市場調查報告書
商品編碼
1184318
數位禮品卡全球市場規模、份額、行業趨勢分析報告按功能屬性(閉環卡、開環卡)、最終用戶(零售、企業)、應用、區域前景和預測,2022-2028 年Global Digital Gift Card Market Size, Share & Industry Trends Analysis Report By Functional Attribute (Closed-loop Card and Open-loop Card), By End User (Retail and Corporate), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球數位禮品卡市場規模預計將達到 7243 億美元,預測期內復合年增長率為 14.2%。
收款人將獲得一個特殊的數位代碼,而不是實體卡,他們可以使用該數位代碼進行交易或預訂。 該號碼將通過電子郵件發送給您。 它們也可以通過短信或智能手機應用程序發送。
電子禮品卡可以在線和離線使用。 對於在線使用,您必須在結賬時輸入代碼。 必須在數位設備上出示電子禮品卡才能在店內兌換。
自行銷售電子禮品卡的最大好處之一是能夠吸引新客戶。 它們通常被回頭客購買,他們會向您的朋友和親戚提供最好的推薦。 這代表著各種新買家進入市場。
COVID-19 影響分析
隨著客戶轉向帶有可掃描條形碼的非接觸式禮品卡,行業公司可能會更大規模地開發和使用基於近場通信 (NFC) 的禮品卡。我有。 這將使禮品卡解決方案提供商在市場上具有競爭優勢。 此外,在大流行期間,越來越多的人通過提供禮券的網站進行購買。 因此,數位禮品卡越來越受歡迎。 這些因素有望擴大數位禮品卡市場。
市場增長因素
繼續採用先進的支付解決方案
禮品卡類似於預付借記卡。 禮品卡以其便利性、適應性、可靠性和安全性正成為消費者普遍使用的支付方式。 這些卡已成為在線支付的重要組成部分。 根據 Worldpay 2018 年的報告,禮品卡產生了 2% 的全球電子商務和 1% 的銷售點 (POS) 支出。 數位商務的這種爆炸性增長,尤其是在移動設備上,為商家和發卡機構提供了一個機會,讓他們可以擁抱不斷增長的新技術,為他們的客戶提供尖端、無縫的支付選擇。
對尖端物品的興趣與日俱增
禮品卡是當今企業創收的最佳方式之一。 由於技術進步,禮品卡的利潤越來越高。 此類禮品卡的開發使公司能夠獲得更具特色和吸引力的產品。 近年來,對奢侈品的需求增加,與支付解決方案相關的技術開發也在不斷進步。 這些以客戶體驗為中心的範圍廣泛、富有創意的解決方案推動了數位禮品卡行業的擴張。
市場萎縮因素
少數卡僅限於特定商店使用
但是,許多卡是特定於商店的,只能在某些商家使用。 如果收件人將在商店購物,這很好,否則就沒有多大意義。 例如,如果購買禮品卡的人不確定收件人是否喜歡某個特定的零售商,他們會謹慎行事併購買 Mastercard 或 Visa 禮品卡。 閉環卡限制了收件人的購物能力,因為他們可以訪問各種企業。 這些卡通常需要您通過發行商購買。 購買後卡上剩餘的任何小額餘額也可能會丟失。
特徵屬性概述
數位禮品卡市場根據功能屬性分為開環和閉環禮品卡。 閉環禮品卡類別在 2021 年的銷售額中佔據最大份額,正在推動數位禮品卡市場。 閉環禮品卡僅適用於單個零售商或單個公司的品牌。 閉環禮品卡,例如,“Sample Restaurant”出售帶有公司名稱和徽標的禮品卡,並且只能在該餐廳使用。
最終用戶視角
數位禮品卡市場按最終用戶細分為零售和企業。 在2021年的數位禮品卡行業中,企業類銷售份額大幅提升。 這是因為企業主越來越意識到需要將腐敗個人暴露給他們的代表。 公司禮品卡具有提高客戶忠誠度的優勢。 贏得客戶忠誠度是保持客戶長期經營的關鍵。 只有贏得他們的忠誠,我們才能讓他們滿意和快樂。
應用展望
市場按應用細分為消費品、健康與保健、餐廳與酒吧、旅行與旅遊、媒體與娛樂等。 到 2021 年,消費品將佔全球最高收入份額。 禮品卡有利於信用卡可用於大多數消費者想要或需要的商品和服務的企業,例如出售許多顧客通常不會購買的昂貴商品的電子產品商店。似乎經常如此。 禮品卡是一種吸引原本不會購買的顧客光顧您的商店的方式。
區域展望
數位禮品卡市場按地區分析,橫跨北美、歐洲、亞太地區和拉美。 北美地區在 2021 年的收入份額最高,在數位禮品卡市場佔據主導地位。 禮品卡是美國最常見的聖誕禮物類型,推動了該國禮品卡行業的擴張。 此外,近年來,聖誕節和生日等特殊場合對禮品卡的需求激增,推動了市場的擴張。
The Global Digital Gift Card Market size is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% CAGR during the forecast period.
Gift cards may be used as payment at retail establishments, dining establishments, movie theatres, day spas, gas stations, and pretty much everywhere else you can buy goods or services. They are often bought by another person and presented as a gift for occasions like Christmas, birthdays, or even simply "a job well done."
Electronic gift cards, often known as digital gift cards, are available. Instead of being built from hard cardboard or plastic, they are created online. There are two types: closed loop cards, which can only be used at a certain retailer, like Woolworths, BWS, Big W, or standalone retail shops, and open loop cards, which may be used everywhere the brand of card is accepted. For example, a Visa gift card be utilized anywhere Visa is accepted.
The receiver is given a special digital code number rather than a physical card, which they may use to make transactions or make reservations. This is sent to their email. It may also be transmitted by text message or via apps on peoples' smartphones.
eGift cards may be used both online and offline, according to the retailer. You will often need to enter the code at Checkout if using it online. When making an in-store transaction, one must present eGift card on a digital device.
The main advantage of selling eGift cards for one's own company is that they are made to bring in new clients. eGift cards are often bought as gifts, as the name implies. They are often acquired by a returning customer who gives you the highest possible recommendation to their friends and relatives. This indicates that you are welcoming a variety of new buyers into your market.
COVID-19 Impact Analysis
Companies in the industry might develop and use near-field communication (NFC)-based gift cards on a greater scale as customers move toward contactless gift cards with scannable barcodes. Because of this, gift card solution providers would be better able to compete in the market. Additionally, during the pandemic, more individuals are making purchases using websites that provide these certificates. Digital gift cards have become more popular as a consequence of this. These factors will cause the market for digital gift cards to grow.
Market Growth Factors
Increase In Adoption Of Advanced Payment Solutions
Gift cards are compared to prepaid debit cards in this regard. These cards are becoming increasingly widely used for payments by customers because of their ease, adaptability, dependability, and security. These cards are a crucial component of online payments. Gift cards generate 2% of worldwide e-commerce and 1% of the point of sale (POS) spending, according to Worldpay's 2018 report. This explosive growth in digital commerce, particularly on mobile devices, presents a chance for merchants and issuers to accept a rising number of new technologies which give their customers cutting-edge and seamless payment options.
More Interest In Cutting-Edge Items
One of the finest methods for businesses to generate money nowadays is via gift cards. Gift card firms may now generate more income thanks to ongoing technological advancements. Companies gain from these gift card developments because they make them more distinctive and appealing. Recent years have seen a rise in the demand for high-end items and technology developments related to payment solutions. The expansion of the digital gift card industry is driven by such extensive creative solutions that are centered on the customer experience.
Market Restraining Factors
Few Cards Are Restricted To Usage In Particular Shops
However, many cards are store-specific, which means they are only accepted at certain merchants. This is OK if the receiver makes purchases there, but less so if she doesn't. Suppose a person buys a gift card and is unsure if the recipient, like a certain retailer, plays it safe and gets a Mastercard or Visa gift card. Since they can visit various businesses, closed-loop cards restrict the recipient's ability to make purchases. With all these cards, one must normally make purchases through the issuer. Any minor balance remaining on the card after purchases might be lost.
Functional Attribute Outlook
Based on the functional attribute, the digital gift card market is classified into open-loop gift cards and close-loop gift cards. With the largest revenue share in 2021, the close-loop gift card category led the digital gift card market. Gift cards with a closed loop only function at a single retailer or with the brands of a single company. It is a closed-loop gift card; for instance, "Sample Restaurant" sells gift cards with their name and emblem on them that can only be used at their eatery.
End Users Outlook
Based on end users, the digital gift card market is classified into retail and corporate. The corporate category significantly increased its sales shared in the digital gift card industry in 2021. This is due to an increase in business owners' awareness of the need to expose corrupt individuals to their representatives. Corporate gift cards have the advantage of promoting client loyalty. Earning clients' loyalty is crucial if you want them to continue with your business over time. And you can only keep them content and happy if you can gain their allegiance.
Application Outlook
Based on application, the market is classified into Consumer goods, health & wellness, restaurants & bars, travel & tourism, media & entertainment, and others. Consumer goods held the highest revenue share in 2021 globally. Gift cards are often beneficial when used at a place of business that accepts credit cards for goods or services that the majority of consumers desire or need, such as an electronics shop that sells more expensive things that many customers wouldn't typically purchase. Gift cards entice customers to explore your establishment who would not have otherwise done so.
Regional Outlook
Based on geography, the digital gift card market is analyzed across North America, Europe, Asia Pacific, and LAMEA. With the highest revenue share in 2021, the North American region dominated the digital gift card market. The most common kind of Christmas gift in the United States is a gift card, which is helping to fuel the nation's expanding gift card industry. Additionally, in recent years, the demand for gift cards has skyrocketed for special occasions like Christmas and birthdays, which has boosted market expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fiserv, Inc., PayPal Holdings, Inc., Walmart, Inc., Amazon.com, Inc., Target Corporation (Target Brands, Inc.), Loop Commerce, Inc (Synchrony Financial), InComm Payments, and Blackhawk Network Holdings, Inc.
Strategies deployed in Digital Gift Card Market
2022-Dec: Blackhawk Network partnered with IKEA, a provider of home furnishings solutions. With the partnership, the gift card portfolio of IKEA would be combined with the portfolio of Blackhawk, with an aim to connect around 300 million consumers a day across all channels. Furthermore, this partnership would empower the purchase of gift cards in the US market.
2022-Nov: Blackhawk Network acquired National Gift Card, a North American prepaid tech and card company. With this addition, Blackhawk would now able to deliver a complete issuance program management, global retail, fulfillment as well as business-to-business allocation. Furthermore, the addition of NGC capabilities to the Blackhawk portfolio would strengthen its position in the gift card and prepaid card market.
2022-Oct: Walmart come into partnership with Netflix, a provider of subscription-based streaming entertainment services. As a part of the partnership, Netflix would launch around 2,400 Hubs with new streaming gift cards in Walmart stores. The company would be able to expand its offering with more apparel, music, seasonal items, collectibles, and games and especially in streaming gift cards.
2022-Oct: InComm Payments announced the acquisition of The Card Network (TCN), a Leading Gift Card Provider in Australia. The addition of multi-brand gift card products of TCN to the portfolio of InComm would strengthen the company's offerings to Australian consumers and businesses. Furthermore, the capability to make customize gift card products would also be boosted.
2022-Sep: Blackhawk Network announced the partnership with H&M, a lifestyle brand. Under this partnership, a B2B gift card program would be launched via Blackhawk's B2B gift card platform and H&M would unite other popular brands within Blackhawk's broad network of B2B channels with an aim to make it easy for the institutions to buy H&M digital and physical gift cards.
2022-May: PayPal partnered with CashStar, an omnichannel digital gifting solution platform. Under the partnership, PayPal would integrate CashStar-powered eGift cards that can be bought with a mobile device and delivered to the receiver's home address or email. Additionally, this would also expand the digital gift card portfolio of PayPal.
2021-Oct: Fiserv took over BentoBox, a marketing and commerce platform. The aim would be to expand Digital Storefront Capabilities. With this acquisition, the website capabilities of BentoBox would be added to the business management solutions of Fiserv, which would strengthen the omnichannel platform.
2021-Sep: PayPal launched the New PayPal App, which offers customers an All-in-one, single-destination app to get paid earlier up to two days' time via the Direct Deposit feature delivered by one bank partner, manage bill payments, receive and send money to businesses, family, and friends, and earn rewards and manage gift cards. The app would be easy to use as well as securely managed.
2020-Apr: Blackhawk Network acquired SVM Cards, a provider of digital and physical closed- and open-loop prepaid cards. This acquisition would strengthen the prepaid and gift card portfolio of Blackhawk, with the addition of closed-loop cards that includes multiple leading fuels and other brands to its U.S. portfolio. Additionally, would also broaden the B2B gift card services.
2018-Sep: Amazon announced the launch of the Amazon Pay Gift Card for Businesses. The product provides a hassle-free gifting experience via its online presence and vast delivery web of 21k+ serviceable pin codes. Additionally, Amazon Pay Gift Cards could also be delivered through SMS/Emails or by physical cards.
Market Segments covered in the Report:
By Functional Attribute
By End User
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures