市場調查報告書
商品編碼
1497614
汽車抬頭顯示器市場:按類型、按組件、按技術、按尺寸類型、按車輛類別、按車輛類型、按分佈 - 2024-2030 年全球預測Automotive Head-Up Display Market (HUD) by Type (Combiner HUD, Windshield HUD), Component (Hardware, Software), Technology, Dimension Type, Vehicle Class, Vehicle Type, Distribution - Global Forecast 2024-2030 |
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預計2023年汽車抬頭顯示器市場規模為14.9億美元,預計2024年將達17億美元,2030年將達38.5億美元,複合年成長率為14.54%。
汽車抬頭顯示器(HUD) 是一種用於汽車的先進技術,可將速度、導航和警告訊號等重要資訊投射到駕駛員視野範圍內的擋風玻璃上。這使得駕駛員無需將視線離開道路即可存取關鍵資料,從而提高安全性和便利性。消費者對 ADAS(進階駕駛輔助系統)的偏好不斷增加,消費者對改善駕駛體驗的偏好不斷增加,以及針對道路安全的嚴格政府法規正在顯著推動汽車抬頭顯示器的採用。儘管具有這些優勢,但汽車 HUD 的製造和整合成本較高、雜亂的顯示器可能會分散注意力,以及某些照明條件下的可見性技術問題,這些都阻礙了其採用。然而,擴增實境(AR) 功能的整合、HUD 技術進步帶來的價格下降以及低成本汽車領域的使用增加,為市場成長提供了機會。
主要市場統計 | |
---|---|
基準年[2023] | 14.9億美元 |
預測年份 [2024] | 17億美元 |
預測年份 [2030] | 38.5億美元 |
複合年成長率(%) | 14.54% |
區域洞察
由於消費者對提高車輛安全性和便利性的偏好不斷增加,整個美洲(主要是美國和加拿大)對汽車抬頭顯示器市場的需求正在增加。這一趨勢得到了投資 HUD 創新的主要汽車製造商和技術供應商的支持。在 EMEA(歐洲、中東和非洲)地區,嚴格的安全法規和車輛中 ADAS(高級駕駛輔助系統)的安裝正在推動市場發展。德國、法國和英國等歐洲國家由於其成熟的汽車工業和較高的消費者認知度,在 HUD 的採用方面處於領先地位。同時,亞太地區的HUD市場呈現快速成長,主要受到中國、日本和韓國汽車產業蓬勃發展、可支配收入增加以及消費者採用高科技汽車的推動。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在汽車抬頭顯示器市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對汽車抬頭顯示器市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在汽車抬頭顯示器市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[182 Pages Report] The Automotive Head-Up Display Market size was estimated at USD 1.49 billion in 2023 and expected to reach USD 1.70 billion in 2024, at a CAGR 14.54% to reach USD 3.85 billion by 2030.
An Automotive Head-Up Display (HUD) is an advanced technology used in vehicles to project essential information, such as speed, navigation, and warning signals, onto the windshield in the driver's line of sight. This allows drivers to access critical data without diverting their eyes from the road, enhancing safety and convenience. Rising consumer inclination for advanced driver assistance systems (ADAS), increasing consumer preference for enhanced driving experiences, and stringent government regulations focusing on road safety are majorly increasing the adoption of automotive head-up displays. Despite these advantages, high production and integration costs of automotive HUDs, potential distractions due to over-cluttered displays, and technical issues with visibility under certain lighting conditions are limiting its adoption. Nevertheless, integrating augmented reality (AR) features, advancements in HUD technology making it more affordable, and expanding its use in lower-end vehicle segments present opportunistic scope for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.49 billion |
Estimated Year [2024] | USD 1.70 billion |
Forecast Year [2030] | USD 3.85 billion |
CAGR (%) | 14.54% |
Regional Insights
The Automotive Head-Up Display Market shows increasing demand across the Americas, driven by consumers' increasing preference for enhanced safety and convenience features in vehicles, particularly in the United States and Canada. This trend is supported by the presence of major automotive manufacturers & technology vendors investing in HUD innovations. In the EMEA region, the market is bolstered by stringent safety regulations and a strong focus on integrating advanced driver-assistance systems (ADAS) in vehicles. European countries including Germany, France, and the United Kingdom are leading the adoption of HUDs due to their well-established automotive industries and high consumer awareness. Meanwhile, the Asia-Pacific region showcases rapid growth in the HUD market, majorly driven by China, Japan, and South Korea, attributed to the booming automotive sector, increasing disposable incomes, and a rising trend toward the adoption of high-tech cars among consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Automotive Head-Up Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automotive Head-Up Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automotive Head-Up Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Innovative AR-HUD Solution by Raythink Shown at Shanghai Auto Show Set to Revolutionize Driving Experience
Raythink unveiled its latest smart vehicle AR-HUD solution, utilizing its OpticalCore picture generation unit and wave-layer three-dimension technology, enabling the projection of fully naked-eye 3D images with depth to enhance the driving experience. Unlike traditional thin-film transistor and digital light processing solutions, OpticalCore employs laser beam scanning, offering a wider field of view across three lanes, higher image contrast, and reduced costs and power consumption. Moreover, to meet growing demand, Raythink plans to expand its production line and develop the next generation of immersive AR-HUDs. [Published On: 2023-05-06]
Envisics Secures Over USD 50 Million in Series C Funding to Revolutionize Automotive AR HUD Technology
Envisics Corporation has raised over USD 50 million in its Series C funding round led by Hyundai Mobis, with additional backing from new strategic investors InMotion Ventures and Stellantis. With this funding, Envisics has intensified its efforts to become a central player in the evolution of vehicle interfaces and interior designs. Further, they accelerated technological advancements and market shifts towards AR HUD solutions to realize the commercial potential of dynamic holography in automotive applications. [Published On: 2023-03-09]
HARMAN Unveils Ready Vision: Advanced AR Technology for Enhanced Driver Safety and Awareness
HARMAN has launched HARMAN Ready Vision, an innovative set of augmented reality (AR) head-up display (HUD) hardware and software to improve driver safety and situational awareness. By merging the physical and digital realms, Ready Vision projects intuitive turn-by-turn directions directly onto the windshield, thus enhancing driver cognition. Additionally, the system utilizes computer vision and machine learning to provide real-time 3D object detection, delivering non-intrusive collision warnings, blind spot alerts, lane departure notifications, lane change assist, and low-speed zone notifications with high accuracy. [Published On: 2023-01-04]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automotive Head-Up Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Automotive Head-Up Display Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Continental AG, Delphi Automotive Plc, DENSO Corporation, Foryou Corporation, HARMAN International Industries, Inc. by Samsung Electronics Co., Ltd., HUDWAY, LLC, LG Corporation, MicroVision Inc., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Raythink Technology Co., Ltd., Robert Bosch GmbH, ROHM CO., LTD., STMicroelectronics N.V., Texas Instruments Incorporated, VALEO SA, Visteon Corporation, and YAZAKI Corporation.
Market Segmentation & Coverage