燕麥奶市場規模、佔有率和成長分析（按來源、包裝、產品類型、分銷管道、應用和地區）- 2025-2032 年行業預測

2023 年燕麥奶市場規模價值 31.1 億美元，預計將從 2024 年的 34.7 億美元成長到 2032 年的 83.5 億美元，預測期內（2025-2032 年）的複合年成長率為 11.6%。

隨著消費者越來越喜歡植物性和非乳製品替代品，全球燕麥奶市場正在發生顯著變化。隨著人們對乳糖不耐症的認知不斷提高、環境問題日益嚴重以及素食人口不斷增加，燕麥奶因其營養價值和永續性越來越受歡迎。領先的市場參與企業透過創新的口味變化和增強的產品選擇來滿足不同的消費者偏好。目前，北美和歐洲佔據消費主導地位，但亞太地區正迅速崛起成為一個重要地區。這種競爭格局鼓勵持續的產品創新和策略夥伴關係，使品牌能夠擴大其市場影響力並有效滿足不斷變化的消費者需求。燕麥奶市場預計將繼續成長和多樣化。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• 專利分析

燕麥奶市場規模（按來源和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

燕麥奶市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 紙盒
• 瓶子
• 其他

燕麥奶市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 無味
• 味道

燕麥奶市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 網路零售
• 其他

燕麥奶市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概況
• 食物
• 飲料
• 營養補充品
• 個人護理
• 其他

燕麥奶市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Oatly Group AB（Sweden）
• Nestle SA（Switzerland）
• Danone SA（France）
• Califia Farms（USA）
• Chobani LLC（USA）
• Elmhurst 1925（USA）
• Pacific Foods of Oregon, Inc.（USA）
• Planet Oat（USA）
• Minor Figures（UK）
• PureHarvest（Australia）
• Alpro（Belgium）
• F&N Life（Singapore）
• Happy Planet Foods, Inc.（Canada）
• Rude Health（UK）
• Oatsome（USA）
• Silk（USA）
• Goodmylk Co.（India）
• Oatworks（USA）
• Rise Brewing Co.（USA）
• The Bridge SRL（Italy）

結論和建議

Oat Milk Market size was valued at USD 3.11 billion in 2023 and is poised to grow from USD 3.47 billion in 2024 to USD 8.35 billion by 2032, growing at a CAGR of 11.6% during the forecast period (2025-2032).

The global oat milk market is experiencing a notable shift as consumers increasingly favor plant-based and dairy-free alternatives. Driven by heightened awareness of lactose intolerance, environmental concerns, and a growing vegan demographic, oat milk is gaining traction due to its nutritional benefits and sustainability. Major market players are responding to diverse consumer preferences through innovative flavor variations and fortified product options. North America and Europe currently dominate consumption, while the Asia-Pacific region is rapidly emerging as a significant player in the market. This competitive landscape encourages continuous product innovation and strategic partnerships, enabling brands to enhance their market presence and meet evolving consumer demands effectively. The oat milk market is poised for continued growth and diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oat Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oat Milk Market Segments Analysis

Global Oat Milk Market is segmented by Source, Packaging, Product Type, Distribution Channel, Application and region. Based on Source, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Cartons, Bottles and Others. Based on Product Type, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on Application, the market is segmented into Food, Beverages, Nutraceuticals, Personal Care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oat Milk Market

The oat milk market is experiencing significant growth due to the increasing shift toward plant-based and dairy-free options, which are primarily motivated by health and environmental concerns. Oat milk stands out for its nutritional benefits and sustainability, appealing to consumers who are seeking lactose-free and vegan alternatives. The heightened awareness surrounding dietary restrictions, such as lactose intolerance, and the surge in veganism are key drivers of oatmeal demand. Furthermore, oat milk's versatility in various culinary applications, including its use in coffee and baking, enhances its appeal. As more consumers focus on making health-conscious and sustainable choices, the oat milk market is poised for continued expansion.

Restraints in the Oat Milk Market

The Oat Milk market faces several notable restraints that could hinder its growth. One significant challenge is the susceptibility to price fluctuations driven by raw material costs, particularly oats. These costs can vary due to the unpredictability of oat crop yields, which are influenced by weather and environmental factors, potentially resulting in pricing instability for oat milk. Furthermore, supply chain disruptions present another concern, given the global nature of the market and reliance on quality oat sourcing. Additionally, competition from other plant-based milk alternatives, combined with varying consumer taste preferences, may affect the widespread acceptance of oat milk. To facilitate market growth, it is essential to develop strategic approaches that address these constraints, ensuring stable prices, robust supply chains, and effective differentiation from competing products.

Market Trends of the Oat Milk Market

The oat milk market is currently experiencing a notable trend characterized by an increasing demand for flavored and specialty variants. Consumers are seeking diverse taste experiences, prompting brands to introduce innovative flavors such as vanilla, chocolate, and matcha. This trend is further supported by a strong emphasis on sustainability, with companies adopting eco-friendly packaging and sourcing practices. In addition to traditional offerings, the market is witnessing product innovations like oat milk-based yogurt and ice cream, which broaden the appeal of oat milk. Furthermore, strategic partnerships between manufacturers and cafes are enhancing the beverage's popularity, particularly as a dairy substitute in coffee drinks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Oat Milk Market Size by Source & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Oat Milk Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Cartons
• Bottles
• Others

Global Oat Milk Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Oat Milk Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

Global Oat Milk Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food
• Beverages
• Nutraceuticals
• Personal Care
• Others

Global Oat Milk Market Size & CAGR (2025-2032)

• North America (Source, Packaging, Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Packaging, Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Packaging, Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Packaging, Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Packaging, Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Califia Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elmhurst 1925 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Foods of Oregon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planet Oat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor Figures (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureHarvest (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpro (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F&N Life (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Planet Foods, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rude Health (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatsome (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodmylk Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rise Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bridge S.R.L. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations