市場調查報告書
商品編碼
1173219
全球豪華腕錶市場規模、份額、行業趨勢分析報告:按產品(電子、機械)、分銷渠道(線下、線上)、地區、展望和預測,2022-2028 年Global Luxury Watch Market Size, Share & Industry Trends Analysis Report By Product (Electronic and Mechanical), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球奢侈手錶市場規模預計將達到 535 億美元,預測期內復合年增長率為 5.3%。
高端手錶包含非常稀有且貴重的金屬,普通手錶或廉價手錶中通常找不到這些金屬。 此外,名人、皇室和富豪越來越多地選擇奢侈手錶,增加了奢侈手錶在消費者眼中的價值,成為影響市場擴張的主要驅動力之一。 此外,由於具有跟蹤健康狀況和連接互聯網等功能的豪華智能手錶的發展,目前對豪華手錶的需求正在增加。
奢侈手錶被廣泛視為財富的象徵和地位的象徵,這會增加消費者對產品的興趣並促進進一步的銷售。 此外,女士高級手錶的日益普及也推動了需求。 這是高收入女性比例增加及其生活水平提高的結果。
COVID-19 影響分析
在 COVID-19 爆發期間,對奢侈手錶的需求激增。 豪華手錶的銷量,無論是全新的還是二手的,在過去一年中都大幅增長,而且這一趨勢預計會持續下去。 隨著需求的增加,所有價格都在上漲。 根據飛利浦手錶拍賣統計數據,在日內瓦,每件拍品的平均價格上漲了三分之一以上,在香港上漲了一半以上。 因此,這種流行病對奢侈手錶市場產生了多重影響,供應鏈中斷阻礙了市場增長,而二手市場卻在擴大。
市場增長因素
年輕人對奢侈手錶的需求不斷增長
鐘錶行業因男性對奢侈品(尤其是手錶)的偏愛而蓬勃發展。 奢侈手錶需求增加的原因包括品牌知名度的提高、洋化的影響以及壟斷市場的自發慾望。 高級手錶也越來越多地配備智能功能。 它預裝了日常活動跟蹤、智能通知、內置音樂存儲、支付存儲等功能。 有些還配有腕式傳感器,例如脈搏血氧儀和心率傳感器。
收藏手錶的趨勢
手錶收藏是一種熱情,對某些人來說既是機遇也是挑戰。 手錶和手錶一樣,有各種尺寸和形狀。 製造商、品牌、時間、光潔度等各種因素交織在一起,很多人都有擁有多隻手表的嗜好。 看來消費者真的很想得到一款有特別感覺的手錶,比如亞伯拉罕林肯時代的懷錶,或者去太空的手錶。 對許多收藏家來說,手錶收藏是一種永恆的、終生的愛好。
市場製約因素
奢侈手錶的高價格和假冒的可能性
與其他奢侈品一樣,手錶假冒也存在,並且是每年造成數十億美元損失的主要工業問題。 識別假冒手錶取決於設計不一致。 拼寫錯誤的名稱或不當的品牌可能表明是假冒產品。 您必須確保手錶的所有部件均由黃金和鑽石等優質材料製成。 或者,它可以由廉價材料製成,例如塑料。 在這種情況下,質量與高級手錶所要求的質量不符,顯得低檔。
產品展望
奢侈手錶市場按產品分為電子和機械。 機械部分在 2021 年佔據了奢侈手錶市場的重要收入份額。 這種奢侈手錶受到相當大的商務艙人群的青睞,因為它可以作為一種時尚宣言來佩戴。 豪華機械手錶的使用壽命通過使用 PVD □□和鈦陶瓷塗層得到延長。 為機械表提供動力的主發條要麼通過機械方式上弦,要麼由隨著手腕運動而旋轉的轉子提供動力。
分銷渠道展望
奢侈手錶市場按銷售渠道分為線下和線上。 2021 年,線下細分市場在奢侈手錶市場的收入份額最大。 消費者通過零售店購買高端產品的意願不斷增強,是推動這一市場擴張的主要因素。 另外,如果你是從超市、便利店、直營店等線下渠道購買的,你可以很容易地知道確切的尺寸和重量。
區域概覽
按地區劃分,對北美、歐洲、亞太地區和 LAMEA 的奢侈手錶市場進行了分析。 亞太地區將在 2021 年佔據奢侈手錶市場的最大收入份額。 亞太地區的市場擴張是由不斷變化的消費者行為和增加的可支配收入推動的。 認識到市場的潛力,國際奢侈品公司正在向中國、日本和印度等國家擴張。 該地區重要參與者的存在、高人均收入和中上階層日益增長的聲望增加了對高級手錶的需求。
The Global Luxury Watch Market size is expected to reach $53.5 billion by 2028, rising at a market growth of 5.3% CAGR during the forecast period.
Luxury watches are those that buyers see as high-end products, consisting of associations towards a high price level, aesthetics, class, rarity, excellent, and a significant amount of non-functional relationships. The product's pricing strategy, the notion that it is a high-end item, and the material it is made of are some of the motivating elements that aid in increasing sales.
As a high-end product, a luxury watch has an excellent pricing strategy that concentrates on pricing it far higher than some other varieties of watches to draw in the wealthier segments of the population. A luxury watch is also more than just a regular timepiece; it is a prestigious timepiece and is regarded as being of premium quality that is worn by extremely successful and well-respected individuals.
Additionally, it makes use of extremely rare valuable metals that are not typically found in common or budget watches. Additionally, celebrities, royalty, and well-off individuals are increasingly choosing luxury watches, elevating the value of the item in consumers' eyes and acting as one of the key driving forces influencing its wide expansion. The demand for luxury watches nowadays is also increasing because of the development of luxury smartwatches with features like the capability to track health status and connect to the internet.
Due to the luxury watch's widespread perception as a display of riches and a mark of great status, it increases consumer interest in the product and encourages more sales. In addition, the demand is being propelled forward by the rising popularity of luxury timepieces for women. This is a result of the rise in the proportion of women with high incomes and the rising level of living.
COVID - 19 Impact Analysis
During the Covid-19 outbreak, the demand for expensive timepieces skyrocketed. Luxury watch sales, both new and used, have increased dramatically over the last year, and this trend is expected to continue. All prices have increased as a result of the escalating demand. The average price per lot has increased by more than a third in Geneva and more than half in Hong Kong, according to an evaluation of the Phillips watch auction statistics. Therefore, the pandemic had a mixed impact on the luxury watch market as the secondhand market expanded while the supply chain obstructions hindered the growth of the market.
Market Growth Factors
Increasing demand for luxury watches among the younger populace
The watch industry is flourishing due to men's preference for luxury items, particularly watches. Some of the causes that contribute to the rise in demand for luxury watches include the increase in brand recognition, the impact of Westernization, and the natural demand for exclusivity. Luxury watches are also being made to incorporate smart features. The preloaded features on these watches include daily activity tracking, smart notifications, built-in music storage, and built-in storage for payments. They also have sensors for the pulse oximeter and heart rate at the wrist.
Growing trend of watch collection as a hobby
For some people, collecting watches is a passion that offers both chances and difficulties. Like clocks, watches are available in a variety of sizes and forms. The different make, brand, time, and finish of watches attract consumers to possess more than one, which ultimately has turned into a hobby for many. Consumers want to hold a watch that has a strong emphasis at least once like acquiring a pocket watch belonging to the era of Abraham Lincoln to a watch that went into space. For most collectors, collecting watches is a timeless and rewarding hobby that can last a lifetime.
Market Restraining Factors
High prices of luxury watches and the available possible counterfeits
Similar to any other luxury object, counterfeit watches can and do exist and is a significant industrial issue that costs businesses billions annually. Identifying a fake watch is dependent on design inconsistencies. A misspelled name or inappropriate branding may indicate a fake product. It is necessary to ensure that all components of the watch are crafted from superior materials, such as gold and diamonds. Or else, the components may be made of inexpensive materials such as plastic. This makes them appear low-grade and contradictory with the customary quality requirements for premium timepieces.
Product Outlook
Based on product, the luxury watch market is categorized into electronic and mechanical. The mechanical segment procured a significant revenue share in the luxury watch market in 2021. This kind of luxury watch is preferred by a sizable business-class population since it may be worn as a fashion statement. The longevity of mechanical luxury watches is increased by using PVD and titanium ceramic coatings. A mainspring, which further serves as a power source for mechanical wristwatches, is wound mechanically or powered by a rotor that rotates in response to wrist movements.
Distribution Channel Outlook
On the basis of distribution channel, the luxury watch market is divided into offline and online. The offline segment witnessed the largest revenue share in the luxury watch market in 2021. The increased consumer desire for buying high-end products through retail outlets is the main element boosting the expansion of this market. Additionally, it is now simple for customers to comprehend the precise dimensions and weight of a product while purchasing it through offline channels like supermarkets, convenience stores, and company-owned retail outlets.
Regional Outlook
Based on region, the luxury watch market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the maximum revenue share in the luxury watch market in 2021. The factors driving the market expansion in Asia Pacific were shifting consumer behaviour and rising disposable income. Because they are aware of the market's potential, international luxury companies are expanding into nations like China, Japan, and India. The presence of important actors, a high per capita income, and the rising prestige of the upper middle class in the region has increased the demand for luxury watches.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fossil Group, Inc., LVMH SE, Ralph Lauren Corporation, Rolex SA, Citizen Watch Co., Ltd., Seiko Watch Corporation, Compagnie Financiere Richemont SA, Movado Group, Inc. and The Swatch Group Ltd.
Strategies Deployed in Luxury Watch Market
Sep-2022: Apple launched Apple Watch Ultra. The watch comes with advanced features including, a 49mm titanium case, flat sapphire front crystal, and the brightest Apple watch display. The watch is designed for extreme environments.
Sep-2022: Apple launched Apple Watch Series 8 and the new Apple Watch SE. These products offer advanced features including, crash detection, women's health wellness, etc., and enable users to stay coupled with their beloved, lead a healthy life, etc.
Jun-2022: Fossil launched Gen 6 Hybrid smart watch. The hybrid smart watch combines the traditional design and features of smart watches including, the Spo2 sensor, Alexa support, etc.
Feb-2022: Movado Group along with Calvin Klein, launched the Spring-Summer 2022 collection of jewelry and watches. Calvin Klein, part of PVH Corp., a US-based company, is primarily into watches, perfumes, jewelry, etc. This collaboration would strengthen Movado's business by leveraging Calvin's online presence and global reach.
Nov-2019: LVMH acquired Tiffany & Co., a US-based company, primarily into luxury jewelry, sterling silver, accessories, leather goods, etc. This acquisition would update LVMH's watches and jewelry division and strengthens its market position in the United States.
Oct-2018: Ralph Lauren launched the Polo Bear watch displaying its popular mascot. The watch collection includes a variety of designs and is launched to celebrate the brand's 50th anniversary.
Oct-2018: Movado Group acquired MVMT watches, a US-based company, primarily into premium watches and fashion accessories. This acquisition expands Movado's reach, particularly amongst millennials, and reinforces its growth rate by leveraging MVMT's strengths.
Oct-2018: Fossil group partnered with CITIZEN, a Japan-based electronics company, engaged in manufacturing and marketing watches, calculators, automotive components, etc. The partnership involves cashing on Citizen's competence in watch movement and providing Citizen with Fossil's hybrid smart watch technical knowledge. This partnership expands Fossil's market position in hybrid smart watches.
Jul-2018: Fossil Group partnered with Bayerische Motoren Werke Aktiengesellschaft (BMW), a German-based automobile manufacturing company, primarily into luxury vehicles, and motorcycles. The partnership includes designing BMW branded watches and accessories and marketing across the globe in Fossil and BMW retail stores.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures