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市場調查報告書
商品編碼
1495961

燕麥奶市場－2024年至2029年預測

Oat Milk Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

燕麥奶市場預計將以 12.47% 的複合年成長率成長，從 2022 年的 7.49 億美元增至 2029 年的 17.05 億美元。

燕麥奶是一種更健康的牛奶替代品，因為它不含乳製品，也是一種更適合純素的替代品。燕麥奶是對乳製品不耐症或有類似過敏症的消費者的首選。如果燕麥奶是由經認證無麩質的燕麥製成的，則不含乳糖、堅果、大豆或麩質。

對於乳糖不耐症患者來說，燕麥奶是一種很好的牛奶替代品。近年來，由於接觸陽光的機會減少和不良的飲食習慣，越來越多的人缺乏B 群維生素和D 群維生素（主要是B12 和D3），這兩種維生素對壓力、情緒和骨骼健康都很重要。燕麥奶富含維生素B和D，深受人們喜愛。

此外，燕麥奶中的高纖維含量與改善心臟健康和消化器官系統有關，提高消費者意識並推動整體市場成長。此外，由於缺乏運動，肥胖症正在迅速增加，燕麥奶等無脂乳製品也引起了人們的關注。燕麥奶不僅作為替代品出售，還作為烘焙產品和飲料等其他產品的成分出售。

燕麥奶市場趨勢：

消費者為了更健康的生活方式而轉向植物來源替代品，從而推動了燕麥奶市場的發展，從而導致對燕麥奶的需求增加。這種牛奶是通過浸泡和混合鋼切或燕麥片並用粗棉布過濾以分離牛奶和燕麥而製成的。它富含鈣、鉀、鐵、維生素A、D等營養成分。

購物業的快速都市化使消費者更容易獲得該產品，並導致燕麥奶銷售多年來大幅成長。燕麥奶現在在幾家網路商店以及幾家大賣場和超級市場出售。燕麥奶被用於多種產品中，作為乳製品的健康替代品，包括茶、冰沙、咖啡和其他健康相關飲料。

燕麥奶市場促進因素：

  • 燕麥奶在消費者中的日益普及預計將影響燕麥奶市場的成長。

燕麥奶越來越受到消費者的歡迎，因為它與乳製品相比具有較高的營養價值。預計在預測期內推動市場發展的燕麥奶的其他健康益處包括改善心臟健康和有益於骨骼。牛奶含有適量的BETA-聚葡萄糖，這是一種水溶性膳食纖維，有助於心臟健康，因其降低血液膽固醇的能力而受到心臟病患者的青睞。

  • 消費者向純素飲食的重大轉變預計將對燕麥奶市場的成長產生積極影響。

消費者飲食偏好的顯著轉變，轉向植物性食品，特別是純素飲食的急劇增加，預計將對燕麥奶產業的成長軌跡產生非常有利的影響。燕麥奶因其奶油質地、營養豐富的化妝品和環保的生產方法而成為流行的選擇，越來越多的消費者出於健康、道德和環境原因尋求乳製品替代品。

燕麥奶適用於多種烹飪用途，包括冰沙、烘焙點心和咖啡飲料，這使其對尋求植物來源替代品的客戶具有吸引力。消費者對乳糖不耐症和乳製品過敏的了解不斷增加，也推動了對燕麥奶等不含乳製品替代品的需求。

世界各地人類生活方式的變化導致了越來越多的健康相關問題。嬰幼兒後，乳糖耐受性下降至約 65% 的人。從地理上來說，由於北歐人依賴未發酵的乳製品，乳糖不耐症非常罕見，約為 5%，但在東亞裔人群中卻很常見，患病率約為 70% 至 70%。受到影響（資料來源：國家醫學圖書館）。

燕麥奶市場區域展望：

北美地區預計將佔據市場的主要佔有率。

近年來，由於幾個重要因素，北美燕麥奶的銷售量大幅成長。例如，在道德、環境和健康問題的推動下，消費者對植物性乳製品替代品的需求不斷成長，導致燕麥奶的吸引力日益成長。由於其天然奶油質地和中性風味，燕麥奶被用於各種烹飪應用，並受到廣大消費者的歡迎，包括乳糖不耐症、素食和注重健康的消費者。

此外，食品業對永續性的興趣日益濃厚，這意味著客戶正在尋求更環保的替代品。燕麥奶尤其值得注意，因為與普通乳製品的生產相比，它對環境的影響相對較小。此外，燕麥奶製造商透過積極的行銷努力以及與咖啡館、餐廳和商店的明智合作來提高產品的知名度和可用性，從而促進市場成長。在不久的將來，隨著消費者偏好轉向植物來源替代品，北美燕麥奶產業預計將繼續成長。

主要進展：

  • 2024年1月，全球最大、最獨特的燕麥飲料企業Oatly Group AB宣佈在美國全國推出兩款創新飲料：
  • 2023 年 1 月，領先的優質植物飲料公司 Califia Farms 推出了經過美國農業部認證的有機燕麥奶和杏仁奶，擴大了其屢獲殊榮的無乳製品系列。該公司僅使用三種基本成分：純淨水、海鹽和燕麥或杏仁，不使用油或口香糖，以滿足客戶對更實惠產品的需求，同時又不犧牲品質。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行概述

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章燕麥奶市場：依產品

  • 介紹
  • 飛機
  • 味道

第6章 燕麥奶市場：依包裝形式

  • 介紹
  • 紙盒
  • 瓶子

第7章燕麥奶市場：依來源分類

  • 介紹
  • 有機的
  • 傳統的

第8章燕麥奶市場：按地區

  • 介紹
  • 北美洲
  • 南美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Pacific Foods of Oregon, LLC（Campbell Soup Company）
  • Oatly AB
  • Elmhurst Milked Direct LLC
  • Califia Farms, LLC
  • Happy Planet Foods
  • Danone SA
  • HP Hood LLC（The Kaneb Family）
  • OatMilk India
  • Vvegano
簡介目錄
Product Code: KSI061612700

The oat milk market is expected to grow at a CAGR of 12.47% to reach US$1.705 billion by 2029, from US$0.749 billion in 2022.

Oat milk is a healthier substitute for milk in terms of being dairy-free and a more vegan-friendly alternative. Oat milk has been preferred by consumers intolerant to dairy products or who have similar allergies. It is naturally free of lactose, nuts, soy, and gluten if made from certified gluten-free oats.

Oat milk is a great substitute for milk for lactose-intolerant people. Recently, a major chunk of the population is experiencing deficiencies of B & D Vitamins (mainly B12 and D3), which are predominantly associated with monitoring stress & mood, and bone health, due to less exposure to sunlight and poor eating habits. Oat Milk is a rich source of Vitamin B and D and thus, gaining traction among the masses.

Additionally, the high fiber content in oat milk is linked to a healthier heart and a better digestive system which in turn leads to consumer awareness fueling the overall market growth. Furthermore, due to a lack of physical activity, cases of obesity are witnessing a surge and a focus is shifting toward fat-free milk products such as Oat milk. Oat milk is not being sold as a substitute but also as a raw material to prepare several other products like bakery products or beverages.

Oat Milk Market Trends:

The oat milk market is driven by a significant shift of consumers toward plant-based alternatives for a healthier lifestyle which has led to an increase in the demand for oat milk. This milk is made by soaking and blending steel-cut or rolled oats which are then strained by cheesecloth to separate the milk from the oats. It is enriched by nutrients like calcium, potassium, iron, and vitamins A and D as well.

The rapid pace of urbanization in the shopping industry has made the availability of the product easier for consumers and has led to a substantial increase in the sale of oat milk over the years. Oat milk is now available at several online stores and multiple hyper and supermarkets as well. It is now being used as a healthier alternative to dairy milk in multiple products like tea, smoothies, coffees, and other health-related drinks.

Oat Milk Market Drivers:

  • Increasing popularity amongst consumers is expected to influence oat milk market growth.

The increasing popularity amongst consumers of oat milk is due to the nutritional value provided by the product as compared to dairy milk. Some other health benefits from oat milk that are expected to drive the market during the forecast period are that it improves heart health and is great for bones. The milk consists of an appropriate amount of beta-glucans which is a soluble fibre and provides heart health benefits and thus is preferred by heart patients as it reduces blood cholesterol as well.

  • A significant shift of consumers towards a vegan diet is predicted to positively impact oat milk market growth.

It is projected that a notable movement in consumer dietary preferences in favor of plant-based substitutes, especially a sharp increase in the adoption of vegan diets, has a very favorable effect on the growth trajectory of the oat milk industry. Oat milk has become a popular option because of its creamy texture, nutritious makeup, and environmentally friendly production practices, as more customers look for dairy product substitutes for reasons related to health, ethics, and the environment.

Oat milk's adaptability to a wide range of culinary uses, such as smoothies, baked goods, and coffee drinks, adds to its appeal to customers looking for plant-based alternatives. Demand for dairy-free substitutes like oat milk has also been fueled by consumers' growing knowledge of lactose intolerance and dairy allergies.

As a result of changing human lifestyles across the globe, a slew of health-related issues is cropping up. Lactose tolerance has reduced among 65% (approx.) of the human population after infancy. Geographically, lactose intolerance is quite low in Northern Europe at about 5% due to their dependence on unfermented milk products whereas it is very common among people of East Asian descent with about 70 to 100 percent of people being affected by it (Source: National Library of Medicine).

Oat Milk Market Geography Outlook:

The North American region is anticipated to hold a significant share of the market.

Oat milk sales in North America have grown significantly in recent years due to several important causes. For instance, oat milk's growing appeal is a result of the growing consumer demand driven by ethical, environmental, and health concerns for plant-based substitutes for dairy products. Owing to its naturally creamy texture and neutral flavor, it may be used in a variety of culinary applications and is popular with a broad spectrum of customers, including those who are lactose intolerant, vegans, and health-conscious consumers.

Furthermore, customers are searching for more ecologically friendly substitutes due to increased awareness of sustainability concerns in the food business. Oat milk is particularly noteworthy due to its relatively low environmental effect when compared to typical dairy production. Additionally, by raising product exposure and accessibility, makers of oat milk have increased market growth through aggressive marketing efforts and smart collaborations with cafes, restaurants, and stores. In the near future, it is anticipated that the North American oat milk industry will continue to grow as consumer tastes continue to move in favor of plant-based solutions.

Key Developments:

  • In January 2024, the biggest and original oat drink business in the world, Oatly Group AB announced the statewide launch of two new beverage innovations in the US: Super Basic Oatmilk and Unsweetened Oatmilk.
  • In January 2023, the award-winning collection of dairy-free products from leading premium plant-based beverage company Califia Farms has been expanded with the introduction of USDA-certified Organic Oatmilk and Almondmilk. The firm created its newest products with just three basic ingredients-purified water, sea salt, and oats or almonds-and no oils or gums to satisfy the demands of customers looking for more affordable items without sacrificing quality.

Segmentation:

By Product

  • Plain
  • Flavored

By Packaging form

  • Carton
  • Bottle

By Source

  • Organic
  • Conventional

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. OAT MILK MARKET, BY PRODUCT

  • 5.1. Introduction
  • 5.2. Plain
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Flavored
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness

6. OAT MILK MARKET, BY PACKAGING FORM

  • 6.1. Introduction
  • 6.2. Carton
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Bottle
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness

7. OAT MILK MARKET, BY SOURCE

  • 7.1. Introduction
  • 7.2. Organic
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness
  • 7.3. Conventional
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness

8. OAT MILK MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product
    • 8.2.2. By Packaging Form
    • 8.2.3. By Source
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
  • 8.3. South America
    • 8.3.1. By Product
    • 8.3.2. By Packaging Form
    • 8.3.3. By Source
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. Others
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
  • 8.4. Europe
    • 8.4.1. By Product
    • 8.4.2. By Packaging Form
    • 8.4.3. By Source
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. Germany
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. France
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
      • 8.4.4.4. Spain
        • 8.4.4.4.1. Market Trends and Opportunities
        • 8.4.4.4.2. Growth Prospects
      • 8.4.4.5. Others
        • 8.4.4.5.1. Market Trends and Opportunities
        • 8.4.4.5.2. Growth Prospects
  • 8.5. Middle East and Africa
    • 8.5.1. By Product
    • 8.5.2. By Packaging Form
    • 8.5.3. By Source
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Israel
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
      • 8.5.4.4. Others
        • 8.5.4.4.1. Market Trends and Opportunities
        • 8.5.4.4.2. Growth Prospects
  • 8.6. Asia Pacific
    • 8.6.1. By Product
    • 8.6.2. By Packaging Form
    • 8.6.3. By Source
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Market Trends and Opportunities
        • 8.6.4.1.2. Growth Prospects
      • 8.6.4.2. Japan
        • 8.6.4.2.1. Market Trends and Opportunities
        • 8.6.4.2.2. Growth Prospects
      • 8.6.4.3. India
        • 8.6.4.3.1. Market Trends and Opportunities
        • 8.6.4.3.2. Growth Prospects
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Market Trends and Opportunities
        • 8.6.4.4.2. Growth Prospects
      • 8.6.4.5. Taiwan
        • 8.6.4.5.1. Market Trends and Opportunities
        • 8.6.4.5.2. Growth Prospects
      • 8.6.4.6. Thailand
        • 8.6.4.6.1. Market Trends and Opportunities
        • 8.6.4.6.2. Growth Prospects
      • 8.6.4.7. Indonesia
        • 8.6.4.7.1. Market Trends and Opportunities
        • 8.6.4.7.2. Growth Prospects
      • 8.6.4.8. Others
        • 8.6.4.8.1. Market Trends and Opportunities
        • 8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Pacific Foods of Oregon, LLC (Campbell Soup Company)
  • 10.2. Oatly AB
  • 10.3. Elmhurst Milked Direct LLC
  • 10.4. Califia Farms, LLC
  • 10.5. Happy Planet Foods
  • 10.6. Danone SA
  • 10.7. HP Hood LLC (The Kaneb Family)
  • 10.8. OatMilk India
  • 10.9. Vvegano