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市場調查報告書
商品編碼
1500453
現場音樂市場:按類型和場地分類 - 2024-2030 年全球預測Live Music Market by Genre (Classical, Electronic Dance Music, Folk), Venue (Amphitheaters, Arenas & Stadiums, Clubs & Bars) - Global Forecast 2024-2030 |
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預計2023年現場音樂市場規模為348.4億美元,2024年達375.8億美元,預計2030年將達到605.9億美元,複合年成長率為8.22%。
現場音樂是指音樂家和歌手在觀眾面前即時表演。這些活動在各種場地舉行,從小型俱樂部和私人場所到大型競技場和戶外節日,涵蓋各種流派和風格。現場音樂活動的特點是表演者和觀眾之間的直接互動,創造了無法以錄製格式複製的獨特而動態的體驗。現場音樂市場的成長是由可支配收入和娛樂支出的增加以及社交媒體平台使用量的增加所推動的。全球音樂旅遊的擴張進一步推動了現場音樂市場的成長。舉辦和參加活動的相關成本阻礙了市場的擴張。繼續提供創新體驗,例如精品音樂節和主題音樂會系列,為不斷擴大的現場音樂市場提供了利潤豐厚的機會。
主要市場統計 | |
---|---|
基準年[2023] | 348.4億美元 |
預測年份 [2024] | 375.8億美元 |
預測年份 [2030] | 605.9億美元 |
複合年成長率(%) | 8.22% |
區域洞察
美洲,尤其是美國和加拿大的現場音樂市場已經成熟且競爭激烈。該地區擁有完善的現場表演基礎設施,包括標誌性場館和強大的預訂機構。 Coachella 和 Lollapalooza 等音樂節繼續為市場成長做出重大貢獻,吸引國際觀眾並展示各種流派。在可支配收入增加和現場娛樂需求不斷成長的推動下,亞太地區現場音樂市場正在呈現快速成長。日本、韓國和澳洲等國家正在呈現市場擴張,尤其是韓國流行音樂藝術家在全球取得了重大進展。該地區面臨獨特的挑戰,包括影響市場營運的文化和監管多樣性。數位平台和行動連線的普及促進了現場音樂體驗,允許虛擬觀眾出席和粉絲參與,特別是在中國和印度等地理和人口差異較大的市場。 EMEA(歐洲、中東和非洲)地區呈現出多元化且文化豐富的現場音樂景觀。歐洲濃厚的音樂節文化,包括 Glastonbury(英國)和 Tomorrowland(比利時)等活動,在市場動態中發揮關鍵作用,為知名藝術家和新興藝術家提供了平台。中東和非洲地區的現場音樂市場正在逐漸成長,國際藝術家巡迴和音樂節隨著當地場景的發展而增加。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在現場音樂市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對現場音樂市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在現場音樂市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[190 Pages Report] The Live Music Market size was estimated at USD 34.84 billion in 2023 and expected to reach USD 37.58 billion in 2024, at a CAGR 8.22% to reach USD 60.59 billion by 2030.
Live music refers to performances by musicians or vocalists delivered in real-time before an audience. These events can occur in various venues, ranging from small clubs and private settings to large arenas and outdoor festivals, encompassing various genres and styles. Live music events are distinguished by the direct interaction between the performers and their audience, creating a unique and dynamic experience that is unable to be replicated through recorded formats. The growth of the live music market is propelled by the Increasing disposable income and expenditure on entertainment and the rising use of social media platforms. Expanding music tourism worldwide further drives the growth of the live music market. Expenses associated with organizing and attending events hinder market expansion. Ongoing innovative experience offerings, including boutique festivals and themed concert series, offer lucrative opportunities for the expanding live music market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 34.84 billion |
Estimated Year [2024] | USD 37.58 billion |
Forecast Year [2030] | USD 60.59 billion |
CAGR (%) | 8.22% |
Regional Insights
The live music market in the Americas, particularly in the United States and Canada, is characterized by its mature and highly competitive nature. The region boasts a well-established live-perform infrastructure, including iconic venues and robust booking agencies. Music festivals such as Coachella and Lollapalooza continue to significantly contribute to the market's growth, drawing international attendees and showcasing a diverse range of genres. The Asia-Pacific region showcases rapid growth in its live music market, driven by rising disposable incomes and an increasing appetite for live entertainment among its populace. Countries, including Japan, South Korea, and Australia, are showcasing market expansion, with K-pop acts, in particular, making significant inroads globally. The region faces unique challenges, including cultural and regulatory diversities that impact market operations. The proliferation of digital platforms and mobile connectivity facilitates the live music experience, enabling virtual attendance and fan engagement, particularly in markets with vast geographic and demographic variations, such as China and India. The EMEA region presents a diverse and culturally rich live music landscape. Europe's strong music festival culture, with events such as Glastonbury (UK) and Tomorrowland (Belgium), plays a crucial role in the market's dynamics, offering platforms for established and emerging artists. The live music market in the Middle East and African region is growing gradually, with international artist tours and music festivals increasing alongside growing local scenes.
Market Insights
The market dynamics represent an ever-changing landscape of the Live Music Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Live Music Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Live Music Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Strategic Partnership Between Bandsintown and Spotify Enhances Global Live Music Discovery
Bandsintown announced a strategic partnership with Spotify to revolutionize how fans discover concerts and festivals worldwide while simultaneously empowering artists. This collaboration directly integrates Bandsintown's comprehensive event listings into Spotify, enabling artists to connect with their audience more effectively during their music streaming experience. This initiative marks a significant advancement in the synergy between digital music consumption and live event attendance, underscoring a mutual commitment to supporting artists' growth and enhancing the music ecosystem for fans worldwide. [Published On: 2024-02-13]
Setmixer Secures Significant Seed Investment for Innovating Live Music Production
Setmixer recently secured a remarkable USD 760,000 in seed funding as a million-dollar effort towards the launch of Setmixer's AI-powered mixing tool. This groundbreaking technology promises to revolutionize the way artists record and mix their live performances, merging the authenticity of live music with studio-grade precision. [Published On: 2024-01-24]
Veeps Expands Reach with Innovative Smart TV App Launch on Samsung Platforms, Celebrates with Exclusive Free Access to The Smashing Pumpkins Anniversary Show
Veeps has achieved a significant technological advancement through its collaboration with Samsung, launching its inaugural Smart TV application exclusively on Samsung TVs. This strategic move represents a pivotal extension of Veeps' mission to make live music events more accessible to global audiences by leveraging Samsung's advanced visual and audio technology. Furthermore, Veeps continues to evolve with the unveiling of Veeps All Access, a subscription service granting unlimited access to a broad spectrum of exclusive live concerts and music-related content. This initiative marks a substantial leap towards integrating live concert streaming into everyday entertainment, mirroring the ease with which consumers access sports, movies, and TV shows, reinforcing Veeps and Samsung's commitment to enriching the home entertainment landscape and cultivating direct connections between artists and fans worldwide. [Published On: 2023-12-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Live Music Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Live Music Market, highlighting leading vendors and their innovative profiles. These include ACT Entertainment AG, Anschutz Entertainment Group, Inc., Brown Paper Tickets LLC, C3 Presents, LLC, Coast To Coast Tickets LLC, Hard Rock Live, HYBE, JYP ENTERTAINMENT Corp., Live Nation Worldwide, Inc., One97 Communications Limited, Orbit Entertainments, SeatGeek, SM Entertainment, Starship Entertainment, Sun Peaks Resort LLP, T Series Pvt. Ltd., VEEPS Inc., Vivendi SE, Warner Music Inc., and YG Entertainment.
Market Segmentation & Coverage