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1702178

AR 和 VR 智慧眼鏡市場報告，按類型（光學透視、視訊透視）、最終用途（遊戲產業、醫療保健、教育、軍事和國防等）和地區分類，2025 年至 2033 年

AR and VR Smart Glasses Market Report by Type (Optical See Through, Video See Through), End Use (Gaming Industry, Healthcare, Education, Military and Defense, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2024年全球AR和VR智慧眼鏡市場規模達186億美元。展望未來， IMARC Group預計到2033年市場規模將達到536億美元，2025-2033年期間的成長率（CAGR）為11.82%。在技​​術突破、廣泛的工業接受度和不斷成長的消費者興趣的推動下，市場正在快速發展，儘管成本高昂，但北美在創新和採用方面處於領先地位，為更廣泛的應用和戰略合作提供了前景。

VR（虛擬實境）和AR（擴增實境）眼鏡是指連接實體世界和數位世界之間的智慧眼鏡。 AR 眼鏡有助於改變影像或修改現實世界的視圖，同時協助使用者完成日常任務並讓他們更有效地表達自己。相較之下，VR眼鏡提供的是沉浸式虛擬體驗，讓使用者感受到身臨其境的體驗。透過 AR 和 VR 眼鏡，配戴者可以遠端記錄靜態影像、視訊和音頻，即時分享他們的觀點，解放雙手獲取訊息，交換資料，並增強他們的現實世界。此外，使用者還可以透過這些眼鏡分析與周圍環境相關的資訊。因此，AR 和 VR 智慧眼鏡可以增強甚至取代企業供應鏈中現有的技術解決方案，從而提高工作場所的效率、生產力和合規性。

AR和VR智慧眼鏡市場趨勢：

該市場主要受到眾多終端行業廣泛採用 AR 和 VR 技術的推動，包括電子商務、醫​​療保健、軍事和國防以及教育。這可以歸因於人工智慧 (AI)、機器學習 (ML) 和物聯網 (IoT) 與巨量資料和分析相結合的不斷進步。同時，擴增實境和虛擬實境遊戲的廣泛需求以及遊戲玩家數量的不斷增加，導致全球產品需求量不斷增加。此外，數位化的快速發展、高速5G網路的日益普及以及行動應用的快速發展也創造了積極的市場前景。持續的產品創新進一步推動了市場的發展，例如 3D 互動式內容與 360 度視訊的整合、增強的臉部和物件追蹤以及更好的語音識別。其他推動市場發展的因素包括工業 4.0 的出現、快速工業化、可支配收入水準的膨脹以及廣泛的研發 (R&D) 活動。

本報告回答的關鍵問題

  • 2024年全球AR和VR智慧眼鏡市場規模？ 2025-2033年全球AR和VR智慧眼鏡市場的預期成長率是多少？
  • 推動全球 AR 和 VR 智慧眼鏡市場發展的關鍵因素有哪些？
  • COVID-19 對全球 AR 和 VR 智慧眼鏡市場有何影響？
  • 全球 AR 和 VR 智慧眼鏡市場按類型分類的分佈如何？
  • 根據最終用途，全球 AR 和 VR 智慧眼鏡市場如何分佈？
  • 全球AR和VR智慧眼鏡市場的重點區域有哪些？
  • 全球 AR 和 VR 智慧眼鏡市場的主要參與者/公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球 AR 與 VR 智慧眼鏡市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：依類型

  • 光學透視
  • 影片透視

第 7 章：市場區隔：最終用途別

  • 博彩業
  • 衛生保健
  • 教育
  • 軍事和國防
  • 其他

第8章：市場區隔：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第9章：SWOT分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 12 章：價格分析

第 13 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Avegant Corp.
    • Everysight Ltd. (Elbit Systems Ltd.)
    • HTC Corporation
    • Kopin Corporation
    • Microsoft Corporation
    • Optinvent
    • Seiko Epson Corporation
    • Sony Interactive Entertainment LLC (Sony Group Corporation)
    • Vuzix
Product Code: SR112025A6306

The global AR and VR smart glasses market size reached USD 18.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 53.6 Billion by 2033, exhibiting a growth rate (CAGR) of 11.82% during 2025-2033. The market is rapidly evolving, driven by technology breakthroughs, widespread industrial acceptance, and rising consumer interest, with North America leading in innovation and uptake, despite high costs, giving prospects for broader application and strategic collaboration.

VR (virtual reality) and AR (augmented reality) glasses refer to smart glasses that bridge the gap between the physical and digital worlds. AR glasses assist in changing images or modifying views of the real world while assisting users with everyday tasks and allowing them to express themselves more effectively. In contrast, VR glasses provide an immersive virtual experience, thus allowing users to feel the experience of being in an actual location. With AR and VR glasses, wearers can record still images, videos, and audio remotely, share their point of view in real-time, access information hands-free, exchange data, and augment their real world. Additionally, users can analyze information relevant to their surroundings through these glasses. As a result, AR and VR smart glasses can enhance and even replace existing technology solutions within enterprise supply chains, thereby enhancing workplace efficiency, productivity, and compliance.

AR and VR Smart Glasses Market Trends:

The market is majorly driven by the widespread adoption of AR and VR technology in numerous end-use industries, including e-commerce, healthcare, military and defense, and education. This can be attributed to continual advancements in artificial intelligence (AI), machine learning (ML) and the internet of things (IoT) in combination with big data and analytics. In line with this, the widespread demand for augmented and virtual reality games, along with the rising number of gamers, are resulting in a higher product uptake on the global level. Moreover, rapid digitization, the increasing penetration of high-speed 5G internet, and rapid developments in mobile applications are also creating a positive market outlook. The market is further driven by continual product innovations, such as the integration of 3D interactive content with 360-degree video, enhanced face and object tracking, and better speech recognition. Some of the other factors providing an impetus to the market include the emergence of industry 4.0, rapid industrialization, inflating disposable income levels and extensive research and development (R&D) activities.

Key Market Segmentation:

Breakup by Type:

  • Optical See Through
  • Video See Through

Breakup by End Use:

  • Gaming Industry
  • Healthcare
  • Education
  • Military and Defense
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Avegant Corp., Everysight Ltd. (Elbit Systems Ltd.), HTC Corporation, Kopin Corporation, Microsoft Corporation, Optinvent, Seiko Epson Corporation, Sony Interactive Entertainment LLC (Sony Group Corporation) and Vuzix.

Key Questions Answered in This Report

  • 1.What was the size of the global AR and VR smart glasses market in 2024?
  • 2.What is the expected growth rate of the global AR and VR smart glasses market during 2025-2033?
  • 3.What are the key factors driving the global AR and VR smart glasses market?
  • 4.What has been the impact of COVID-19 on the global AR and VR smart glasses market?
  • 5.What is the breakup of the global AR and VR smart glasses market based on type?
  • 6.What is the breakup of the global AR and VR smart glasses market based on the end use?
  • 7.What are the key regions in the global AR and VR smart glasses market?
  • 8.Who are the key players/companies in the global AR and VR smart glasses market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global AR and VR Smart Glasses Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Optical See Through
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video See Through
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by End Use

  • 7.1 Gaming Industry
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Healthcare
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Education
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Military and Defense
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Avegant Corp.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Everysight Ltd. (Elbit Systems Ltd.)
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 HTC Corporation
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 Kopin Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
    • 13.3.5 Microsoft Corporation
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Optinvent
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Seiko Epson Corporation
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 Sony Interactive Entertainment LLC (Sony Group Corporation)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Vuzix
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio

List of Figures

  • Figure 1: Global: AR and VR Smart Glasses Market: Major Drivers and Challenges
  • Figure 2: Global: AR and VR Smart Glasses Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: AR and VR Smart Glasses Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: AR and VR Smart Glasses Market: Breakup by Type (in %), 2024
  • Figure 5: Global: AR and VR Smart Glasses Market: Breakup by End Use (in %), 2024
  • Figure 6: Global: AR and VR Smart Glasses Market: Breakup by Region (in %), 2024
  • Figure 7: Global: AR and VR Smart Glasses (Optical See Through) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: AR and VR Smart Glasses (Optical See Through) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: AR and VR Smart Glasses (Video See Through) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: AR and VR Smart Glasses (Video See Through) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: AR and VR Smart Glasses (Gaming Industry) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: AR and VR Smart Glasses (Gaming Industry) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: AR and VR Smart Glasses (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: AR and VR Smart Glasses (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: AR and VR Smart Glasses (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: AR and VR Smart Glasses (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: AR and VR Smart Glasses (Military and Defense) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: AR and VR Smart Glasses (Military and Defense) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: AR and VR Smart Glasses (Other End Uses) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: AR and VR Smart Glasses (Other End Uses) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: North America: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: North America: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: United States: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: United States: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Canada: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Canada: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Asia-Pacific: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Asia-Pacific: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: China: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: China: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Japan: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Japan: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: India: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: India: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: South Korea: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: South Korea: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Australia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Australia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Indonesia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Indonesia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Europe: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Europe: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Germany: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Germany: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: France: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: France: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: United Kingdom: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: United Kingdom: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Italy: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Italy: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Spain: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Spain: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Russia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Russia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Latin America: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Latin America: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Brazil: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Brazil: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Mexico: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Mexico: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Middle East and Africa: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Middle East and Africa: AR and VR Smart Glasses Market: Breakup by Country (in %), 2024
  • Figure 69: Middle East and Africa: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Global: AR and VR Smart Glasses Industry: SWOT Analysis
  • Figure 71: Global: AR and VR Smart Glasses Industry: Value Chain Analysis
  • Figure 72: Global: AR and VR Smart Glasses Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: AR and VR Smart Glasses Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: AR and VR Smart Glasses Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: AR and VR Smart Glasses Market Forecast: Breakup by End Use (in Million USD), 2025-2033
  • Table 4: Global: AR and VR Smart Glasses Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: AR and VR Smart Glasses Market: Competitive Structure
  • Table 6: Global: AR and VR Smart Glasses Market: Key Players