數位媒體市場規模、佔有率、成長分析，按內容類型、平台、應用、產業、地區 - 產業預測，2024-2031

2022年全球數位媒體市場規模將為8,112億美元，從2023年的9,158.4億美元成長到2031年的2,4175.4億美元，在預測期內（2024-2031年）複合年成長率預計將維持在12.9%。

近年來，在網路普及率不斷上升、智慧型手機廣泛使用以及對數位內容需求不斷成長的推動下，全球數位媒體市場經歷了顯著成長。 OTTOver-The-Top媒體平台的日益普及標誌著傳統有線和衛星電視向點播數位娛樂的轉變。 Netflix、Amazon Prime Video 和迪士尼等業界巨頭繼續大力投資原創內容，以吸引和留住用戶。此外，數位廣告支出大幅增加。公司更喜歡線上平台，因為這樣他們就可以針對特定人群、監控消費者行為並有效衡量宣傳活動績效。這種動態情勢突顯了全球數位媒體生態系統的持續變化和成長機會。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究

全球數位媒體市場規模：依內容類型分類的複合年成長率（2024-2031）

• 市場概況
• 影片
• 音訊的
• 句子
• 影像
• 互動媒體內容
• 其他

全球數位媒體市場規模：按平台分類的複合年成長率（2024-2031）

• 市場概況
• 智慧型手機
• 電視機
• 電腦
• 藥片
• 其他

全球數位媒體市場規模：按應用/複合年成長率（2024-2031）

• 市場概況
• 行銷/廣告
• 培訓/電子學習
• 社群媒體
• 串流媒體
• 其他

全球數位媒體市場規模：按產業分類的複合年成長率（2024-2031）

• 市場概況
• 娛樂
• 零售/電子商務
• 衛生保健
• 政府
• BFSI
• 通訊
• 車
• 款待
• 非營利組織
• 發布
• 其他

全球數位媒體市場規模/複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按公司分公司分類的股份分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Facebook
• Google
• Amazon
• Netflix
• TikTok
• Fuji Media Holdings, Inc.
• Disney
• AT&T
• Twitter
• Instagram
• Snapchat
• Pinterest
• Spotify
• Adobe Inc.
• Tencent
• Electronic Arts（EA）
• Microsoft
• Sony Interactive Entertainment
• Roku
• Hulu
• Vimeo

結論和建議

Global Digital Media Market size was valued at USD 811.20 billion in 2022 and is poised to grow from USD 915.84 billion in 2023 to USD 2417.54 billion by 2031, growing at a CAGR of 12.9% during the forecast period (2024-2031).

The global digital media market has witnessed a significant surge in recent years, fueled by increasing internet penetration, widespread smartphone adoption, and rising demand for digital content. The popularity of over-the-top (OTT) streaming platforms has grown, marking a notable shift from traditional cable and satellite TV to on-demand digital entertainment. Industry leaders such as Netflix, Amazon Prime Video, and Disney continue to invest heavily in original content to attract and retain subscribers. Furthermore, digital advertising expenditure has expanded substantially as businesses prioritize online platforms for their ability to target specific demographics, monitor consumer behavior, and measure campaign performance effectively. This dynamic landscape underscores the ongoing transformation and growth opportunities in the global digital media ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Media Market Segmental Analysis

Global Digital Media Market is segmented by Content Type, Platform, Application, Industry Vertical, and region. Based on Content Type, the market is segmented into Video, Audio, Text, Images, Interactive Media Content, and Others. Based on Platform, the market is segmented into Smartphone, Television, Computer, Tablets, and Others. Based on Application, the market is segmented into Marketing & Advertising, Training & E-Learning, Social Media, Streaming, and Others. Based on Industry Vertical, the market is segmented into Entertainment, Retail and E-commerce, Healthcare, Government, BFSI, Telecom, Automotive, Hospitality, Non-profit Organizations, Publishing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Drivers of the Global Digital Media Market

The rapid proliferation of high-speed internet connectivity has significantly enhanced access to digital content across a wide range of devices. The increasing adoption of smartphones, combined with the expansion of robust mobile networks, has enabled consumers to engage with digital media seamlessly, anytime and anywhere. This convenience has driven a marked shift in consumer behavior, with a growing preference for on-demand content delivered through streaming platforms. This trend underscores the transformation of media consumption habits, moving away from traditional formats and aligning with the demand for personalized, flexible, and accessible digital experiences. As a result, the global digital media market is witnessing substantial growth, fueled by technological advancements and evolving consumer expectations.

Restraints in the Global Digital Media Market

One of the key restraints in the global digital media market is the increasing scrutiny and challenges surrounding information privacy and security. As digital media platforms collect vast amounts of user data for targeted advertising and personalized content, heightened regulatory focus on safeguarding individual privacy rights creates compliance complexities for businesses. Additionally, the market's saturation and intense competition have resulted in a fragmented landscape, making it difficult for new entrants to gain a foothold. Furthermore, digital piracy and unauthorized content distribution remain significant threats, undermining the intellectual property rights of content creators and distributors, thereby affecting revenue streams and market sustainability. These factors collectively pose hurdles to the growth and development of the digital media industry.

Market Trends of the Global Digital Media Market

Rising Evolution of Augmented Reality (AR) and Virtual Reality (VR) Technologies: The global digital media market is witnessing a transformative impact from the rapid evolution of AR and VR technologies, driving immersive and interactive experiences across gaming, content consumption, and virtual events. Live streaming, particularly within social media and e-sports, is gaining significant traction, offering real-time engagement opportunities for audiences and advertisers. Additionally, podcasting has emerged as a preferred medium for both creators and consumers, with platforms investing heavily in original content and advertisers increasingly leveraging its potential for targeted outreach. These advancements highlight a shift toward dynamic, user-centric content delivery, shaping the future of digital media consumption and advertising strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Digital Media Market Size by Content Type & CAGR (2024-2031)

• Market Overview
• Video
• Audio
• Text
• Images
• Interactive Media Content
• Others

Global Digital Media Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Smartphone
• Television
• Computer
• Tablets
• Others

Global Digital Media Market Size by Application & CAGR (2024-2031)

• Market Overview
• Marketing & Advertising
• Training & E-Learning
• Social Media
• Streaming
• Others

Global Digital Media Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• Entertainment
• Retail and E-commerce
• Healthcare
• Government
• BFSI
• Telecom
• Automotive
• Hospitality
• Non-profit Organizations
• Publishing
• Others

Global Digital Media Market Size & CAGR (2024-2031)

• North America, (Content Type, Platform, Application, Industry Vertical)
  • US
  • Canada
• Europe, (Content Type, Platform, Application, Industry Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Content Type, Platform, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Content Type, Platform, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Content Type, Platform, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Facebook
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Media Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapchat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spotify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (EA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roku
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation