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市場調查報告書
商品編碼
1530088

虛擬試穿市場規模、佔有率、趨勢分析報告：按技術、按應用、按設備、按地區、細分市場預測，2024-2030 年

Virtual Try-on Market Size, Share & Trends Analysis Report By Technology (AR, VR, AI & ML), By Application (Apparel & Clothing, Wristwatch & Jewelry), By Device, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

虛擬試穿市場的成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計到2030年，全球虛擬試穿市場規模將達到464.2億美元，2024年至2030年複合年成長率為26.4%。

這一顯著成長主要是由虛擬試穿解決方案的使用所推動的，該解決方案使零售商能夠透過減少對實體庫存和傳統實體店的依賴來實現成本效率。透過虛擬試穿體驗將客戶覆蓋範圍擴大到地理限制之外，預計將推動市場成長，因為零售商有潛力在控制成本的同時增加銷售量。

事實證明，虛擬試穿技術對零售商來說非常有利，在當前的市場環境下，消費者的採用和偏好正在迅速增加。虛擬試穿技術在時尚、美容、眼鏡產品、珠寶飾品和室內設計等各個領域的廣泛採用是市場成長的主要動力。這種廣泛的整合呈現出多元化的市場，並為虛擬試穿市場的成長和創新提供了重要的機會。

此外，該公司正在採取創新措施來增強網路購物的感官方面，特別關注有形的感覺、布料細節和紋理感知。這項創新旨在降低退貨率並培養消費者品牌忠誠度。此外，虛擬試穿技術可以收集大量資料，使行銷分析團隊能夠改善客戶體驗並增強品牌知名度。

虛擬試穿市場報告亮點

  • 按技術分類，AR 領域在 2023 年佔據最大的收益佔有率。此細分市場的成長得益於基於個人偏好、尺寸和風格的個人化建議。
  • 按應用程式來看，由於 AR、VR、AI、ML 等的實施，服裝和服飾在 2023 年佔據了最大的收益佔有率。
  • 按設備分類，智慧型手機和平板電腦細分市場在 2023 年佔據最大收益佔有率。該細分市場的成長歸因於智慧型手機和平板電腦的全球普及。
  • 按地區分類，2023年北美市場佔有率最高。該地區的成長得益於許多使用虛擬試穿技術的時尚品牌的出現。
  • 2024 年 3 月，Vanuva Limited 與巴西化妝品製造商和零售商 Ocean 合作。該公司整合了 Vanuva 的 TINT 產品，以提供更好的用戶體驗並吸引購買。 TINT體驗與公司的產品系列融為一體，可以在公司網站上體驗。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章 虛擬試穿市場-產業展望

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
  • 技術景觀
  • 產業分析工具
  • 科技趨勢
  • 案例研究分析

第4章 虛擬試穿市場：技術預估與趨勢分析

  • 2023 年和 2030 年按技術分類的變化分析和市場佔有率
  • 按技術分類的市場估計和預測

第5章 虛擬試穿市場：依應用估算與趨勢分析

  • 2023年和2030年應用變化分析和市場佔有率
  • 按應用分類的市場估計和預測

第6章 虛擬試穿市場：依設備估算及趨勢分析

  • 2023 年和 2030 年各設備的變化分析和市場佔有率
  • 按設備分類的市場估計/預測

第 7 章 區域估計/趨勢分析

  • 2023 年和 2030 年按地區分類的虛擬試穿市場
  • 北美洲
    • 2018-2030 年北美虛擬試穿市場估計與預測
  • 歐洲
    • 2018-2030 年歐洲虛擬試穿市場估計與預測
  • 亞太地區
    • 2018-2030 年亞太地區虛擬試穿市場估計與預測
  • 拉丁美洲
    • 2018-2030 年拉丁美洲虛擬試穿市場估計與預測
  • 中東/非洲
    • 2018-2030 年中東和非洲虛擬試穿市場估計與預測

第8章虛擬試穿市場-競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準
  • 2023 年企業市場定位
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 協作/夥伴關係
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • DeepAR（I Love Ice Cream Ltd.）
    • metadome.ai（Formerly Adloid）
    • 3DLOOK Inc.
    • AUGLIO
    • Wannaby Inc.
    • Quy Technology Pvt. Ltd.（QUYTECH）
    • WEARFITS
    • Mysize Inc.
    • Zugara, Inc.
    • Banuba Limited
    • Queppelin
    • ZAKEKE
Product Code: GVR-4-68040-331-1

Virtual Try-on Market Growth & Trends:

The global virtual try-on market size is expected to reach USD 46.42 billion by 2030, registering a CAGR of 26.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant growth is primarily driven by the utilization of virtual try-on solutions by enabling retailers to realize cost efficiencies through reduced dependence on physical inventory and traditional brick-and-mortar outlets. By extending their reach to customers beyond geographical limitations through virtual try-on experiences, retailers are expected to potentially increase sales volumes while moderating costs, thereby expected to drive market growth.

Virtual try-on technology is proving highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape. The widespread adoption of virtual try-on technology across diverse sectors, including fashion, beauty, eyewear, jewelry, and home decor, serves as a significant driver for market growth. This extensive integration presents a diverse market, offering significant opportunities for growth and innovation within the virtual try-on market.

Moreover, companies are innovating to augment the sensory aspect of online shopping, particularly focusing on tangible sensations, fabric details, and texture perception. This innovation targets reducing return rates and promoting brand loyalty among consumers. Furthermore, virtual try-on technology gathers vast amounts of data, empowering marketing analytics teams to refine the customer experience and strengthen brand visibility, thereby propelling growth in the virtual try-on market in the coming years.

Virtual Try-on Market Report Highlights:

  • Based on technology, the AR segment accounted for the largest revenue share in 2023. The segment growth is attributed to the personalized recommendations based on individual preferences, sizes, and styles.
  • Based on application, the apparel & clothing segment accounted for the largest revenue share in 2023, owing to the implementation of AR, VR, AI & ML, among other technologies.
  • Based on device, the smartphones & tablets segment accounted for the largest revenue share in 2023. The segment growth is attributed to the widespread adoption of smartphones and tablets globally.
  • Based on the region, North America accounted for the highest market share in 2023.The growth in this region is fueled by the presence of numerous fashion brands that are using virtual try-on technology.
  • In March 2024, Banuba Limited collaborated with Oceane, a Brazilian cosmetics manufacturer and retailer. The company integrated Banuba's TINT product to provide a better user experience and invite purchases. The TINT experience is integrated with the company's product portfolio and can be experienced on their website.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Virtual Try-on Market Snapshot
  • 2.2. Virtual Try-on Market- Segment Snapshot (1/2)
  • 2.3. Virtual Try-on Market- Segment Snapshot (2/2)
  • 2.4. Virtual Try-on Market- Competitive Landscape Snapshot

Chapter 3. Virtual Try-on Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunity
  • 3.4. Technology Landscape
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's analysis
    • 3.5.2. Macroeconomic analysis
  • 3.6. Technology Trends
  • 3.7. Case Study Analysis

Chapter 4. Virtual Try-on Market: Technology Estimates & Trend Analysis

  • 4.1. Technology Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Virtual Try-on Market Estimates & Forecast, By Technology (USD Million)
    • 4.2.1. Augmented Reality
    • 4.2.2. Virtual Reality
    • 4.2.3. Artificial Intelligence & Machine Learning
    • 4.2.4. Others

Chapter 5. Virtual Try-on Market: Application Estimates & Trend Analysis

  • 5.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Virtual Try-on Market Estimates & Forecast, By Application (USD Million)
    • 5.2.1. Apparel & Clothing
    • 5.2.2. Wristwatch & Jewelry
    • 5.2.3. Eye Wear
    • 5.2.4. Footwear
    • 5.2.5. Others

Chapter 6. Virtual Try-on Market: Device Estimates & Trend Analysis

  • 6.1. Device Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Virtual Try-on Market Estimates & Forecast, By Device (USD Million)
    • 6.2.1. Smartphones & Tablets
    • 6.2.2. Computer

Chapter 7. Regional Estimates & Trend Analysis

  • 7.1. Virtual Try-on Market by Region, 2023 & 2030
  • 7.2. North America
    • 7.2.1. North America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
      • 7.2.1.1. U.S.
      • 7.2.1.2. Canada
      • 7.2.1.3. Mexico
  • 7.3. Europe
    • 7.3.1. Europe Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
      • 7.3.1.1. UK
      • 7.3.1.2. Germany
      • 7.3.1.3. France
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
      • 7.4.1.1. China
      • 7.4.1.2. Japan
      • 7.4.1.3. India
      • 7.4.1.4. South Korea
      • 7.4.1.5. Australia
  • 7.5. Latin America
    • 7.5.1. Latin America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
      • 7.5.1.1. Brazil
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. MEA Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
      • 7.6.1.1. UAE
      • 7.6.1.2. Saudi Arabia
      • 7.6.1.3. South Africa

Chapter 8. Virtual Try-on Market - Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Positioning, 2023
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
    • 8.8.1. Expansion
    • 8.8.2. Collaborations/Partnerships
    • 8.8.3. New Product Launches
    • 8.8.4. Research & Development
  • 8.9. Company Profiles
    • 8.9.1. DeepAR (I Love Ice Cream Ltd.)
      • 8.9.1.1. Participant's Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Benchmarking
      • 8.9.1.4. Recent Developments
    • 8.9.2. metadome.ai (Formerly Adloid)
      • 8.9.2.1. Participant's Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Benchmarking
      • 8.9.2.4. Recent Developments
    • 8.9.3. 3DLOOK Inc.
      • 8.9.3.1. Participant's Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Benchmarking
      • 8.9.3.4. Recent Developments
    • 8.9.4. AUGLIO
      • 8.9.4.1. Participant's Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Benchmarking
      • 8.9.4.4. Recent Developments
    • 8.9.5. Wannaby Inc.
      • 8.9.5.1. Participant's Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Benchmarking
      • 8.9.5.4. Recent Developments
    • 8.9.6. Quy Technology Pvt. Ltd. (QUYTECH)
      • 8.9.6.1. Participant's Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Benchmarking
      • 8.9.6.4. Recent Developments
    • 8.9.7. WEARFITS
      • 8.9.7.1. Participant's Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Benchmarking
      • 8.9.7.4. Recent Developments
    • 8.9.8. Mysize Inc.
      • 8.9.8.1. Participant's Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Benchmarking
      • 8.9.8.4. Recent Developments
    • 8.9.9. Zugara, Inc.
      • 8.9.9.1. Participant's Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Benchmarking
      • 8.9.9.4. Recent Developments
    • 8.9.10. Banuba Limited
      • 8.9.10.1. Participant's Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Benchmarking
      • 8.9.10.4. Recent Developments
    • 8.9.11. Queppelin
      • 8.9.11.1. Participant's Overview
      • 8.9.11.2. Financial Performance
      • 8.9.11.3. Product Benchmarking
      • 8.9.11.4. Recent Developments
    • 8.9.12. ZAKEKE
      • 8.9.12.1. Participant's Overview
      • 8.9.12.2. Financial Performance
      • 8.9.12.3. Product Benchmarking
      • 8.9.12.4. Recent Developments

List of Tables

  • Table 1 Virtual Try-on Market - Key Market Driver Impact
  • Table 2 Virtual Try-on Market - Key Market Restraint Impact
  • Table 3 Virtual Try-on Market Revenue Estimates and Forecast, By Technology, 2018 - 2030 (USD Million)
  • Table 4 Virtual Try-on Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
  • Table 5 Virtual Try-on Market Revenue Estimates and Forecast, By Device, 2018 - 2030 (USD Million)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Company Heat Map Analysis
  • Table 8 Key companies undergoing expansions.
  • Table 9 Key Companies undergoing collaborations.
  • Table 10 Key companies launching new products
  • Table 11 Key companies engaged in research & development

List of Figures

  • Fig. 1 Virtual Try-on Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Virtual Try-on Market Value, 2023 - 2030 (USD Million)
  • Fig. 11 Virtual Try-on Market- Industry Value Chain Analysis
  • Fig. 12 Market Dynamics
  • Fig. 13 Key Market Driver Impact
  • Fig. 14 Key Market Restraint/Challenges Impact
  • Fig. 15 Virtual Try-on Market: PORTER's Analysis
  • Fig. 16 Virtual Try-on Market: PESTEL Analysis
  • Fig. 17 Virtual Try-on Market, by Technology: Key Takeaways
  • Fig. 18 Virtual Try-on Market, by Technology: Market Share, 2023 & 2030
  • Fig. 19 Augmented Reality Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Virtual Reality Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Artificial Intelligence & Machine Learning Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Virtual Try-on Market, by Application: Key Takeaways
  • Fig. 24 Virtual Try-on Market, by Application: Market Share, 2023 & 2030
  • Fig. 25 Apparel & Clothing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Wristwatch & Jewelry Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Eye Wear Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Footwear Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Virtual Try-on Market, by Device: Key Takeaways
  • Fig. 31 Virtual Try-on Market, by Device: Market Share, 2023 & 2030
  • Fig. 32 Smartphones & Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Computer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Virtual Try-on Market by Region, 2023 & 2030 Revenue (USD Million)
  • Fig. 35 Regional marketplace: Key takeaways
  • Fig. 36 North America Virtual Try-on Market Estimates & Forecast, 2018 - 2030 (USD Million)
  • Fig. 37 U.S. Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Canada Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Mexico Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Europe Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 U.K. Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Germany Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 France Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Asia Pacific Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 China Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Japan Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 India Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 South Korea Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Australia Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Latin America Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Brazil Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 MEA Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 UAE Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Saudi Arabia Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 South Africa Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 Key Company Categorization
  • Fig. 57 Company Market Positioning, 2023
  • Fig. 58 Strategic framework