印度快速商務市場：依產品類型、付款方式、採購類型、地區、機會、預測，2018-2032 年

2024年印度快速商務（Q-commerce）市場規模將達30.5億美元。到 2032 年，該市場預計將達到 133.8 億美元，2025-2032 年預測期間複合年增長率為 20.3%。Q商貿業務的成長歸因於行動互聯網的民主化、電子商務的滲透以及全通路分銷。

電子商務因 COVID-19 大流行以及社交隔離和限制等控制措施而受到干擾。結果，消費者行為發生了變化，越來越多的人在網路上購買雜貨和新鮮農產品。這種轉變的部分原因是資金從生活方式和服裝購買轉向家庭必需品。COVID-19 促使線上食品銷售額成長 80%，2020 年達到 26.6 億美元。快速商務產業的誕生源自於對即時配送的需求與期望。

快速商務產業有多個進入者。一些著名的市場進入者包括 Zepto、Swiggy Instamart、Blinkit、Dunzo Daily、Country Delight、BigBasket 等。這些參與者正在利用根據其優勢和客戶需求量身定制的各種業務模型，以準確、有效率地即時處理訂單。對於快速商務業務而言，儲存要求是供應鏈不可或缺的一部分。

該報告研究了印度快速商務市場，並提供了市場概況，包括依產品類型、支付方式、購買模式、區域趨勢以及參與市場的公司概況劃分的趨勢。

目錄

第1章 研究方法論

第2章 專案範圍與定義

第3章 執行摘要

第4章 客戶回饋

第5章 印度快速商務市場展望，2018-2032

• 市場規模及預測
• 依產品類型
• 依付款方式
• 依購買類型
• 依地區
• 依公司劃分的市佔率 (%)，2024 年

第6章 市場測繪，2024 年

第7章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第8章 市場動態

第9章 主要與企業狀況

第10章 價格分析

第11章 案例研究

第12章 主要進入者展望

• Swiggy Private Limited
• Dunzo Digital Private Limited
• Zomato Limited (Blinkit)
• Tata Group (BigBasket)
• KiranaKart Technologies Private Limited (Zepto)
• Beejapuri Dairy Private Limited (Country Delight)
• Satvacart Supermart Pvt Ltd

第13章 戰略建議

第14章 查詢及免責聲明

India quick commerce market was valued at USD 3.05 billion in FY2024, expected to reach USD 13.38 billion in FY2032, with a CAGR of 20.3% for the forecast period between FY2025 and FY2032. The growth of Q-commerce business can be attributed to the democratization of mobile internet, the penetration of e-commerce, and omnichannel distribution.

E-commerce was disrupted by the COVID-19 pandemic and the control measures such as social separation and lockdowns. Consequently, the changing consumer behavior results in a rise in the number of people buying groceries and perishables online. The shift can be partially explained by the money being diverted from lifestyle and apparel purchases to necessities for the home. According to a research paper by IIM-Ahmedabad, COVID-19 caused an 80% increase in online food sales to USD 2.66 billion in 2020. The rapid commerce industry emerged due to the demand and expectations for instant delivery.

Several players are present in the quick commerce industry. Examples of prominent market players include Zepto, Swiggy Instamart, Blinkit, Dunzo Daily, Country Delight, and BigBasket. These players handle orders accurately and efficiently in real time by utilizing various business models tailored to their company dynamics and client needs. Storage requirements are essential components of the supply chain concerning quick commerce businesses.

Due to the growth of q-commerce, emerging companies, startups, and several well-established e-commerce businesses now have new business opportunities. Instant deliveries are being utilized to transport veggies, groceries, medications, and other products such as consumer electronics, clothing, and footwear. In April 2024, Swiggy merged its popular quick-commerce service, Instamart, with its mall offering, which deals with the sale of non-grocery products such as clothes, shoes, electronics, and electric appliances.

COVID-19 Fueled the Market Growth

The COVID-19 pandemic immensely affected consumer behavior, particularly shopping. Consumers relied on online shopping channels to fulfill their needs to minimize exposure to crowded places, keeping the social distancing measures in place. The behavioral shift impacted the quick commerce market significantly, accelerating its growth in the country.

During lockdowns, consumers experienced great convenience in ordering daily essentials using quick commerce platforms and getting them delivered to their doorstep. With eased restrictions, the reliance on quick commerce platforms grew as consumers prioritized convenience and safety.

Overall, the pandemic acted as a driver of the quick commerce market's growth, prompting the players to innovate and expand their offerings to cater to evolving consumer needs.

Increased Internet Penetration Rate Propels the Growth of the Market

India's expanding internet and increasing smartphone penetration are playing an important role in the growth of the q-commerce market. With increasingly affordable smartphones and data plans, more people are getting access to the internet, making it easier to find online shopping options. At the beginning of 2024, 52.4 percent of the population was using the internet, with 751.5 million users nationwide.

Consequently, consumers in urban and rural areas are adopting e-commerce platforms and q-commerce apps to meet their shopping needs. The ease of browsing a wide range of brands, comparing prices and ordering from the comfort of their home or on the go availability has contributed greatly to the popularity of online shopping. Additionally, the emergence of mobile apps designed for Indian consumers has further accelerated the adoption of quick commerce solutions. These apps offer user-friendly interfaces, secure payment methods and personalized recommendations, enhancing the overall shopping experience of consumers.

Future Market Scenario (FY2024 - FY2032F)

Technological advancements, including AI, machine learning, and IoT, will continue to drive innovation in the q-commerce industry. It might include using AI-powered algorithms to optimize distribution channels, predictive analytics to predict customer needs, and IoT-enabled devices for ordering convenience and managing inventory.

As environmental awareness rises among consumers, companies in q-commerce industry are likely to prioritize sustainability in their operations. It could include initiatives such as environmentally friendly packaging, improved distribution channels to reduce carbon emissions, and partnerships with local manufacturers to promote sustainable sourcing practices.

Quick-commerce stores are expected to diversify their offerings beyond grocery stores with a wider range of products and services, such as pharmaceuticals, electronics, household essentials, and prepared foods. These modifications will cater to customers' evolving needs, providing a one-stop solution for all their daily needs.

Key Players Landscape and Outlook

The q-commerce market in India reflects a diversity of key players vying for market share and trying to innovate to meet the evolving needs of consumers. Many established e-commerce giants, such as Flipkart, are planning to expand into the quick commerce segment, leveraging their extensive logistics network and customer engagement to offer fast delivery of goods and meanwhile, homegrown startups such as BigBasket and Dunzo delivery have carved out niches, capitalizing on their understanding of the Indian market and local delivery capabilities.

Looking ahead, the outlook of key players in the India q-commerce market is optimistic yet competitive. Companies will need to stand out through better customer experience, integration of new technologies and strategic communication. Additionally, expansion into untapped markets, such as Tier 2 and Tier 3 cities, and diversification of offerings beyond groceries will be the key strategies to proceed. As consumer preferences continue to evolve and technology advances, key players must be flexible to take advantage of emerging opportunities and maintain their competitive edge in a fast-paced business environment.

In February 2024, Zepto, a fast-moving q-commerce company, announced the opening of a subscription service that offers unlimited free delivery and up to 20% off food to its users.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Reputation
  • 4.4.2.Price and Value
  • 4.4.3.Product Quality
  • 4.4.4.Convenience
  • 4.4.5.Payment Options
  • 4.4.6.Delivery Speed
• 4.5.Purchase Channel
• 4.6.Frequency of Purchase
• 4.7.Existing or Intended User
• 4.8.Recommendations from friends, family/online reviews
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Quick Commerce Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Product Type
  • 5.2.1.Grocery
  • 5.2.2.Household Essentials
  • 5.2.3.Pharmaceuticals
  • 5.2.4.Stationery Items
  • 5.2.5.Others
• 5.3.By Payment Options
  • 5.3.1.Cash on Delivery
  • 5.3.2.Online
• 5.4.By Mode of Purchase
  • 5.4.1.App
  • 5.4.2.Web
• 5.5.By Region
  • 5.5.1.East
  • 5.5.2.West and Central
  • 5.5.3.North
  • 5.5.4.South
• 5.6.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Product Type
• 6.2.By Payment Options
• 6.3.Mode of Purchase
• 6.4.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Player's Outlook

• 12.1.Swiggy Private Limited (Instamart)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products and Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus and Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Dunzo Digital Private Limited
• 12.3.Zomato Limited (Blinkit)
• 12.4.Tata Group (BigBasket)
• 12.5.KiranaKart Technologies Private Limited (Zepto)
• 12.6.Beejapuri Dairy Private Limited (Country Delight)
• 12.7.Satvacart Supermart Pvt Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Quick Commerce Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2.India Quick Commerce Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3.India Quick Commerce Market Share (%), By Mode of Purchase, FY2018-FY2032F
• Figure 4.India Quick Commerce Market Share (%), By Payment Options, FY2018-FY2032F
• Figure 5.India Quick Commerce Market Share (%), By Region, FY2018-FY2032F
• Figure 6.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 7.By Mode of Purchase Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8.By Payment Options Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024