市場調查報告書
商品編碼
1486786
電子商務市場評估:依模型類型、產品類型、使用的技術、付款選項和地區劃分的機會和預測(2017-2031)E-commerce Market Assessment, By Model Type, By Product Type, By Technology Used, By Payment Options, By Region, Opportunities and Forecast, 2017-2031F |
全球電子商務市場規模將從 2023 年的 8 兆美元增長到 2031 年的 18.47 兆美元,2024 年至 2031 年的預測期內複合年增長率為 11%。
隨著網路的普及,全球智慧型手機用戶數量不斷增加。數位內容、旅遊休閒、金融服務和電子零售等電子商務選項越來越受到網路使用者的歡迎。對更快瀏覽速度不斷增長的需求正在推動連接性的成長,並刺激 4G 和 5G 技術的發展。
這些發展預計將對電子商務市場的成長產生正面影響,因為 4G 和 5G 技術可為使用者提供流暢、不間斷的體驗。此外,智慧型手機的使用量正在快速增長,為客戶提供了更多的線上購物選擇。因此,智慧型手機使用的增加預計將成為市場擴張的驅動力。
智慧型手機使用的增加促進了市場成長:
全球網路普及率的提高和智慧型手機使用量的增加正在推動全球電子商務市場的成長。 2023年,全球網路使用者數量將達到5.4兆,佔世界人口的67%。隨著消費者對數位裝置的依賴程度越來越高,預計未來五年內手機將逐漸取代其他管道成為消費者首選的線上購物方式。
技術進步正在推動電子商務產業:
語音商務和智慧助理的技術進步正在改變消費者與零售商在線上互動和交易的方式。智慧揚聲器和虛擬助理等支援語音的裝置作為一種便捷的購物方式越來越受歡迎。
本報告調查了全球電子商務市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局。
Global e-commerce market was valued at USD 8 trillion in 2023, expected to reach USD 18.47 trillion in 2031, with a CAGR of 11% for the forecast period between 2024 and 2031. The global population of smartphone users is growing due to increased internet penetration. Digital content, travel and leisure, financial services, and e-tailing are a few e-commerce alternatives that are becoming quite popular among internet customers. Therefore, customer technology knowledge is anticipated to positively affect e-commerce market expansion. The increasing need for quicker browsing has fueled the growth of connectivity, which has fueled the development of 4G and 5G technologies.
Since 4G and 5G technology offer users a smooth, uninterrupted experience, their deployment for connectivity purposes is anticipated to positively affect e-commerce market growth globally. Additionally, smartphone use is growing at a notable rate, which exposes customers to more online shopping options. Thus, it is anticipated that the expanding use of smartphones will drive the market expansion.
Over the forecast year, an increase in small and medium-sized businesses is expected to drive down the demand. Small and medium-sized enterprises are expanding significantly, particularly in Russia, South Africa, and India. For instance, India has seen a rise in start-ups due to programs such as Make in India and Start-up India. These businesses use online marketplaces to conduct trade, which fuels the market's expansion. Furthermore, rising consumer wealth is anticipated throughout the forecast period to fuel the market expansion.
Large corporations and established organizations are shifting towards online business since it requires lesser infrastructure and communication costs. Through e-commerce, the company can more easily access its consumers, gaining essential exposure to the business world. The growing significance of online marketing platforms, such as Facebook and Google AdWords, drives e-commerce. As social media apps are so widely used, many marketing possibilities are available these days, propelling the e-commerce market towards growth trajectories. In October 2023, Indian e-commerce giant Flipkart introduced Flipkart Commerce Cloud, a retail technology solution for global retailers, marketplaces, and e-commerce platforms. The company plans to assist retailers worldwide in expanding their businesses and meeting business needs through AI-driven solutions. The portfolio of solutions includes the whole marketplace technological stack in a box, retail media, pricing, inventory management, and forecasting tools.
Additionally, customers' preference for internet shopping is growing as most brick-and-mortar stores are closed due to the COVID-19 pandemic. Major economies impacted by the pandemic, including the United States, China, India, and Italy, resulted in the growth of e-commerce.
Growing Smartphone Usage Fuels Market Growth
Increasing internet penetration rate and rising use of smartphones worldwide drive the growth of the global e-commerce market. In 2023, there were 5.4 trillion internet users worldwide, or 67% of the world population. With the increased reliance of customers on digital devices, it is anticipated that within the next five years, mobile phones will gradually overtake other channels as the preferred means of online shopping for consumers. Technological innovations such as social shopping, 5G wi-fi, and branded shopping apps have allowed people to shop on their phones. Retailers can now track and analyze customer data for more focused marketing, as well as boost sales, conversions, and loyalty with this powerful tool. Brands are testing augmented and virtual reality retail along with virtual purchasing on multiple e-commerce platforms. Customers have no boundaries in the 3D virtual world known as the metaverse. No matter where they are in the world, people can connect with products in a metaverse. For instance, in March 2024, France-based baby care brand Mustela was launched in the United Kingdom, online as well as offline, with major product categories being body lotion cleansing, facial cream products, shampoo, and bubble bath.
Technological Advancements Drive the E-commerce Industry
Technological advancements in voice commerce and smart assistants transform how consumers engage and transact with retailers online. Voice-enabled devices such as smart speakers and virtual assistants have gained traction as a convenient shopping method. Amazon Alexa, Google Assistant, and other such smart assistants perform various tasks on behalf of the users, making the users feel at ease while accessing desired information. In an e-commerce context, these assistants allow users to browse products and make the final purchase using local language interactions.
In January 2024, Alibaba.com, a prominent platform for international business-to-business (B2B) e-commerce and a member of the Alibaba International Digital Commerce Group (AIDC), unveiled its most recent AI-powered smart assistant features. In the fast-paced world of international trade, the Smart Assistant, an AI-powered global sourcing tool, serves both novice and seasoned business owners. Voice search is used by 27% of all internet users worldwide on mobile devices. Not only convenience, but voice commerce offers speed and accessibility to the users. Manual navigation through the websites is not required while using voice commerce, enabling users to multitask. Furthermore, intuitive and conversational shopping takes place with the use of voice-based interactions.
Asia-Pacific Dominates the Market
Asia-Pacific leads to the global e-commerce market and is predicted to grow at the highest rate between 2024 and 2031. It is explained by companies' increasing inclination to conduct business via B2B e-commerce platforms. Moreover, increasing internet usage and the development of infrastructure facilities are anticipated to drive market expansion in the region.
In addition, the proliferation of smartphones is predicted to drive the demand for B2B e-commerce adoption in the region. According to GSMA, the smartphone adoption rate in Asia-Pacific in 2022 was 62%, which is estimated to be 94% by 2030. In South Korea, in December 2023, SK Telecom launched A. Call Translator offering real-time interpretation during calls using artificial intelligence. The company intends to incorporate the technology into several businesses, including e-commerce, to generate more personalized service bundles for clients instantly and whenever needed. Similarly, in Japan, Rakuten has implemented generative model-based online chatbots and recommendation systems to offer customized consumer experiences, boosting the e-commerce industry in the country. Such advancements are contributing to the region's dominance in the global e-commerce market.
Future Market Scenario (2024 - 2031F)
With the increasing number of global mobile phone users, companies are likely to focus on app and website optimization, enhancing the shopping experiences of the customers.
Technological advancements in the form of AR, AI, and VR will shape the e-commerce market landscape, enabling personalized shopping experiences, enhancing product visualization, and streamlining the purchase processes.
Integration of omnichannel retail strategies will take place on a much larger scale, to provide smooth shopping experiences across multiple channels, including online and offline. Features such as click and collect, buy online, and in-store pick up are anticipated to become standard offerings to meet consumer expectations for convenience.
Key Players Landscape and Outlook
Global e-commerce market is characterized by several players competing for their respective market share. Prominent players like Amazon.com, Inc., Walmart Inc., Apple, Inc., eBay, Inc., and Alibaba Group Holding Limited dominate the market with their extensive product offerings, robust logistics infrastructure, and innovative technologies. These companies are expected to hold their market share through strategic mergers and acquisitions, leading to diversification into new business verticals.
Regional players focus on specific product categories contributing to the evolving competitive landscape. The outlook for the industry seems positive with rising competition, technological advancements, and evolving consumer preferences. Key players will need to adapt to these trends by investing in customer centric innovations, enhancing the shopping experience of consumers. In November 2023, Bamboo Rose collaborated with retail giant Walmart Inc. to develop and implement an enterprise sourcing platform (ESP), enabling Walmart Sourcing associates to partner more easily with buyers, suppliers, and product development teams, enhancing the method by which the company imports and acquires items for resale.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work