市場調查報告書
商品編碼
1499614
衣物洗護市場:按產品類型、形式類型、應用、分銷管道 - 2024-2030 年全球預測Laundry Care Market by Product Type (Fabric Softeners & Conditioners, Laundry Aides, Laundry Detergents), Form Type (Cake or Block, Liquid, Powder), Application, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年衣物洗護市場規模為1,640.4億美元,預計2024年將達1,730.5億美元,2030年將達2,415.1億美元,複合年成長率為5.68%。
衣物洗護市場包括廣泛的產品、服務和解決方案,以確保服裝類、床上用品和毛巾等紡織產品的有效清潔、維護和管理。主要產品類型包括清潔劑、織物柔軟劑、整理加工劑、漂白劑、乾衣片、熨燙助劑和其他特殊處理劑。衣物洗護經過特別配製,可有效去除服裝類上的污漬。消費者對健康和衛生的興趣正在推動住宅、飯店和醫院領域對衣物洗護產品的需求。此外,飯店和旅館業不斷發展並提供包括衣物洗護的全方位服務,這是推動全球衣物洗護產品需求的重要因素。另一方面,洗衣服務價格昂貴,因為其中包括人事費用、設備成本、洗衣量、品質標準、外包成本等。衣物洗護使用的界面活性劑、香料、染料和防腐劑會導致皮膚刺激、呼吸困難甚至癌症,阻礙市場發展。然而,隨著永續且環保的衣物洗護產品的開拓以及消費者越來越偏好在衣服中添加香味,香味衣物洗護產品有望創造市場機會。
主要市場統計 | |
---|---|
基準年[2023] | 1640.4億美元 |
預測年份 [2024] | 1730.5億美元 |
預測年份 [2030] | 2415.1億美元 |
複合年成長率(%) | 5.68% |
區域洞察
由於消費者環保意識的增強,該地區對環保衣物洗護產品的需求不斷成長,推動了美洲市場的成長。此外,不斷進行的創新(例如減少本地供應商用水量的智慧清潔劑)預計將創造市場成長機會。由於消費者對個人衛生和清潔意識的增強,亞太地區衣物洗護市場正在經歷顯著成長。在中國,對具有去污、柔軟整理等特殊功能的液體清潔劑的需求不斷增加,推動了市場成長。市場成長的推動因素是從傳統洗衣方法向品牌產品的快速轉變,以及面向亞太地區農村消費者推出創新且價格實惠的產品的清潔劑製造商不斷擴大。人們對具有更高性能效率的環保產品的日益青睞正在影響區域製造商的研發投資,以開發需要更少包裝材料的創新配方和濃縮產品,從而推動歐洲市場的成長正在加速。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在衣物洗護市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對衣物洗護市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在衣物洗護市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[193 Pages Report] The Laundry Care Market size was estimated at USD 164.04 billion in 2023 and expected to reach USD 173.05 billion in 2024, at a CAGR 5.68% to reach USD 241.51 billion by 2030.
The laundry care market encompasses a broad range of products, services, and solutions to ensure effective cleaning, maintenance, and management of textiles such as clothing, bed linens, towels, and other fabric items. Key product categories include detergents, fabric softeners, stain removers, bleach agents, dryer sheets, ironing aids, and other specialized treatments. Laundry care is specially formulated to help remove stains on clothes effectively. Consumer health and hygiene concerns are increasing the demand for laundry care products across the residential, hotel, and hospital sectors. Furthermore, the hotel and hospitality industry is continuously growing and offering every possible service, including laundry care, which is an influential factor driving the demand for laundry care products across the globe. In contrast, laundry services are expensive as they include labor costs, equipment costs, the volume of laundry, quality standards, and outsourcing costs. The laundry care uses surfactants, fragrances, dyes, and preservatives, which cause skin irritation, respiratory distress, and even cancer, hampering the market. However, the rising development of sustainable and eco-friendly laundry care products and increasing preference among consumers for fragrances in their clothes is advancing scented laundry care products, which is expected to generate opportunities in the laundry care market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 164.04 billion |
Estimated Year [2024] | USD 173.05 billion |
Forecast Year [2030] | USD 241.51 billion |
CAGR (%) | 5.68% |
Regional Insights
The increasing demand for eco-friendly laundry care products in the region due to rising consumer environmental awareness is expanding the market growth in the Americas. Additionally, ongoing innovations such as smart detergents that reduce water usage by native market vendors are expected to create opportunities for market growth. The Asia-Pacific laundry care market is experiencing significant growth, driven by increased consumer awareness of personal hygiene and cleanliness. In China, the demand for liquid detergents with specialized functions such as stain removal and fabric softening is increasing, bolstering market growth. The rapid shift from traditional washing methods to branded products, with detergent companies launching innovative and affordable products targeting rural consumers in Asia-Pacific, is expanding market growth. The growing inclination towards eco-friendly products with rising performance efficiency is influencing regional manufacturers to invest in R&D to develop innovative formulations and concentrated products that require less packaging material, thereby accelerating market growth in Europe.
Market Insights
The market dynamics represent an ever-changing landscape of the Laundry Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Laundry Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Laundry Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Dirt Is Good laundry brands announce partnership with Arsenal FC
Unilever's Dirt Is Good laundry brands have recently formed a two-year partnership with the prestigious Premier League team, Arsenal Football Club. Both brands are dedicated to achieving peak performance, with Arsenal showcasing their skills on the field and Dirt Is Good delivering exceptional cleaning results, even in quick cold washes. [Published On: 2023-08-08]
Unilever brings innovation to laundry sheets in mass market first
Unilever brands Dirt Is Good (known as Persil in the UK) and Robijn are introducing laundry sheets to the mass market for the first time in the context of laundry care. This new, convenient, and sustainable format has garnered attention from shoppers seeking a simpler alternative to liquids and capsules. The laundry sheets are optimally dosed, halveable, and feature slow-release fragrance technology that retains their scent long after washing. [Published On: 2023-07-26]
Sainsbury's switches laundry detergent from plastic to cardboard while reducing carbon emissions
Sainsbury's has introduced new laundry liquid detergents in cardboard cartons, replacing plastic bottle packaging to reduce plastic and carbon emissions by 50%. The packaging is 35% lighter than the previous design, resulting in the removal of 13 lorries from the road each year. Additionally, the detergent has been reformulated to be highly concentrated, allowing for five extra washes per carton. This initiative is part of Sainsbury's commitment to reducing its use of own-brand plastic packaging by 50% by 2025. [Published On: 2023-03-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Laundry Care Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Laundry Care Market, highlighting leading vendors and their innovative profiles. These include Alicorp S.A.A., Amway Corporation, Anuspa Heritage Products Pvt Ltd, AoGrand Intl Group Inc., Arcot Manufacturing Corporation, Blue Moon (China) Co., Ltd., Bombril S.A., ChemWorks Group, LLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, E.U.D.GROUP, a.s., Godrej Consumer Products Limited, Golrang Industrial Group, Guangdong Youkai Technical Co., Ltd., Henkel AG & Co. KGaA, Kao Corporation, LG Household & Health Care Ltd., Lion Corporation, Mibelle Group, Nirma Limited, Persan Polska, S.A., Procter & Gamble Company, Reckitt Benckiser Group PLC, RSPL Group Pvt. Ltd., Shanghai Hutchison White Cat Co. Ltd., STPP Group, The Clorox Company, Tropical Products, Inc., Unilever PLC, and Wipro Enterprises (P) Ltd..
Market Segmentation & Coverage