市場調查報告書
商品編碼
1499402
電子商務市場:模型類型展望、付款方式、應用 - 2024-2030 年全球預測E-Commerce Market by Model Type Outlook (Business to Business, Business to Consumer), Payment Mode (Bank Transfers, Card Payments, Cash Payments), Application - Global Forecast 2024-2030 |
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預計2023年電子商務市場規模為94.7億美元,2024年將達104.6億美元,2030年預計將達到194.6億美元,複合年成長率為10.82%。
電子商務(Electronic commerce)是指利用網路購買和銷售產品和服務。消費者可以使用網頁瀏覽器或行動應用程式直接從商家在線購買服務和產品。電子商務中的交易有多種形式,包括企業對企業(B2B)、企業對消費者(B2C)、消費者對消費者(C2C)和消費者對企業(C2B)。由於隨時隨地購物的便利性和便利性,這種類型的商業變得越來越流行。電子商務市場的成長受到消費者對線上平台偏好的變化、政府建立統一法律規範以促進該行業開展業務的支持性政策以及物流和供應鏈效率的推動。然而,市場也面臨資料隱私和物流效率低的挑戰。儘管存在這些挑戰,人工智慧和機器學習在電子商務平台中的整合預計將徹底改變客戶服務和個人化,而新興市場代表著新的成長領域。此外,用於安全交易的區塊鏈以及包裝和物流中的綠色實踐等創新有可能解決現有的限制並吸引具有環保意識的消費者。
主要市場統計 | |
---|---|
基準年[2023] | 94.7億美元 |
預測年份 [2024] | 104.6億美元 |
預測年份 [2030] | 194.6億美元 |
複合年成長率(%) | 10.82% |
區域洞察
美洲、亞太地區和歐洲/中東/非洲地區的電子商務市場表現出獨特的特徵和由消費者偏好、技術進步和政府戰略舉措決定的成長動力。美洲電商市場呈現強勁成長,美國注重整合人工智慧和AR等先進技術來改善購物體驗,加拿大注重環境永續性,並對中小型企業提供數位支援。由於網路普及的提高以及當地語言和區域創新,亞太地區正在呈現快速成長。歐洲消費者行為多樣化需要跨境交易和 GDPR 合規策略來滿足多語言需求。中東擁有精通科技的年輕人口和大量的技術基礎設施投資。非洲市場透過非洲大陸自由貿易區(AfCFTA)協議等舉措提供了潛在的成長機會,該協議促進了跨境商業機會。
FPNV定位矩陣
FPNV定位矩陣在電商市場評估中極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對供應商在電子商務市場中的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在電子商務市場中的地位進行全面評估,使企業能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[188 Pages Report] The E-Commerce Market size was estimated at USD 9.47 billion in 2023 and expected to reach USD 10.46 billion in 2024, at a CAGR 10.82% to reach USD 19.46 billion by 2030.
eCommerce (electronic commerce) refers to buying and selling of goods or services using the Internet. It allows consumers to purchase services or products directly from a seller online using a web browser or a mobile app. The transactions in eCommerce can involve different forms, such as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or consumer-to-business (C2B). This method of commerce has become increasingly popular owing to the accessibility and convenience it offers, enabling shoppers to make purchases from anywhere at any time. The growth of the eCommerce market is propelled by several factors, including a shift in consumer preferences towards online platforms, supportive governmental policies to establish a unified regulatory framework that facilitates ease of doing business in the sector, and improvements in logistics and supply chain efficiencies. However, the market also faces challenges with concerns over data privacy and logistical inefficiencies. Despite these issues, the integration of artificial intelligence and machine learning in eCommerce platforms is expected to revolutionize customer service and personalization, while emerging markets present new growth territories. Moreover, innovations such as blockchain for secure transactions and eco-friendly practices in packaging and logistics hold the potential to address existing limitations and appeal to environmentally conscious consumers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 9.47 billion |
Estimated Year [2024] | USD 10.46 billion |
Forecast Year [2030] | USD 19.46 billion |
CAGR (%) | 10.82% |
Regional Insights
The eCommerce landscapes across the Americas, Asia Pacific, and EMEA regions present distinct characteristics and growth catalysts shaped by consumer preferences, technological advancements, and strategic government initiatives. The eCommerce market in the Americas showcases robust growth, with the United States emphasizing the integration of advanced technologies, including AI and AR, to enhance shopping experiences, while Canada leans towards environmental sustainability and supports SMEs' digital transitions. The Asia-Pacific region witnesses rapid growth due to increased internet penetration and innovations catering to local languages and rural areas. Europe's varied consumer behaviors demand strategies for cross-border trade and GDPR compliance, addressing multiple language needs. The Middle East capitalizes on its young, tech-savvy population and substantial technological infrastructure investments. The market in Africa is still showcasing potential growth opportunities through initiatives, including the African Continental Free Trade Area (AfCFTA) agreement, which is propelling cross-border opportunities.
Market Insights
The market dynamics represent an ever-changing landscape of the E-Commerce Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the E-Commerce Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the E-Commerce Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Jayud Global Logistics Enhances eCommerce Efficiency with Certified Operation Center in Longgang
Jayud Global Logistics Limited announced significant advancements in its logistics capabilities following the China Customs certification of its Longgang eCommerce Operation Center. Managed by Jayud and situated at its new headquarters, this center is part of a collaborative involvement with Shenzhen Kuaiyou Tech Company. Since February 2024, the center has managed about 15 daily containers under customs supervision code "9610," a designation that expedites the export of small eCommerce parcel deliveries. [Published On: 2024-05-21]
Strategic Investments by Amazon in India's eCommerce Sector
In a significant move to bolster its market position in India, Amazon.com, Inc. has injected INR 1,600 crore into Amazon Seller Services, marking its second major investment within five months. This development occurs amidst growing competition in the Indian eCommerce landscape, particularly with Walmart's recent USD 600 million infusion into Flipkart. [Published On: 2024-05-14]
Super Plastronics Pvt Ltd (SPPL) Launches New eCommerce Platform Targeting INR 100 Crore Annual Business
Super Plastronics Pvt Ltd (SPPL), an Indian consumer electronics company, has unveiled its new eCommerce platform. This initiative comes in response to growing demand and aims to generate a yearly revenue of INR 100 crore. The platform is designed to sell over 100,000 products annually, including TVs, washing machines, air coolers, and ACs, via both a website and mobile applications for Android and iOS. [Published On: 2024-04-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the E-Commerce Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the E-Commerce Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon Inc., Apple Inc., Baidu Inc., Best Buy Co. Inc., BigCommerce Pty. Ltd., eBay Inc., Groupon, Inc., IndiaMART InterMESH Ltd., Intershop Communications AG, JD.com, Inc., Loaded Commerce, LLC, Lowe's Companies, Inc., LVMH Group, Nykaa E-Retail Pvt. Ltd., Optimizely, Inc., Otto Group, PrestaShop SA, Rakuten Group, Inc., Reliance Retail Limited, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shopify Inc., ShopWired by Platform 21 Limited, Target Corporation, Walmart Inc., WooCommerce, Inc., and Zoey, Inc..
Market Segmentation & Coverage