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市場調查報告書

商品編碼

1461605

家庭和衣物洗護全球市場規模、佔有率、成長分析、按類型、分銷管道 - 行業預測，2024-2031 年

Global Home And Laundry Care Market Size, Share, Growth Analysis, By Type(Laundry Care, Household Cleaners), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031

出版日期: 2024年04月01日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年，全球家庭和衣物洗護市場規模為1886.5億美元，預測期內（2024-2031年）年複合成長率為6.70%，從2023年的2012.9億美元到2031年，預計將成長至338.17美元十億。

提高大眾對家庭衛生和洗衣價值的認知是產業成長的關鍵驅動力。此外，由於更容易獲得洗衣和家用清潔劑以及不同香味的供應，預計市場將會成長。由於可支配收入的增加以及製造商加大力度推出有機清洗解決方案，全球家庭和衣物洗護行業預計在未來幾年將快速成長。預計網路零售的分銷管道將對市場發展發揮積極影響的關鍵作用。都市化的加速和可支配收入的增加正在導致大規模的基礎設施發展以及對洗衣和家庭護理產品的需求不斷增加。對永續和環保洗衣和家庭清潔產品的需求不斷成長，預計也將為主要行業相關人員創造新的機會，並推動市場在預測期內的成長。人們對健康和衛生的認知不斷提高，以及對清潔產品中潛在有害化學物質的日益關注，預計將成為整個預測期內的主要市場驅動力。許多產業參與企業正在推出環保清潔產品，以滿足日益成長的消費者需求。

全球經濟受到新冠肺炎 (COVID-19) 疫情的嚴重影響，市場主要參與企業必須應對產品需求減少、運輸停滯和供應鏈中斷等重大問題。為了應對這場流行病，世界衛生組織（WHO）呼籲採用家庭清洗技術來降低病毒污染的風險。這增加了對家用清潔劑、房間消毒劑和清潔劑等居家醫療產品的需求。例如，根據Stepan公司年報顯示，2020年北美地板界面活性劑與前一年同期比較增8%。該公司表示，消費者對清洗、消毒和個人清洗產品的強勁需求是銷售成長的關鍵因素。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

寶潔公司（美國）
BASF公司（德國）
聯合利華（荷蘭）
拜耳公司（德國）
3M公司（美國）
Henkel AG & Co. KGaA（四月）（德國）
杜邦德內穆爾公司（美國）
利潔時（英國）
高露潔棕欖公司（美國）
花王株式會社（日本）
C. 強生公司（美國）
紐厄爾品牌（美國）
高樂氏公司（美國）
先正達股份公司（瑞士）
卡萊雷斯公司（美國）
Spectrum Brands Holdings, Inc.（美國）
邦布里爾（巴西）
Payless ShoeSource（美國）
Implus LLC（美國）
查爾斯·克林卡德（英國）
格蘭傑斯國際（英國）
蠑螈：（德國）
滴滴（美國）
沃盧斯帕（美國）
布魯蘭（美國）
Griffin 鞋類護理（美國）
Seda France, Inc.（美國）
宏碁集團（台灣）

簡介目錄

Product Code: SQMIG30K2016

Global Home and Laundry Care Market size was valued at USD 188.65 Billion in 2022 and is poised to grow from USD 201.29 Billion in 2023 to USD 338.17 Billion by 2031, at a CAGR of 6.70% during the forecast period (2024-2031).

Growing public awareness of the value of domestic hygiene and washing has been a major factor in the industry's growth. Furthermore, it is projected that the market would expand due to the ease of access to laundry and household cleansers, as well as the availability of variations such different smells.The worldwide home and laundry care industry is expected to grow rapidly in the next years due to rising disposable income and growing manufacturer initiatives to introduce organic cleaning solutions. It is projected that the internet sales distribution channel will play a pivotal role in favorably impacting market progress. Growing urbanization and rising disposable income led to large infrastructure developments, which in turn raised demand for laundry and domestic care products. The growing demand for sustainable and eco-friendly laundry and household cleaning products is also expected to create additional opportunities for major industry players and is expected to drive this market's growth throughout the forecast year. Growing health and hygiene consciousness, along with growing concerns about the potentially harmful chemicals in cleaning products, are anticipated to be significant market drivers throughout the course of the projected period. A lot of industry players are working hard to introduce environmentally friendly cleaning products to satisfy growing consumer demand.

The global economy was greatly impacted by the implementation of COVID-19, and significant players in the market had to deal with grave problems such as reduced demand for their products, stalled transportation, and disruptions to the supply chain. In response to the pandemic, the World Health Organization (WHO) required the adoption of household cleaning techniques to lower the risk of virus contamination. This led to an increase in demand for home care products such detergents, room disinfectants, and cleansers for the home. For example, data from the annual report of Stepan Company indicates that sales of floor surfactants in North America climbed by 8% in 2020 over the previous year. The company stated that the robust demand for cleaning, disinfection, and personal wash products among customers was the primary driver of the increase in sales volume.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segmental Analysis

Home And Laundry Care Market is segmented based on the basis of type, distribution channel, and region. By type, the Home And Laundry Care Market is segmented into laundry care, household cleaners. By distribution channel, the Home And Laundry Care Market is segmented into offline and online. By region, the Home And Laundry Care Market is segmented into North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.

Drivers of the Global Home And Laundry Care Market

The need for cleanliness is one of the main driving drivers in the home and laundry care sectors. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings. One of the main drivers of the expansion of the laundry and home care sectors is the desire for cleanliness. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings.

Restraints in the Global Home And Laundry Care Market

Customers are becoming more conscious of the environmental impact of the household products they use since waste reduction and sustainability are becoming more and more crucial. This has raised consumer demand for natural and environmentally friendly products, which may limit the growth of traditional laundry and home care businesses that don't give sustainability a top emphasis.

Market Trends of the Global Home And Laundry Care Market

Customers are searching for more environmentally friendly laundry and household cleaning products as their awareness of environmental sustainability increases. This tendency is leading to an expansion of the eco-friendly goods sector.

Companies in the laundry and home care sectors are heavily investing in R&D to produce innovative goods that will satisfy changing consumer needs. This trend is leading to an expansion of the market for new items.

As the use of smartphones and the internet increases, consumers are increasingly making purchases of home and laundry care products online. This tendency is driving the market's increase in online sales.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Home And Laundry Care Market by Type

Market Overview
Laundry Care
Household Cleaners

Global Home And Laundry Care Market by Distribution Channel

Market Overview
Online
Offline

Global Home And Laundry Care Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter and Gamble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Pril) (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DuPont de Nemours, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Son, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newell Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Syngenta AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caleres Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands Holdings, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bombril (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Payless ShoeSource (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Implus LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Charles Clinkard (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grangers International (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salamander: (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dropps (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voluspa (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blueland (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Griffin Shoe Care (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seda France, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acer Group (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments