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市場調查報告書
商品編碼
1500401
全球筆記型電腦市場:按類型、螢幕尺寸、最終用途和銷售管道- 預測(2024-2030 年)Laptop Market by Type (2-in-1 Laptop, Traditional Laptop), Screen Size (11" to 12.9", 13" to 14.9", 15.0" to 16.9"), End-Use, Sales Channel - Global Forecast 2024-2030 |
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預計2023年全球筆記型電腦市場規模為2,003.1億美元,2024年達2,177.9億美元,2030年達3,633.6億美元,複合年成長率為8.87%。
筆記型電腦是專為行動使用而設計的個人電腦,它將桌上型電腦的大部分組件(例如鍵盤、顯示器、墊片或軌跡球等定點設備、揚聲器和電池)組合到一個緊湊的攜帶式電腦中。與需要持續供電的桌上型電腦不同,筆記型電腦配備可充電電池,非常適合在旅途中使用。向遠距工作和線上教育的轉變正在增加各個領域對筆記型電腦的需求。全球網際網路使用量的快速成長和對連接的需求正在推動對具有內建連接功能的筆記型電腦的需求,這些功能允許透過 Wi-Fi 和行動網路輕鬆存取網際網路。遊戲產業的持續擴張正在推動對用於遊戲和內容創作的高效能筆記型電腦的需求。高性能筆記型電腦的高成本以及電池壽命和耐用性問題阻礙了筆記型電腦市場的成長。持續的技術進步提高了筆記型電腦的性能、電池壽命和功能,使其強大到足以處理各種任務,預計將為市場成長創造機會。
主要市場統計 | |
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基準年[2023] | 2003.1億美元 |
預計年份 [2024] | 2177.9億美元 |
預測年份 [2030] | 3633.6億美元 |
複合年成長率(%) | 8.87% |
區域洞察
由於消費者購買力高以及對工作和休閒行動運算設備的強烈偏好,美洲筆記型電腦市場高度發展。輕質、高效能筆記型電腦的新興趨勢,尤其是那些提供長電池壽命和高解析度顯示器的筆記型電腦,正在構成美洲筆記型電腦市場的基礎。該地區消費者對永續耐用產品的興趣日益濃厚,希望投資購買使用壽命長的高品質筆記型電腦。由於網路普及的提高、消費性電子產業的成長以及印度、中國和東南亞等新興經濟體對數位基礎設施的大規模投資,亞太地區是筆記型電腦市場不斷成長的地區。該地區需求的特點是需求多種多樣,從面向學生和初學者的廉價筆記型電腦到面向富裕用戶的高階遊戲筆記型電腦和可攜式。由於年輕人口的擴大、都市化和網路連接的改善,中東和非洲的筆記型電腦市場顯示出潛在的成長潛力。在歐洲,對具有安全性、可靠性和效能的筆記型電腦的需求持續成長,反映出對資料保護和行動工作人員需求的強烈關注。在教育計畫和中小型企業擴張的推動下,中東和非洲對平價計算的興趣與日俱增。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在筆記型電腦市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對筆記型電腦市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前筆記型電腦市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[180 Pages Report] The Laptop Market size was estimated at USD 200.31 billion in 2023 and expected to reach USD 217.79 billion in 2024, at a CAGR 8.87% to reach USD 363.36 billion by 2030.
A laptop is a personal computer specially designed for mobile use, integrating most of the components of a desktop computer, including a keyboard, display screen, a pointing device such as a touchpad or trackball, speakers, and a battery, into a single compact and portable unit. Unlike desktop computers that require a constant power source, laptops are equipped with rechargeable batteries, making them suitable for use on the go. The shift towards remote work and online education is increasing the demand for laptops across various sectors. The global surge in internet usage and the necessity for connectivity is driving the demand for laptops, which offer built-in connectivity features allowing easy access to the internet via Wi-Fi and mobile networks. The continuous expansion of the gaming industry is boosting the demand for high-performance laptops for gaming and content creation. The high cost of high-performance laptops with rising battery life and durability issues hampers the growth of the laptop market. Continuous technological advancements that improve laptop performance, battery life, and functionality, making them powerful enough to handle a wide range of tasks, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 200.31 billion |
Estimated Year [2024] | USD 217.79 billion |
Forecast Year [2030] | USD 363.36 billion |
CAGR (%) | 8.87% |
Regional Insights
The laptop market in the Americas is highly developing due to high consumer purchasing power and a strong inclination towards mobile computing devices for both work and leisure. The emerging trend towards lightweight and high-performance laptops, especially those that offer long battery life and high-resolution displays, is creating a platform for the laptop market in the Americas. The region shows a growing interest in sustainable and durable products, with consumers willing to invest in higher-quality laptops that promise longevity. APAC region represents a growing landscape for the laptop market driven by increasing internet penetration, a growing consumer electronics sector, and significant investments in digital infrastructure by emerging economies such as India, China, and Southeast Asia. The demand in this region is characterized by a wide variety, ranging from budget laptops for students and entry-level consumers to high-end gaming laptops and ultraportables for affluent users. The Middle East and Africa are showing potential growth in the laptop market fueled by an expanding young population, urbanization, and improving internet connectivity. In Europe, the demand for laptops is continuously increasing, which offer security, reliability, and performance, reflecting the region's strong focus on data protection and mobile workforce needs. The Middle East and Africa regions are more interested in affordable computing, driven by educational initiatives and small to medium-sized business expansions.
Market Insights
The market dynamics represent an ever-changing landscape of the Laptop Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Laptop Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Laptop Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Launch of HP's Innovative AI-Enhanced Spectre x360 Laptops Tailored for Hybrid Workers in India
HP recently expanded its product line in the Indian market by introducing its new AI-enhanced Spectre x360 laptops, specifically designed to cater to the needs of hybrid workers. Including a 16:10 aspect ratio for the display, adjustable from 48 to 120 Hz based on content type, underscores HP's commitment to providing a versatile and secure computing experience for modern hybrid working environments. [Published On: 2024-02-06]
Strategic Investment by Wistron to Establish Laptop Manufacturing Hub in Karnataka
Wistron, an electronics manufacturer from Taiwan announced a partnership with the Karnataka government to set up a state-of-the-art laptop manufacturing plant. The agreement outlines an investment of INR 1,500 crore by Wistron, which is poised to generate approximately 3,000 new jobs within the state. This collaboration signifies a significant boost in local employment and reinforces Karnataka's standing as an attractive destination for global tech investments. [Published On: 2024-01-31]
Intel Partners with Indian Manufacturers to Accelerate Laptop Production
Intel announced a strategic collaboration with eight major electronics manufacturing services (EMS) and original design manufacturers (ODMs) in India, aiming to enhance the country's laptop manufacturing capabilities. This initiative sees Intel joining Dixon Technologies, Bhagwati Products, Kaynes Technology, Optiemus Electronics, Panache Digilife, Smile Electronics, Syrma SGS Technology, and VVDN Technologies. With this partnership, Intel commits to sharing its valuable expertise to assist in producing entry-level laptops, leveraging advanced surface mount technology (SMT) lines, and establishing stringent quality control processes. [Published On: 2023-11-04]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Laptop Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Laptop Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., ASUSTeK Computer Inc., Clevo Computer, Dell Technologies Inc., Framework Computer Inc., Fujitsu Limited, Haier Group, Hewlett-Packard Company, Huawei Technologies Co., Ltd., Lava International Limited, Lenovo Group Limited, LG Electronics Inc., Micro-Star INT'L CO., LTD., Microsoft Corporation, Razer Inc., Samsung Electronics Co., Ltd., Sony Group Corporation, Wistron Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage