市場調查報告書
商品編碼
1219642
數位媒體製作軟件全球市場規模、份額和行業趨勢分析報告:按產品類型、部署模式、應用和地區展望和預測,2022-2028 年Global Digital Media Production Software Market Size, Share & Industry Trends Analysis Report By Type, By Deployment Mode, By Application, By Regional Outlook and Forecast, 2022 - 2028 |
數位媒體製作軟件的全球市場規模預計將在 2028 年達到 233 億美元,預測期內的複合年增長率為 11.1%。
數位媒體製作由負責不同流程的區域組成,這在邏輯上意味著您可以製作不同子流派和風格的材料。 同樣,數位媒體製作是指使用各種技術工具和計算機應用程序創建和修改數位文件的過程。 數位媒體的製作和管理可以採用多種形式和配置,特別側重於數位媒體製作和管理。
通過創建數位媒體,公司在各自行業中比以往任何時候都更加成功。 實現這一目標的一種方法是提高客戶參與度,這通常是更有效的數位媒體製作的結果。 從提供材料的用戶的角度來看,這很有意義。 理想情況下,它應該吸引讀者,激起他們的好奇心,並吸引新的消費者。
COVID-19 影響分析
數位媒體製作軟件市場在過去幾年中取得了顯著發展,但 COVID-19 大流行顯著增加了對數位媒體製作軟件的需求。 在此期間,在 COVID-19 封鎖期間開始的在家工作文化和社會疏遠做法的增加推動了對數位媒體製作平台的需求。 即使在 2021 年下半年 COVID-19 病例減少之後,這種需求仍然存在。 出於這個原因,許多企業都抓住了這個機會來擴大他們的產品和服務範圍。
市場增長因素
社交媒體營銷的作用越來越大
數位營銷是通過在線媒體(也稱為數位渠道或平台)推廣產品、名稱和服務。 隨著社交媒體平台的激增,許多營銷公司正在將注意力轉移到如何利用這個目前未被充分利用的機會上。 因此,有必要將社交媒體營銷整合到您的 SEO 工作中。 社交媒體平台的激增為營銷人員提供了更好的選擇來擴展業務和增加品牌曝光度。
在線視頻遊戲的興起
視頻遊戲市場目前正在以驚人的速度擴張,預計這一趨勢在未來將繼續穩步發展。 如此一來,遊戲產業繼續保持顯著增長,但近年來,遊戲業務收入來源的變化備受關注。 過去,遊戲軟件的銷售佔收入的大部分,但這幾年發生了明顯變化。
市場製約因素
網絡安全威脅是一個挑戰
電影和媒體行業的數位化為相關人員帶來了巨大利益,包括為電影製作人帶來新機遇。 然而,另一方面,數位媒體的誕生也帶來了諸多困難。 電影、電視、報紙、廣播等各種媒體都在談論網絡安全問題。 黑客以多種方式利用媒體和娛樂業務。
輸入 Outlook
數位媒體製作軟件市場按產品類型分為數位內容管理、交互式電視和數位內容製作。 到 2021 年,數位內容創作部分將在數位媒體製作軟件市場中佔據最高的收入份額。 這是由於互聯網基礎設施的快速增長以及 TikTok 和 Instagram 等數位媒體平台的增加。 目前,數位經濟已成為國家和國際繁榮的主要貢獻者。
部署模式展望
根據部署模式,數位媒體製作軟件市場分為雲端和本地。 2021 年,數位媒體製作軟件市場將以本地收入份額為主。 本地部署方法繼續在世界各地的組織中流行,因為它提供了許多安全選項。 受到嚴格監管的最終用戶通常更喜歡內部部署。
應用展望
數位媒體製作軟件市場按應用細分為數位廣告、在線遊戲、電子學習等。 2021 年,電子學習部分在數位媒體製作軟件市場中佔據了相當大的收入份額。 該細分市場的增長歸因於教育機構對技術研發的投資增加。 由於技術進步、新電子產品生產的進步以及用戶可以輕鬆連接到 Internet 的改進,電子學習也更加有效。
區域展望
數位媒體製作軟件市場按地區劃分為北美、歐洲、亞太地區和 Ram Air。 2021 年,北美地區在數位媒體製作軟件市場的收入份額最高。 該地區市場的增長可以歸因於幾個原因,包括數位化的普及和消費者對數位媒體的使用越來越多。 此外,主要競爭對手的存在提供了相當多的潛在市場機會。
The Global Digital Media Production Software Market size is expected to reach $23.3 billion by 2028, rising at a market growth of 11.1% CAGR during the forecast period.
The digital media production is the process of creating digital files, improving those files, encoding them, and distributing them utilizing a variety of processing techniques that are enabled by computer hardware and software programs. These files reflect material that may be found online, such as audio, video, graphic, and textual information. Most of the time, the code for these forms of media is written in such a way that it is only compatible with a particular environment or platform.
The production of digital media is the principal field of study for the development of digital music, streaming video, and other forms of information that are made accessible to a large number of people. In various contexts, it refers to the creation of visual media, such as digitally improved animation or new media, which might include the development of websites, the writing of multimedia content, and the production of computer games. The binary numeral system, which relates to the zero and one as a data representation, is the basis for digital media files. This means that the varieties of digital media files and the possibilities for their generation are unlimited as technology advances.
Furthermore, the creation of digital media comprises a domain responsible for various processes, which logically means that it can produce material in different subgenres and styles. In a similar vein, the creation of digital media refers to the process of creating and altering digital files via various technological tools and computer applications. It focuses on digital media's production and management in its many guises and configurations.
More than ever, businesses are finding success in their respective industries via the creation of digital media. One of how they achieve this goal is by increasing the level of client involvement, which is often the outcome of more effective digital media creation. It makes perfect sense from the user's perspective providing the material. In an ideal world, the material will captivate readers, pique their curiosity, and bring in new consumers.
COVID-19 Impact Analysis
The digital media production software market has shown substantial development over the last several years, but due to the onset of the COVID-19 pandemic, the need for digital media production software has experienced a dramatic spike in demand. Demand for digital media production platforms was assisted during this time period by an increase in work-from-home culture and social distance conventions that began during COVID-19 lockdowns. This demand persisted even after the number of COVID-19 cases decreased in late 2021. This prompted a large number of businesses to seize this opportunity to broaden the scope of their goods and services.
Market Growth Factor
The increased role of social media marketing
The promotion of goods, names, and services via online mediums, also known as digital channels or platforms, is referred to as digital marketing. Due to the rise in popularity of social media platforms, many marketing companies have shifted their focus to finding ways to capitalize on the opportunities that are now underused. As a result, integrating social media marketing into an SEO effort has become necessary. The proliferation of social media platforms has provided marketers with improved options to expand their enterprises and boost the exposure of their brands.
The rise in online video gaming
The market for video games is now growing at a breakneck speed, a trend that is anticipated to remain steady in the years to come. It is noteworthy to note that there has been a recent shift in the income sources that the gaming business relies on, in addition to the industry's remarkable and consistent growth. It used to be the case that the bulk of the gaming industry's income came from selling games, but that has significantly shifted over the last several years.
Market Restraining Factor
Cybersecurity threat posing challenges
The digitalization of the film and media sector has brought remarkable advantages for its stakeholders, including producing new opportunities for filmmakers. However, despite all of the advantages, the creation of digital media has also given rise to a number of serious difficulties. Cybersecurity concerns have recently appeared in various media, including movies, television shows, newspapers, and radio broadcasts. Hackers use a wide variety of methods to take advantage of media and entertainment businesses.
Type Outlook
Based on type, the Digital Media Production Software Market is classified into Digital Content Management, Interactive TV, and Digital Content Creation. The digital content creation segment held the highest revenue share in the digital media production software market in 2021. This is because of the fast growth of internet infrastructure as well as the increase in the number of platforms for digital media such as TikTok and Instagram. At this point, the digital economy has established itself as a major contributor to national and international prosperity.
Deployment Mode Outlook
Based on the deployment mode, the Digital Media Production Software Market is divided into cloud and on-premise. In 2021, the on-premises segment garnered the substantial revenue share in the Digital Media Production Software Market. On-premise deployment approaches are continuing to gain popularity among organisations all over the globe because of the many safety options they provide. On-premise deployment is often the option chosen by end customers subject to stringent regulations.
Application Outlook
Based on the application, the Digital Media Production Software Market is segmented into digital advertising, online games, e-learning, and others. In 2021, the e-learning segment registered the considerable revenue share of the Digital Media Creation Software Market. The expansion of this segment is due to the increasing amount of money invested in technical research and development by educational institutions. In addition, E-learning has been more effective as a result of advances in technology, advancements in the production of new electronic products, and improvements in the ease with which users may connect to the internet.
Regional Outlook
Based on region, the Digital Media Production Software Market is classified into North America, Europe, Asia Pacific, and LAMEA. The North America region registered the highest revenue share in Digital Media Production Software Market in 2021. The growth of the market in this area may be due to several reasons, including the rise in the prevalence of digitalization and the use of digital media by consumers. In addition, the presence of major competitors supplies a substantial number of potential market opportunities.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Acquia, Inc., Apple, Inc., CSG Systems International, Inc., HubSpot, Inc., IBM Corporation, Oracle Corporation, Brightcove, Inc., Adobe, Inc., Bynder BV and DNN Corp.
Recent Strategies Deployed in Digital Media Production Software Market
Acquisitions and Mergers:
Mar-2022: Bynder took over GatherContent, a UK-based operator of an online platform. The acquisition expands Bynder's market presence and provides a full-fledged platform for providing the content.
Dec-2021: Adobe took over ContentCal, a UK-based content management platform. The acquisition benefits Adobe by broadening its social media capabilities.
Oct-2021: Adobe took over Frame.io, a US-based developer of video review and collaboration platform. The integration would advance the creative process and provide an end-to-end platform by leveraging Adobe's video editing product offerings, Frame.io's approval functionality, and cloud-based review. Moreover, the acquisition benefits teams by making it simple and easy for the team to collaborate across Adobe's Creative Cloud Applications.
Sep-2021: Acquia acquired Widen, a US-based developer, and provider of digital asset management technology. This acquisition enables Acquia's Open Digital Experience Platform to provide businesses with the power to manage visual content workflow.
Feb-2021: HubSpot acquired The Hustle, a US-based operator of an online news portal. The addition of The Hustle provides HubSpot with many potential opportunities to deliver valuable content to its community of scaling companies. Moreover, the acquisition further enables HubSpot to better serve these scaling companies.
Product launches and Expansions:
Dec-2022: Bynder launched Studio, a templating and digital content creation solution. The new product features, flexible sourcing, template creation, dynamic content creation, and batch creation. The new product provides Bynder's customers with an automated and efficient content creation platform.
Jul-2020: Acquia introduced the Acquia Open Digital Experience Platform (DXP). The new platform enables developers and marketers to develop, customize and orchestrate multi-experience customer journeys through a single, simple platform.
Partnerships, Collaborations and Agreement:
Jan-2023: Brightcove came into partnership with Magnite, a US-based online-advertising supply-side platform provider. The partnership involves Maginte providing advertising services to any Brightcove client. Additionally, the partnership is a major step for Brightcove towards providing their customers with supreme, world-class solutions.
Sep-2022: Brightcove extended its partnership with Evergent, a US-based provider of customer and revenue management software. The partnership involves introducing Evergent's agile monetization solution to Brightcove Beacon, enabling Brightcove's clients to try out and execute flexible monetization solutions within the platform. The partnership further reflects the company's devotion to providing its clients with flexible products and solutions.
Jul-2021: Brightcove partnered with Wibbitz, a US-based developer of automated video creation tools. The combination provides organizations with easy, simple, and efficient ways to design short-form videos of professional quality.
Market Segments covered in the Report:
By Type
By Deployment Mode
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures