本的客戶。提供者將重點放在都市區,由於潛在用戶的密度,這種服務模式是可行且盈利的。定期送貨服務允許客戶提前訂購雜貨並指定送貨時間段。這種送貨類型非常適合喜歡提前計劃購買並對送貨費用敏感的有組織的個人和家庭。選擇定期交付的客戶重視計畫和效率。他們往往有預算意識,並且喜歡能夠選擇適合他們日程安排的交貨時間,而不必調整他們的日常活動。這項服務很受計劃每週用餐的家庭和個人的歡迎。
區域洞察
在美洲,網路購物的便利性和快速的送貨服務正在顯著推動網上雜貨市場的發展。訂閱服務和個人化購物等新技術和經營模式正在不斷塑造消費者的偏好。值得注意的投資包括大公司擴建倉庫和分銷基礎設施。亞太地區的線上雜貨銷售正在成長,行動付款和社交商務等創新技術發揮關鍵作用。市場看重速度和便利,當日配送服務越來越受歡迎。歐盟線上雜貨市場多元化,各國消費者的偏好差異很大。然而,一個通用的趨勢是對有機和當地生產的產品的需求。支持公平貿易和有機認證的歐盟法規進一步推動了這項需求。旨在減少食品廢棄物和提高配送效率的創新正在普及。在中東,隨著網路普及和智慧型手機使用率的上升,購物興趣也在上升。該市場的特點是偏好清真認證產品以及對高品質國際食品的強烈需求。最近的工作重點是加強低溫運輸物流,以保持生鮮產品的品質。由於中階的不斷壯大和網路存取的改善,非洲的線上雜貨市場顯示出巨大的潛力。
FPNV定位矩陣
FPNV定位矩陣對於評估線上雜貨市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對線上雜貨市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 線上雜貨市場的市場規模和預測是多少?
2.線上雜貨市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3. 線上雜貨市場的技術趨勢和法規結構是什麼?
4. 線上雜貨市場主要供應商的市場佔有率是多少?
5. 進入線上雜貨市場的合適型態和策略手段是什麼?
[181 Pages Report] The Online Grocery Market size was estimated at USD 200.00 billion in 2023 and expected to reach USD 229.28 billion in 2024, at a CAGR 14.90% to reach USD 529.10 billion by 2030.
Online grocery comprises sales of groceries through online platforms, mobile apps, and websites, enabling consumers to purchase food and household items over the internet. This market includes a variety of products, including fresh produce, packaged foods, beverages, personal care products, and household cleaning supplies. The scope extends from end-to-end processes involved in selecting, purchasing, and delivering these products directly to the consumer's doorstep. The primary applications include residential households, small businesses, and, in certain cases, bulk purchasers, inclduing hostels or small restaurants looking for direct deliveries of grocery supplies. The growing shift towards online shopping, fueled by the convenience and time-saving aspects of online grocery shopping, significantly contributes to market expansion. Increased service area coverage by online grocery providers and the introduction of value-added services such as same-day delivery encourage more consumers to shop online. Logistic challenges, including maintaining product quality during transit, especially for perishable goods, hampers the market growth. The adoption of AI and machine learning for personalized shopping experiences, integration of voice-assisted shopping, and expansion into underserved regions present significant opportunities for market growth. Further, leveraging blockchain technology to enhance supply chain transparency and food safety could tap into the consumer's growing concern over product sourcing and authenticity.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 200.00 billion |
Estimated Year [2024] | USD 229.28 billion |
Forecast Year [2030] | USD 529.10 billion |
CAGR (%) | 14.90% |
Product: Increasing packed foods, encompassing ready-to-eat meals that addresses the needs of convenience and longevity
The fresh produce segment in the online grocery market comprises fruits, vegetables, herbs, and other perishables. This segment caters to customers prioritizing health, freshness, and organic options. The need-based preference for fresh produce includes the demand for locally sourced and organic products, fueling the farm-to-table movement. Packed foods, encompassing ready-to-eat meals, canned goods, frozen foods, and packaged snacks, address the needs of convenience, longevity, and diversity in dietary options. This segment appeals to a broad demographic, from busy professionals seeking quick meal solutions to families looking for variety and dietary-specific products.
Delivery Type: Growing usage of instant delivery services that offer the convenience of delivering groceries
Instant delivery services offer the convenience of delivering groceries within a very short time frame, typically less than 2 hours after an order is placed. This delivery type caters to customers with immediate needs or those who value speed and convenience over cost. Providers focus on urban areas where this service model is both viable and profitable due to the high density of potential users. Scheduled delivery services allow customers to order their groceries in advance and select a specific time slot for delivery. This delivery type is ideal for organized individuals and families who prefer planning their purchases ahead of time and are more sensitive to delivery fees. Customers opting for scheduled delivery value planning and efficiency. They tend to be budget-conscious and appreciate the ability to choose delivery times that fit into their schedules, thus avoiding the need to adjust their day-to-day activities. This service is popular among families and individuals who do weekly meal planning.
Regional Insights
In the Americas, the convenience of online shopping, coupled with fast delivery services, has significantly boosted the online grocery market. Emerging technologies and business models, such as subscription services and personalized shopping, are continually shaping consumer preferences. Notable investments include expansions of warehouse and delivery infrastructure by leading players. The Asia Pacific region is expanding with rising online grocery sales, with innovative technologies such as mobile payments and social commerce playing a significant role. The market sees a high emphasis on speed and convenience, with same-day delivery services becoming increasingly common. The online grocery market in the EU is diverse, with consumer preferences varying significantly across countries. However, a common trend is the demand for organic and locally sourced products. EU regulations supporting fair trade and organic certification have further driven this demand. Innovations aimed at reducing food waste and improving delivery efficiency are prevalent. The Middle East sees a growing interest in online grocery shopping amid rising internet penetration and smartphone usage. The market is characterized by a preference for halal-certified products and a strong demand for high-quality, international foods. Recent initiatives focus on enhancing cold chain logistics to maintain the quality of perishables. Africa's online grocery market shows considerable potential, driven by an expanding middle class and increasing internet accessibility.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Online Grocery Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Online Grocery Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Online Grocery Market, highlighting leading vendors and their innovative profiles. These include Aldi Stores Limited, Alibaba Group, Amazon.com, Inc., Avenue Supermarkets limited by Zomato, Carrefour, Costco Wholesale Corporation, Dunzo Digital Private Limited, Edeka Group, Fresh Direct, LLC, Instacart, Misfits Market, Inc., Natures Basket Limited by Spencer's Retail, Ocado Group PLC, Paytm, Reliance Retail Ltd., Supermarket Grocery Supplies Pvt. Ltd., Target Corporation, Tesco PLC, The Kroger Company, UrDoorstep eRetail Pvt. Ltd., and Walmart Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Online Grocery Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Online Grocery Market?
3. What are the technology trends and regulatory frameworks in the Online Grocery Market?
4. What is the market share of the leading vendors in the Online Grocery Market?
5. Which modes and strategic moves are suitable for entering the Online Grocery Market?