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市場調查報告書
商品編碼
1630810

全球數位行銷軟體市場預測：按解決方案、服務、部署方法、公司規模、最終用途、國家、公司分析（2025-2033 年）

Digital Marketing Software Market Global Forecast Report by Solution, Service, Deployment Mode, Enterprise Size, End Use, Countries and Company Analysis 2025-2033
出版日期: | 出版商: Renub Research | 英文 130 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

數位行銷軟體市場規模

全球數位行銷軟體市場規模預計到 2024 年將達到 855.9 億美元，到 2033 年將達到 2,834.2 億美元，2025 年至 2033 年的複合年增長率為 14.23%。市場的主要驅動力是人們對線上購買管道的日益依賴、語音啟動設備和虛擬助理的日益普及以及各國政府為促進數位化而採取的各種計劃。

數位行銷軟體市場的成長動力

尖端科技的融合

快速的技術創新以及各行各業對自動化、機器學習和人工智慧的應用正在推動市場擴張並開闢新的機會和效率。此外，數位行銷軟體正在結合人工智慧工具和演算法來自動執行各種任務，例如聊天機器人對話、廣告定位和內容推薦。這減少了手動工作並提高了行銷活動的準確性和適用性。此外，許多企業正在使用數位行銷軟體來調整其內容以適應語音搜索，並在可穿戴技術、智慧揚聲器和智慧型手機等設備之間創造無縫體驗。此外，基於雲端的數位行銷軟體解決方案的出現使得企業可以遠端存取行銷工具和數據。

越來越依賴網購

對該行業產生積極影響的主要因素之一是數位時代消費者的期望和行為的變化。隨著我們越來越依賴網路平台來獲取資訊、娛樂和商業，市場也不斷擴大。除此之外，數位行銷軟體解決方案中的行銷自動化和人工智慧驅動的客製化功能受到消費者對高度相關和客製化內容日益增長的需求的推動。這些工具使企業能夠分析消費者數據並進行高度集中的行銷活動，以提高客戶參與度和滿意度。此外，許多企業正在投資數位行銷軟體，以提高轉換率、改善用戶體驗並優化其線上形象。

數據驅動的行銷策略變得越來越重要

支持市場擴張的另一個主要因素是越來越重視數據驅動的行銷策略。此外，數據驅動行銷的日益增長的趨勢推動了對具有強大分析和報告功能的數位行銷軟體的需求。除此之外，企業越來越依賴現代數位行銷軟體解決方案來監控關鍵績效指標（KPI），評估行銷活動的有效性，瞭解客戶行為等。此外，由於 CCPA 和 GDPR 等法律要求公司負責任地處理客戶數據，因此資料隱私和合規性變得越來越重要。

按地區劃分的數位行銷軟體市場概覽

全球數位行銷軟體市場蓬勃發展，其中北美、歐洲和亞太地區的擴張最為顯著。亞太地區正在經歷新興經濟體的快速數位轉型和市場擴張，而北美則在創新和採用方面處於領先地位。

本報告研究全球數位行銷軟體市場，並提供有關市場動態、區域和細分分析以及關鍵參與者分析的資訊。

目錄

第 1 章簡介

第 2 章 研究方法

第 3 章執行摘要

第 4 章 市場動態

  • 成長動力
  • 課題

第5章 數位行銷軟體市場

第6章市佔率分析

  • 按解決方案
  • 按服務
  • 依部署方式
  • 依公司規模
  • 依最終用途
  • 依國家/地區

第 7 章解

  • CRM 軟體
  • 電子郵件行銷
  • 社群媒體
  • 搜尋行銷
  • 內容管理
  • 行銷自動化
  • 廣告活動管理
  • 其他

第 8 章 服務

  • 專業服務 託管服務

第9章 部署方法

  • 雲
  • 本地

第10章 公司規模

  • 大型企業
  • 中小型企業

第 11 章 最終用途

  • 汽車
  • 英國金融服務業協會
  • 教育
  • 政府
  • 醫療
  • 製造
  • 媒體與娛樂
  • 其他

第 12 章 國家

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 西班牙
    • 英國
    • 比利時
    • 荷蘭 火雞
    亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 泰國
    • 馬來西亞
    • 印尼
    • 澳大利亞
    • 紐西蘭
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第 13 章 波特五力分析

第 14 章 SWOT 分析

第15章主要公司分析

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • HubSpot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • Teradata Corp
簡介目錄

Digital Marketing Software Market Size

Digital Marketing Software market is expected to reach US$ 85.59 billion in 2024 to US$ 283.42 billion by 2033, with a CAGR of 14.23 % from 2025 to 2033. Some of the key reasons driving the market are people's growing reliance on online purchasing channels, the growing use of voice-activated gadgets and virtual assistants, and different programs implemented by governments in various nations to encourage digitalization.

Global Digital Marketing Software Industry Overview

The term ""digital marketing software"" describes the platforms and tools that marketers use to plan, coordinate, and evaluate advertising campaigns that employ digital media to promote businesses. Search engines, websites, social media, email, and mobile apps are some examples of these channels. Automation tools, analytics, content management systems (CMS), customer relationship management (CRM) systems, and email marketing tools are typical components of digital marketing software.

The market for digital marketing software is expanding rapidly due to the growing use of digital marketing techniques in a variety of sectors. The need for all-inclusive digital marketing software has increased as companies continue to move from conventional marketing strategies to digital platforms. Businesses may manage and maximize their digital marketing initiatives, including social media, email, SEO, content management, and analytics, with the help of this software. For example, Salesforce, Inc. and WhatsApp announced a partnership in September 2022 that will allow Salesforce users to create new WhatsApp messaging experiences and engage with their clients. WhatsApp-first business messaging will make use of the firms' top-tier capabilities to establish sophisticated, useful, integrated, and customized connections between people and businesses worldwide.

Growth Drivers for the Digital Marketing Software Market

Combining cutting-edge technologies

Rapid technological breakthroughs and the use of automation, machine learning, and artificial intelligence (AI) across a range of industries are fostering market expansion and opening up new opportunities and efficiency. Furthermore, digital marketing software is incorporating AI-powered tools and algorithms to automate a variety of tasks, including chatbot conversations, ad targeting, and content recommendations. This decreases manual labor and improves the precision and applicability of marketing campaigns. In addition, many businesses are using digital marketing software to make content voice search-friendly and to build seamless experiences across a variety of devices, such as wearable technology, smart speakers, and smartphones. Additionally, companies are now able to access their marketing tools and data from distant locations thanks to the advent of cloud-based digital marketing software solutions.

Growing dependence on internet purchasing

One of the main elements favorably impacting the industry is the changing expectations and behavior of consumers in the digital age. The market is also expanding as a result of people's growing reliance on internet platforms for information, entertainment, and commerce. Aside from this, marketing automation and AI-driven customization capabilities in digital marketing software solutions are being promoted by consumers' growing desires for relevant and tailored content. By using these tools, companies may improve customer engagement and satisfaction by analyzing consumer data and developing highly focused marketing campaigns. Additionally, a number of businesses are spending money on digital marketing software in order to boost conversion rates, enhance user experiences, and optimize their online presence.

Data-driven marketing tactics are becoming more and more important

The other key element supporting the market's expansion is the growing focus on data-driven marketing tactics. Furthermore, the need for digital marketing software with strong analytics and reporting features is being fueled by the growing trend toward data-driven marketing. Aside from this, the market is expanding because companies are depending more and more on contemporary digital marketing software solutions to monitor key performance indicators (KPIs), assess the effectiveness of marketing campaigns, and learn about customer behavior. Furthermore, with laws like the CCPA and GDPR requiring companies to handle customer data responsibly, the significance of data privacy and compliance has increased.

Digital Marketing Software Market Overview by Regions

With notable expansion in North America, Europe, and Asia-Pacific, the market for digital marketing software is flourishing on a global scale. While Asia-Pacific undergoes a rapid digital revolution that propels market expansion in emerging economies, North America leads in innovation and acceptance. An overview of the market by region is given below:

United States Digital Marketing Software Market

Due to factors including widespread internet use, technical advancements, and a high need for data-driven marketing techniques, the US market for digital marketing software is among the biggest and most developed in the world. Software solutions for automation, customer engagement, analytics, and customized experiences are being adopted by businesses in a variety of industries. Growth has been spurred by the development of AI, machine learning, and big data analytics, which allow companies to monitor customer behavior, improve ROI, and optimize campaigns. The U.S. market continues to be a major participant in the global digital marketing scene due to its strong e-commerce sector, high demand for social media marketing tools, and ongoing digital transformation.

WPP plc and the technology business NVIDIA Corporation teamed up in May 2023 to create an AI-driven generative content engine for web advertising. WPP plc's artists and designers may combine 3D content with generative AI thanks to the content engine's connections to manufacturing, 3D designs, and supply chain tools.

United Kingdom Digital Marketing Software Market

Due to the nation's robust digital infrastructure, high internet penetration, and increased use of cloud-based solutions, the UK market for digital marketing software is expanding quickly. Companies are using digital marketing tools to improve automation, data analytics, campaign management, and client engagement. Due to the fiercely competitive industry, UK businesses are concentrating on leveraging AI and machine learning to enhance ROI and provide individualized experiences. The need for sophisticated digital marketing software is further accelerated by the growth of e-commerce, social media, and mobile marketing. Innovation in marketing technologies is also taking place in the UK, which is encouraging further industry growth.

India Digital Marketing Software Market

India's rapidly evolving digital landscape, rising internet and mobile penetration, and growing e-commerce industry are all contributing to the country's notable rise in the digital marketing software market. Digital marketing solutions are being adopted by companies of all sizes in order to improve client engagement, optimize campaigns, and examine consumer behavior. The need for sophisticated tools like automation, analytics, and AI-powered platforms is being driven by the increasing significance of social media, mobile advertising, and tailored marketing. More businesses are investing in software that boosts ROI and fortifies their competitive edge as India's digital ecosystem develops. With the growth of digital-first companies, the industry is anticipated to continue to grow.

Bharti Airtel and International Business Machines Corporation announced in September 2022 that they would be collaborating to establish 120 network data centers in 20 locations on Airtel's edge computing platform in India. Large companies in a variety of industries, including as manufacturing and the automotive sector, will be able to use the forum to speed up the creation of novel solutions that add value to their operations and clients while, once implemented, operating safely at the edge.

Saudi Arabia Digital Marketing Software Market

Saudi Arabia's Vision 2030 plan, which places a strong emphasis on innovation and digital transformation, is propelling the country's digital marketing software market's rapid expansion. Businesses are using digital marketing solutions more frequently to enhance client engagement, automate campaigns, and maximize performance due to the high internet penetration rate and rising smartphone usage. The need for advanced marketing tools is being further fueled by the expansion of social media, mobile advertising, and e-commerce in Saudi Arabia. Businesses are also using analytics, big data, and AI to improve marketing ROI and provide individualized experiences. Saudi Arabia continues to be a crucial market for marketing technology growth in the region as the digital landscape changes.

Solution- Industry is divided into 4 viewpoints:

1. CRM Software

2. Email Marketing

3. Social Media

4. Search Marketing

5. Content Management

6. Marketing Automation

7. Campaign Management

8. Others

Service- Industry is divided into 2 viewpoints:

1. Professional Services

2. Managed Services

Deployment Mode- Industry is divided into 4 viewpoints:

1. Cloud

2. On-Premise

Enterprise Size- Industry is divided into 5 viewpoints:

1. Large Enterprises

2. Small & Medium Sized Enterprises

End Use- Industry is divided into 5 viewpoints:

1. Automotive

2. BFSI

3. Education

4. Government

5. Healthcare

6. Manufacturing

7. Media & Entertainment

8. Others

Countries- Industry is divided into 25 viewpoints:

North America

  • United States
  • Canada

Europe

  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Belgium
  • Netherlands
  • Turkey

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Latin America

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa

  • Saudi Arabia
  • United Arab Emirates
  • South Africa

All companies have been covered with 5 Viewpoints

1. Overviews

2. Key Person

3. Recent Developments & Strategies

4. Financial Insights

Company Analysis

1. Adobe, Inc.

2. Hewlett Packard Enterprise Company

3. HubSpot, Inc.

4. Microsoft Corporation

5. Oracle Corporation

6. Salesforce, Inc.

7. Sap SE

8. Teradata Corp

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Growth Drivers
  • 4.2 Challenges

5. Digital Marketing Software Market

6. Market Share Analysis

  • 6.1 By Solution
  • 6.2 By Service
  • 6.3 By Deployment Mode
  • 6.4 By Enterprise Size
  • 6.5 By End Use
  • 6.6 By Countries

7. Solution

  • 7.1 CRM Software
  • 7.2 Email Marketing
  • 7.3 Social Media
  • 7.4 Search Marketing
  • 7.5 Content Management
  • 7.6 Marketing Automation
  • 7.7 Campaign Management
  • 7.8 Others

8. Service

  • 8.1 Professional Services
  • 8.2 Managed Services

9. Deployment Mode

  • 9.1 Cloud
  • 9.2 On-Premise

10. Enterprise Size

  • 10.1 Large Enterprises
  • 10.2 Small & Medium Sized Enterprises

11. End Use

  • 11.1 Automotive
  • 11.2 BFSI
  • 11.3 Education
  • 11.4 Government
  • 11.5 Healthcare
  • 11.6 Manufacturing
  • 11.7 Media & Entertainment
  • 11.8 Others

12. Countries

  • 12.1 North America
    • 12.1.1 United States
    • 12.1.2 Canada
  • 12.2 Europe
    • 12.2.1 France
    • 12.2.2 Germany
    • 12.2.3 Italy
    • 12.2.4 Spain
    • 12.2.5 United Kingdom
    • 12.2.6 Belgium
    • 12.2.7 Netherlands
    • 12.2.8 Turkey
  • 12.3 Asia Pacific
    • 12.3.1 China
    • 12.3.2 Japan
    • 12.3.3 India
    • 12.3.4 South Korea
    • 12.3.5 Thailand
    • 12.3.6 Malaysia
    • 12.3.7 Indonesia
    • 12.3.8 Australia
    • 12.3.9 New Zealand
  • 12.4 Latin America
    • 12.4.1 Brazil
    • 12.4.2 Mexico
    • 12.4.3 Argentina
  • 12.5 Middle East & Africa
    • 12.5.1 Saudi Arabia
    • 12.5.2 UAE
    • 12.5.3 South Africa

13. Porter's Five Forces Analysis

  • 13.1 Bargaining Power of Buyers
  • 13.2 Bargaining Power of Suppliers
  • 13.3 Degree of Rivalry
  • 13.4 Threat of New Entrants
  • 13.5 Threat of Substitutes

14. SWOT Analysis

  • 14.1 Strength
  • 14.2 Weakness
  • 14.3 Opportunity
  • 14.4 Threat

15. Key Players Analysis

  • 15.1 Adobe, Inc.
    • 15.1.1 Overview
    • 15.1.2 Key Persons
    • 15.1.3 Recent Development & Strategies
    • 15.1.4 Revenue Analysis
  • 15.2 Hewlett Packard Enterprise Company
    • 15.2.1 Overview
    • 15.2.2 Key Persons
    • 15.2.3 Recent Development & Strategies
    • 15.2.4 Revenue Analysis
  • 15.3 HubSpot, Inc.
    • 15.3.1 Overview
    • 15.3.2 Key Persons
    • 15.3.3 Recent Development & Strategies
    • 15.3.4 Revenue Analysis
  • 15.4 Microsoft Corporation
    • 15.4.1 Overview
    • 15.4.2 Key Persons
    • 15.4.3 Recent Development & Strategies
    • 15.4.4 Revenue Analysis
  • 15.5 Oracle Corporation
    • 15.5.1 Overview
    • 15.5.2 Key Persons
    • 15.5.3 Recent Development & Strategies
    • 15.5.4 Revenue Analysis
  • 15.6 Salesforce, Inc.
    • 15.6.1 Overview
    • 15.6.2 Key Persons
    • 15.6.3 Recent Development & Strategies
    • 15.6.4 Revenue Analysis
  • 15.7 SAP SE
    • 15.7.1 Overview
    • 15.7.2 Key Persons
    • 15.7.3 Recent Development & Strategies
    • 15.7.4 Revenue Analysis
  • 15.8 Teradata Corp
    • 15.8.1 Overview
    • 15.8.2 Key Persons
    • 15.8.3 Recent Development & Strategies
    • 15.8.4 Revenue Analysis