市場調查報告書
商品編碼
1500552
智慧擴增實境眼鏡市場:按顯示技術、外形規格和最終用戶分類 - 2024-2030 年全球預測Smart Augmented Reality Glasses Market by Display Technology (Optical See-Through, Video See-Through), Form Factor (Integrated Smart Glasses, Split Smart Glasses), End-Users - Global Forecast 2024-2030 |
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預計2023年智慧擴增實境眼鏡市場規模為164.5億美元,預計2024年將達188億美元,2030年將達到430.1億美元,複合年成長率為14.71%。
智慧型擴增實境(AR) 眼鏡包括透過透明鏡片將數位資訊疊加到實體世界上的設備和技術。這些創新產品透過整合現實世界和虛擬元素為使用者提供互動體驗。該市場涵蓋廣泛的應用,從消費性電子產品到醫療保健、教育、汽車和工業。高速網際網路的普及正在推動連網型AR 體驗的成長並推動市場成長。遊戲產業的擴張以及越來越多精通技術的遊戲玩家正在推動智慧擴增實境眼鏡的使用。高昂的初始成本、隱私問題以及對先進基礎設施的需求正在阻礙市場的成長。對遠端醫療和遠距協助的需求不斷成長,為 AR 眼鏡在醫療保健領域提供了新的前景,預計將為市場成長創造機會。需要虛擬存在和擴展工作空間的遠端工作設定的新興趨勢預計將擴大市場範圍。
主要市場統計 | |
---|---|
基準年[2023] | 164.5億美元 |
預測年份 [2024] | 188億美元 |
預測年份 [2030] | 430.1億美元 |
複合年成長率(%) | 14.71% |
區域洞察
在美洲,智慧 AR 眼鏡的採用是由企業、遊戲和醫療保健領域的應用所推動的。美國消費者對創新和使用者友善的設備有著強烈的偏好。美洲市場的特點是專利活動頻繁,大型科技公司投資開發更先進的 AR 解決方案。最近的趨勢包括對 AR 內容開發的大量投資以及增強無線連接以支援 AR 體驗。在政府對 AR 技術的大力支持和科技巨頭的大量投資的推動下,亞太地區是智慧 AR 眼鏡的關鍵地區。消費性電子和汽車產業是亞太地區採用 AR 眼鏡的主要動力。中國最近的專利重點關注 AR 技術的小型化並將其與行動裝置整合。歐盟是智慧 AR 眼鏡的強勁市場,重點關注工業、醫療保健和汽車應用。歐盟消費者對能夠帶來實際好處並提高生產力的 AR 技術感興趣。歐盟委員會透過各種資助計畫支持 AR 研究和創新,歐盟國家對將 AR 用於教育目的的興趣日益濃厚。 AR眼鏡市場在中東不斷擴大,特別是在旅遊、零售和教育領域。該地區的消費者願意採用新技術來增強他們的體驗以及與環境的互動。政府和私人組織正在投資採用 AR 技術的智慧城市計劃,以改善遊客體驗。非洲智慧AR眼鏡市場正處於發展早期階段,但顯示出潛力,特別是在教育和醫療保健領域。
FPNV定位矩陣
FPNV 定位矩陣對於評估智慧擴增實境眼鏡市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對智慧擴增實境眼鏡市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在智慧擴增實境眼鏡市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[184 Pages Report] The Smart Augmented Reality Glasses Market size was estimated at USD 16.45 billion in 2023 and expected to reach USD 18.80 billion in 2024, at a CAGR 14.71% to reach USD 43.01 billion by 2030.
Smart augmented reality (AR) glasses encompass devices and technologies that overlay digital information onto the physical world through transparent lenses. These innovative products offer users interactive experiences by integrating real-world and virtual elements. The market covers a wide range of applications, from consumer electronics to healthcare, education, automotive, and industrial uses. The growing spread of high-speed internet has facilitated the growth of connected AR experiences, subsequently driving the market growth. The expanding gaming industry with the increasing number of tech-advanced gamers is fueling the usage of smart augmented reality glasses. High initial costs, privacy concerns, and the need for sophisticated infrastructure hamper the market growth. The rising demand for telemedicine and remote assistance that offers a new vista for AR glasses in healthcare is expected to create opportunities for market growth. The emerging trend of remote work setups that require a virtual presence and augmented workspace is anticipated to expand the scope of the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.45 billion |
Estimated Year [2024] | USD 18.80 billion |
Forecast Year [2030] | USD 43.01 billion |
CAGR (%) | 14.71% |
Regional Insights
In the Americas, the adoption of smart AR glasses is driven by applications in the enterprise, gaming, and healthcare sectors. American consumers show a strong preference for innovative and user-friendly devices. The Americas market is characterized by high patent activity, with major tech companies investing in developing more advanced AR solutions. Recent initiatives include significant investments in AR content development and the enhancement of wireless connectivity to support AR experiences. Asia-Pacific is a significant region for smart AR glasses, fueled by strong governmental support for AR technologies and significant investments by tech giants. The consumer electronics and automotive sectors are major drivers of AR glasses adoption in Asia-Pacific. Recent patents in China focus on miniaturization and integration of AR technologies with mobile devices. The EU is a strong market for smart AR glasses, with a focus on industrial, healthcare, and automotive applications. EU consumers are interested in AR technologies that offer practical benefits and enhance productivity. The European Commission has supported research and innovation in AR through various funding programs, and there's a growing interest in applying AR for educational purposes across EU countries. In the Middle East, the AR glasses market is expanding, particularly in the areas of tourism, retail, and education. Consumers in the region are open to adopting new technologies that enhance their experience and interaction with the environment. Governments and private entities are investing in smart city projects incorporating AR technologies for an enhanced visitor experience. Africa's market for smart AR glasses is in the early stages of development but shows potential, especially in the education and healthcare sectors.
Market Insights
The market dynamics represent an ever-changing landscape of the Smart Augmented Reality Glasses Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Smart Augmented Reality Glasses Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Smart Augmented Reality Glasses Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vuzix Unveils Sports & Fitness Configuration of Ultralite Smart Glasses Platform with New Award Winning Ultralite S
Vuzix Corporation introduced an innovative configuration of its UltraLite smart glasses platform, marked by the unveiling of the UltraLite S. This next-generation wearable technology has already clinched awards, signaling its significant impact and the high level of anticipatory excitement it has generated in the market. Designed with the modern athlete in mind, the UltraLite S seamlessly integrates cutting-edge augmented reality (AR) features, offering users an enhanced, interactive experience without compromising on comfort or style. [Published On: 2023-11-16]
Google resumes work on AR Iris glasses with built-in assistant
Google recommenced the development of its pioneering Augmented Reality (AR) glasses, dubbed 'Project Iris.' Permeated with cutting-edge technology, these smart glasses set themselves apart by incorporating an in-built assistant. This innovation underscores a strategic move by Google to solidify its footprint in the AR domain, illustrating a direct response to burgeoning consumer demand for integrated, interactive gadgets. [Published On: 2023-10-10]
OnePlus unveils new AR glasses designed with help from its community
OnePlus revealed its latest innovation, a groundbreaking pair of smart AR glasses. This announcement underscores the company's commitment to pioneering in the AR technology sector. These glasses are designed to enhance the user's reality with digital elements and to seamlessly integrate the digital and physical worlds, thereby propelling the potential of AR technology to new heights. [Published On: 2023-04-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Smart Augmented Reality Glasses Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Smart Augmented Reality Glasses Market, highlighting leading vendors and their innovative profiles. These include ALEGER GLOBAL Ltd., Avegant Corp., C Wear Technologies AB, Everysight Ltd., Goertek Inc., Google LLC by Alphabet Inc., Iristick NV, Kopin Corporation, Lenovo Group Limited, Lumus Ltd., Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, OnePlus Technology Co., Ltd. by BBK Electronics, Optinvent S.A., Qualcomm Incorporated, Ricoh Company, Ltd., Smart Augmented Reality Glasses, Sony Corporation, TeamViewer SE, ThirdEye Gen, Inc., Tobii AB, Vuzix Corporation, and XREAL, Inc..
Market Segmentation & Coverage