The Global Packaged Bread Market size is expected to reach $904.8 billion by 2031, rising at a market growth of 13.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 96,528.1 Kilo Tonnes, experiencing a growth of 4.0% (2020-2023).
White bread's dominance is primarily attributed to its broad consumer appeal, stemming from its soft texture, mild flavor, and versatility in various culinary applications. This widespread acceptance has cemented its position as a staple in households, catering to a diverse demographic, including children and adults. Therefore, in 2023, the white bread segment registered nearly 1/2 of revenue share in the market. In terms of volume, 114,949.8 kilo tonnes of white bread are expected to be consumed by the year 2031. The popularity of white bread can also be linked to its convenience and affordability, making it a preferred choice for quick meals and snacks. Its ability to pair well with various spreads and fillings further enhances its desirability, contributing to its substantial market share.
Retailers and e-commerce platforms can leverage data analytics to tailor their marketing strategies and promotions to specific consumer preferences and shopping behaviors. This targeted approach enhances the visibility of packaged bread products, helping brands reach their target audience more effectively. Special promotions, discounts, and personalized recommendations can encourage impulse buying and increase sales. In conclusion, the expansion of retail and e-commerce channels enhancing product accessibility is propelling the market's growth. Additionally, Advancements in packaging technology have improved the shelf life and freshness of packaged bread products. Vacuum sealing, resealable bags, and smart packaging solutions help maintain product quality and extend usability, which is crucial for convenience-oriented consumers. Consumers are increasingly experimenting with different types of bread, leading to a higher demand for packaged options. Thus, rising consumer demand for convenience and ready-to-eat products drives the market's growth.
However, when production costs rise due to increased raw material prices, manufacturers may pass these costs onto consumers through higher retail prices. However, this can lead to decreased demand if consumers are unwilling or unable to pay more for packaged bread. Price sensitivity among consumers can vary, but significant price increases could push buyers to seek alternatives, such as homemade bread or other low-cost substitutes. This competitive pressure can result in reduced market share, diminished profitability, or, in some cases, even business closures. Thus, fluctuations in raw material prices impact production costs and hamper market growth.
Packaging Outlook
Based on packaging, the market is divided into plastic bags, biodegradable packaging, paper bags, and reusable containers. The paper bags segment attained 28% revenue share in the packaged bread market in 2023. In terms of volume, 62,613.9 kilo tonnes of bread packed in paper bags are expected to be utilized by the year 2031. This substantial share indicates a growing consumer shift towards environmentally friendly and sustainable packaging options. Paper bags are biodegradable and recyclable, appealing to eco-conscious consumers increasingly prioritizing sustainability in their purchasing decisions. The rise in environmental awareness and the push for reducing plastic waste has significantly contributed to the popularity of paper bags.
Distribution Channel Outlook
On the basis of distribution channel, the bread market is segmented into specialty stores, supermarket & hypermarket, convenience stores, and online retailers. In 2023, the supermarket & hypermarket segment attained 29% revenue share in the market. In terms of volume, it is expected that 63,580.6 kilo tonnes of packaged breads would be sold through supermarket & hypermarket by the year 2031. These large retail chains are integral to the bread market due to their extensive reach and convenience. Supermarkets and hypermarkets offer a wide range of bread options, from basic staples to premium selections, all under one roof. Their ability to cater to a broad audience and the convenience of one-stop shopping drives significant sales volume. These stores' competitive pricing and frequent promotions also attract cost-conscious consumers, contributing to their substantial market share.
Product Outlook
By product, the market is divided into white bread, brown bread, multigrain bread, whole wheat bread, and sourdough bread. The whole wheat bread segment procured 22% revenue share in the packaged bread market in 2023. In terms of volume, 42,755.7 kilo tonnes of whole wheat packaged bread is expected to be consumed by the year 2031. This segment's growth is driven by increasing health consciousness among consumers seeking more nutritious options. Whole wheat bread, known for its higher fiber content and richer nutrient profile than white bread, attracts those who prioritize health benefits.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed 37% revenue share in the market in 2023. In terms of volume, 42,682.1 kilo tonnes of packaged bread are expected to be consumed by this region by the year 2031. This dominant position can be attributed to the high consumption of bread, a staple food in many European countries. The region's rich tradition of bread-making, coupled with a strong preference for a variety of bread types such as whole grain, sourdough, and artisanal bread, drives this significant market share.
List of Key Companies Profiled
- Grupo Bimbo
- McKee Foods Corporation
- General Mills, Inc.
- Flowers Foods Inc.
- Aryzta AG
- Associated British Foods PLC (Wittington Investments Limited)
- The Kraft Heinz Company
- Yamazaki Mazak Corporation
- PepsiCo, Inc.
- Rich Products Corporation (RE Rich Family Holding Corporation)
Global Packaged Bread Market Report Segmentation
By Packaging (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Plastic Bags
- Biodegradable Packaging
- Paper Bags
- Reusable Containers
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Specialty Stores
- Supermarket & Hypermarket
- Convenience Stores
- Online Retailers
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- White Bread
- Brown Bread
- Multigrain Bread
- Whole Wheat Bread
- Sourdough Bread
By Geography (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Packaged Bread Market, by Packaging
- 1.4.2 Global Packaged Bread Market, by Distribution Channel
- 1.4.3 Global Packaged Bread Market, by Product
- 1.4.4 Global Packaged Bread Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities:
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Packaged Bread Market by Packaging
- 4.1 Global Plastic Bags Market by Region
- 4.2 Global Biodegradable Packaging Market by Region
- 4.3 Global Paper Bags Market by Region
- 4.4 Global Reusable Containers Market by Region
Chapter 5. Global Packaged Bread Market by Distribution Channel
- 5.1 Global Specialty Stores Market by Region
- 5.2 Global Supermarket & Hypermarket Market by Region
- 5.3 Global Convenience Stores Market by Region
- 5.4 Global Online Retailers Market by Region
Chapter 6. Global Packaged Bread Market by Product
- 6.1 Global White Bread Market by Region
- 6.2 Global Brown Bread Market by Region
- 6.3 Global Multigrain Bread Market by Region
- 6.4 Global Whole Wheat Bread Market by Region
- 6.5 Global Sourdough Bread Market by Region
Chapter 7. Global Packaged Bread Market by Region
- 7.1 North America Packaged Bread Market
- 7.1.1 North America Packaged Bread Market by Packaging
- 7.1.1.1 North America Plastic Bags Market by Country
- 7.1.1.2 North America Biodegradable Packaging Market by Country
- 7.1.1.3 North America Paper Bags Market by Country
- 7.1.1.4 North America Reusable Containers Market by Country
- 7.1.2 North America Packaged Bread Market by Distribution Channel
- 7.1.2.1 North America Specialty Stores Market by Country
- 7.1.2.2 North America Supermarket & Hypermarket Market by Country
- 7.1.2.3 North America Convenience Stores Market by Country
- 7.1.2.4 North America Online Retailers Market by Country
- 7.1.3 North America Packaged Bread Market by Product
- 7.1.3.1 North America White Bread Market by Country
- 7.1.3.2 North America Brown Bread Market by Country
- 7.1.3.3 North America Multigrain Bread Market by Country
- 7.1.3.4 North America Whole Wheat Bread Market by Country
- 7.1.3.5 North America Sourdough Bread Market by Country
- 7.1.4 North America Packaged Bread Market by Country
- 7.1.4.1 US Packaged Bread Market
- 7.1.4.1.1 US Packaged Bread Market by Packaging
- 7.1.4.1.2 US Packaged Bread Market by Distribution Channel
- 7.1.4.1.3 US Packaged Bread Market by Product
- 7.1.4.2 Canada Packaged Bread Market
- 7.1.4.2.1 Canada Packaged Bread Market by Packaging
- 7.1.4.2.2 Canada Packaged Bread Market by Distribution Channel
- 7.1.4.2.3 Canada Packaged Bread Market by Product
- 7.1.4.3 Mexico Packaged Bread Market
- 7.1.4.3.1 Mexico Packaged Bread Market by Packaging
- 7.1.4.3.2 Mexico Packaged Bread Market by Distribution Channel
- 7.1.4.3.3 Mexico Packaged Bread Market by Product
- 7.1.4.4 Rest of North America Packaged Bread Market
- 7.1.4.4.1 Rest of North America Packaged Bread Market by Packaging
- 7.1.4.4.2 Rest of North America Packaged Bread Market by Distribution Channel
- 7.1.4.4.3 Rest of North America Packaged Bread Market by Product
- 7.2 Europe Packaged Bread Market
- 7.2.1 Europe Packaged Bread Market by Packaging
- 7.2.1.1 Europe Plastic Bags Market by Country
- 7.2.1.2 Europe Biodegradable Packaging Market by Country
- 7.2.1.3 Europe Paper Bags Market by Country
- 7.2.1.4 Europe Reusable Containers Market by Country
- 7.2.2 Europe Packaged Bread Market by Distribution Channel
- 7.2.2.1 Europe Specialty Stores Market by Country
- 7.2.2.2 Europe Supermarket & Hypermarket Market by Country
- 7.2.2.3 Europe Convenience Stores Market by Country
- 7.2.2.4 Europe Online Retailers Market by Country
- 7.2.3 Europe Packaged Bread Market by Product
- 7.2.3.1 Europe White Bread Market by Country
- 7.2.3.2 Europe Brown Bread Market by Country
- 7.2.3.3 Europe Multigrain Bread Market by Country
- 7.2.3.4 Europe Whole Wheat Bread Market by Country
- 7.2.3.5 Europe Sourdough Bread Market by Country
- 7.2.4 Europe Packaged Bread Market by Country
- 7.2.4.1 Germany Packaged Bread Market
- 7.2.4.1.1 Germany Packaged Bread Market by Packaging
- 7.2.4.1.2 Germany Packaged Bread Market by Distribution Channel
- 7.2.4.1.3 Germany Packaged Bread Market by Product
- 7.2.4.2 UK Packaged Bread Market
- 7.2.4.2.1 UK Packaged Bread Market by Packaging
- 7.2.4.2.2 UK Packaged Bread Market by Distribution Channel
- 7.2.4.2.3 UK Packaged Bread Market by Product
- 7.2.4.3 France Packaged Bread Market
- 7.2.4.3.1 France Packaged Bread Market by Packaging
- 7.2.4.3.2 France Packaged Bread Market by Distribution Channel
- 7.2.4.3.3 France Packaged Bread Market by Product
- 7.2.4.4 Russia Packaged Bread Market
- 7.2.4.4.1 Russia Packaged Bread Market by Packaging
- 7.2.4.4.2 Russia Packaged Bread Market by Distribution Channel
- 7.2.4.4.3 Russia Packaged Bread Market by Product
- 7.2.4.5 Spain Packaged Bread Market
- 7.2.4.5.1 Spain Packaged Bread Market by Packaging
- 7.2.4.5.2 Spain Packaged Bread Market by Distribution Channel
- 7.2.4.5.3 Spain Packaged Bread Market by Product
- 7.2.4.6 Italy Packaged Bread Market
- 7.2.4.6.1 Italy Packaged Bread Market by Packaging
- 7.2.4.6.2 Italy Packaged Bread Market by Distribution Channel
- 7.2.4.6.3 Italy Packaged Bread Market by Product
- 7.2.4.7 Rest of Europe Packaged Bread Market
- 7.2.4.7.1 Rest of Europe Packaged Bread Market by Packaging
- 7.2.4.7.2 Rest of Europe Packaged Bread Market by Distribution Channel
- 7.2.4.7.3 Rest of Europe Packaged Bread Market by Product
- 7.3 Asia Pacific Packaged Bread Market
- 7.3.1 Asia Pacific Packaged Bread Market by Packaging
- 7.3.1.1 Asia Pacific Plastic Bags Market by Country
- 7.3.1.2 Asia Pacific Biodegradable Packaging Market by Country
- 7.3.1.3 Asia Pacific Paper Bags Market by Country
- 7.3.1.4 Asia Pacific Reusable Containers Market by Country
- 7.3.2 Asia Pacific Packaged Bread Market by Distribution Channel
- 7.3.2.1 Asia Pacific Specialty Stores Market by Country
- 7.3.2.2 Asia Pacific Supermarket & Hypermarket Market by Country
- 7.3.2.3 Asia Pacific Convenience Stores Market by Country
- 7.3.2.4 Asia Pacific Online Retailers Market by Country
- 7.3.3 Asia Pacific Packaged Bread Market by Product
- 7.3.3.1 Asia Pacific White Bread Market by Country
- 7.3.3.2 Asia Pacific Brown Bread Market by Country
- 7.3.3.3 Asia Pacific Multigrain Bread Market by Country
- 7.3.3.4 Asia Pacific Whole Wheat Bread Market by Country
- 7.3.3.5 Asia Pacific Sourdough Bread Market by Country
- 7.3.4 Asia Pacific Packaged Bread Market by Country
- 7.3.4.1 China Packaged Bread Market
- 7.3.4.1.1 China Packaged Bread Market by Packaging
- 7.3.4.1.2 China Packaged Bread Market by Distribution Channel
- 7.3.4.1.3 China Packaged Bread Market by Product
- 7.3.4.2 Japan Packaged Bread Market
- 7.3.4.2.1 Japan Packaged Bread Market by Packaging
- 7.3.4.2.2 Japan Packaged Bread Market by Distribution Channel
- 7.3.4.2.3 Japan Packaged Bread Market by Product
- 7.3.4.3 India Packaged Bread Market
- 7.3.4.3.1 India Packaged Bread Market by Packaging
- 7.3.4.3.2 India Packaged Bread Market by Distribution Channel
- 7.3.4.3.3 India Packaged Bread Market by Product
- 7.3.4.4 South Korea Packaged Bread Market
- 7.3.4.4.1 South Korea Packaged Bread Market by Packaging
- 7.3.4.4.2 South Korea Packaged Bread Market by Distribution Channel
- 7.3.4.4.3 South Korea Packaged Bread Market by Product
- 7.3.4.5 Australia Packaged Bread Market
- 7.3.4.5.1 Australia Packaged Bread Market by Packaging
- 7.3.4.5.2 Australia Packaged Bread Market by Distribution Channel
- 7.3.4.5.3 Australia Packaged Bread Market by Product
- 7.3.4.6 Malaysia Packaged Bread Market
- 7.3.4.6.1 Malaysia Packaged Bread Market by Packaging
- 7.3.4.6.2 Malaysia Packaged Bread Market by Distribution Channel
- 7.3.4.6.3 Malaysia Packaged Bread Market by Product
- 7.3.4.7 Rest of Asia Pacific Packaged Bread Market
- 7.3.4.7.1 Rest of Asia Pacific Packaged Bread Market by Packaging
- 7.3.4.7.2 Rest of Asia Pacific Packaged Bread Market by Distribution Channel
- 7.3.4.7.3 Rest of Asia Pacific Packaged Bread Market by Product
- 7.4 LAMEA Packaged Bread Market
- 7.4.1 LAMEA Packaged Bread Market by Packaging
- 7.4.1.1 LAMEA Plastic Bags Market by Country
- 7.4.1.2 LAMEA Biodegradable Packaging Market by Country
- 7.4.1.3 LAMEA Paper Bags Market by Country
- 7.4.1.4 LAMEA Reusable Containers Market by Country
- 7.4.2 LAMEA Packaged Bread Market by Distribution Channel
- 7.4.2.1 LAMEA Specialty Stores Market by Country
- 7.4.2.2 LAMEA Supermarket & Hypermarket Market by Country
- 7.4.2.3 LAMEA Convenience Stores Market by Country
- 7.4.2.4 LAMEA Online Retailers Market by Country
- 7.4.3 LAMEA Packaged Bread Market by Product
- 7.4.3.1 LAMEA White Bread Market by Country
- 7.4.3.2 LAMEA Brown Bread Market by Country
- 7.4.3.3 LAMEA Multigrain Bread Market by Country
- 7.4.3.4 LAMEA Whole Wheat Bread Market by Country
- 7.4.3.5 LAMEA Sourdough Bread Market by Country
- 7.4.4 LAMEA Packaged Bread Market by Country
- 7.4.4.1 Brazil Packaged Bread Market
- 7.4.4.1.1 Brazil Packaged Bread Market by Packaging
- 7.4.4.1.2 Brazil Packaged Bread Market by Distribution Channel
- 7.4.4.1.3 Brazil Packaged Bread Market by Product
- 7.4.4.2 Argentina Packaged Bread Market
- 7.4.4.2.1 Argentina Packaged Bread Market by Packaging
- 7.4.4.2.2 Argentina Packaged Bread Market by Distribution Channel
- 7.4.4.2.3 Argentina Packaged Bread Market by Product
- 7.4.4.3 UAE Packaged Bread Market
- 7.4.4.3.1 UAE Packaged Bread Market by Packaging
- 7.4.4.3.2 UAE Packaged Bread Market by Distribution Channel
- 7.4.4.3.3 UAE Packaged Bread Market by Product
- 7.4.4.4 Saudi Arabia Packaged Bread Market
- 7.4.4.4.1 Saudi Arabia Packaged Bread Market by Packaging
- 7.4.4.4.2 Saudi Arabia Packaged Bread Market by Distribution Channel
- 7.4.4.4.3 Saudi Arabia Packaged Bread Market by Product
- 7.4.4.5 South Africa Packaged Bread Market
- 7.4.4.5.1 South Africa Packaged Bread Market by Packaging
- 7.4.4.5.2 South Africa Packaged Bread Market by Distribution Channel
- 7.4.4.5.3 South Africa Packaged Bread Market by Product
- 7.4.4.6 Nigeria Packaged Bread Market
- 7.4.4.6.1 Nigeria Packaged Bread Market by Packaging
- 7.4.4.6.2 Nigeria Packaged Bread Market by Distribution Channel
- 7.4.4.6.3 Nigeria Packaged Bread Market by Product
- 7.4.4.7 Rest of LAMEA Packaged Bread Market
- 7.4.4.7.1 Rest of LAMEA Packaged Bread Market by Packaging
- 7.4.4.7.2 Rest of LAMEA Packaged Bread Market by Distribution Channel
- 7.4.4.7.3 Rest of LAMEA Packaged Bread Market by Product
Chapter 8. Company Profiles
- 8.1 Grupo Bimbo
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Regional Analysis
- 8.1.4 SWOT Analysis
- 8.2 McKee Foods Corporation
- 8.2.1 Company Overview
- 8.2.2 SWOT Analysis
- 8.3 General Mills, Inc.
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 Flowers Foods, Inc.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Research & Development Expenses
- 8.5 Aryzta AG
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 SWOT Analysis
- 8.6 Associated British Foods PLC (Wittington Investments Limited)
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expense
- 8.6.5 SWOT Analysis
- 8.7 The Kraft Heinz Company
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Regional Analysis
- 8.7.4 Research & Development Expense
- 8.7.5 SWOT Analysis
- 8.8 Yamazaki Mazak Corporation
- 8.9 PepsiCo, Inc.
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
- 8.9.5 SWOT Analysis
- 8.10. Rich Products Corporation (RE Rich Family Holding Corporation)
Chapter 9. Winning Imperatives of Packaged Bread Market